Cameo

What Cameo does

Cameo is a professional LED lighting brand owned and operated by the privately held Adam Hall Group, headquartered in Neu-Anspach, Germany. The company designs, manufactures, and distributes a broad portfolio of LED lighting fixtures and effect machines targeting four end markets: rental and production companies serving touring and live events, theatre and broadcast operators, architectural installations in hotels, museums, and cruise ships, and DJ/musician performers. The product lineup spans over 30 series including premium IP65-rated moving heads (OPUS®, OTOS®), wash lights (ZENIT®, EVOS®), spot fixtures (AURO®), battery-powered uplights (DROP®), show lasers (D.FORCE, LEYA, WOOKIE), and haze/fog effect machines (INSTANT, PHANTOM).

The underlying technology centers on high-efficiency LED engines (up to 1,400W producing 50,000 lumens in the OPUS X4 IP), advanced optical systems including CMY color mixing and 4-blade framing shutters, and broad interoperability with industry-standard lighting control protocols — DMX512, RDM, Art-Net, sACN, and W-DMX wireless. Rigorous engineering compliance is reflected in IP65 outdoor ratings, 16-bit resolution control, flicker-free performance for TV/film applications, and ETL certification for select products. Distribution occurs through a global dealer and regional distributor network under the Adam Hall Group umbrella, with an Adam Hall online shop and a six-language website supporting international sales.

The business model is hardware sales through authorized dealers and regional distributors, with quote-based pricing rather than publicly disclosed list prices. Revenue is generated as one-time equipment purchases rather than recurring subscriptions, with no software, SaaS, or services component visible in the data. Customers include high-profile festivals (Tomorrowland, Ski Jumping World Cup Willingen), artists (Lilas ir Innomine, Donny Montell), theatres (Goetheanum, Oliver Twist - El Musical), nightclubs (AMØK Mallorca), hotels (Hotel Nørre Vosborg, Swandor Kemer Hotel), theme parks (Fårup Sommerland), and architectural installations (Frankenstein Castle, Restaurant Thomas).

Name

Cameo

Legal name

Adam Hall GmbH

Website

https://cameolight.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Cameo is a German professional LED lighting brand owned by Adam Hall Group, designing moving heads, wash lights, uplights, and lasers for rental companies, theatres, DJs, and architectural installations distributed globally through a dealer network.

Ownership category

akta.pro rank

Product category

Professional Lighting Equipment

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Design & Rental (MPAGAKAB)

akta.pro secondary industries

Lighting & Power Rentals (Uplighting, Generators, Distribution) (HSACAFAE), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

Keywords

• Professional LED lighting
• Moving head fixtures
• Stage lighting equipment
• Outdoor wash lights
• Battery powered uplights

Headquarters

HQ city

Neu-anspach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Equipment Sales: One-time hardware sales of professional LED lighting fixtures including moving heads, PAR lights, wash lights, profile spots, and accessories. Products are sold through distributor and dealer network globally.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cameo designs, manufactures and distributes professional LED lighting fixtures under the Adam Hall Group, organized into named series covering spot and profile moving heads, wash/beam moving heads, static PARs, battery-powered uplights, outdoor-rated fixtures, show lasers and fog/effect machines. Products support DMX512, RDM, Art-Net, sACN and W-DMX wireless control, with IP65-rated outdoor variants and flicker-free operation for broadcast. The portfolio serves rental and production companies, theatres and broadcasters, DJs and musicians, and architectural installations including hotels, theme parks, cruise ships and facades.

Product overview

Cameo is a professional LED lighting brand of the Adam Hall Group, offering a comprehensive portfolio of lighting solutions across multiple series. The product lineup includes OPUS® Series (premium spot and profile moving heads for rental and live events), EVOS® Series (super bright wash/beam moving heads), AURO® Series (professional spot moving heads), DROP® Series (LED PAR uplights including battery-operated models), ZENIT® Series (wash lights), D.FORCE/LEYA/WOOKIE Series (show lasers), INSTANT/PHANTOM Series (hazer and fog machines), and various static PAR and outdoor lighting series. Products are designed for rental companies, event production, theatres, broadcast, DJ/musicians, and architectural installations. Key differentiators include W-DMX wireless control, DMX512/RDM/Art-Net/sACN protocol support, flicker-free operation for TV/film, and IP65 ratings for outdoor use.

Differentiator

Problem solved

Functional benefit

Brands

• OPUS® Series: Premium series of professional moving heads delivering intense saturated colours, subtle pastel hues and white tones. Includes spot and profile spot moving lights with features like 4-blade framing systems, rotating and static gobo wheels, and CMY colour mixing.
• EVOS® Series
• AURO® Series
• DROP® Series
• ZENIT® Series
• FLAT PRO® Series
• OTOS® Series
• ORON® Series
• D.FORCE Series
• LEYA Series
• WOOKIE Series
• HYDRA Series
• NANO Series
• PHANTOM Series
• ROOT® Series
• LUXIS® Series
• STUDIO PAR Series
• XNODE Series
• INSTANT Series
• MOVO® Series
• AZOR® Series
• Q-SPOT Series
• H-Series
• G-Series
• DURA® Series
• P-Series
• S-Series
• F-Series
• THUNDER Series
• PIXBAR® Series
• ZIYA® Series
• TS Series

Products and services

• OPUS® Series Premium spot and profile moving heads for rental, live events, theatre and on-camera broadcast. Delivers CMY color mixing, 4-blade framing shutters, rotating/static gobo wheels, circular and linear prisms, and bi-directional animation wheels.
• EVOS® Series Super bright LED moving heads for highly professional applications with homogeneous light distribution, quiet performance, rich colors and versatile control options including W-DMX.
• AURO® Series Professional spot moving heads with RDM capability, 16-bit resolution, single pixel control, selectable dimming curves and temperature-controlled fans for demanding applications.
• DROP® Series Dimmable LED PAR uplights with high-resolution colors and 6-in-1 RGBWA+UV LEDs, available as battery-operated outdoor units with IP65 protection and W-DMX receiver control.
• ZENIT® Series LED wash lights including W300 G2 and W600 G2 models and the W1200 G2 with RGBALC LED configuration for architectural and rental applications.
• FLAT PRO® Series Compact flat LED PAR lights for professional rental applications with low-profile design.
• OTOS® Series Linear LED fixtures including OTOS LC12 models with flightcase options, designed as beam bars for large-scale productions.
• PIXBAR® Series LED bar PAR lights for professional wash light applications in rental environments.
• DURA® Series Outdoor-rated LED fixtures with IP65 protection rating for permanent outdoor installations and architectural applications.
• ZIYA® Series IP65 LED PAR fixtures including COB models for outdoor DJ, rental and architectural applications.
• D.FORCE / LEYA / WOOKIE Series Show lasers for rental, theatre/broadcast and DJ/musician applications across the D.FORCE, LEYA and WOOKIE series.
• INSTANT / PHANTOM Series Hazer and fog machines plus effect machines for rental, theatre and broadcast applications.
• HYDRA / NANO Series Compact moving heads (HYDRA) and smaller-format moving heads (NANO) targeted at DJs, musicians and mobile entertainers.
• ROOT® / P-Series / S-Series / F-Series / X-Series / THUNDER / LUXIS® / STUDIO PAR Series Comprehensive range of static LED PAR lights (including ROOT, P, S, F, X, THUNDER, LUXIS and STUDIO PAR variants) for rental and theatre/broadcast applications.
• Q-SPOT / H-Series / G-Series Spot moving heads and static spot fixtures (Q-SPOT, H-Series, G-Series) for architectural and rental applications.
• ORON® / MOVO® / AZOR® / TS Series Moving head lines (ORON, MOVO, AZOR) and TS Series static lighting for DJ, musician and rental applications.
• XNODE Series Network and splitter devices for professional lighting control distribution.
• OPUS® X4 IP IP65-rated LED spot profile moving head with 1400W White COB LED producing 50,000 lumens. Weatherproof fixture for outdoor festivals, stadium productions and large-scale live events.
• OPUS® X PROFILE High-power profile moving head with 750W cold white LED producing 33,000 lumens and 72,000 lux at 5 metres. Features CMY color blending, 170mm front lens, 6°–48° zoom range and 4-blade framing shutter system.
• DROP® B1 WH Battery-powered outdoor mini uplight with 15W 6-in-1 RGBWA+UV LED producing 320–1,400 lumens. IP65-rated with LG Chem lithium-ion battery providing up to 12 hours runtime, built-in W-DMX receiver and OLED display control.
• AURO® SPOT Z300 Spot moving head with 200W cold white LED producing 7,500 lumens. Features 10°–25° zoom, motorized focus, two gobo wheels, 8-color wheel, 5-facet linear and 6-facet circular prisms. Flicker-free for TV/film applications.
• OPUS® SP5 FC Profile spot moving head with 300W RGBAL-LED providing full color spectrum with CRI >90 and TLCI 93. Features 6°–44° zoom range, fourfold diaphragm slider system and rotatable animation wheel.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Adam Hall GroupcoreOthersCameo is a brand owned and operated by the Adam Hall Group, a German audio and lighting equipment company. Adam Hall Group provides manufacturing, distribution, marketing, and corporate infrastructure for the Cameo brand.
• W-DMX (Wireless Solution Sweden AB)coreTechnology or IntegrationW-DMX wireless technology is integrated into Cameo lighting products, enabling wireless transmission of DMX control data. W-DMX is a proprietary wireless DMX protocol developed by Wireless Solution Sweden AB.
• Wireless Solution Sweden ABcoreTechnology or IntegrationProvider of W-DMX wireless DMX technology integrated into Cameo products, enabling cable-free control of lighting fixtures.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chauvet Professional: US manufacturer of professional lighting fixtures, controllers, and atmospheric effects for production, touring, theatre, and architectural markets. Direct peer with broad product portfolio analogous to Cameo's across rental/theatre/architectural segments.
• Martin Professional (Harman): Danish-origin premium lighting brand (now part of Harman/Samsung) offering moving heads, washes, and lighting controls. Direct peer to Cameo in theatre, concert, and architectural segments with strong LD brand recognition.
• High End Systems (ETC): Manufacturer of premium moving lights and lighting consoles for touring, theatre, and broadcast (owned by Electronic Theatre Controls). Direct peer competing with Cameo OPUS/EVOS in high-end moving heads and on large-scale productions.
• GLP (German Light Products): German manufacturer of professional moving heads, LED washes, and creative lighting for live events, TV, and touring. Direct peer to Cameo in premium moving-light category with comparable European customer base and IP65 outdoor offerings.
• Ayrton: French premium moving-head manufacturer with high-output LED fixtures for touring, broadcast, and architectural installations. Direct peer competing in the same premium IP65/moving-head segment as Cameo's OPUS series.
• Elation Professional: US-based manufacturer of professional LED moving heads, washes, and effects for rental, touring, broadcast, and architectural markets. Direct peer with overlapping product breadth and similar distribution through dealer networks.
• Claypaky: Italian professional lighting manufacturer specializing in moving heads, beam lights, and wash fixtures for concerts, touring, and broadcast. Direct peer competing with Cameo in premium moving heads and on large international tours.
• Robe Lighting: Czech manufacturer of professional LED moving heads, wash lights, and outdoor fixtures for rental, touring, theatre, and broadcast. Closest direct peer to Cameo's OPUS/EVOS/AURO lineup with overlapping product categories and rental-company customer base.
• ADJ Products: US lighting manufacturer offering moving heads, LED washes, lasers, and effect machines across DJ/musician, rental, and architectural segments. Direct peer to Cameo's DJ/musician series (HYDRA, NANO, WOOKIE) and rental static/wash lines.

Broad incumbents

• Signify (Philips Entertainment): Global lighting giant owning Philips/Color Kinetics and Strand, with broad architectural, theatrical, and entertainment lighting portfolios. Broad incumbent overlapping Cameo in architectural and theatre segments but operating at vastly larger scale across consumer, commercial, and specialty lighting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cameolight
• Instagraminstagram.com/cameolight
• Facebookfacebook.com/cameo.lighting
• LinkedInlinkedin.com/company/cameo-light

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cameo