Breathe Technologies

What Breathe Technologies does

Breathe Technologies is a UK-based, privately-held warehouse automation and software vendor founded in 2008 and headquartered in Warrington. It sells integrated solutions to mid-to-large warehouse and fulfilment operations, combining automation hardware (wearable scanners, sortation robots, fit-to-size packaging, automated labelling, bagging, conveyors, and AutoStore) with a proprietary software platform called BreatheIQ.

BreatheIQ is the company's core technology asset, delivered as a subscription-based, WMS-agnostic software suite that includes five modules: Pick IQ (AI-driven pick route optimisation), Pack IQ (pack verification and method guidance), Slot IQ (demand-driven slotting), WES IQ (warehouse execution orchestration bridging WMS and the floor), and WCS IQ (real-time control of conveyors, robots, and pick-and-place equipment). The platform is designed to sit alongside existing WMS and automation estates rather than replace them, and integrates with six named automation partners (ProGlove, Libiao Robotics, VersaTile, Sparck, Logopak, Adpak).

The company operates an enterprise field-sales go-to-market with discovery, site surveys, and dedicated implementation managers; software is sold on monthly subscriptions with no upfront capital cost, supplemented by project-based implementation services. Customers include GXO Logistics, DHL, Amazon, Specsavers, Pets at Home, QVC, WHSmith, Mountain Warehouse, Roman, and The Perfume Shop, with the company claiming 330+ delivered projects and an average 25% output improvement across deployments.

Name

Breathe Technologies

Legal name

Breathe Technologies

Website

https://breathetech.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Breathe Technologies is a UK-based warehouse automation vendor that sells the BreatheIQ software suite, combining AI-driven picking, packing, slotting, and execution modules with integrated automation hardware, on a subscription basis to enterprise warehouse and fulfilment operators.

Ownership category

akta.pro rank

Product category

Warehouse Automation & Fulfilment Software

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Warehouse automation software
• Warehouse execution systems
• Warehouse control systems
• Order fulfilment optimisation
• Warehouse integration services

Headquarters

HQ city

Daresbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Software Subscriptions: Monthly subscription-based software products including Pick IQ, Pack IQ, Slot IQ, WES IQ, and WCS IQ. No upfront capital investment required. Pricing based on operational scale.
2. Implementation Services: Project-based implementation services including discovery, site survey, integration, configuration, go-live support and training. Delivered by dedicated implementation managers and solutions architects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Breathe Technologies sells subscription-based warehouse optimisation software (the BreatheIQ suite, including Pick IQ, Pack IQ, Slot IQ, WES IQ, and WCS IQ) and acts as an independent systems integrator that combines this software with third-party automation hardware (conveyors, sortation robots, wearable scanners, packaging systems) to deliver end-to-end warehouse transformation projects for mid-to-large UK fulfilment operations.

Product overview

Breathe Technologies offers the BreatheIQ Warehouse Software Suite as a platform-plus-modules architecture, combining Pick IQ, Pack IQ, Slot IQ, WES IQ, and WCS IQ. Pick IQ optimises manual picking with AI-driven route optimisation; Pack IQ guides packing operations with order verification; Slot IQ provides demand-driven slotting recommendations; WES IQ orchestrates labour and automation between WMS and floor operations; and WCS IQ controls all automation equipment. The software suite is complemented by integrated warehouse automation hardware across receiving, put away, pick, pack, and despatch operations, including ProGlove wearables, Libiao sortation robots, AutoStore, autobaggers, carton sealers, and conveyor systems. The company operates as an independent integrator delivering end-to-end warehouse transformation solutions.

Differentiator

Problem solved

Functional benefit

Brands

• BreatheIQ: Warehouse software suite connecting and optimising warehouse operations including equipment control and AI-driven productivity improvements
• Pick IQ
• Pack IQ
• Slot IQ
• WES IQ
• WCS IQ

Products and services

• BreatheIQ Warehouse Software Suite AI-driven warehouse optimisation platform that connects and optimises every layer of warehouse operations, from equipment control to AI-driven productivity improvements; sits alongside existing WMS and hardware and provides real-time visibility across the warehouse.
• Pick IQ AI-driven picking optimisation software that automatically generates optimised pick routes to reduce walking distances; uses spatial batching and AI-sequenced routing and connects to existing WMS via API.
• Pack IQ Pack optimisation software that guides manual packing teams through every order, verifying contents, recommending pack methods, and providing real-time visibility of pack floor performance.
• Slot IQ Slotting optimisation software that analyses order data and product characteristics to recommend optimal SKU locations, with dynamic reallocation as demand patterns change.
• WES IQ Warehouse Execution System that bridges WMS and warehouse floor, orchestrating labour and automation in real time with end-to-end control, real-time order tracking, and centralised dashboard visibility.
• WCS IQ Warehouse Control System providing real-time control of all warehouse automation equipment including conveyors, robots, and pick-and-place systems through a single purpose-built interface.
• Receiving Solutions Warehouse receiving automation service combining conveyors, ATLS automated pallet systems, and ProGlove wearable scanners to speed up goods-in, reduce inventory errors, and enable scalable operations.
• Put Away Solutions Warehouse put-away automation service including AutoStore robotic grid storage, conveyors, ProGlove wearables, Libiao sortation robots, and mechanical sortation for efficient stock positioning.
• Pick Solutions Warehouse picking automation service including robotic picking, goods-to-person automation, ProGlove wearables, pick-to-light systems, and flow racking to increase pick rates and reduce mispicks.
• Pack Solutions Warehouse packing automation service including autobaggers (1,200 bags/hr), carton erectors/sealers (700 cartons/hr), automated labelling, fit-to-size packaging, and ProGlove wearables.
• Despatch Solutions Warehouse despatch automation service including Libiao sortation robots (1,000 units/hr), high-speed sortation, ProGlove wearables, and conveyor systems for efficient outbound operations.

Quantifiable outcome

• Up to 35% productivity uplift through Pick IQ
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• ProGlovecoreTechnology or IntegrationWearable scanning solutions partner providing hands-free barcode scanners for warehouse operations. ProGlove wearable scanners enable 2-3 second scan times with near 100% accuracy, keeping both hands free for operators. Deployment can be achieved in under one day.
• Libiao RoboticscoreTechnology or IntegrationAutonomous sorting robots partner processing up to 1,000 items per operator per hour. Libiao 3D-Sort robots provide high-density robotic sortation in a compact footprint. Strategic partnership announced for robotic sortation solutions.
• Sparck TechnologiescoreTechnology or IntegrationAutomated packaging partner providing CVP Impack and CVP Everest fit-to-size packaging systems. Sparck systems build custom-sized boxes at up to 1,100 packages per hour, reducing package volume by 50% and cardboard usage by 30%.
• LogopakcoreTechnology or IntegrationAutomated labelling partner providing print-and-apply systems for cartons, bags, and parcels. Logopak systems apply labels at line speed with carrier-approved layouts and flexible front, side, and top application options.
• AdpakcoreTechnology or IntegrationAutomated bagging partner providing Comtex and Compacta systems processing up to 1,500 products per hour with up to 90% labour requirement reduction and ROI achievable in under two years.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Körber (formerly HighJump): Körber offers WMS, WES, WCS, and warehouse optimization software. It directly competes with BreatheIQ's modular WES/WCS and pick/pack/slot optimization stack, serving the same mid-to-large warehouse buyer with broader functional breadth.
• Logiwa: Logiwa offers cloud WMS and order/warehouse fulfillment software aimed at high-volume DTC and 3PL operators, with subscription pricing and rapid deployment — a direct comparable in model and buyer profile to BreatheIQ.
• Made4net: Made4net delivers WMS, WCS, and warehouse optimization software targeting mid-market and enterprise 3PL/retail operations. Its modular execution and optimization portfolio closely parallels BreatheIQ's BreatheIQ suite.

Broad incumbents

• SAP Extended Warehouse Management: SAP EWM is a large installed-base WMS/WCS platform used by global enterprises. It competes indirectly with BreatheIQ where integrated execution and optimization features displace best-of-breed modules.
• Blue Yonder (formerly JDA): Blue Yonder provides WMS, WES, and labor management solutions as part of an end-to-end supply chain platform. It competes indirectly via bundled execution and optimization features within enterprise deployments.
• Manhattan Associates: Manhattan Active WM is a leading warehouse management and execution platform with embedded labor and slotting optimization. It overlaps with the BreatheIQ suite but targets enterprise accounts as part of a broader supply chain portfolio.
• Honeywell Intelligrated: Honeywell Intelligrated combines WMS/WCS software with warehouse automation hardware, mirroring BreatheIQ's integration play but at much greater scale and with a bundled hardware-software go-to-market.

Others

• Sparck Technologies: Sparck Technologies is an automated fit-to-size packaging vendor listed as a BreatheIQ technology partner. It is adjacent rather than competitive, but its presence in the same warehouse automation buying decisions creates joint go-to-market dynamics.

Emerging players

• AutoStore: AutoStore provides robotic cube storage and goods-to-person automation, which BreatheIQ integrates with. It is an automation vendor partner and indirect competitor for pick/put-away workflows at the same customer sites.
• Locus Robotics: Locus Robotics provides autonomous mobile robots for warehouse picking and integrates with WMS/WES platforms. It is a complementary automation vendor rather than a direct WES/WCS competitor but overlaps in the picking optimization narrative BreatheIQ sells into.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BreatheTechnologiesLtd
• LinkedInlinkedin.com/company/breathetech
• Xx.com/breathetech1
• Facebookfacebook.com/Breathetechltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breathe Technologies