What Miquelrius does

Miquelrius is a heritage Spanish stationery brand founded in 1839, operating as a subsidiary of Grupo APLI since 2018 under the legal entity APLI PAPER, S.A.U. The company manufactures and distributes notebooks, agendas, planners, backpacks, pencil cases, and creative stationery products, with product differentiation anchored on sustainable materials including FSC-certified paper, PEFC-certified materials, recycled paper and cardboard, recycled nylon, and Carbon Trust-certified low-carbon production. Product portfolio is organized across core categories (notebooks, agendas, backpacks) and specialized collections including the EMOTIONS and Square It lifestyle ranges, Back2Fun youth line, Take Away zero-waste food carriers, and the ECOALF co-branded sustainable collection.

The business operates on a B2B-led distribution model, selling through a network of independent distributors across more than 80 countries, supported by Grupo APLI's 5 production centers, 6 subsidiaries, and over 8,000 stock-keeping references. Direct B2B channels include the French subsidiary APLI SAS, which imposes a €100 minimum first-order value for professional buyers, and a dedicated distributor portal (oloplus.apli.com). End customers span student/education (primary segment), office professionals, gift buyers, and families, with seasonal demand concentrated around back-to-school and gifting occasions. Marketing is executed primarily through content (blog), organic social media (Instagram, Facebook, Pinterest, YouTube), and seasonal campaigns, with no evidence of paid digital acquisition or direct-to-consumer e-commerce as a primary channel. Revenue is generated through physical product sales (hardware) with no disclosed pricing model or subscription components.

Name

Miquelrius

Legal name

APLI PAPER, S.A.U.

Website

https://miquelrius.com

Company type

Private

Founded year

1839

Operating status

Operating

Headcount range

51–100 employees

Short description

Miquelrius is a Spanish heritage stationery brand (founded 1839) and Grupo APLI subsidiary that manufactures and distributes notebooks, agendas, planners, backpacks, and creative stationery across 80+ countries, with emphasis on sustainable materials and lifestyle collections like ECOALF and Take Away.

Ownership category

akta.pro rank

Product category

Stationery and Paper Products

NAICS

Stationery Product Manufacturing (322230)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industry

Arts, Crafts & Hobby Stationery Distribution (CRAOALAI)

Keywords

• Notebook manufacturing
• Agenda and planner products
• School backpacks
• Creative stationery supplies
• Sustainable paper goods

Headquarters

HQ city

Mollet del Vallès

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Stationery Products Sales: Miquelrius generates revenue through the sale of physical stationery products including notebooks, agendas, planners, calendars, backpacks, pencil cases, and creative stationery. Products are sold through distributors, retailers, and potentially direct-to-consumer channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Miquelrius is a heritage Spanish stationery brand (founded 1839) that designs, manufactures, and distributes notebooks, agendas, planners, calendars, backpacks, pencil cases, and creative stationery products, including sustainable collections made from FSC-certified, recycled, and PEFC-certified materials. The brand operates as part of Grupo APLI and distributes its products in more than 80 countries through stationery retailers, educational suppliers, and gift shops.

Product overview

Miquelrius is a heritage stationery brand founded in 1839, now part of the Grupo APLI since 2018. The company offers a diverse portfolio of paper products and accessories organized across multiple product lines: core offerings include notebooks (Cuadernos) and agendas/planners as the foundational products; complementary lines feature backpacks, pencil cases, and lifestyle accessories. The brand differentiates through specialized collections including the ECOALF sustainable line (recycled materials partnership), Take Away zero-waste food carriers, Back2Fun youth products, and the Square It lifestyle collection. Products are distributed across education, corporate, and consumer segments with emphasis on design, functionality, quality, and environmental sustainability. The company operates as part of Grupo APLI, a pan-European stationery group with presence in over 80 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Back2Fun: A brand launched by APLI focused on fun, bold, and functional products directed primarily at the youth audience, including stationery articles, accessories, and complements full of personality.
• Square It
• EMOTIONS
• Take Away
• ECOALF Collection

Products and services

• Notebooks (Cuadernos)
• Agendas and Planners
• Backpacks (Mochilas)
• ECOALF Sustainable Collection Collaboration with Ecoalf producing backpacks, pencil cases, and notebooks made from 100% recycled nylon and 100% recycled paper and cardboard, targeting environmentally conscious consumers.
• Take Away Sustainable Food Containers Reusable food carriers and zero-waste containers including 600ml borosilicate glass bottles, 450ml ECOZEN plastic bottles, lunch bags, and sandwich cases designed to reduce single-use plastic consumption.
• Back2Fun Collection Fun, bold, and functional stationery and accessories aimed at youth and young audiences, featuring playful designs and colorful product formats.
• Gift Stationery Collection Design-focused stationery products curated for gifting occasions such as holidays, birthdays, and Valentine's Day, including creative and decorative items.
• Textile Collections (Back-to-School) Seasonal textile-based back-to-school products including bags, pencil cases, and accessories tied to annual catalog drops such as the 2026 textile catalog.

Quantifiable outcome

• Paper production accounts for 35% of tree felling globally, making Miquelrius's recycled paper products an environmentally significant alternative

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EcoalfcoreStrategic or Co-development Partner · 7 February 2023Miquelrius partnered with Ecoalf to create a sustainable collection of backpacks, pencil cases, and notebooks made from 100% recycled materials. Ecoalf is a brand dedicated to creating recycled products with the same quality and design as non-recycled alternatives. The collaboration includes backpacks and pencil cases made from recycled nylon, and notebooks from recycled paper and cardboard. This partnership aligns with Miquelrius's commitment to sustainability and environmental consciousness.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moleskine: Premium global notebook and planner brand that directly competes with Miquelrius in design-led notebooks, agendas, and lifestyle stationery sold through stationery retailers and gift shops worldwide.
• Rhodia (Clairefontaine): Premium French notebook brand owned by Clairefontaine, competing directly with Miquelrius on design-forward notebooks and paper products distributed through stationery retail channels.
• Leuchtturm1917: German heritage notebook and planner manufacturer with a comparable premium positioning, similar product range (notebooks, planners, agendas), and emphasis on quality paper and design.
• Quo Vadis: French planner and agenda specialist with a comparable product focus on academic and professional planners, overlapping with Miquelrius's agenda category in European markets.
• Midori: Japanese stationery brand specializing in premium notebooks (Traveler's Notebook) and paper goods, overlapping with Miquelrius on design-led notebooks distributed through specialty stationery retailers globally.
• Filofax: Heritage organizer and personal planner brand competing in the same agendas/planners category as Miquelrius, with comparable use cases around time management and personal organization.
• Paperblanks: Decorative hardcover notebook and journal publisher that competes with Miquelrius's gift-oriented stationery, particularly in museum, gift, and specialty retail channels.

Regional players

• Herlitz: German stationery and back-to-school brand operating in similar paper and school supplies categories as Miquelrius, primarily in DACH region retail channels.

Broad incumbents

• Clairefontaine: Established French paper and stationery manufacturer with a broad portfolio spanning school, office, and fine paper, offering overlapping notebooks, pads, and writing materials in European retail.
• Muji: Global lifestyle retailer offering a broad stationery range including notebooks and planners, overlapping with Miquelrius on minimalist paper products sold through own retail and online channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@miquelrius1839/videos
• Facebookfacebook.com/Miquelrius
• Instagraminstagram.com/miquelrius_es
• Pinterestes.pinterest.com/miquelrius
• Xx.com/miquelrius_es

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miquelrius