Facilisgroup
Facilisgroup provides the Syncore 360° software platform, Core 360 Playbooks, and a Preferred Supplier Network to help high-volume North American promotional product distributors scale operations, automate rebates, and grow revenue.
- Company typePrivate
- Founded2005
- HeadquartersSt Louis, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Facilisgroup does
Facilisgroup is a private, St. Louis-headquartered software and partnership company that targets high-volume promotional product distributors in North America. Founded around 2005 by industry distributors, the company operates a single-vertical, platform-plus-ecosystem model that combines a unified software product (Syncore), codified operating processes (Core 360 Playbooks), a two-sided supplier network, and a partner community. The company has grown to roughly 51-100 employees, with a secondary office in Ottawa, Canada established in November 2024 to support its North American partner base.
The company's core technology is Syncore, a cloud-based 360-degree platform built specifically for promotional product distribution. Syncore is delivered as a suite of integrated modules covering Sales (CRM, proposals, quotes, catalog collections), Service (live inventory, ePOs, order management, WIP tracking), Finance (invoicing, AR/AP, commissions, automatic supplier rebate tracking), and Production (scheduling, worksheets, spoilage analysis, packing slips), connected through Syncore Connect — a prebuilt integration layer with Outlook, HubSpot, ASI's ESP, PromoStandards, Paya, Avalara, QuickBooks, and others, plus an open API. An upcoming Syncore Data Suite, planned for 2026, will layer AI-powered benchmarking, forecasting, and supply chain analytics on top of $13B in 20 years of aggregated distributor spend data. The platform is SOC 2 Type 1 certified, PCI-compliant, and built with dedicated InfoSec and 24/7 threat monitoring.
Facilisgroup's revenue model is a hybrid subscription-plus-rebate structure. The primary stream is a recurring Syncore subscription priced by distributor business size (not per user), which structurally aligns incentives as the partner grows. A secondary stream comes from rebates and early-pay discounts negotiated with a Preferred Supplier Network of 88 suppliers, who in exchange gain access to the unified purchasing power of 240+ Distributor Partners transacting on roughly $1.6B in annual volume. Go-to-market is direct enterprise sales supported by dedicated Strategic Account Advisors, with community events (Partner Summit, Winter Summit, Achiever's Club) and content channels (The Folio, Growth Lab) feeding top-of-funnel demand.
Facilisgroup firmographics
Firmographics- Name
- Facilisgroup
- Legal name
- Facilisgroup, LLC
- Website
- https://facilisgroup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Facilisgroup provides the Syncore 360° software platform, Core 360 Playbooks, and a Preferred Supplier Network to help high-volume North American promotional product distributors scale operations, automate rebates, and grow revenue.
- Ownership category
- akta.pro rank
Where Facilisgroup is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Facilisgroup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Syncore Software Subscription: Facilisgroup's primary revenue stream is the Syncore software platform subscription. Pricing is based on the size of the distributor's business rather than per-user, positioning the company to grow together with its partners. Most distributors find that rebates received from Preferred Suppliers pay for the cost of Syncore, and some distributors earn more in rebates than the platform costs.
- Preferred Supplier Rebates: Revenue is partially supported through rebates and early pay discounts negotiated with Preferred Suppliers in the network. Distributors access enhanced pricing and meaningful rebates through the $1.6B unified purchasing power of the network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business-size based subscription model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Facilisgroup product offering
Product offeringCore offering
Facilisgroup provides Syncore, a 360° proprietary software platform built for promotional product distributors that unifies sales, service, finance, and production workflows in a single subscription. The company also operates a Preferred Supplier Network that gives member distributors aggregated buying power, preferred supplier pricing, and rebate payments, and bundles community, training (Amplifi), and process playbooks (Core 360) into the partnership.
Product overview
Facilisgroup offers a platform-plus-partnership model centered on Syncore, the industry’s only 360-degree promotional products platform for high-volume distributors. Syncore is a unified platform that encompasses multiple integrated modules: the Sales Solution (CRM, Proposals, Quotes), Service Solution (Order Management, ePOs, Live Inventory), Finance Solution (Invoicing, AR/AP, Commissions), Production Solution (Scheduling, Packing Slips, Spoilage Analysis), and Syncore Connect (integrations with Outlook, HubSpot, Paya, Avalara, QuickBooks, and other tools). Beyond software, Facilisgroup provides Core 360 Playbooks for standardized business processes, a Preferred Supplier Network of 80+ suppliers, Amplifi professional development, PromoIntro onboarding content, the Achievers Club recognition program, and the emPOWER women's initiative. The ecosystem is designed to help distributors scale from prospect to repeat client across the entire order lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Syncore: The industry’s only 360° Promo Platform for high-volume distributors, providing end-to-end technology from first pitch to invoice paid.
- Core 360 Playbooks
- Amplifi
- PromoIntro
- Achiever’s Club
- Facilis Cares
- emPOWER
Products and services
- Syncore 360° Platform
Quantifiable outcome
- 66% reduction in order processing time
- +7 more outcomes
Companies that use Facilisgroup
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles1 record
Facilisgroup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature9 records
Facilisgroup partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, supporting, key and emerging.
- ASI (Advertising Specialty Institute)coreASI provides the ESP product catalog integrated into Syncore's product search functionality. Facilisgroup partners can filter products by Preferred Suppliers, view ASI product details, images, and pricing in an intuitive layout. The integration enables promo-specific product sourcing with real-time data from ASI's extensive catalog.
- PromoPulsesupportingBusiness services partnership expanding Facilisgroup's service offerings to include PromoPulse's marketing automation and engagement tools for distributor partners.
- LiV2supportingEducation provider partnership offering professional development and training resources for the promotional products industry community.
- Preferred Supplier Network (80+ suppliers)coreThe Preferred Supplier Network includes 80+ high-quality, high-margin suppliers including HIT, SanMar, S&S Activewear, PCNA, HPG, and Gemline. Suppliers offer enhanced pricing, rebates, EQP, early pay discounts, sales incentives, and free samples. The network harnesses $1.6B in unified purchasing power for distributor benefit.
- PromoStandardscorePromoStandards integration enables live inventory visibility directly within Syncore, allowing service reps to see accurate inventory levels and avoid backorders. The integration also provides 24/7 order tracking with vendor status updates and enables ePOs for faster order turnaround.
- AvalaracoreAvalara is built into Syncore to automatically calculate accurate sales tax for every order, eliminating downstream tax issues. An Avalara Sales Tax Report is available to help finance teams during month-end processes.
- PayacorePaya integration enables online invoicing where clients enter payment information directly, pass on credit card convenience fees, and access detailed AR reporting. Distributor Partners have an average payment time of just 13 days through this integration.
- QuickBooks OnlinekeyTwo-way QuickBooks Online sync automatically syncs AR & AP data from Syncore to QuickBooks for visibility into daily cash position and easier month-end reporting. Unlike other solutions, this is a bidirectional sync requiring no manual reconciliation.
- HubSpotkeyPrebuilt HubSpot integration automatically syncs Contact and Job data from Syncore to enable targeted marketing campaigns and keep contact data clean. Two-way sync ensures accurate data between both systems.
- Microsoft OutlookkeyOutlook email integration logs emails into Syncore for clean client records and enables Syncore contact data, Follow-Ups, and communication details to be referenced directly from Outlook. Users get prompts to create new prospects.
- Office BeaconsupportingStaffing agency partnership providing pre-trained customer service representatives who already know how to use Syncore. Helps growing distributors fill service, sales, and finance gaps with trained staff from day one.
- Delegate CXsupportingStaffing agency partnership similar to Office Beacon, providing trained customer service representatives familiar with Syncore to help distributors fill team gaps without extensive onboarding.
- ShopworksemergingShopworks production integration is currently in progress. Will provide prebuilt integration for production management alongside Syncore's built-in production tools.
Scale indicators14 records
Recent moves7 records
Expansion highlights5 records
Facilisgroup competitors and assessment
Company assessmentBroad incumbents
- Salesforce: Salesforce is the dominant CRM platform that promo distributors sometimes deploy in place of or alongside Syncore. Its expanding workflow automation and partner ecosystem position it as a broad incumbent alternative for distributor sales and service operations.
- SAP Business One: SAP Business One is an ERP aimed at small and mid-market distributors and wholesale operations. It overlaps with the operational backbone of Facilisgroup's Service and Finance modules for larger distributors.
- Advertising Specialty Institute (ASI): ASI is the dominant industry data, ESP product catalog, and network provider for the promotional products industry. ASI overlaps with Facilisgroup through product data and supplier-distributor connections, but operates as a broader industry incumbent rather than a focused distributor OS.
- Oracle NetSuite: NetSuite is a leading cloud ERP used by mid-market distributors for finance, inventory, and order management. It competes with Facilisgroup for the IT budget of high-volume promo distributors and has a planned Syncore integration, signaling direct overlap in target buyer.
- Microsoft Dynamics 365: Microsoft Dynamics 365 competes for distributor IT spend as an integrated CRM/ERP suite. Mid-market distributors evaluating Syncore often benchmark against Dynamics for finance, supply chain, and sales workflow consolidation.
Emerging players
- Cin7: Cin7 is a cloud inventory and order management platform for product sellers and distributors. It targets a similar mid-market distributor profile with integrations into accounting and ecommerce systems, overlapping with Syncore's Service and Production modules.
- Fishbowl Inventory: Fishbowl is an inventory and manufacturing solution that integrates with QuickBooks and Xero, frequently used by small distributors. It overlaps with Syncore's inventory, production, and order management capabilities at the lower end of the distributor market.
- Acctivate: Acctivate is inventory and order management software built for distributors and wholesalers using QuickBooks. It addresses a similar pain point (operational complexity for small/mid distributors) with QuickBooks-native positioning.
Others
- HubSpot: HubSpot is a CRM and marketing automation platform that integrates with Syncore. While not a direct competitor, it is an ecosystem participant whose depth of CRM functionality could influence how distributors split workflow ownership between Syncore and a third-party CRM.
Direct peers
- commonsku: commonsku is a B2B platform purpose-built for promotional products distributors, providing CRM, order management, supplier sourcing, and proposal tools. It is the closest direct competitor to Syncore in the same vertical with overlapping customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Facilisgroup social profiles
Digital presenceFacilisgroup compliance and trust
Trust signalCompliance2 records
Facilisgroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Facilisgroup leadership team
Management profileNumber of profiles
Profiles10 records
Facilisgroup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Facilisgroup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Facilisgroup
What does Facilisgroup do?
Facilisgroup provides Syncore, a 360° proprietary software platform built for promotional product distributors that unifies sales, service, finance, and production workflows in a single subscription. The company also operates a Preferred Supplier Network that gives member distributors aggregated buying power, preferred supplier pricing, and rebate payments, and bundles community, training (Amplifi), and process playbooks (Core 360) into the partnership.
Is Facilisgroup a public or private company?
Facilisgroup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Facilisgroup founded?
Facilisgroup was founded in 2005. It employs 51 to 100 people.
Where is Facilisgroup based?
Facilisgroup is headquartered in St Louis, United States, in the North America region.
How does Facilisgroup make money?
Two revenue lines are on record. Syncore Software Subscription is the primary driver. The others are preferred Supplier Rebates.
Who are Facilisgroup's main competitors?
Broad incumbents on record are Salesforce, SAP Business One, Advertising Specialty Institute (ASI), Oracle NetSuite and Microsoft Dynamics 365. Emerging players are Cin7, Fishbowl Inventory and Acctivate. HubSpot is listed as an others. commonsku is listed as a direct peer.
Does Facilisgroup have an API?
Yes. Syncore Connect API enables custom integrations and automated workflows. Available for organizations wanting more control over synced fields with technical team resources to build and manage. Supports custom data field synchronization and complex enterprise workflows. Developer documentation is at docs.syncore.app/docs/syncore/b6b6c2d4906e9-overview.