Automotriz Rosselot

What Automotriz Rosselot does

Automotriz Rosselot S.A. is a Chilean family-owned multi-brand automotive dealership group founded circa 1970, headquartered in Viña del Mar (El Salto) and operating 45+ physical dealership and service branches across Chile, concentrated in the Valparaíso, Santiago, Maule, and Biobío regions. The company is the authorized dealer for 16+ automotive brands spanning mass-market Korean (Kia, KGM), Japanese (Mitsubishi), Chinese (Foton, Dongfeng, Chery, GAC, JMC, Jetour, Exeed, Leapmotor), and European (Peugeot, Citroën, Opel, Jeep, RAM, Fiat) OEMs, and has been recognized as Kia Chile's Best Dealer. Its product surface covers the full vehicle ownership lifecycle — new vehicle sales, used vehicle sales through a dedicated Rosselot Usados division, short-term rental via Rosselot Rent a Car, technical service and maintenance, original parts and accessories, body dent and paint services, and dedicated fleet (Flotas) sales — alongside a motorsport marketing asset, Team Rally Rosselot, with 25+ years of history and 19 national championships.

The business model is fundamentally a traditional dealership operating company. Revenue is generated primarily through one-time new and used vehicle sales, supplemented by recurring service, parts, and rental income, with vehicle pricing publicly displayed in Chilean Pesos and ranging from approximately CLP 8.7M for entry-level models (e.g., Citroën C3) to above CLP 30M for premium SUVs and pickups (Jeep Grand Cherokee, RAM 1500/2500). Customer acquisition relies on physical showroom traffic across the 45+ branches, supplemented by an online quote-request funnel on rosselot.cl with WhatsApp integration, brand-level promotions, and brand-sponsor events; financing is delivered in partnership with Forum Financiero and Santander Consumer Finance, and payment processing via Webpay GetNet. Ownership rests with the Rosselot family (legal representative Juan Gerardo Rosselot Bert) across two entities — Automotriz Rosselot S.A. and Rosselot y Figueroa Limitada — with no external private equity or venture capital involvement, no public listing, and no disclosed revenue or funding history.

Name

Automotriz Rosselot

Legal name

Automotriz Rosselot S.A.

Website

https://rosselot.cl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Automotriz Rosselot is a family-owned Chilean multi-brand automotive dealership group founded circa 1970, operating 45+ branches across Chile as an authorized dealer for 16+ vehicle brands, serving retail, fleet and rental customers with sales, service, parts and body-shop operations.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Tires, wheels & related supplies distribution (CRAOANAD), Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA), Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

Keywords

• Automotive dealership
• New vehicle sales
• Used vehicle sales
• Vehicle maintenance services
• Car rental services

Headquarters

HQ city

El Salto

HQ country

Mexico

HQ region

Latin America

Offices45 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Revenue from sales of new vehicles from multiple international brands including Foton, Dongfeng, Kia, Mitsubishi, Jetour, Chery, KGM, GAC, JMC, Exeed, Peugeot, Leapmotor, Opel, Citroën, Jeep, RAM, and Fiat.
2. Used Vehicle Sales: Revenue from sales of pre-owned vehicles through dedicated used car platform rosselotusados.cl.
3. Vehicle Rental (Rent a Car): Short and medium-term vehicle rental services for personal or business use.
4. Technical Service and Parts: Revenue from vehicle maintenance, repairs, spare parts, and accessories sales.
5. Dent and Paint Services: Body repair and painting services (Desabolladura y Pintura).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Automotriz Rosselot operates a multi-brand automotive dealership platform in Chile, selling new vehicles from 16+ international brands alongside pre-owned cars through its Rosselot Usados division. The company delivers integrated after-sales support including technical maintenance with online scheduling, original parts and accessories, dent and paint body repair services, a rent-a-car program, and a dedicated fleet (Flotas) sales division for commercial buyers. It also runs Team Rally Rosselot, a motorsport sub-brand used for community engagement and brand building.

Product overview

Automotriz Rosselot is a multi-brand automotive dealership with over 50 years of experience operating in Chile. The company operates as a platform offering new vehicle sales across 16+ brands (Foton, Dongfeng, Kia, Mitsubishi, Jetour, Chery, KGM, GAC, JMC, Exeed, Peugeot, Leapmotor, Opel, Citroën, Jeep, RAM, Fiat), a used car division, technical service with parts and accessories, dent and paint services, vehicle rental, and dedicated fleet sales. The portfolio includes electric and hybrid vehicles alongside traditional combustion engine vehicles. The company also operates a rally racing team (Team Rally) with a 25+ year heritage.

Differentiator

Problem solved

Functional benefit

Brands

• Rosselot Usados: Used vehicle sales division operating at rosselotusados.cl
• Rosselot Rent a Car
• Team Rally Rosselot

Products and services

• New Vehicles (Multi-Brand Sales) Retail sale of new vehicles from 16+ brands including Foton, Dongfeng, Kia, Mitsubishi, Jetour, Chery, KGM (Ssangyong), GAC, JMC, Exeed, Peugeot, Leapmotor, Opel, Citroën, Jeep, RAM, and Fiat. Coverage spans electric, hybrid, trucks, pickups, commercial vehicles, crossovers, family SUVs, vans, hatchbacks, sedans, and SUVs for individual and fleet consumers in Chile.
• Used Vehicles (Rosselot Usados) Retail sale of pre-owned vehicles through the Rosselot Usados division, with online inventory accessible at rosselotusados.cl and trade-in purchase options ('Compramos tu auto'). Includes promotional financing bonuses up to $3,000,000 CLP through Forum Financiero.
• Technical Service (Vehicle Maintenance and Repair) Scheduled vehicle maintenance and repair services for all brands represented by Automotriz Rosselot, with online appointment scheduling via the rosselot.cl website.
• Parts and Accessories Sale of original vehicle spare parts and branded accessories for all brands distributed by Automotriz Rosselot, supporting both workshop repairs and direct retail accessory purchases.
• Dent and Paint Services (Desabolladura y Pintura) Body repair, panel beating, and vehicle repainting services to restore damaged vehicles through dedicated Desabolladura y Pintura (D&P) workshops.
• Rent a Car (Rosselot Rent a Car) Vehicle rental service for short-term needs including vacations, work, or daily use, available for both personal and business customers.
• Fleet Sales (Flotas) Dedicated fleet sales division offering bulk vehicle purchases, volume discounts, and dedicated account management for businesses and commercial operators acquiring multiple vehicles.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: Global multi-brand automotive distributor operating across multiple continents, with a similar multi-OEM distribution and after-sales model to Rosselot but at much larger scale and geographic breadth.
• AutoCanada: Canadian multi-brand automotive dealership group with new/used sales, parts, service, and collision operations; analogous in structure to Rosselot's full-service Chilean dealership network.
• Asbury Automotive Group: US multi-brand automotive retailer with new and used vehicle sales, parts, service, and F&I; business model and revenue mix closely mirror Rosselot's integrated dealership platform.
• Pendragon plc: UK-based multi-brand automotive retailer with franchised dealerships and after-sales operations; comparable to Rosselot in operating an integrated multi-OEM retail and aftersales platform.
• Group 1 Automotive: US-listed multi-brand automotive retailer with new/used sales, parts, service, and finance operations; comparable to Rosselot's integrated dealership model but operates at significantly larger scale in the US market.
• Lithia Motors: One of the largest US multi-brand automotive retailers with full-service dealerships; shares Rosselot's multi-OEM, integrated sales-service-parts strategy but at vastly larger scale.

Direct peers

• Derco / DercoCenter: Chilean multi-brand automotive distributor and dealer group with parts, service, and retail operations; directly comparable to Rosselot's multi-brand dealership and after-sales model in Chile.
• Kaufmann: One of Chile's largest multi-brand automotive dealer groups, representing several of the same OEMs (Mercedes-Benz and other franchises); competes head-to-head with Rosselot across passenger and commercial segments in Chile.
• SalfaCorp: Chilean conglomerate whose automotive division operates a multi-brand dealership network across Chile, directly comparable to Rosselot in business model, brand portfolio breadth, and integrated sales-service-rental offering.
• SKBergé: Chilean multi-brand automotive distributor and dealer representing several global OEMs; competes directly with Rosselot for franchise rights, fleet contracts, and retail share in the Chilean market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RosselotChile
• LinkedInlinkedin.com/company/automotriz-rosselot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotriz Rosselot