What ADVIA does

ADVIA GmbH is a German management and IT consulting firm founded in 2009 and headquartered in Dortmund, operating as a wholly-owned subsidiary of Aequitas AG since January 2024. The firm specializes in digital transformation services for the German Mittelstand and large enterprises, with five core service lines: Change Management, Organizational Consulting (Organisationsberatung), IT Strategy (IT-Strategie), Project Management (Projektmanagement), and SAP Consulting (SAP-Beratung). Its SAP S/4HANA Transformation practice — covering Brownfield, Greenfield, and Hybrid migration approaches — is a key specialization aligned with the looming SAP ECC end-of-life deadline and is supported by specialized change-management and data-migration capabilities.

The company's underlying technology is its proprietary consulting IP rather than a software platform: the ADVIA Agile Transformation Model (an integrative framework for enterprise-wide agility), the Culture and Value Canvas (an organizational culture diagnostic), and a SAP S/4HANA Transformation Framework built on the SAP Activate methodology (Discover, Prepare, Explore, Realize, Deploy, Run). It also offers Transformation Management Office (TMO) and Project Management Office (PMO) services for complex program delivery.

ADVIA's business model is professional services: project-based, quote-priced consulting engagements sold through direct enterprise field sales, targeting German Mittelstand companies across automotive, energy, healthcare, manufacturing, F&B, insurance, and technology sectors. Reported customers include Volkswagen, Continental, E.ON, Beiersdorf, REWE digital, DB Die Bahn, Haribo, DMG Mori, and 20+ additional enterprise logos. ADVIA employs approximately 280 consultants and, as part of the Aequitas Group, has access to a ~400-consultant combined pool. Revenue and pricing details are not publicly disclosed; the firm won the TOP CONSULTANT Siegel in 2023 at its first participation.

Name

ADVIA

Legal name

ADVIA GmbH

Website

https://advia.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

ADVIA GmbH is a Dortmund-based German management and IT consulting firm providing digital transformation, SAP S/4HANA migration, agile transformation, and organizational change management services to the German Mittelstand and large enterprises, operating as a subsidiary of Aequitas AG.

Ownership category

akta.pro rank

Product category

IT Management Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN)

Keywords

• Management consulting services
• IT strategy consulting
• SAP S/4HANA consulting
• Digital transformation consulting
• Change management services

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Management Consulting Services: ADVIA generates revenue through professional consulting engagements including change management, organizational development, IT strategy, and project management services. Engagements are project-based, typically long-term and strategic in nature, serving German Mittelstand companies across various industries.
2. SAP Consulting and Implementation: SAP advisory and implementation services including S/4HANA transformation, system evaluation, data cleansing and migration, business process adaptation, and employee training. Revenue derived from strategic consulting engagements throughout the SAP transformation lifecycle.
3. Project and Program Management Services: PMO services including portfolio optimization, performance monitoring, and strategic/operational project management office services. Delivered through consulting engagements focused on achieving project success and aligning projects with company goals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ADVIA provides management and IT consulting services focused on digital transformation for the German Mittelstand. Its offerings include change management, organizational consulting, IT strategy, project management, and SAP S/4HANA consulting. The firm combines strategic advisory with hands-on implementation across the transformation lifecycle, supporting clients in industries such as automotive, manufacturing, healthcare, and energy.

Product overview

ADVIA is a management and IT consulting company offering a unified portfolio of consulting services rather than a software product platform. The core offerings include Change Management, Organizational Consulting (Organisationsberatung), IT Strategy (IT-Strategie), Project Management (Projektmanagement), and SAP Consulting (SAP-Beratung). These services are interconnected, with SAP S/4HANA Transformation serving as a key specialization that leverages change management, organizational development, and project management expertise. The company also provides Agile Transformation services, PMO (Project Management Office), and TMO (Transformation Management Office) capabilities to guide comprehensive digital transformation projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Change Management Agile change management services focused on actively shaping transformation processes by placing people at the center of change initiatives. Designed for enterprises undertaking digital or organizational transformation.
• Organizational Consulting (Organisationsberatung) Strategic organizational development services offering customized, human-centered solutions for operational excellence. Aimed at enterprises seeking to evolve structures, processes, and culture.
• IT Strategy (IT-Strategie) IT strategy consulting services that develop forward-looking IT strategies aligned with business goals to actively shape digital transformation. For enterprises needing IT-business alignment.
• Project Management (Projektmanagement) Project and program management services that lead projects from conception to successful completion, offering classical, agile, and hybrid management approaches. For enterprises executing complex transformation programs.
• SAP Consulting (SAP-Beratung) SAP consulting services including SAP S/4HANA transformation consulting, implementation, and migration support. For enterprises modernizing their SAP ERP landscape.
• SAP S/4HANA Transformation Strategic SAP S/4HANA transformation consulting covering Brownfield, Greenfield, and hybrid migration approaches using the SAP Activate methodology. Includes system evaluation, data cleansing, migration, process adjustment, and employee training.
• Agile Transformation Agile transformation services helping organizations strengthen agility through targeted structural adjustments in strategy, processes, and leadership, leveraging the proprietary ADVIA Agile Transformation Model.

Quantifiable outcome

• Successfully guided numerous organizations through SAP S/4HANA transformations with focus on business value realization
• +1 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Aequitas AGcoreOthers · 1 January 2024ADVIA became a wholly-owned subsidiary of Aequitas AG in January 2024. This partnership combines ADVIA's consulting expertise with the broader Aequitas Group, resulting in approximately 400 consultants under shared leadership of Martin Behn and Christian Spraetz. The AEQUITAS Group specializes in consulting services and the career page indicates joint recruitment: 'Trete unserem 280-köpfigen Team bei ADVIA und AEQUITAS bei'.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NTT Data Business Solutions (formerly itelligence): Global SAP-focused consulting firm with a strong German Mittelstand presence, delivering SAP S/4HANA transformations and managed services. Directly comparable to ADVIA's SAP consulting practice and target customer segment.
• Senacor Technologies: German IT and digital transformation consultancy with strong financial services and automotive client base, specializing in technology-driven business transformations. Comparable to ADVIA in scale (~1,000+ employees) and IT/digital transformation focus.
• Sycor: German IT consulting firm specializing in Microsoft and SAP implementations for mid-market companies. Direct comparable to ADVIA's SAP S/4HANA and IT consulting offerings serving the Mittelstand.
• Horn & Company: German management and IT consultancy serving Mittelstand and large enterprises with strategy, operations, and digital transformation services. Comparable in scope, target market, and transformation consulting positioning.
• Camelot Management Consultants: Germany-headquartered management and IT consulting firm with deep SAP S/4HANA, supply chain, and digital transformation practices. Closely comparable to ADVIA in Mittelstand focus, SAP specialization, and consulting-led delivery model.
• msg systems: Large German IT consulting and software firm with deep SAP, insurance, and public sector practices. Comparable to ADVIA in IT consulting breadth, German Mittelstand/enterprise client base, and SAP delivery.
• All for One Group: Public German IT consulting group focused on SAP S/4HANA and cloud ERP transformations for the Mittelstand. Closely comparable in target market (German SMEs), service portfolio (SAP-led), and transformation methodology.
• STAUFEN AG: German management consultancy specializing in operational excellence, lean transformation, and Industry 4.0 for Mittelstand manufacturers. Comparable to ADVIA's organizational transformation and operational consulting practice.

Emerging players

• codecentric: German IT consultancy focused on agile software development, cloud, and DevOps with strong Mittelstand clientele. Comparable to ADVIA in target market and digital transformation focus, though more software-engineering-centric.

Broad incumbents

• Capgemini Invent: Global digital transformation and strategy consulting arm of Capgemini, with significant German presence and enterprise SAP/ERP transformation practice. Overlaps with ADVIA but operates at much larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADVIA