Petrusma Property

What Petrusma Property does

Petrusma Property is a privately-held, Hobart-based residential real estate agency operating across Tasmania, Australia. Founded in 1984, the company has run continuously for over 40 years and self-describes as the leading agency in Tasmania year upon year. It operates five office locations across greater Hobart (Hobart/Sandy Bay, Howrah, Lindisfarne, a dedicated Property Management office in New Town, and a Corporate Office in Howrah) and lists 40+ agents on its website.

The core service offering comprises four lines: residential property sales (transaction-based commission), residential rentals and tenant placement, ongoing property management for investment property owners, and property appraisals (sales and rental valuations, including free rental appraisals used as a lead-generation tool). Supporting these services is a property-listings website with search functionality for buying, renting, and sold stock, an agent directory, online inquiry forms, and a presence on realestate.com.au, Facebook, and YouTube. The technology stack is conventional agency tooling — a REX-based property listing system, CRM for client management, and digital marketing platforms — with no proprietary AI or data assets disclosed.

Revenue is generated through two principal streams: transaction-based commissions on residential sales (the dominant stream) and recurring property management fees from managed investment portfolios. Pricing is individually negotiated per transaction and per managed property; no fixed rates are publicly disclosed. The customer base is a long tail of individual residential buyers, sellers, tenants, and investment-property owners in Hobart and broader Tasmania, with no enterprise or anchor accounts. The Towns family appears to hold key leadership roles (Sam Towns and Jake Towns are listed agents), and Daniel ten Broeke is identified as Director and Auctioneer, though no formal ownership or shareholder structure is disclosed. No parent company, private equity backing, or institutional investment is evident.

Name

Petrusma Property

Legal name

Petrusma Property

Website

https://petrusma.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Petrusma Property is a Hobart-based, privately-held residential real estate agency operating across Tasmania since 1984, providing residential sales, rentals, ongoing property management, and appraisal services to individual buyers, sellers, tenants, and investment-property owners.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate sales
• Property management services
• Real estate agency
• Property appraisals
• Rental property leasing

Headquarters

HQ city

Rokeby

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential property sales in Tasmania. Agents facilitate buying and selling transactions with the company taking a portion of each transaction fee.
2. Property Management Fees: Ongoing property management services including tenant placement, rent collection, property maintenance coordination, and lease management for investment property owners.
3. Rental Appraisals: Free rental appraisals to attract property owners to use their property management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Petrusma Property is a Tasmania-based residential real estate agency that facilitates residential property buying, selling, renting, and property management through a network of offices across the Hobart region. The agency's core services include property sales, rental leasing, ongoing property management for landlords, and property appraisals (sales and rental valuations). It operates a listings website and a team of 40+ agents across Hobart/Sandy Bay, Howrah, Lindisfarne, and a dedicated Property Management office.

Product overview

Petrusma Property is a Tasmania-based real estate agency operating as a single unified service rather than a platform-plus-modules architecture. The core offering combines Property Sales, Property Rentals, and Property Management services, supported by Property Appraisals for valuations. Additional services include Investment Property Management for landlords seeking portfolio management, and Tenant Information Services providing resources for renters. The agency operates across multiple offices in the Hobart area (Hobart/Sandy Bay, Howrah, Lindisfarne) and manages a portfolio of residential properties throughout Tasmania.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Residential property sales services across Tasmania, including buying and selling properties with agent support throughout the transaction process. Targeted at homeowners and buyers in Hobart and surrounding regions.
• Property Rentals Rental property listings and leasing services for tenants seeking residential properties across Tasmania, with listing search functionality on the agency website.
• Property Management Comprehensive property management services for landlords, including tenant screening, rent collection, maintenance coordination, and portfolio management across the New Town property management office.
• Property Appraisals Award-winning property valuation services for both sales and rental assessments, enabling property owners to understand current market values. Free rental appraisals are offered to attract property owners to property management services.
• Investment Property Management Specialized services for investment property owners, focusing on premium exposure on realestate.com.au, market knowledge, and responsive tenant management for rental portfolio owners.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Belle Property: Premium residential real estate brand across Australia offering sales, leasing, and property management with boutique positioning analogous to Petrusma's quality-over-volume stance.
• McGrath Estate Agents: Australian premium residential real estate agency competing for higher-value listings and vendor representation in similar metropolitan and lifestyle markets to Petrusma's Hobart positioning.
• LJ Hooker: Major Australian residential real estate franchise with multiple Tasmania offices. Competes head-to-head with Petrusma for residential sales, rentals, and property management across the Hobart region.
• Raine & Horne: Long-established Australian real estate network with a Hobart presence offering residential sales, property management, and auctions. Directly comparable service mix and geographic overlap with Petrusma.
• Elders Real Estate: Australian rural and residential real estate network with regional coverage across Tasmania, offering sales and property management that competes directly with Petrusma in regional and suburban markets.
• Ray White: Australia's largest residential real estate franchise network with offices across Tasmania including Hobart. Directly competes with Petrusma for residential listings, sales, and property management mandates in the same geography and customer segments.
• Harcourts: Trans-Tasman (Australia/NZ) residential real estate franchise network with Tasmania offices providing sales, rental, and property management services in the same customer segments as Petrusma.
• PRD Nationwide (Professionals Real Estate): Australian real estate group with offices in Tasmania providing residential sales, leasing, and property management services comparable to Petrusma's offering and customer base.
• Charlotte Peterswald Real Estate: Hobart-based independent residential real estate agency that competes with Petrusma directly for Hobart residential listings, sales, and rentals.

Others

• realestate.com.au: Australia's dominant residential property portal and a key marketing channel for Petrusma. Not a direct competitor but a critical ecosystem partner shaping listing visibility and lead flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/petrusmaproperty
• Facebookfacebook.com/petrusmaproperty
• Xx.com/propertytas
• LinkedInlinkedin.com/company/petrusma-property

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petrusma Property