Skberge Colombia S.A.S.

What Skberge Colombia S.A.S. does

Skberge Colombia S.A.S. is the authorized importer and distributor of Jeep-branded vehicles in Colombia, operating as a privately-held subsidiary under the Astara Group umbrella and licensed by Stellantis N.V. The company markets, sells, and services a portfolio of five to seven SUV and pickup models — Avenger, Renegade, Compass, Commander, Grand Cherokee L, Wrangler, and Gladiator — through an authorized dealership network augmented by digital sales channels (the official jeep.com.co website, store.jeep.com.co virtual store, WhatsApp Business contact lines, and a MercadoLibre parts storefront). Vehicles are priced between approximately $97.99 million and $375.99 million Colombian pesos per unit, with periodic promotional bonuses ranging from $4M to $23M COP depending on model and model year.

The underlying product technology is sourced from Stellantis and includes the Uconnect infotainment system with wireless Apple CarPlay and Android Auto integration, ADAS safety features (blind spot detection, cross traffic alert, forward collision warning, pedestrian/cyclist detection, lane keeping assist), Trail Rated 4x4 drivetrain systems (Rock-Trac full-time 4x4, Quadra-Trac I with terrain selector), turbocharged internal combustion engines, and an emerging e-Hybrid powertrain option on the Avenger. The vehicles offer premium audio (Alpine) integration and removable roof/door configurations (Freedom Top / Sunrider) on Wrangler and Gladiator variants. All vehicles are backed by Mopar genuine parts and accessories distributed through the dealer network and MercadoLibre.

Skberge generates revenue through three primary streams: (1) one-time vehicle sales via the dealer network and online quotation flow, (2) recurring after-sales service and parts revenue coordinated through citastaller.jeep.com.co and certified workshops, and (3) Mopar parts and accessories sales through both dealership and e-commerce channels. The company serves three core Colombian consumer segments — urban professionals and families, adventure and off-road enthusiasts (the "Manada Jeep" community), and premium/luxury SUV buyers — supported by the Manada Jeep loyalty program and Respaldo de Manada post-sale service module. Distribution is supported by an active social media presence across Instagram, Facebook, X, TikTok, and YouTube, and a marketing partnership with Juventus Football Club under the Jeep Life brand initiative. The company is headquartered in Bogotá, Colombia, with a customer service operation reachable via toll-free line, WhatsApp, and the @astara.com email domain, reflecting its operational integration with the Astara Group.

Name

Skberge Colombia S.A.S.

Legal name

Skberge Colombia S.A.S.

Website

https://jeep.com.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Skberge Colombia S.A.S. is the authorized Jeep brand importer and distributor in Colombia, operating under Astara Group. It sells and services a portfolio of Jeep SUV and pickup models through authorized dealerships and digital channels, serving urban families, off-road enthusiasts, and premium SUV buyers across Colombia.

Ownership category

akta.pro rank

Headquarters

HQ city

Colombia

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Vehicle Sales: Primary revenue stream from sale of Jeep vehicles including Avenger, Compass, Commander, Wrangler, and Gladiator models. Sales conducted through authorized dealership network and virtual store with pricing ranging from approximately $97.99 million to $375.99 million Colombian pesos per vehicle.
2. After-sales Service and Parts: Post-sale revenue from maintenance services, spare parts (Mopar), service appointments, and maintenance plans. Service operations coordinated through citastaller.jeep.com.co platform and dealership workshops.
3. Mopar Parts and Accessories: Sale of official Mopar spare parts and accessories through dealership network and MercadoLibre store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Skberge Colombia S.A.S. operates as the authorized distributor of Jeep brand vehicles (Stellantis N.V.) in Colombia. The company retails new Jeep SUVs and pickup trucks — including the Avenger, Compass, Commander, Wrangler, Gladiator, Grand Cherokee L, and Renegade — through authorized dealerships and digital channels, and provides complementary after-sales services such as maintenance, parts, the Respaldo de Manada ownership program, and the Manada Jeep community.

Product overview

Skberge Colombia S.A.S. distributes and supports Jeep vehicles in Colombia through a portfolio of seven distinct SUV and pickup models. The core product lineup includes the compact Avenger and Renegade for urban driving, the Compass as a midsize crossover, the three-row Commander and Grand Cherokee L for family use, the iconic off-road Wrangler, and the Gladiator pickup for utility. Add-on services include the Manada Jeep loyalty program and Respaldo de Manada post-sale support, supported by a virtual workshop scheduling system. The vehicles feature Uconnect infotainment with Apple CarPlay and Android Auto smartphone integration, various ADAS safety features, and 4x4 Trail Rated capability across the range.

Differentiator

Problem solved

Functional benefit

Brands

• Manada Jeep: Jeep's loyalty and community program in Colombia, providing after-sales support, benefits, and adventure experiences for Jeep owners.

Products and services

• Jeep Avenger

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StellantiscoreStrategic or Co-development PartnerStellantis is the parent company of the Jeep brand and global automotive group formed from the merger of Fiat Chrysler Automobiles and Groupe PSA. Skberge Colombia operates as the authorized importer and distributor of Jeep vehicles manufactured by Stellantis.
• MoparcoreTechnology or IntegrationMopar is Stellantis' official parts, accessories, and service brand. Mopar products are distributed through Jeep Colombia's dealership network and official stores, providing genuine replacement parts and accessories for Jeep vehicles.
• AstaracoreChannel Partner/ Reseller/ DistributorAstara (Automotriz Italoamerica S.A.S.) appears to be a related entity involved in Jeep Colombia operations, with customer service emails referencing astara.com domain. Astara may serve as the operational partner or parent entity for Skberge Colombia's automotive distribution activities.
• MercadoLibreminorChannel Partner/ Reseller/ DistributorOfficial Jeep parts store operating on MercadoLibre marketplace (mercadolibre.com.co/tienda/jeep), providing another distribution channel for Mopar spare parts and accessories.
• JuventusminorGTM or Marketing PartnerJeep Colombia maintains a marketing partnership with Juventus Football Club as part of Jeep Life brand initiatives, leveraging sports sponsorship for brand visibility.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ford Colombia: Ford brand importer/distributor for the Colombian market with parallel dealer network and after-sales operations. Overlaps with Jeep in midsize SUVs (Explorer vs. Grand Cherokee L) and off-road/pickup positioning (Bronco/Ranger vs. Wrangler/Gladiator).
• Volkswagen Colombia: Brand-specific automotive importer and dealer-network operator in Colombia. Overlaps with Jeep in family SUVs (Tiguan vs. Compass, Teramont vs. Commander/Grand Cherokee L) and competes for similar urban-family and premium-adjacent buyers.
• Renault Colombia: Brand-specific automotive importer/distributor in Colombia with a comparable authorized-dealership model. Competes directly with Jeep in compact/midsize SUVs (Duster/Koleos vs. Avenger/Compass/Commander) and is one of the highest-volume players in the market.
• Kia Colombia: Single-brand automotive distributor in Colombia serving consumers through an authorized dealership network. Competes directly with Jeep across the compact/midsize SUV ladder (Sportage vs. Compass, Sorento vs. Commander, EV models vs. Avenger E-Hybrid).
• Toyota Colombia: Authorized Toyota distributor in Colombia operating an analogous country-level import-and-dealer-network model. Competes head-to-head with Jeep in the SUV/pickup segments (RAV4 vs. Compass, 4Runner vs. Grand Cherokee, Hilux vs. Gladiator).
• Mazda Colombia: Country-level Mazda distributor in Colombia with the same authorized-dealer retail structure. Direct competitor in the compact/midsize SUV segment (CX-30/CX-50 vs. Compass, CX-9 vs. Commander/Grand Cherokee L).
• Chevrolet Colombia: Authorized Chevrolet distributor in Colombia with an analogous import-and-dealer-network model. Direct rival in mass-market SUVs (Tracker vs. Avenger/Renegade) and large SUVs (Tahoe vs. Grand Cherokee L/Commander).
• BMW Colombia: Country-level premium brand distributor in Colombia running a similar authorized-dealer and certified-service model. Competes with Jeep at the premium end, particularly Grand Cherokee L vs. X5 and Wrangler vs. premium SUVs in adjacent price bands.

Broad incumbents

• Inchcape plc: Global multi-brand automotive distributor that imports and retails premium and volume brands across emerging markets including Latin America. Comparable in business model (country-level brand distribution) but operates a much broader portfolio across many geographies.

Others

• Astara Group: Multinational automotive distribution group that is the parent/operational partner of Skberge Colombia (evidenced by @astara.com email domain and astara.com.co privacy hosting). Comparable as a multi-brand distributor rather than a direct competitor — provides operational and capital support rather than competing for the same end customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ManadaJeep
• YouTubeyoutube.com/jeepcolombia
• Facebookfacebook.com/soypartedelamanadajeep
• Instagraminstagram.com/manadajeep
• TikToktiktok.com/@manadajeep
• LinkedInlinkedin.com/company/skberge-colombia-s.a.s.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skberge Colombia S.A.S.