Fantassin

What Fantassin does

Fantassin is a Lyon, France-based creative web studio founded in 2013 that delivers digital strategy, UX design, graphic design, and WordPress development services to startups, SMEs/ETIs, large enterprises, and partner agencies across France. The firm operates with a lean team of 1-10 employees and positions itself as a specialized WordPress shop with capabilities spanning custom theme development, bespoke Gutenberg block creation, WooCommerce e-commerce implementations, multisite architecture, and third-party API integrations.

The technical stack centers on WordPress and the block editor ecosystem, with documented project work across custom block development, multisite rollouts, and WooCommerce storefronts. Commercial activity is driven by content marketing, conference participation (BlendWebMix organizing role, WordCamp Europe sponsorship), direct outreach, and referral relationships rather than marketplace channels; pricing is quote-based and not publicly disclosed. Revenue streams include project-based professional services, recurring maintenance contracts under the FTS Care brand, and Qualiopi-certified training delivery. Named customers span multiple industries and include WP Rocket, SnapCall, Deepki, Trois Virgule Cinq, ARS Auvergne-Rhône-Alpes, GED Expertise, MiHotel, Archipat, Yuso, Blanchon, and Parasite Eyewear. The company is bootstrapped and privately held, with no disclosed funding, acquisitions, or ownership changes on record.

Name

Fantassin

Legal name

Fantassin

Website

https://fantassin.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Fantassin is a Lyon-based French creative web studio founded in 2013 that provides WordPress development, UX design, graphic design, and digital strategy services to startups, SMEs, and enterprises across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Web Design & Development Projects: Custom website design and development projects using WordPress, including strategy, UX design, graphic design, and technical implementation.
2. WordPress Maintenance Contracts: Ongoing maintenance services for WordPress sites (FTS Care), including updates, monitoring, and graphic maintenance packs.
3. Training Services: WordPress and digital skills training, certified Qualiopi. The agency provides educational services for clients wanting to manage their own web presence.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fantassin is a creative web studio based in Lyon, France, that provides strategy, UX design, graphic design, and custom WordPress development services. The agency delivers bespoke websites, WooCommerce e-commerce stores, WordPress Multisite networks, and brand identity systems, built using custom themes and Gutenberg blocks. Their offering combines consulting-led design thinking workshops with full-cycle design and technical implementation for business clients.

Product overview

Fantassin is a creative web studio offering strategy, UX design, and graphic design services, with deep specialization in custom WordPress development. The agency delivers bespoke websites, WooCommerce e-commerce stores, and WordPress Multisite networks, built with custom themes and Gutenberg blocks. Their portfolio includes persona definition, user journey mapping, wireframing, visual identity design, and creative workshops. They operate primarily as a service-based agency rather than a product company, serving startups, SMEs, large enterprises, and partnering with branding/technical agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Uppercut: A blog article series on web design topics (e.g., 'Fantassin Uppercut Hades' on fixed menu design).
• FTS Talk
• FTS Care

Products and services

• Strategy and Conception (Stratégie et conception) Strategy and design thinking workshops using co-creative methods to define project foundations, including brand DNA, commercial strategy, internal operations, and content organization for web projects. Targeted at business clients undertaking web or digital transformation projects.
• UX Design (Expérience Utilisateur) UX design services including persona definition, user journey mapping, and wireframe/prototype creation to optimize user experience across digital tools and websites. Targeted at businesses seeking to improve their product or service usability.
• Graphic Design (Design Graphique) Graphic design services encompassing logo and visual identity creation, art direction with moodboards, and web interface design for websites and applications. Targeted at businesses needing brand identity and visual design support.
• WordPress Agency Services (Agence WordPress) WordPress development agency offering custom theme development, bespoke plugin creation, site maintenance contracts, and Full Site Editing with Gutenberg blocks. Targeted at businesses needing custom WordPress solutions.
• WooCommerce E-commerce Store (Boutique E-commerce WooCommerce) Online stores built with WooCommerce for selling physical, digital, or virtual products, including inventory management, order processing, and payment gateway integration. Targeted at businesses needing e-commerce capabilities.
• WordPress Multisite Network (Réseau de Sites Multisite WordPress)
• Custom WordPress Sites (Sites WordPress Personnalisés)
• Custom Gutenberg Blocks (Blocs Gutenberg Personnalisés)
• Co-Design Workshops (Ateliers de Co-conception)
• Visual Identity and Logo Design (Identité Visuelle et Logotype)
• Web Audits (Audits Web)
• WordPress Maintenance Contracts (FTS Care)
• WordPress and Digital Skills Training

Quantifiable outcome

• Managed collaborative platform for 200+ participants from 30+ organizations
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• WP Rocket (WP Media)coreTechnology or IntegrationFantassin has an established working relationship with WP Media (creator of WP Rocket), the largest French WordPress plugin developer based in Lyon. They were entrusted with redesigning WP Rocket's blog using Gutenberg, demonstrating a deep technical partnership. Fantassin also provides ongoing FTS Care maintenance services for WP Rocket.
• BlendWebMixcoreGTM or Marketing PartnerFantassin participates as a key contributor to the BlendWebMix web conference, having developed the 2018 conference website and providing ongoing volunteer support. This represents significant involvement in the regional web industry event.
• WordCamp EuropecoreGTM or Marketing PartnerFantassin actively participates in WordCamp Europe, the major European WordPress conference. Team members attend and present, demonstrating commitment to the WordPress community and ecosystem.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Human Made: Global WordPress agency specializing in enterprise WordPress development, Gutenberg, and large-scale content platforms. Directly comparable through deep WordPress specialization, enterprise client focus, and Gutenberg expertise.
• 10up: US-headquartered WordPress agency delivering custom enterprise WordPress sites, design, and engineering. Directly comparable via WordPress core expertise, custom theme/block development, and enterprise project focus.
• Smile (Smile Open Source): French open-source digital agency with strong WordPress practice serving enterprise and public sector clients. Comparable through shared French market, WordPress expertise, and enterprise project delivery model.
• BeAPI: French WordPress agency specializing in custom WordPress development, hosting, and enterprise solutions. Closest comparable: similar geographic focus (France), similar service mix centered on WordPress, comparable target clients (SMEs, enterprise).
• WebDevStudios: US-based WordPress agency focused on custom design, development, and strategy for enterprise and mid-market clients. Comparable through WordPress custom development, design-led approach, and enterprise project experience.
• The Nines: French digital agency offering strategy, design, and development services. Comparable as a similarly-sized French full-service digital studio serving SME and enterprise clients with custom projects.
• XWP: Australia-based WordPress engineering agency with strong Google/WordPress VIP partnership. Comparable through deep WordPress/Gutenberg engineering focus and enterprise project delivery.
• Blackfish: French creative design studio delivering brand identity, UX, and digital design services. Comparable as a similarly-sized French boutique combining brand strategy, UX/UI, and design execution for SMEs and enterprises.

Broad incumbents

• Valtech: Global digital transformation agency with French roots, offering strategy, technology, and experience design across broader verticals. Comparable on the design/UX/strategy layer, but operates at a much larger scale with broader service portfolio than Fantassin's WordPress-focused boutique.

Others

• rtCamp:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fts_squad
• Facebookfacebook.com/fantassin
• LinkedInlinkedin.com/company/fantassin
• Instagraminstagram.com/fantassin

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fantassin