ListTrac
ListTrac provides a web and SDK-based analytics platform that aggregates real estate listing engagement data (views, leads, shares, favorites) from Zillow, Trulia, Realtor, MLS systems, and broker sites into unified dashboards and weekly seller reports for US real estate brokers, agents, and MLS executives on a subscription basis.
- Company typePrivate
- Founded2011
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ListTrac does
ListTrac, Inc. is a San Diego-based, privately held software company founded in 2011 that operates a real estate listing analytics platform targeting US brokers, agents, and MLS executives. The platform aggregates listing engagement data — views, leads, shares, and favorites — from major consumer portals (Zillow, Trulia, Realtor), partner MLS systems, and broker websites into a unified dashboard, and delivers weekly automated seller reports that brokers can share with their clients. The product is organized as a four-module suite: Reporting (seller/agent reports), Analytics (dashboard and listing metrics), Site Network (portals/MLS/broker site data aggregation), and Branding (MLS and broker white-label customization).
Underlying the product is a tracking architecture that combines cookies, mobile device identifiers (IDFA, Android Advertising ID), and an SDK embedded on partner websites and mobile applications. This SDK-based integration model is the technical mechanism by which ListTrac captures cross-portal engagement signals that would otherwise require brokers to log into each portal separately. The company positions its analytics as a third-party, unbiased alternative to portal-native reporting, with configurable MLS- and broker-level branding on reports and dashboards.
ListTrac operates a subscription/recurring revenue model distributed through a self-serve website registration portal that validates users against their MLS system before granting access. The company is privately held with 11-50 employees, a single headquarters location in San Diego, no disclosed funding rounds, and no publicly disclosed pricing. It maintains EU-U.S. Privacy Shield certification, CCPA compliance, and a registered US trademark (ListTrac®). Co-founder Trent Gardner is the only named member of the leadership team in the available data.
ListTrac firmographics
Firmographics- Name
- ListTrac
- Legal name
- ListTrac, Inc.
- Website
- https://listtrac.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ListTrac provides a web and SDK-based analytics platform that aggregates real estate listing engagement data (views, leads, shares, favorites) from Zillow, Trulia, Realtor, MLS systems, and broker sites into unified dashboards and weekly seller reports for US real estate brokers, agents, and MLS executives on a subscription basis.
- Ownership category
- akta.pro rank
ListTrac industry classification
Industry- Product category
- Real Estate Analytics Software
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where ListTrac is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ListTrac business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Analytics Services Subscription: ListTrac provides analytics services to real estate brokers, agents, and MLS organizations, offering listing performance tracking as a recurring service.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ListTrac product offering
Product offeringCore offering
ListTrac operates a real estate listing analytics SaaS platform that aggregates listing activity data (views, leads, shares, and favorites) from major consumer real estate portals (Zillow, Trulia, Realtor.com), MLS systems, and broker websites. The platform delivers unified dashboards, weekly seller reports, and branding customization tools designed for real estate professionals and MLS organizations to monitor and present listing performance.
Product overview
ListTrac is a real estate listing analytics platform that provides online activity reporting for real estate brokers and agents. The core platform aggregates listing performance data from major portals and MLS systems. The product suite consists of four integrated modules: the Analytics dashboard for real-time listing metrics (views, leads, shares, favorites), the Reporting module for automated seller and agent reports, the Site Network module that collects data from portals like Zillow, Trulia, and Realtor, and the Branding module for MLS and broker custom branding.
Differentiator
Problem solved
Functional benefit
Products and services
- ListTrac Platform Cloud-based analytics platform that aggregates listing performance metrics (views, leads, shares, favorites) from real estate portals, MLS systems, and broker websites into unified dashboards, weekly seller reports, and branded presentations for real estate brokers, agents, and MLS organizations.
Companies that use ListTrac
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
ListTrac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ListTrac partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
ListTrac competitors and assessment
Company assessmentDirect peers
- ShowingTime: ShowingTime (now part of Zillow Group) provides showing management and listing performance analytics for real estate agents and MLSs. It overlaps directly with ListTrac in providing listing-level reporting and analytics to brokers, agents, and MLS organizations.
- Real Geeks: Real Geeks provides real estate websites, CRM, and lead generation tools with performance tracking for agents and brokerages. Overlaps with ListTrac in serving real estate professionals with listing and marketing analytics.
- BoomTown: BoomTown offers a CRM and lead generation platform with built-in listing and marketing analytics for real estate teams. Comparable to ListTrac in serving real estate professionals with performance reporting and seller engagement tools.
- iHomefinder: iHomefinder provides MLS search, IDX, and lead capture technology with agent analytics dashboards. Comparable to ListTrac in serving real estate brokers and agents with MLS-integrated performance tools.
- Smartzip: Smartzip provides predictive analytics and marketing intelligence for real estate agents, including listing performance tracking and seller prospecting. It is comparable to ListTrac as a data-driven analytics platform serving real estate professionals.
Broad incumbents
- Zillow Premier Agent: Zillow's Premier Agent program offers built-in listing performance and marketing analytics to agents within the Zillow ecosystem. It is a broad incumbent that overlaps with ListTrac's analytics value proposition but bundles it inside Zillow's portal monopoly.
- Realtor.com (Move, Inc.): Realtor.com provides listing exposure and analytics tools for real estate professionals as part of its broader portal marketplace. Comparable to ListTrac as a source of listing performance data and as a broad incumbent offering agent analytics.
- Lone Wolf Technologies: Lone Wolf Technologies provides a broad suite of real estate back-office, MLS, and transaction management software to brokerages and MLSs. Comparable to ListTrac in serving MLS organizations with technology and analytics, though spanning a much broader product portfolio.
Emerging players
- Ylopo: Ylopo provides AI-powered marketing, lead generation, and performance tracking for real estate agents. Comparable to ListTrac as an emerging analytics and marketing intelligence provider in the real estate vertical.
- Offrs: Offrs provides AI-driven seller prediction and listing analytics for real estate agents. Comparable to ListTrac as a niche analytics player in the real estate vertical with overlapping listing performance use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ListTrac social profiles
Digital presenceListTrac compliance and trust
Trust signalCompliance2 records
ListTrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
ListTrac leadership team
Management profileNumber of profiles
Profiles1 record
ListTrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ListTrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ListTrac
What does ListTrac do?
ListTrac operates a real estate listing analytics SaaS platform that aggregates listing activity data (views, leads, shares, and favorites) from major consumer real estate portals (Zillow, Trulia, Realtor.com), MLS systems, and broker websites. The platform delivers unified dashboards, weekly seller reports, and branding customization tools designed for real estate professionals and MLS organizations to monitor and present listing performance.
Is ListTrac a public or private company?
ListTrac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ListTrac founded?
ListTrac was founded in 2011. It employs 11 to 50 people.
Where is ListTrac based?
ListTrac is headquartered in San Diego, United States, in the North America region.
How does ListTrac make money?
One revenue line is on record: analytics Services Subscription.
Who are ListTrac's main competitors?
Direct peers on record are ShowingTime, Real Geeks, BoomTown, iHomefinder and Smartzip. Broad incumbents are Zillow Premier Agent, Realtor.com (Move, Inc.) and Lone Wolf Technologies. Emerging players are Ylopo and Offrs.
Does ListTrac have an API?
No public API is recorded for ListTrac.
What industry is ListTrac in?
ListTrac's product category is Real Estate Analytics Software. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 531210 and its SIC code is 6531.