Friday-Ad
Friday-Ad is a UK-domestic online classified advertising marketplace operated by Friday Media Group Ltd, headquartered in Brighton. It offers free ad placement for individual consumers and optional paid business accounts across eight verticals including For Sale, Motors, Jobs, Property, Animals, Events, Services, and Adult.
- Company typePrivate
- Founded1975
- HeadquartersHurstpierpoint, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Friday-Ad does
Friday-Ad is a UK-based online classified advertising marketplace operated by Friday Media Group Ltd, headquartered at 80 East Street, Brighton. Founded in 1975 and employing 251-500 staff, the platform connects individual UK consumers and small businesses for local buying, selling, and trading across eight vertical categories: For Sale, Motors, Jobs, Property, Animals, Events, Services, and Adult. The product is a web-based classified platform with search, filtering, ad management, location-based browsing, and email-based search alerts, with active listings numbering 74,509 across the site (22,509 Motors; 5,722 items for sale; 44,621 service directory listings).
The business model is freemium at the core, with free ad placement available to individual users across most categories and an optional paid Business Account tier that provides extended services, package pricing, and enhanced visibility for trade advertisers. All business subscriptions are optional and cancellable at any time, reinforcing a self-serve, product-led go-to-market motion. The platform does not intermediate transactions; it monetizes primarily through paid business subscriptions and is otherwise free to use. Acquisition is driven by organic SEO, a content blog, social media (Facebook, Twitter, Instagram), and email newsletters.
Friday-Ad is a privately held, UK-domestic-only marketplace with no disclosed venture or private-equity backing, no parent company, no subsidiaries, no public ticker, and no publicly disclosed financials. There are no documented acquisitions, funding rounds, leadership changes, regulatory actions, patents, awards, or partnerships in the source material, and no mobile app, API, or third-party integrations are present.
Friday-Ad firmographics
Firmographics- Name
- Friday-Ad
- Legal name
- Friday Media Group Ltd
- Website
- https://friday-ad.co.uk
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Friday-Ad is a UK-domestic online classified advertising marketplace operated by Friday Media Group Ltd, headquartered in Brighton. It offers free ad placement for individual consumers and optional paid business accounts across eight verticals including For Sale, Motors, Jobs, Property, Animals, Events, Services, and Adult.
- Ownership category
- akta.pro rank
Friday-Ad industry classification
Industry- Product category
- Online Classifieds
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
Keywords
Where Friday-Ad is headquartered
LocationHeadquarters
- HQ city
- Hurstpierpoint
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Friday-Ad business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Classified Advertising: Revenue generated through free ad placement with optional paid business account upgrades. The platform offers free ad posting for basic users while providing optional subscription packages for businesses seeking enhanced visibility and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free ad placement for general users |
| Subscription | Monthly | Business accounts with optional subscriptions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Friday-Ad product offering
Product offeringCore offering
Friday-Ad operates a UK online classified advertising marketplace connecting buyers and sellers across eight core verticals: For Sale, Motors, Jobs, Property, Animals, Events, Services, and Adult Services. Individuals can place free classified ads, while businesses can create free business profiles and subscribe to optional paid packages offering enhanced visibility and better pricing. The platform aggregates approximately 74,509 active listings and operates under the corporate entity Friday Media Group Ltd.
Product overview
Friday-Ad is a UK-based online classified advertising marketplace operated by Friday Media Group Ltd, headquartered in Brighton. The platform operates as a single unified marketplace connecting buyers and sellers across the UK, offering free ad placement for individuals across seven core categories: For Sale (general merchandise), Motors (vehicles), Jobs (employment), Property (real estate), Animals (pets and livestock), Events (community events), and Services (local service providers). The platform also features an Adult Services section. Users can place free classified ads, with optional paid business accounts offering extended features and better pricing. Additional features include location-based search, search alerts via email, and a business directory for local service providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Friday-Ad Classified Ads Platform Online classified advertising marketplace connecting buyers and sellers across the UK, offering free ad placement for individuals across categories including For Sale items, Motors, Jobs, Property, Animals, Events, Services, and Adult Services.
- Business Accounts Trade account option for UK businesses providing access to extended services and packages with better pricing on ad placements. Creating a business account is free; all subscriptions are optional and can be terminated at any time on a monthly cadence.
Companies that use Friday-Ad
Customer profileSegments2 records
Ideal customer profiles2 records
Friday-Ad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Friday-Ad partnerships and signals
Strategic signalScale indicators8 records
Expansion highlights4 records
Friday-Ad competitors and assessment
Company assessmentEmerging players
- Rightmove: Rightmove is the UK's leading property portal for sales, lettings, and new homes. It competes with Friday-Ad in the Property vertical, where Friday-Ad currently lists only 400 properties, illustrating the specialist-platform dynamic that constrains Friday-Ad's upside.
- Auto Trader: Auto Trader is the UK's dominant specialist marketplace for new and used vehicles. It competes with Friday-Ad specifically within the Motors vertical, where Friday-Ad has 22,509 listings, and represents the specialist-platform threat to Friday-Ad's highest-ARPPU category.
Broad incumbents
- OLX: OLX is a global network of classifieds marketplaces operating across multiple geographies and verticals. While broader and more international than Friday-Ad, OLX competes for the same conceptual use case — local peer-to-peer listings for goods, vehicles, and services.
- Craigslist: Craigslist is the archetypal free classifieds platform, operating across hundreds of US cities with a similar horizontal marketplace model. While geographically separate, Craigslist is conceptually the closest global analog to Friday-Ad's category-spanning free-listing classifieds structure.
- eBay UK: eBay UK is a major fixed-price and auction marketplace covering general merchandise, motors, and collectibles. It overlaps with Friday-Ad on used goods and motors but operates a transactional model rather than pure classifieds, making it an adjacent competitor rather than a head-to-head rival.
- Facebook Marketplace: Facebook Marketplace is a free, social-graph-driven local listings product built into the world's largest social network. It directly substitutes for Friday-Ad's local goods and motors verticals and is the most important competitive threat to a UK classifieds platform.
Direct peers
- Gumtree: Gumtree is the leading UK-focused classifieds marketplace covering jobs, property, motors, and services for sale. It is the closest direct competitor to Friday-Ad given its UK-only orientation, broad vertical coverage, and free-listing model targeting the same buyers and sellers.
- Shpock: Shpock is a UK and European mobile-first classifieds marketplace for secondhand goods and local services. Its mobile-led approach directly contrasts Friday-Ad's web-only model, but its product, target user, and value proposition are otherwise closely aligned.
- Preloved: Preloved is a UK-based secondhand classifieds platform covering general goods, pets, and motors. It serves the same UK consumer base with a similar free-listing, category-based classifieds model, making it a direct horizontal competitor to Friday-Ad.
Regional players
- Marktplaats: Marktplaats is the leading Dutch classifieds marketplace and a sister product within the OLX/eBay Classifieds network. It operates the same classifieds model Friday-Ad does — free listings across goods, motors, and services — but is geographically restricted to the Netherlands rather than the UK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Friday-Ad social profiles
Digital presenceFriday-Ad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Friday-Ad leadership team
Management profileNumber of profiles
Friday-Ad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Friday-Ad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Friday-Ad
What does Friday-Ad do?
Friday-Ad operates a UK online classified advertising marketplace connecting buyers and sellers across eight core verticals: For Sale, Motors, Jobs, Property, Animals, Events, Services, and Adult Services. Individuals can place free classified ads, while businesses can create free business profiles and subscribe to optional paid packages offering enhanced visibility and better pricing. The platform aggregates approximately 74,509 active listings and operates under the corporate entity Friday Media Group Ltd.
Is Friday-Ad a public or private company?
Friday-Ad is a private company. It is classified as unknown and is currently operating.
When was Friday-Ad founded?
Friday-Ad was founded in 1975. It employs 251 to 500 people.
Where is Friday-Ad based?
Friday-Ad is headquartered in Hurstpierpoint, United Kingdom, in the Europe region.
How does Friday-Ad make money?
One revenue line is on record: classified Advertising.
Who are Friday-Ad's main competitors?
Emerging players on record are Rightmove and Auto Trader. Broad incumbents are OLX, Craigslist, eBay UK and Facebook Marketplace. Direct peers are Gumtree, Shpock and Preloved. Marktplaats is listed as a regional player.
Does Friday-Ad have an API?
No public API is recorded for Friday-Ad.
What industry is Friday-Ad in?
Friday-Ad's product category is Online Classifieds. Its primary akta.pro industry code is CRAFAAAC, Auction-based Generalist Marketplaces. Its NAICS code is 541890 and its SIC code is 7310.