Europapir
Europapir is a Moscow-based wholesale distributor of paper, cardboard, self-adhesive materials, and packaging products serving commercial printers, packaging manufacturers, and industrial buyers across Russia and CIS via a 10-city warehouse network and Formula Bumagi retail stores.
- Company typePrivate
- Founded2003
- HeadquartersMoscow, Russia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Europapir does
Europapir (ООО «Европапир») is a privately held Russian wholesale distributor of paper and cardboard products, headquartered in Moscow and operating since 2003. The company's core business is B2B bulk distribution of paper, cardboard, self-adhesive materials, and packaging materials to commercial printers, packaging manufacturers, office/corporate customers, and food/pharmaceutical packaging firms across Russia and the broader CIS region. Europapir maintains a physical footprint of sales offices and warehouses in 10 major Russian cities (Moscow, Saint Petersburg, Novosibirsk, Krasnodar, Rostov-on-Don, Nizhny Novgorod, Samara, Yekaterinburg, Saratov, Stavropol) and operates a network of company-owned retail stores under the Formula Bumagi® brand in four cities. The product portfolio spans commodity office papers, coated and uncoated printing papers, GC1/GC2/GZ/SBB packaging cardboards, self-adhesive materials, envelopes, and an expanding industrial packaging line.
The company's competitive position rests on its proprietary own-brand products (SL GRAPHICA designer papers produced by TPG, SmartLine Top Style self-adhesive materials, MasterBoard packaging cardboard) and long-standing supplier relationships with major Russian producers (KAMA, Ilim Group, Syktyvkar LPK/Taiga Group, Svetogorsk CBT) and international manufacturers (Mondi, Iggesund/Holmen, Avery Dennison, UPM Raflatac, APP). Pricing is quote-based for wholesale customers served through dedicated personal managers, while retail customers access a smaller curated assortment at published prices via Formula Bumagi stores and an e-commerce channel. Marketing is executed through Telegram, VKontakte, and the MAX messaging platform; a 'Bumaga i Dizayn' industry blog; regional polygraphy seminars; and trade exhibitions such as RosUpack-2026.
Revenue is not publicly disclosed, and the company has no known institutional investors, M&A activity, or leadership changes in the source data. The business operates under sanctions-constrained conditions post-2022, which has shifted its supplier mix away from some Western producers toward Chinese and Turkish sources. No AI/ML, software, or technology platform products are evidenced; the business is fundamentally a physical supply-chain operation.
Europapir firmographics
Firmographics- Name
- Europapir
- Legal name
- ООО «Европапир»
- Website
- https://europapier.ru
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Europapir is a Moscow-based wholesale distributor of paper, cardboard, self-adhesive materials, and packaging products serving commercial printers, packaging manufacturers, and industrial buyers across Russia and CIS via a 10-city warehouse network and Formula Bumagi retail stores.
- Ownership category
- akta.pro rank
Europapir industry classification
Industry- Product category
- Wholesale Paper and Cardboard Distribution
- NAICS
- Office Equipment Merchant Wholesalers (42342)
- SIC
- Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Solid Unbleached Sulfate (SUS) Paperboard Manufacturing (IMAMAFAG)
- akta.pro secondary industry
- Paper-Based Foodservice Packaging (Cups, Lids, Trays, Takeout Containers) (IMALACAJ)
Keywords
Where Europapir is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices11 records
Markets served
Europapir business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale B2B paper and cardboard distribution: Primary revenue from bulk sales of paper, cardboard, packaging materials, and specialty paper products to commercial printers, packaging companies, and industrial clients across Russia and CIS.
- Retail store sales (Formula Bumagi): Company-owned retail stores selling smaller quantities of paper and specialty materials to smaller businesses and individual customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | TPG Designer paper catalog in branded case |
| Unit Pricing | Pay-as-you-go | Designer and specialty materials swatch book |
| Other | Multi-year contract | Wholesale B2B pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Europapir product offering
Product offeringCore offering
Europapir is a wholesale distributor of paper and cardboard products supplying commercial printers, packaging manufacturers, advertising agencies, and industrial clients across Russia and the CIS. The company distributes products from leading global paper manufacturers and offers its own brands including SL GRAPHICA, SmartLine Top Style, and MasterBoard, alongside a retail chain under the Formula Bumagi brand.
Product overview
Europapir is a major wholesale supplier of paper and cardboard products in Central and Eastern Europe and CIS countries, operating as OOO 'Europapir' (OGRN 1037739864040). The company offers a comprehensive portfolio of physical paper and packaging products organized into core categories: Paper (including designer papers like SL GRAPHICA, Knight, NEVIA Premium, Kraft, office papers like Ballet and SvetoCopy), Cardboard (GC1, GC2, GZ/SBB grades, and own-brand MasterBoard), Self-adhesive materials (own-brand SmartLine Top Style, Muflon, UPM Raflatac, and film variants), Envelopes, and extensive Packaging materials (honeycomb cardboard, corrugated cardboard, films, tapes, protective systems, industrial containers). The company also operates retail stores under the 'Formula Bumagi' brand in major Russian cities. Product portfolio spans from premium designer papers and specialty cardboards to industrial packaging solutions, with key suppliers including Mondi, TPG, APP, Iggesund, KAMA, Syktyvkar LPK, Svetogorsk CBT, and Avery Dennison. The company has expanded into industrial packaging as a new direction.
Differentiator
Problem solved
Functional benefit
Brands
- ФОРМУЛА БУМАГИ®: Branded retail store chain selling paper and cardboard products to consumers and small businesses, with locations in Moscow, St. Petersburg, Novosibirsk, and Krasnodar.
- SL GRAPHICA
Products and services
- SL GRAPHICA Europapir's proprietary brand of designer and graphic paper products for printing, advertising, and creative applications, targeted at commercial printers and design studios.
- SmartLine Top Style Europapir's proprietary brand of premium office and printing paper sold to corporate and institutional buyers.
- MasterBoard Europapir's proprietary brand of cardboard and packaging board materials for packaging manufacturers and industrial users.
- Cardboard and Corrugated Packaging Materials Wholesale supply of cardboard, corrugated board, and packaging substrates for industrial packaging manufacturers and commercial packaging operations.
- Thermal Paper and Self-Adhesive Materials Specialty paper products including thermal rolls for retail/POS systems and self-adhesive label stocks for label converters and packaging operations.
- Formula Bumagi Retail Chain Retail store chain selling paper, office supplies, stationery, and printing materials to individual consumers, small businesses, and walk-in trade customers.
- Parchment and Baking Paper Food-grade parchment and baking papers for bakeries, food service operators, and food packaging manufacturers.
Companies that use Europapir
Customer profileSegments4 records
Ideal customer profiles3 records
Europapir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Europapir partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and supporting.
- Kama (КАМА)coreKama is an official distributor of KAMA cardboard products. Europapier holds distributor certificates for KAMA packaging cardboard used in food packaging and pharmaceutical applications.
- Ilim (Илим)coreIlim Group is a key Russian paper producer supplying Europapier with office papers (Ilim Profi, Ilim Standart), мелованная бумага Омела, and various specialty papers.
- Syktyvkar Pulp and Paper Mill / Tayga (Сыктывкарский ЛПК / Тайга)coreSyktyvkar LPK (part of Tayga Group) supplies Europapier with cup stock cardboard (KomiBase, KomiPak, KomiFresh), office papers, kraft paper, and box materials.
- Svetogorsk Pulp and Paper Mill (Светогорский ЦБК)coreSvetogorsk CBTs is a major Russian producer of office papers including SvetoCopy, Ballet Classic, Ballet Premier, Ballet Brilliant, and Ballet Universal brands.
- MufloncoreMuflon supplies self-adhesive materials including PVC films, semi-gloss papers, super gloss papers, and specialty materials for wine labels.
- APP (Asia Pulp & Paper)majorAPP supplies Europapier with Zenith GC1 cardboard and MasterBoard packaging cardboard products.
- TPG (TPI Global / TPG Paper)coreTPG is a Chinese manufacturer producing Europapier's proprietary SL GRAPHICA brand of designer papers. Europapier designs and markets these products under exclusive own-brand arrangements.
- MondisupportingMondi supplies IQ Color paper (31 colors), Color Copy paper for color laser printing, and DNS Premium paper available as free swatches through Europapier's Formula Bumagi stores.
- UPM RaflatacsupportingUPM Raflatac supplies self-adhesive polyester films including Polylaser Matt Silver and PolyLaser HS products for digital printing applications.
- Avery Dennison (JAC Digilabel)supportingAvery Dennison supplies Europapier with JAC Digital self-adhesive materials designed for HP Indigo and laser printing technologies.
- Mayr Melnhof Karton (MM)supportingMayr Melnhof Karton supplies MM Top-Liner, MM Liner, and MM BiB-Liner products for lamination and corrugated packaging applications. Note: Currently temporarily not supplied to Russia.
- KartonsansupportingTurkish manufacturer supplying Normprint cardboard-liner products with double-sided coating for lamination and box manufacturing.
- Iggesund (Holmen Group)supportingIggesund supplies Invercote G - premium pure cellulose multilayer cardboard with triple coating for printing and prestige packaging applications.
Scale indicators2 records
Recent moves4 records
Expansion highlights6 records
Europapir competitors and assessment
Company assessmentBroad incumbents
- Mondi: Global paper and packaging manufacturer and distributor; supplies core SKUs (IQ Color, Color Copy, DNS Premium) through Europapir and competes at the wholesale-paper level via direct sales and its own distribution — comparable as a broad incumbent in paper merchanting with manufacturing depth.
- UPM: Finnish-headquartered global forest products company with broad paper, label materials, and self-adhesive divisions; supplies UPM Raflatac products through Europapir and competes in adjacent segments — comparable as a broad incumbent with manufacturing scale across office and specialty papers.
Direct peers
- Igepa Group: Leading paper merchant headquartered in Hamburg, distributing graphical papers, office paper, packaging, and self-adhesive materials across Central Europe — directly comparable in product range, industrial focus, and Central European distribution footprint.
- Inapa: Major European paper merchant operating across Iberia, France, and CEE, providing office paper, printing substrates, and packaging solutions to commercial printers and corporates — directly comparable to Europapir's distribution model, target customers, and CEE geographic footprint.
- Spicers: UK-headquartered paper merchant with presence across Northern Europe, distributing printing, office, and packaging papers plus sign-and-display materials — comparable in B2B paper wholesale model and broad product portfolio serving commercial print and packaging customers.
- Antalis (KPP Group): Largest European office paper and visual communication merchant, headquartered in France, distributing paper, packaging, and visual communication products across Western/Central Europe — directly comparable to Europapir in product mix, customer base (printers, packaging manufacturers, corporates), and multi-country B2B distribution model.
- Papyrus: Northern European paper merchant (Sweden-headquartered, now part of Inapa group) distributing printing paper, office paper, and packaging materials — comparable as a multi-country Northern/Central European paper distributor serving print and packaging customers.
Regional players
- Pol-Trade: Polish paper and packaging distributor serving commercial printers and packaging manufacturers in Poland — comparable to Europapir's Polish entity in product range and customer base, but operating primarily in a single-country geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Europapir social profiles
Digital presenceEuropapir compliance and trust
Trust signalCompliance10 records
Europapir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Europapir leadership team
Management profileNumber of profiles
Europapir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Europapir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Europapir
What does Europapir do?
Europapir is a wholesale distributor of paper and cardboard products supplying commercial printers, packaging manufacturers, advertising agencies, and industrial clients across Russia and the CIS. The company distributes products from leading global paper manufacturers and offers its own brands including SL GRAPHICA, SmartLine Top Style, and MasterBoard, alongside a retail chain under the Formula Bumagi brand.
Is Europapir a public or private company?
Europapir is a private company. It is classified as unknown and is currently operating.
When was Europapir founded?
Europapir was founded in 2003. It employs 101 to 250 people.
Where is Europapir based?
Europapir is headquartered in Moscow, Russia, in the Europe region.
How does Europapir make money?
Two revenue lines are on record. Wholesale B2B paper and cardboard distribution is the primary driver. The others are retail store sales (Formula Bumagi).
Who are Europapir's main competitors?
Broad incumbents on record are Mondi and UPM. Direct peers are Igepa Group, Inapa, Spicers, Antalis (KPP Group) and Papyrus. Pol-Trade is listed as a regional player.
Does Europapir have an API?
No public API is recorded for Europapir.
What industry is Europapir in?
Europapir's product category is Wholesale Paper and Cardboard Distribution. Its primary akta.pro industry code is IMAMAFAG, Solid Unbleached Sulfate (SUS) Paperboard Manufacturing, with a secondary code of IMALACAJ, Paper-Based Foodservice Packaging (Cups, Lids, Trays, Takeout Containers). Its NAICS code is 42342 and its SIC code is 5110.