MLS Aligned
MLS Aligned is a Utah-based consortium LLC founded in 2018 by regional MLS organizations, operating an API-driven real-time MLS data-distribution platform and the Aligned Showings scheduling product to serve over 150,000 real estate professionals through its member and customer MLSs.
- Company typePrivate
- Founded2018
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingSoftware
What MLS Aligned does
MLS Aligned, LLC is a privately held consortium founded in 2018 in Salt Lake City, Utah by five regional Multiple Listing Service organizations—ARMLS, MetroMLS, MLSListings, RMLS, and UtahRealEstate.com—to address data efficiency problems facing the MLS industry. The organization has since expanded to include BeachesMLS and NNRMLS as owner-members and represents more than 150,000 real estate professionals across Arizona, Wisconsin, Silicon Valley/Coastal California, Oregon/SW Washington, Utah/Southern Idaho, Southeast Florida, Northern Nevada, and (as a non-owner customer since June 2023) New Mexico. The company is governed by a Board of Managers composed of member-MLS CEOs and operates without outside institutional investment.
The company builds and operates two core products. The MLS Aligned API is a proprietary, real-time data-distribution tool that moves MLS data to vendors, brokers, and other MLSs without replication and without storing data at MLS Aligned, contrasting with legacy RETS-based replication approaches. Aligned Showings is a showing-scheduling platform (originally built from the May 2021 acquisition of Agent Inbox's technology assets) that provides mobile app access, optimized route mapping, real-time messaging, and an advanced showing-approval workflow, and is integrated into member-MLS platforms. The organization also co-develops MLS software, public-records platforms, statistics platforms, and mobile applications with members.
MLS Aligned monetizes through recurring subscription-style fees for its API and Aligned Showings products, supplemented by managed-services-style revenue sharing from products built collaboratively with member organizations. Go-to-market combines enterprise field sales (product demos via the company website) with channel-partner distribution through member MLSs, which resell or deploy MLS Aligned products to their subscriber agents and brokers. No pricing is publicly disclosed.
MLS Aligned firmographics
Firmographics- Name
- MLS Aligned
- Legal name
- MLS Aligned, LLC
- Website
- https://mlsaligned.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- MLS Aligned is a Utah-based consortium LLC founded in 2018 by regional MLS organizations, operating an API-driven real-time MLS data-distribution platform and the Aligned Showings scheduling product to serve over 150,000 real estate professionals through its member and customer MLSs.
- Ownership category
- akta.pro rank
MLS Aligned industry classification
Industry- Product category
- Real Estate MLS Technology
- NAICS
- Professional Organizations (81392)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK)
Keywords
MLS Aligned business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- Aligned Showings Platform: Showing scheduling service for MLSs and their member agents, providing a simplified experience for scheduling listing appointments.
- API Data Distribution Services: API-driven data distribution tool enabling MLSs to move data accurately and efficiently to vendors, brokers, and other MLSs without antiquated data replication processes.
- Product Partnership and Development: MLS Aligned partners with member organizations on product offerings and services, sharing in development costs and revenues from products built collaboratively.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
MLS Aligned product offering
Product offeringCore offering
MLS Aligned is a consortium-owned technology platform that provides two core offerings: (1) an API-driven real-time data distribution tool that lets MLSs send listing data to vendors, brokers, and other MLSs without replication, and (2) Aligned Showings, a showing scheduling service with mobile app, route mapping, real-time messaging, and showing approval workflows. The company is owned by and builds products for its member MLS organizations, serving over 150,000 real estate professionals.
Product overview
MLS Aligned is a platform consortium of multiple listing service organizations offering two main products: Aligned Showings and the MLS Aligned API. Aligned Showings provides a showing scheduling service with mobile app, route mapping, real-time messaging, and approval workflows integrated into member MLS platforms. The MLS Aligned API provides efficient real-time data distribution without data replication, allowing MLSs to maintain control of their data while distributing to vendors, brokers, and other MLSs. The organization was founded by six forward-thinking MLS organizations and serves over 150,000 real estate professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Aligned Showings: A showing service offering Realtors a simplified experience when scheduling listing appointments, with mobile app, optimized route mapping, real-time messaging, and advanced showing approval system.
- MLS Aligned API
Products and services
- Aligned Showings A showing scheduling service that offers Realtors a simplified experience when scheduling listing appointments. Includes a mobile app, optimized route mapping, real-time messaging, and an advanced showing approval system, with agent-to-agent and agent-to-client communications integrated into member MLS platforms.
- MLS Aligned API
Quantifiable outcome
- Over 150,000 real estate professionals represented within the MLS Aligned network
- +2 more outcomes
Companies that use MLS Aligned
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
MLS Aligned technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MLS Aligned partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, major and core.
- New Mexico MLS (NMMLS)minorFirst non-owner customer for Aligned Showings, signed agreement June 2023 to bring service statewide. One of top three MLSs in New Mexico with statewide coverage. Owned subsidiary of New Mexico Association of REALTORS.
- BeachesMLSmajorJoined MLS Aligned November 2021 as owner and member. Serves approximately 41,000 real estate professionals in Southeast Florida. CEO Dionna Hall cited similar MLS DNA as key alignment factor.
- RE Agent Solutions, LLC (Agent Inbox)coreAcquired technology assets of Agent Inbox from RE Agent Solutions, LLC in May 2021. Agent Inbox is a showings and messaging system for real estate agents and brokerages. MLS Aligned rebuilt and standardized this as Aligned Showings.
- Northern Nevada Regional MLS (NNRMLS)majorJoined MLS Aligned April 2020, serving approximately 3,600 members in Reno/Sparks/Carson City and Lake Tahoe regions. Facilitates over $5 billion in closed transactions. CEO Gene Millman joined collaborative environment.
- ARMLS (Arizona Regional Multiple Listing Service)coreFounding member of MLS Aligned. ARMLS serves Arizona with 40,000 real estate agents. CEO Matthew Consalvo serves on MLS Aligned Board of Managers. ARMLS contributes to collaborative product development and data distribution initiatives.
- Metro MLS (Wisconsin)coreFounding member and largest MLS in Wisconsin serving 9,000+ members. CEO Chris Lambrou serves on MLS Aligned Board of Managers. Contributes to MLS software platform and data distribution development.
- MLSListings (Silicon Valley)coreFounding member serving Silicon Valley and coastal California with 16,000 real estate professionals. CEO Dave Wetzel serves on MLS Aligned Board of Managers. Data refreshes every 5 minutes, most accurate information available.
- RMLS (Regional Multiple Listing Service)coreFounding member and Northwest's largest REALTOR-owned MLS serving 15,000+ REALTORS in Oregon and Southwest Washington. CEO Kurt von Wasmuth serves on Board of Managers.
- UtahRealEstate.comcoreFounding member, leading MLS in Utah and Southern Idaho serving 18,500+ real estate professionals. CEO Brad Bjelke is one of the founders of MLS Aligned. Key technology driver and first to launch Aligned Showings.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
MLS Aligned competitors and assessment
Company assessmentDirect peers
- MLS Grid: Joint venture formed by leading MLSs to provide distributed MLS data access via API/webhook. Most direct comparable to MLS Aligned's data distribution mission, operating as a multi-MLS consortium.
- Bridge API (Bridge Interactive): Provides API products and data solutions for the real estate industry, including IDX, RESO Web API, and listing data distribution to portals and technology vendors. Comparable to MLS Aligned's API distribution offering.
- ShowingTime (a Zillow Group business): Market-leading showing scheduling and management platform for MLSs and agents; acquired by Zillow Group. Direct competitor to Aligned Showings.
- Stellar MLS: Large Florida MLS operating its own technology stack and serving a comparable geography/customer profile; representative of independent MLSs with internal product development.
- California Regional MLS (CRMLS): Largest MLS in the U.S. and one of the most active developers of MLS technology, including its own Paragon platform; comparable as a large regional MLS with proprietary tech stack.
- Bright MLS: Mid-Atlantic super-regional MLS formed by consolidation; develops some of its own products (e.g., Listingplex). Comparable as a large multi-state MLS with internal product development.
- Realcomp (Southeastern Michigan): Regional Michigan MLS that develops and offers proprietary MLS technology; comparable to MLS Aligned member MLSs as an MLS-owned technology builder.
Others
- RESO (Real Estate Standards Organization): Standards body that defines the RESO Web API, Data Dictionary, and other transport standards. Adjacent enabler — MLS Aligned's API ecosystem relies on RESO standards and is an indirect stakeholder participant.
Emerging players
- ListTrac / Homesnap / HomeSpotter (showing and engagement tools): Broader ecosystem of MLS-affiliated engagement and showing tools serving similar agent personas; partial overlap with Aligned Showings on agent-to-agent scheduling workflows.
Broad incumbents
- CoreLogic: Large real estate data, analytics and technology provider serving MLSs, lenders and governments with broad data infrastructure and platforms. Incumbent competing in adjacent data-distribution and property-data markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MLS Aligned social profiles
Digital presenceMLS Aligned financial estimates
Financial estimateRevenue estimate
Valuation estimate
MLS Aligned leadership team
Management profileNumber of profiles
Profiles6 records
MLS Aligned funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MLS Aligned M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MLS Aligned
What does MLS Aligned do?
MLS Aligned is a consortium-owned technology platform that provides two core offerings: (1) an API-driven real-time data distribution tool that lets MLSs send listing data to vendors, brokers, and other MLSs without replication, and (2) Aligned Showings, a showing scheduling service with mobile app, route mapping, real-time messaging, and showing approval workflows. The company is owned by and builds products for its member MLS organizations, serving over 150,000 real estate professionals.
Is MLS Aligned a public or private company?
MLS Aligned is a private company. It is classified as corporate owned and is currently operating.
When was MLS Aligned founded?
MLS Aligned was founded in 2018.
How does MLS Aligned make money?
Three revenue lines are on record. Aligned Showings Platform is the primary driver. The others are API Data Distribution Services and product Partnership and Development.
Who are MLS Aligned's main competitors?
Direct peers on record are MLS Grid, Bridge API (Bridge Interactive), ShowingTime (a Zillow Group business), Stellar MLS, California Regional MLS (CRMLS), Bright MLS and Realcomp (Southeastern Michigan). RESO (Real Estate Standards Organization) is listed as an others. ListTrac / Homesnap / HomeSpotter (showing and engagement tools) is listed as an emerging player. CoreLogic is listed as a broad incumbent.
Does MLS Aligned have an API?
No public API is recorded for MLS Aligned.
What industry is MLS Aligned in?
MLS Aligned's product category is Real Estate MLS Technology. Its primary akta.pro industry code is HDAEAIAK, Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs). Its NAICS code is 81392 and its SIC code is 7373.