Vaata Smart

Name

Vaata Smart

Legal name

Vaata Smart Private Limited

Website

https://vaata.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Household Hygiene and Home Fragrance Products

NAICS

Toilet Preparation Manufacturing (325620), Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Bathroom-Specific Air Care & Toilet Rim/Drop-In Deodorizers (CRAJAEAI)

akta.pro secondary industry

Bathroom All-Purpose Cleaners (Multi-Surface) (CRAJAMAF)

Keywords

• Household cleaning products
• Toilet cleaning tablets
• Essential oil diffusers
• Touchless liquid dispensers
• Consumer hygiene goods

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase revenue from selling physical consumer products including DryTab in-tank toilet cleaners (available in 400 and 600 flush variants), DiffuZen essential oil diffusers with cartridges, and EazyDrops touchless liquid dispensers. Multiple fragrance options and combo packs available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vaata Smart manufactures and directly sells three branded consumer product lines: DryTab in-tank automatic toilet cleaning tablets (including DryTab Combo and Mini DryTab variants), DiffuZen essential oil diffusers (with Serenity and Focus fragrance cartridge variants), and EazyDrops touchless liquid dispensers. Sales are conducted primarily through the company's own e-commerce website at vaata.com, with an additional channel for B2B bulk orders, supported by patented proprietary technology (Fragrance-Release Pump and Decidrop Technology) and ISO 9001:2015 certified manufacturing.

Product overview

Vaata Smart Private Limited is an Indian consumer goods company offering a portfolio of three smart home and personal care products. The core product lineup consists of DryTab (in-tank automatic toilet bowl cleaner-freshener available in 600-flush and 400-flush Mini variants with multiple fragrances), DiffuZen (personal space essential oil diffuser with patented Decidrop technology featuring Serenity and Focus cartridges), and EazyDrops (touchless automatic liquid dispenser with infrared sensor). These products are designed for hygiene, wellness, and convenience in homes, offices, and public spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• DryTab In-tank automatic toilet cleaning tablet that is dropped into the toilet cistern to deliver continuous cleaning and fragrance with each flush; intended for residential household use and sold through vaata.com. Available in standard, DryTab Combo, and Mini DryTab pack sizes/variants.
• DiffuZen Essential oil diffuser for home and office ambient fragrancing, powered by the company's proprietary patented Fragrance-Release Pump; consumes replaceable fragrance cartridges including DiffuZen Serenity and DiffuZen Focus variants.
• EazyDrops Touchless automatic liquid dispenser that uses the company's proprietary patented Decidrop Technology to deliver a controlled dose of liquid (e.g., hand sanitizer, soap) without physical contact; targeted at households and shared/commercial spaces for improved hygiene.

Quantifiable outcome

• DryTab lasts 400-600 flushes per unit
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henkel (Bref, Sidolin): Henkel offers Bref rim blocks and bathroom cleaners in Europe/Asia that are direct substitutes for DryTab. As a global cleaning/consumer products major, it competes in the same household toilet cleaning category.
• Marico Limited: Marico is an Indian FMCG major (Parachute, Kaya) with growing presence in wellness and hygiene. Comparable as an Indian consumer goods incumbent with potential to enter adjacent categories to those Vaata serves.
• Dabur India: Dabur is an Indian FMCG major with Odonil air care brand directly comparable to Vaata's DiffuZen line. Has deep Indian distribution networks and consumer brand equity across hygiene and personal care.
• SC Johnson (Duck/Scrubbing Bubbles): SC Johnson's toilet cleaning brands (e.g., Duck brand) directly overlap with Vaata's DryTab in functionality and consumer base. A global consumer goods major offering bathroom cleaning and air care solutions.
• Reckitt Benckiser (Harpic brand): Reckitt's Harpic is the dominant in-tank and rim toilet cleaner brand globally. While a large multinational with broad product portfolio, Harpic directly competes with Vaata's DryTab in the same category and target use case.

Direct peers

• WOW Skin Science: An Indian D2C brand selling hygiene, beauty, and wellness products online with comparable digital-first GTM. Strong comparability on customer base, channel mix, and product positioning toward natural/effective solutions.
• Honasa Consumer (Mamaearth): Mamaearth is a leading Indian DTC consumer goods brand selling natural/hygiene-focused personal care via own e-commerce and D2C channels. Most comparable as an India-based DTC consumer brand targeting similar hygiene-conscious consumers.
• simplehuman: simplehuman sells premium touchless soap/sensor dispensers and bathroom accessories globally. Their sensor pump and dispenser product line directly competes with Vaata's EazyDrops in functionality and target use case.

Regional players

• Godrej Consumer Products: Godrej's bathroom and cleaning portfolio (e.g., Cinthol, Ezee) competes with Vaata in the Indian household hygiene market. A leading Indian FMCG with strong distribution across offline retail channels.
• Glowbiotics (Patanjali/other natural consumer brands): Patanjali offers natural/herbal toilet cleaners and bathroom hygiene products in India, comparable to Vaata's positioning around natural fragrances and effective cleaning. Strong Indian regional brand presence in similar categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vaatasmart
• Xx.com/VaataSmartLtd
• Facebookfacebook.com/vaatasmart

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaata Smart