Leadership Eastside

What Leadership Eastside does

Leadership Eastside is a Bellevue, Washington-based nonprofit organization founded in 2004 that builds leadership capacity across East King County through cohort-based programs and convenings. It operates two core products: the CORE Experience, a 10-month comprehensive program priced at $5,000 that brings together approximately 40 leaders per cohort from nonprofit, public, and corporate sectors, and Executive Insight, a 2-day intensive workshop for senior leaders priced at $2,500 ($1,500 for alumni, nonprofits, and sponsors). Curriculum integrates Adaptive Leadership (rooted in Harvard's Ron Heifetz framework), the Inner Development Goals (IDG) Framework, Gracious Space methodology from the Center for Ethical Leadership, Racial Equity & Social Justice, Systems Thinking, Thrival, and Emotional Intelligence.

The business model combines program registration fees, corporate sponsorships, and donations (accepted via PayPal). GTM is community-led and event-driven: free LE101 information sessions, the annual Mayors Lunch, alumni referrals, and board-driven nominations generate the pipeline. Programs are delivered in-person in Bellevue with a 1-day in-person class per month plus 2-hour virtual sessions in CORE Experience. Notable participant organizations include Amazon, Microsoft, Boeing, Expedia, City of Bellevue, King County, Seattle Children's Hospital, Overlake Hospital, United Way, Hopelink, Bellevue College, and the University of Washington.

The organization is small (2 named staff: President & CEO Jeni Craswell, Events & Operations Manager Lauren Smith), operates without venture capital or private equity backing, and is governed by a Board of Directors. Geographic scope is explicitly restricted to East King County (Bellevue, Redmond, Issaquah, Kirkland, Snoqualmie, Bothell, Kenmore, Sammamish), with no stated plans to expand beyond the region. Revenue is not publicly disclosed.

Name

Leadership Eastside

Legal name

Leadership Eastside

Website

https://leadershipeastside.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Leadership Eastside is a Bellevue, Washington nonprofit that runs a 10-month CORE Experience cohort program ($5,000) and a 2-day Executive Insight workshop ($2,500), training cross-sector leaders across East King County.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), Coaching Leadership & Mentoring Skills (EDABAAAG)

Keywords

• Leadership development
• Nonprofit training
• Executive education
• Adaptive leadership
• Community leadership

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Program Fees: Leadership Eastside generates revenue through program registration fees for CORE Experience and Executive Insight programs. Partial scholarships are available to support accessibility.
2. Donations: The organization accepts donations through PayPal to support their mission of building leadership capacity in East King County.
3. Program Sponsorships: Organizations can sponsor programs, with sponsors receiving discounted rates for Executive Insight ($1,500 vs $2,500 regular rate).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Leadership Eastside delivers cohort-based leadership development training in East King County, WA through two core programs: the CORE Experience (a 10-month program for ~40 cross-sector leaders with monthly in-person classes, virtual sessions, and a 2-day retreat) and Executive Insight (a 2-day intensive workshop for senior executives). The curriculum integrates Adaptive Leadership, Racial Equity, Systems Thinking, Thrival, Gracious Space, and Emotional Intelligence within the Inner Development Goals framework.

Product overview

Leadership Eastside offers two distinct leadership development programs: the CORE Experience (a 10-month cohort-based program) and Executive Insight (a 2-day intensive workshop). Both programs integrate frameworks including Adaptive Leadership (Harvard), Inner Development Goals (IDG), Gracious Space, Racial Equity, Systems Thinking, Thrival, and Emotional Intelligence to develop leaders who can address complex community challenges in East King County.

Differentiator

Problem solved

Functional benefit

Products and services

• CORE Experience A 10-month comprehensive leadership development cohort program bringing together 40 diverse leaders from nonprofit, public sector, and corporate backgrounds to build adaptive leadership skills, systems thinking, racial equity awareness, and emotional intelligence. Curriculum integrates Adaptive Leadership, IDG, Gracious Space, Racial Equity, Systems Thinking, Thrival, and Emotional Intelligence.
• Executive Insight An intensive 2-day workshop for senior leaders and decision-makers based on Harvard's Adaptive Leadership framework. Helps executives gain new perspectives, clarify challenges, maximize influence for sustainable change, and build connections with East King County decision-makers. Limited to senior organization leaders, nonprofit executives, and alumni of leadership programs.

Quantifiable outcome

• 40 leaders per cohort trained across diverse sectors
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Inner Development Goals (IDG) FrameworkcoreStrategic or Co-development PartnerLeadership Eastside integrates the IDG Framework, developed by an international collaboration to address the UN's 17 Sustainable Development Goals. The framework provides 23 skills across 5 dimensions used in their programs.
• Harvard Center for Public LeadershipcoreStrategic or Co-development PartnerBased on the Adaptive Leadership model from Harvard Center for Public Leadership co-founder Ron Heifetz's The Practice of Adaptive Leadership. LE has cultivated a custom approach to advancing system-wide change.
• Center for Ethical LeadershipcoreStrategic or Co-development PartnerLeadership Eastside incorporates Gracious Space methodology from the Center for Ethical Leadership to expand ability to work better together by creating inclusive, collaborative spaces.
• Snoqualmie TribeminorOthersLeadership Eastside recognizes the Snoqualmie Tribe's request to become involved in their Ancestral Lands Movement and encourages participants to honor Indigenous peoples.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Center for Creative Leadership: Well-established leadership development provider offering cohort programs, executive coaching, and custom leadership curricula to corporate and public-sector clients globally. Much larger and broader portfolio, but overlaps heavily with Leadership Eastside's adaptive-leadership and cohort-based executive development offering.
• Vistage Worldwide: Large peer-advisory and executive leadership development organization serving CEOs and senior leaders through monthly group coaching and speaker programs. Competes for the same mid-market and enterprise leadership development dollars Leadership Eastside targets via Executive Insight.
• Dale Carnegie & Associates: Long-established leadership and professional development training provider with cohort courses for managers and executives. Competes in the same corporate leadership development category though with a more general curriculum.
• Harvard Kennedy School Executive Education: University-based executive education provider offering adaptive leadership and public-sector leadership programs. Competes for the same corporate and government L&D budgets and is the institutional source of the Adaptive Leadership framework Leadership Eastside adapts.
• FranklinCovey: Global leadership and management development company offering cohort workshops, coaching, and enterprise training programs (e.g., Leader in Me, The 7 Habits). Overlaps with Leadership Eastside's content focus on leadership skills, systems thinking, and team effectiveness.

Emerging players

• Young Presidents' Organization (YPO): Global peer-learning organization for CEOs and senior executives offering forums, workshops, and leadership development. Not a direct community-cohort peer but competes for the same senior-leader time, attention, and corporate sponsorship dollars.

Others

• United Way: Not a direct competitor but a community partner and former Leadership Eastside participant employer. Useful reference point for nonprofit fundraising scale, board governance, and cross-sector convening capability in the same East King County ecosystem.

Direct peers

• Leadership Louisville Center: Regional leadership development nonprofit running cohort programs for cross-sector community leaders, structurally the closest analog outside the Pacific Northwest. Useful benchmark for scale, pricing, and program design.
• Leadership Tomorrow: Seattle-based nonprofit running a similar cohort-based community leadership program for emerging leaders across sectors in the Puget Sound region. Operates the same tuition-based, sponsor-supported model with cross-sector cohorts, making it the closest comparable to Leadership Eastside.

Regional players

• Leadership Snohomish County: Adjacent-county leadership development nonprofit serving Snohomish County with a comparable 10-month community leadership program. Not a direct competitor (different geography) but a structurally similar peer with overlapping participant base and sponsor ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LeadershipEastside
• LinkedInlinkedin.com/company/leadership-eastside
• Instagraminstagram.com/leadershipeastside

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadership Eastside