Busquets

What Busquets does

Busquets is the consumer-facing stationery and backpack brand of Coolpack Spain SL, a private limited company headquartered in Zaragoza, Spain. The company designs, manufactures, and distributes school backpacks (standard, trolley/wheeled, children's, and drawstring variants), coordinated accessories (pencil cases, lunch bags, insulated stainless-steel bottles, children's umbrellas), and a stationery line spanning ring binders, personal journals, musical jewelry boxes, and commemorative books for First Communions and baby milestones. Products are built around proprietary material features, including 100% polyester outer fabrics with PVC waterproof coatings, padded ergonomic straps and back panels, and aluminum/PP/silicone trolley carts, alongside FSC/ECF certified paper inputs from approved suppliers.

The company's commercial model is a dual direct-to-consumer and wholesale operation. DTC sales run through busquets.com, which supports six European languages (Spanish, Catalan, English, French, Portuguese, Italian) with secure card payments (Visa), user accounts, order tracking, and a 100% satisfaction/free-shipping promise for the Iberian Peninsula and the Balearic Islands. A separate professional portal serves wholesalers and distributors placing bulk orders. Pricing is unit-based across a wide catalog ranging from €1.25 (gift wrap) to €69.99 (trolley backpacks), with promotional discounts of approximately 30% on selected SKUs.

Busquets organizes its offer into 20+ themed novelty collections (e.g., Sports Champions, Skulls and Bones, Popstar, Born to Chill) plus three outlet collections, refreshed three times per year to track fashion trends, with each collection carrying a minimum of three backpack sizes and three pencil case variants. The brand has positioned itself as one of the reference brands in the Spanish and European school backpack, school supplies, and stationery market, targeting parents of school-age children, K–12 students, families marking life milestones, and wholesale buyers. The legal operating entity is Coolpack Spain SL (CIF B99479990); no parent group, external investors, subsidiaries, funding rounds, patents, or public listings were identified in the source data.

Name

Busquets

Legal name

Coolpack Spain SL

Website

https://busquets.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

Busquets, the consumer brand of Coolpack Spain SL (Zaragoza, Spain), designs, manufactures, and sells school backpacks, coordinated accessories, and stationery through a multi-language DTC e-commerce storefront and a B2B wholesale portal serving European families, K–12 students, and retailers.

Ownership category

akta.pro rank

Product category

School Supplies & Stationery

NAICS

Luggage and Leather Goods Retailers (458320), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Handbags, Luggage & Travel Goods Wholesale (CRAOADAD)

Keywords

• School backpacks
• Children's backpacks
• Trolley backpacks
• School stationery
• School supplies

Headquarters

HQ city

Sabadell

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer retail sales through busquets.com website. Products are sold as one-time purchases with prices ranging from €6.99 to €69.99. The company also mentions distributing other brands alongside their own Busquets branded products.
2. Wholesale/Distribution: Business mentions having an 'Área profesional' (professional area) for wholesalers and distributors, indicating B2B wholesale channel alongside direct consumer sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Busquets designs, manufactures, and distributes school backpacks (standard, trolley/wheeled, children's, and drawstring variants), coordinating accessories (pencil cases, bags, lunch carriers, briefcases, insulated bottles, umbrellas), and a stationery line (folders, journals, jewelry boxes, commemorative books, gift wrap and gift cards). Products are sold primarily direct-to-consumer through the multi-language busquets.com e-commerce site, with a separate professional/wholesale area for distributors and retailers. The portfolio is organized into 20+ themed seasonal collections renewed three times per year.

Product overview

Busquets is a Spanish school supplies brand operated by Coolpack Spain SL (Zaragoza) offering a comprehensive portfolio of school backpacks and stationery products. The product range centers on school backpacks (in standard, trolley/wheeled, children's, and drawstring variants) and accessories (pencil cases, bags, lunch carriers, briefcases, insulated water bottles, umbrellas), complemented by a stationery line (folders, journals, musical jewelry boxes, special occasion books). Products are organized into themed seasonal collections (e.g., Sports Champions, Skulls and Bones, Popstar, Born to Chill) with 3+ backpack sizes and 3+ pencil case styles per collection. Designs are renewed three times yearly following fashion trends. The brand operates an e-commerce platform with multi-language support (Spanish, Catalan, English, French, Portuguese, Italian).

Differentiator

Problem solved

Functional benefit

Products and services

• School Backpacks
• Children's Backpacks (Busquets Kids)
• Trolley Backpacks (Backpacks with Wheels)
• Backpack Carts/Trolleys
• Drawstring Backpacks
• Pencil Cases (Estuches escolares y portatodos)
• Pencil Cases with Content (Plumieres con contenido)
• Handbags and Toiletry Bags (Bolsos y neceseres)
• Lunch Bags (Fiambreras y bolsas desayuno)
• Briefcases and Laptop Cases (Maletines)
• Insulated Water Bottles 500ml
• Children's Umbrellas (Paraguas)
• Ring Binder Folders (Carpetas de anillas)
• Document Folders (Carpetas portadocumentos)
• Personal Journals (Diarios personales)
• Musical Jewelry Boxes (Joyero Musical)
• First Communion Books (Libros primera Comunión)
• Baby Memory Books (Libro recuerdos bebé)
• Gift Wrap Paper (Papel de regalo)
• Gift Cards (Tarjeta Regalo)
• Busquets Kids Collection (Sub-brand)
• Professional/B2B Wholesale Service

Quantifiable outcome

• 100% satisfaction guarantee with free shipping for Iberian Peninsula and Balearic Islands
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DerDieDas: German ergonomic school bag brand competing in the same child-ergonomic school backpack niche. Comparable to Busquets on product category, design-driven collections, and European school supply retail.
• Satch (by Fond of): German brand specializing in ergonomic school backpacks sold across Europe. Closely comparable to Busquets on target customer (school-age children), product category (ergonomic school backpacks), and European D2C + retail distribution model.
• Scout: Established German school satchel and backpack specialist with deep back-to-school seasonality. Directly comparable to Busquets on product category (school satchels/backpacks), target customer, and European retail distribution.
• Beckmann: Norwegian school backpack and satchel brand with long heritage, sold across European school channels. Comparable to Busquets as a heritage European school bag specialist with multi-decade brand presence.
• Step by Step: German manufacturer of ergonomic school bags and backpacks with comparable child-ergonomics positioning. Directly comparable to Busquets in product function, age-segment focus, and European school channel.
• Miquelrius: Spanish stationery and school supply brand sold across European markets. Highly comparable to Busquets on home market (Spain), core stationery product line, and back-to-school retail positioning.
• Belmil: European school backpack and pencil case brand with multi-country distribution. Comparable to Busquets on product mix (school backpacks + matching accessories), target customer, and coordinated design collections.

Broad incumbents

• Eastpak: Global backpack brand owned by VF Corporation covering school, travel, and casual use. Overlaps Busquets on school-age backpacks but operates at much larger scale and across a wider category set.
• JanSport: Iconic US school backpack brand (also VF Corporation) with global distribution. Comparable to Busquets on the core school backpack category but as a much larger, broader-portfolio incumbent.
• Fjällräven: Swedish heritage backpack and outdoor brand with the Kånken line as a school staple. Comparable to Busquets on heritage-brand positioning and back-to-school backpacks, though at a premium price point and broader category footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/busquetsgroup
• Facebookfacebook.com/busquets.eu
• LinkedInlinkedin.com/company/busquets-gruart-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Busquets