Asosiasi Pendamping Perempuan Usaha Kecil

What Asosiasi Pendamping Perempuan Usaha Kecil does

Asosiasi Pendamping Perempuan Usaha Kecil (ASPPUK) is an Indonesian non-profit association founded in 1997 and headquartered in Jakarta Timur, operating as a national network dedicated to empowering Perempuan Usaha Kecil-Mikro (PUK), or small and micro women entrepreneurs, and to advocating for gender-responsive economic policy. The organization delivers its mission through community-led programs run in partnership with local NGOs and field facilitators across Indonesian provinces including Aceh, NTB, Sulawesi, Java, and East Kalimantan. ASPPUK also convenes the JARPPUK/JARPUK entrepreneur network and the Lembaga Keuangan Perempuan (LKP) microfinance initiative, both visualized through interactive mapping portals on its website.

ASPPUK's core products are capacity-building assets rather than commercial goods: an extensive library of training modules, books, and policy studies (the website's author page tracks 363 publications) covering gender-responsive entrepreneurship, digital business, and gender-and-trade, plus digital-skills training programs such as the IDEAS initiative executed with APWINC, SookMyung Women's University, ASEAN, and the ASEAN-Korea Cooperation Fund. Recent additions include the MBG Watch citizen-monitoring program and a Gender and International Trade training module under pilot in Jakarta in 2026.

The organization is funded primarily through grants and program partnerships with international foundations and government agencies, including Penabulu Foundation, NZAID, UN Women, ASEAN-Korea Cooperation Fund, Ant Foundation, and Indonesia's Pusat Investasi Pemerintah (PIP). ASPPUK does not charge fees for core programs and has no disclosed earned-income stream, making its financial sustainability dependent on continued donor support. Leadership is anchored by Executive Director Emmy Astuti, with regional representation including Yuliarni (Korwil NTB) and gender-specialist staff including Firdaus.

Name

Asosiasi Pendamping Perempuan Usaha Kecil

Legal name

Asosiasi Pendamping Perempuan Usaha Kecil

Website

https://asppuk.or.id

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

ASPPUK is an Indonesian non-profit association, founded in 1997 and headquartered in Jakarta, that empowers small and micro women entrepreneurs (PUK) through training, advocacy, and partner-NGO field programs, funded primarily by international donors.

Ownership category

akta.pro rank

Product category

Non-profit Women's Economic Empowerment Services

NAICS

Individual and Family Services (6241), Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAFAK

Small Business & Entrepreneurship Community Education

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

SECONDARYEDAAAFAM

Workforce & Job-Seeker Services (Community-Based)

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

Keywords

• Women economic empowerment
• Micro-enterprise capacity building
• Gender-responsive training
• Community development NGO
• Financial inclusion programs

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Foundation and Donor Funding: ASPPUK is a non-profit association funded primarily through grants, donations, and support from international foundations and government agencies. The organization receives support from partners such as Penabulu Foundation, NZAID, and various international development organizations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ASPPUK is a national non-profit association that provides capacity-building, training, and policy advocacy services for small and micro women entrepreneurs (Perempuan Usaha Kecil-Mikro / PUK-Mikro) in Indonesia. Its core offerings include gender-responsive entrepreneurship training, digital skills training (e-business, digital marketing, financial literacy), micro-credit access via Women's Financial Institutions (Lembaga Keuangan Perempuan / LKP), networking through JARPUK, and an extensive library of publications and training modules. Programs are delivered free to beneficiaries through partner NGOs and field facilitators across multiple provinces.

Product overview

ASPPUK operates primarily as a nonprofit association providing capacity building and advocacy services for women small entrepreneurs (PUK) in Indonesia. The organization offers educational publications, training modules, and network mapping tools. Its core offerings include books and modules on women's economic empowerment, gender equality in trade, and small business development. ASPPUK also runs monitoring programs like MBG Watch and maintains a network mapping system (JARPUK) to visualize the geographic distribution of women entrepreneurs and financial institutions across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Lembaga Keuangan Perempuan (LKP): Women's Financial Institutions program providing micro-credit services for small women entrepreneurs
• Jaringan Perempuan Usaha Kecil (JARPUK)
• MBG Watch

Products and services

• ASPPUK Publications and Resources Portal Web-based portal providing access to books, modules, studies, and regulatory materials on women's economic empowerment, gender equality, and small business development in Indonesia.
• Training Modules Educational modules covering topics such as home-based industry development, gender and international trade, conservative patriarchal issues, and public policy influence strategies for women entrepreneurs and partner NGOs.
• Book Publications Publications documenting best practices, case studies, and research on women's economic empowerment, conservation efforts, and institutional development for women small entrepreneurs, available for download via the ASPPUK website.
• JARPUK Network Map (Peta Jaringan Perempuan Usaha Kecil) Interactive mapping tool visualizing the network of women small entrepreneurs (JARPUK) across Indonesia, supporting ASPPUK's program to build inclusive networks of PUK.
• Female Financial Institution Map (Peta Lembaga Keuangan Perempuan) Mapping tool showing women's financial institutions (Lembaga Keuangan Perempuan / LKP), providing visualization of micro-credit and financial access networks for women entrepreneurs across Indonesia.
• MBG Watch Monitoring Program Citizen monitoring initiative tracking the implementation of the Free Nutritious Meal Program (MBG), receiving reports on food quality and safety issues; within 4 months of launch received 535 reports of MBG program problems.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, minor and supporting.

• Asia Pacific Women's Information Network Center (APWINC)coreStrategic or Co-development Partner · 1 August 2024Collaborated with ASPPUK on digital skills training for women entrepreneurs in Aceh. Part of international network focused on women's economic empowerment.
• Afghanistan-Indonesia-Germany Triangle ProjectminorStrategic or Co-development Partner · 1 July 2019Cooperation project on women's economic empowerment through home industry. Part of the Afghanistan-Indonesia-Germany Triangle Project for Women's Economic Empowerment.
• SookMyung Women's UniversitycoreStrategic or Co-development PartnerKorean university partner in digital skills training program for Indonesian women entrepreneurs.
• ASEANcoreStrategic or Co-development PartnerRegional partner in women entrepreneurs digital skills training initiative supported by ASEAN-Korea Cooperation Fund.
• UN WomencoreStrategic or Co-development PartnerUN agency for gender equality providing support for gender-responsive entrepreneurship training programs.
• Together DigitalsupportingTechnology or IntegrationTechnology partner for digital inclusion initiatives supporting women entrepreneurs.
• Lembaga Mitra Lingkungan (LML)coreStrategic or Co-development PartnerLocal environmental NGO partner in Sulawesi implementing climate justice and women's empowerment programs in coastal communities.
• Flower AcehcoreImplementation/ SI/ Consulting PartnerLocal implementation partner for digital skills training program in Aceh. Director Riswati serves as executive director and trainer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oxfam Indonesia: International development organization running women's economic empowerment and gender-just programs in Indonesia; comparable target population, donor base, and policy advocacy outputs.
• Plan International Indonesia: Established international NGO operating in Indonesia with a strong girls' and women's economic empowerment portfolio; competes for similar donor funding (ASEAN, UN Women) while offering broader child-rights programming.
• Mercy Corps Indonesia: Global humanitarian NGO with active Indonesian programs in economic recovery, women's empowerment, and climate justice; comparable donor-funded structure and field-network delivery.
• UN Women Indonesia: UN agency that both funds and operates gender-equality and women-economic-empowerment programs in Indonesia; closely aligned mission and a key current funding partner of ASPPUK.

Emerging players

• Kopernik: Indonesia-based impact organization that pilots technology and distribution solutions for underserved communities; adjacent mission of inclusive economic empowerment with a more experimental, technology-leaning approach.
• KOMIDA (Koperasi Mitra Dhuafa): Indonesian microfinance institution serving women micro-entrepreneurs with small-ticket credit; directly comparable target customer (PUK-Mikro) and serves as both ASPPUK's customer and a natural microfinance peer in the same niche.

Direct peers

• Rumah Perempuan: Indonesian women's NGO providing capacity building and advocacy for grassroots women; similar NGO structure, donor-funded model, and focus on economic empowerment and gender-responsive policy in Indonesia.
• PEKKA (Pemberdayaan Perempuan Kepala Keluarga): Indonesian NGO empowering women heads of households through economic strengthening and community organizing; directly comparable target population (poor/grassroots women) and field-network delivery model across rural Indonesia.
• Yayasan Bina Swadaya: Long-standing Indonesian NGO focused on community empowerment and micro-enterprise development; closely comparable grassroots training, microfinance, and SME development programming.
• Koalisi Perempuan Indonesia (KPI): National coalition advocating for women's rights and gender-responsive policy in Indonesia; comparable national advocacy footprint and membership-based structure serving grassroots women.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asppuk
• Facebookfacebook.com/asppuk.seknas
• LinkedInlinkedin.com/company/asosiasi-pendamping-perempuan-usaha-kecil-asppuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Asosiasi Pendamping Perempuan Usaha Kecil