Activated Probiotics

What Activated Probiotics does

Activated Probiotics is an Australian practitioner-only probiotic brand owned by Biome Australia Limited, headquartered in Collingwood, Victoria. The company markets a portfolio of 17 condition-specific probiotic formulations under the Biome™ sub-brand, each targeting a distinct therapeutic area including dermatology, mental health, cardiovascular health, oral health, women's health, musculoskeletal health, digestion, immunity, and perinatal/pediatric care. Its core technology is a plant-derived microencapsulation system that delivers clinically trialled bacterial strains in fridge-free, pharmaceutical-grade blister packs, addressing the stability and viability constraints typical of probiotic supplements.

The company operates a B2B2C go-to-market model: products are not sold direct-to-consumer online but are dispensed behind the counter at Australian pharmacies following recommendation or prescription by registered healthcare practitioners. Distribution is achieved through major pharmacy chains (Amcal, Priceline, TerryWhite Chemmart, Blooms The Chemist, Capital Chemist, Ramsay Pharmacy) and specialty health retailers (Go Vita, Flannerys Organic, Mr Vitamins), giving Australia-wide coverage. The company maintains separate Practitioner and Patient portals to support prescribing workflows and patient access, and is B Corp certified.

Revenue is generated through one-time supplement sales at undisclosed premium price points, with no subscription, licensing, or recurring revenue model disclosed. The company was founded in 2018 and appears to be privately held with no disclosed venture capital, private equity, or public market funding. Blair Norfolk serves as Founder and Managing Director. The company has no disclosed AI/ML capabilities, no acquisitions, and no international expansion beyond Australia.

Name

Activated Probiotics

Legal name

Biome Australia Limited

Website

https://activatedprobiotics.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Activated Probiotics, a brand of Biome Australia Limited, sells 17 condition-specific probiotic formulations behind the counter at Australian pharmacies via a practitioner-only prescribing model, using plant-derived microencapsulation technology for fridge-free stability.

Ownership category

akta.pro rank

Product category

Probiotic Supplements

NAICS

Pharmaceutical Preparation Manufacturing (325412)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Probiotics (Strains, Spore-Formers, Synbiotic Components) (AFAJAKAE)

Keywords

• Probiotic supplements
• Practitioner-only probiotics
• Clinical microbiome products
• Pharmacy-grade probiotics
• Condition-specific probiotics

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Probiotic Supplement Sales: Revenue generated from the sale of condition-specific probiotic supplements through pharmacies and healthcare practitioners in Australia.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Activated Probiotics develops, manufactures and distributes a range of practitioner-only probiotic supplements under the Biome™ brand. The portfolio consists of 17 condition-specific formulations targeting dermatology, women's health, allergies, mental health, oral health, musculoskeletal health, cardiovascular health, and digestion/immunity. Products are sold exclusively through Australian pharmacies and require a prescription or recommendation from a registered healthcare practitioner.

Product overview

Activated Probiotics is an Australian probiotic company that offers a portfolio of precision, practitioner-only probiotics. The product line consists of 17 distinct Biome™ branded probiotic formulations, each targeting specific health conditions including recovery, cholesterol management, dental health, digestive issues (laxative support, IBS), dermatology (acne, eczema), respiratory health (breathe), women's health (her), children's health (baby, daily kids), general wellness (daily), iron absorption (Iron+), mood/mental health (lift), bone health (osteo plus), and prenatal support. The products use clinically trialled strains, plant-derived microencapsulation technology, and are packaged in pharmaceutical-grade blister packs. The company distributes through pharmacies across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Biome™: Premium range of condition-specific probiotic products including Biome Recovery, Biome Cholesterol, Biome Dental, Biome Lax, Biome Acne, Biome Advanced, Biome Baby, Breathe, Daily, Daily Kids, Biome Eczema, Biome Her, Biome IBS, Biome Iron+, Biome Lift, Biome Osteo Plus, and Biome Perinatal.

Products and services

• Biome Recovery™ Probiotic A condition-specific probiotic formulation intended to support recovery, prescribed by healthcare practitioners and dispensed through Australian pharmacies.
• Biome Cholesterol™ Probiotic A precision probiotic formulation targeting cardiovascular and cholesterol health, available behind the counter at Australian pharmacies via practitioner recommendation.
• Biome Dental™ Probiotic An oral health probiotic targeting dental and gum conditions, dispensed via practitioner prescription through Australian pharmacies.
• Biome Lax™ Probiotic A probiotic formulation addressing digestive regularity and laxative support, sold through pharmacies on practitioner recommendation.
• Biome Acne™ Probiotic A dermatology-focused probiotic formulation designed for acne management, available through practitioner-only pharmacy channels in Australia.
• Biome Advanced™ Probiotic An advanced multi-strain probiotic for general gut health and immunity support, dispensed via healthcare practitioner prescription.
• Biome Baby™ Probiotic A probiotic formulated for infants and babies to support early-life gut and immune health, available through pharmacies on practitioner recommendation.
• Biome Breathe™ Probiotic A probiotic formulation supporting respiratory and immune health, sold through Australian pharmacies via practitioner prescription.
• Biome Daily™ Probiotic A daily-use probiotic for adults supporting everyday gut and immune health, dispensed through Australian pharmacies.
• Biome Daily Kids™ Probiotic A probiotic formulated for children to support daily gut and immune health, sold via practitioner recommendation at pharmacies.
• Biome Eczema™ Probiotic A dermatology probiotic for eczema management, dispensed through practitioner-only pharmacy channels.
• Biome Her™ Probiotic A women's health probiotic formulation, available through Australian pharmacies on practitioner prescription.
• Biome IBS™ Probiotic A digestive health probiotic targeting irritable bowel syndrome symptoms, dispensed via practitioner recommendation.
• Biome Iron+™ Probiotic A probiotic formulation supporting iron absorption, available through practitioner-only pharmacy distribution.
• Biome Lift™ Probiotic A probiotic targeting mood and mental health, dispensed through Australian pharmacies on healthcare practitioner recommendation.
• Biome Osteo Plus™ Probiotic A probiotic formulation supporting bone health, available behind the counter at Australian pharmacies via practitioner prescription.
• Biome Perinatal™ Probiotic A probiotic formulated for the perinatal period to support maternal and infant health, dispensed through practitioner-only pharmacy channels.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• Amcal PharmacycoreChannel Partner/ Reseller/ DistributorAmcal Pharmacy is a major Australian pharmacy chain stocking Activated Probiotics products across their network of stores nationwide. Products are available behind the counter at Amcal locations.
• Priceline PharmacycoreChannel Partner/ Reseller/ DistributorPriceline Pharmacy, a leading Australian health and beauty retailer, stocks Activated Probiotics across their extensive pharmacy network throughout Australia.
• TerryWhite ChemmartcoreChannel Partner/ Reseller/ DistributorTerryWhite Chemmart is a prominent Australian pharmacy brand with locations nationwide that distribute Activated Probiotics practitioner-only products.
• Blooms The ChemistcoreChannel Partner/ Reseller/ DistributorBlooms The Chemist is an Australian pharmacy group with stores across the country that carry Activated Probiotics products.
• Capital ChemistcoreChannel Partner/ Reseller/ DistributorCapital Chemist is an independent pharmacy network operating across Australia that stocks Activated Probiotics range.
• Ramsay PharmacycoreChannel Partner/ Reseller/ DistributorRamsay Pharmacy, part of Ramsay Health Care, distributes Activated Probiotics products through their hospital and community pharmacy locations.
• Go Vita Health StorescoreChannel Partner/ Reseller/ DistributorGo Vita is an Australian health food and supplement retailer chain that stocks Activated Probiotics products.
• Flannerys OrganiccoreChannel Partner/ Reseller/ DistributorFlannerys Organic is an Australian organic and health food retailer chain that carries Activated Probiotics range.
• Mr VitaminscoreChannel Partner/ Reseller/ DistributorMr Vitamins is an Australian vitamin and supplement specialty retailer with multiple locations that stocks Activated Probiotics.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Metagenics: Practitioner-only nutraceutical brand operating in Australia with condition-specific supplements; mirrors Activated Probiotics' healthcare-practitioner GTM motion and evidence-based positioning.
• Culturelle: Global probiotic supplement brand with clinically trialed Lactobacillus rhamnosus GG strain marketed through pharmacy and consumer channels — comparable strain-evidence approach and condition-specific messaging.
• BioGaia: Swedish probiotic specialist marketing clinically documented probiotic strains across multiple therapeutic indications through a practitioner-pharmacy and consumer channel — directly comparable condition-specific positioning to Activated Probiotics.
• Life-Space Probiotics: Australian probiotics brand distributed nationally across pharmacy and practitioner channels with multi-strain condition-targeted products — closest direct head-to-head competitor within Activated Probiotics' home market.

Emerging players

• Winclove Probiotics: European probiotic specialist selling condition-specific formulations B2B to healthcare professionals — overlapping condition-targeting thesis but with a pure B2B practitioner model rather than direct pharmacy presence.
• Blis Technologies: New Zealand-based microbial health company commercialising clinically validated probiotic BLIS strains for oral, immune and ENT indications — comparable science-led, condition-specific probiotic development pathway.

Regional players

• iNova Pharmaceuticals: Australian-headquartered pharmaceutical and consumer health company distributing evidence-based health products through pharmacy channels — comparable practitioner-pharmacy channel and Asia-Pacific footprint potential.

Broad incumbents

• Yakult: Global probiotic dairy brand with established Australian distribution through grocery and pharmacy — overlapping end-consumer demand but in a fermented-beverage format rather than supplements.
• Swisse Wellness: Australian premium wellness and supplement brand carrying probiotic SKUs nationally through pharmacy and grocery — same retail footprint as Activated Probiotics but serves broader wellness categories.
• Blackmores: Australia's largest supplements company with broad condition-targeted probiotic SKUs sold through pharmacy and grocery; overlaps Activated Probiotics' distribution and category but at much greater scale and breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCn2QaZh-__oRVbq1Z8qqpHQ
• Facebookfacebook.com/activatedprobiotics
• Instagraminstagram.com/activatedprobiotics
• Xx.com/ActivatedProbi1
• LinkedInlinkedin.com/company/activated-probiotics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activated Probiotics