What Nijigen no Mori does

Nijigen no Mori (legal entity Nijigennomori Inc.) is an anime theme park on Awaji Island in Hyogo Prefecture, Japan, operated under the Pasona Group conglomerate and located within the 134.8-hectare Hyogo Prefectural Awajishima Park. The park combines Japan's natural forest environment with licensed Japanese anime intellectual property to deliver immersive, technology-augmented outdoor attractions — projection mapping on the night forest walk, AR devices, 360-degree theaters, spatial audio, vibrating floors, and field RPG mechanics that blend real and digital gameplay. Five permanent attractions anchor the park: Dragon Quest Island (Square Enix-licensed), Godzilla Interception Operation (Toho-licensed, built around a ~120 m life-size Godzilla), NARUTO & BORUTO Shinobi-Zato (Shueisha-licensed), Crayon Shin-chan Adventure Park, and TOKYO SCRAMBLE, supplemented by rotating limited-time collaborations (Attack on Titan, Monster Hunter, Dragon Quest VII Reimagined), themed food and beverage outlets, retail shops, and the 23-room luxury glamping facility GRAND CHARIOT 北斗七星135°.

Name

Nijigen no Mori

Legal name

Nijigennomori Inc.

Website

https://nijigennomori.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Nijigen no Mori is an anime theme park on Awaji Island, Japan, operated under Pasona Group. It offers immersive attractions licensed from top anime IP holders, plus themed accommodation, merchandise, and dining for anime fans and families.

Ownership category

akta.pro rank

Product category

Anime Theme Park / Immersive IP Entertainment

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Anime theme park
• Immersive attractions
• Projection mapping experiences
• Themed merchandise
• Luxury glamping accommodation

Headquarters

HQ city

Hyogo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Attraction Tickets: Revenue from selling tickets to various attractions and experiences within the park. Different pricing tiers (Light, Gold, Premium, VIP Journey Pass) for each attraction area. Time-based pricing with higher rates on weekends and holidays.
2. Merchandise Sales: Sale of original and collaboration merchandise at on-site shops including Konoha Shoten (NARUTO), Godzilla Shop, Dragon Quest shops, and collaboration event shops. Apparel, accessories, collectibles, and limited-edition items.
3. Food and Beverage: Restaurant and food truck sales including Mori no Terrace (Italian restaurant), Luida's Bar (Dragon Quest themed), Ramen Ichiraku (NARUTO themed), and themed food trucks for various collaboration events.
4. Accommodation - GRAND CHARIOT: Luxury glamping facility with 23 cocoon-shaped rooms, collaboration rooms themed on anime characters (Naruto's Hokage Villa, Crayon Shin-chan's Ora's Cocoon, Slime Cocoon, Hello Kitty room). Includes breakfast/dinner packages and exclusive amenities.
5. Online Shop: E-commerce sales of merchandise and specialty items through the official online shop (shop.nijigennomori.com). Includes limited-edition items and park-exclusive products.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Nijigen no Mori is a 134.8-hectare outdoor anime theme park on Awaji Island in Hyogo Prefecture, Japan, that combines natural forest environments with proprietary projection mapping, AR, and field RPG technology to deliver immersive attractions for licensed anime franchises. The park sells attraction tickets, themed merchandise, food and beverage, and luxury glamping accommodation (Grand Chariot) through its own channels and third-party ticketing platforms.

Product overview

Nijigen no Mori is an anime theme park on Awaji Island in Hyogo Prefecture, Japan, operated by Nijigennomori Inc. as part of the Hyogo Prefectural Awajishima Park. The park covers approximately 134.8 hectares and combines anime intellectual properties with natural environments and technology to create immersive, physical experiences. The portfolio comprises five permanent attraction areas — Dragon Quest Island (a field RPG combining real and digital elements), Godzilla Interception Operation (featuring a life-size 120m Godzilla), NARUTO & BORUTO Shinobi-Zato (with projection mapping shows), Crayon Shin-chan Adventure Park (outdoor adventure courses), and TOKYO SCRAMBLE (escape/puzzle game) — plus limited-time IP collaboration events, themed restaurants, merchandise shops, and a luxury glamping facility (Grand Chariot Hokuto-shichisei 135°). The park operates on a ticket-per-attraction model with multiple pricing tiers.

Differentiator

Problem solved

Functional benefit

Brands

• GRAND CHARIOT 北斗七星135°: Official luxury glamping villas of Nijigen no Mori located within Hyogo Prefectural Awajishima Park. Features collaboration rooms themed on various anime franchises and offers panoramic views of Awaji Island and the Akashi Kaikyo Bridge.
• Dragon Quest Island
• Godzilla Interception Operation
• NARUTO & BORUTO Shinobi-Zato
• Crayon Shin-chan Adventure Park
• TOKYO SCRAMBLE

Products and services

• Dragon Quest Island Field RPG attraction where participants experience the Dragon Quest world combining real and digital elements. Visitors become protagonists in an original storyline, pursue the Golden Armband through main quests and sub-quests across themed areas including Onokogard Castle, with hands-on crafting experiences such as Slime coloring. Licensed from Square Enix.
• Godzilla Interception Operation Entertainment attraction centered on the world's largest life-size Godzilla, approximately 120 meters in length, located on Awaji Island. Participants join the National Godzilla Awaji Island Research Center and experience missions including a zip line through Godzilla's body, shooting games, a Godzilla Museum, and the Mothra Special Exhibition. Licensed from Toho.
• NARUTO & BORUTO Shinobi-Zato Attraction area themed on the ninja anime NARUTO and its sequel BORUTO. Features a life-size Hokage Rock formation, full-scale character figures, an 11-meter projection mapping show ('Hokage Rock Night Illusion'), tactical battle games, special missions, and themed food at Ramen Ichiraku. Licensed from Shueisha.
• Crayon Shin-chan Adventure Park Family-oriented attraction area themed on the Crayon Shin-chan anime series. Features outdoor adventure courses, zip lines, obstacle courses, a haunted house, and indoor craft activities, allowing families to immerse themselves in the Shin-chan universe. Licensed from Shogakukan-Shuueisha / Shin-Ei Animation.
• TOKYO SCRAMBLE in Nijigen no Mori Cooperative escape attraction where visitors work together to evade unknown creatures called 'Zino'. Participants infiltrate the underground world and take photos to report on Zino locations, functioning as a 30-minute cooperative survival puzzle action game.
• Attack on Titan Collaboration Event Limited-time collaboration event featuring a 1.2 km nighttime forest walk with projection mapping called 'Attack on Titan THE NIGHTWALK -Beyond the Walls-', a daytime stamp rally, a mystery quest game, and exclusive themed merchandise and food. Licensed from Kodansha.
• Grand Chariot Hokuto-shichisei 135° Luxury glamping accommodation facility within Hyogo Prefectural Awajishima Park offering 23 cocoon-shaped rooms with cypress baths, panoramic views, and collaboration rooms themed on various anime franchises (Hokage Villa, Ora's Cocoon, Slime Cocoon, Hello Kitty room). Includes 60-day early-bird and standard breakfast/dinner packages.
• Mori no Terrace Restaurant Restaurant within Nijigen no Mori offering creative Italian cuisine supervised by Chef Haruyuki Yamashita, featuring fresh Awaji Island ingredients including smoked dishes, pasta, gratin, and curry, with 250 seats including a dog-friendly terrace. Open to day visitors and overnight guests.
• Kids Pass Age-specific admission pass for children providing discounted access to a curated selection of age-appropriate attractions within the park. Offered in two tiers: Toddler Pass for ages 2-4 (2,700 yen) and Active Pass for ages 5-7 (3,200 yen).
• AWACOS (Awaji Island COSPLAY Event) Annual cosplay event powered by World Cosplay Summit held at Nijigen no Mori, attracting cosplayers portraying characters from various anime and media franchises. Co-hosted with WCS Inc. leveraging its global cosplay community network to attract cosplayers to Awaji Island.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• CapcomcoreStrategic or Co-development Partner · 9 April 2026Capcom collaborated with Nijigen no Mori to relocate the Monster Hunter Bridge attraction from Expo 2025 Osaka Healthcare Pavilion to the theme park, targeting fiscal year 2027 reopening. The attraction featured AR devices, 360-degree theater, spatial audio, and vibrating floor technology, attracting over 100,000 visitors during the expo period.
• WCS Inc. (World Cosplay Summit)coreGTM or Marketing Partner · 7 April 2026Cooperation with WCS Inc. to host the 3rd Awaji Island COSPLAY (AWACOS) event powered by World Cosplay Summit on May 30, 2026. This partnership leverages WCS's global cosplay community network to attract cosplayers to Awaji Island and promote the park internationally.
• Pasona GroupcoreStrategic or Co-development PartnerPasona Group has operated regional activation projects on Awaji Island since 2008 in cooperation with local governments. The 'Awaji Manga Anime Island Project' was adopted by Hyogo Prefecture in 2013 for the Prefectural Awajishima Park. Pasona provides HR expertise, staffing, and operational support for the anime park.
• Square Enix (Dragon Quest Island IP)coreOEM/ Whitelabel/ Licensing PartnerSquare Enix licensed the Dragon Quest franchise for the Dragon Quest Island attraction at Nijigen no Mori. The attraction, opened in 2021, recreates the Dragon Quest world in nature with field RPG experiences. A HD-2D version of Dragon Quest III tie-in revival occurred in October 2024.
• Toho (Godzilla IP)coreOEM/ Whitelabel/ Licensing PartnerToho licensed the Godzilla franchise for the Godzilla Interception Operation attraction featuring the world's largest life-size Godzilla (approximately 120m long). The attraction includes Toho-produced movie-quality attractions, special effects studio, and Godzilla Museum.
• Shueisha (NARUTO & BORUTO IP)coreOEM/ Whitelabel/ Licensing PartnerShueisha licensed the NARUTO and BORUTO franchises for the NARUTO & BORUTO Shinobi-Zato attraction, recreating the Hidden Leaf Village with the iconic Mountain Face and character life-size figures.
• Kodansha (Attack on Titan IP)coreOEM/ Whitelabel/ Licensing PartnerKodansha licensed the Attack on Titan franchise for the 2026 collaboration event featuring nighttime forest walks with projection mapping and immersive experiences recreating the anime world.
• Toho Visual Arts (Godzilla Museum)majorTechnology or IntegrationToho Visual Art Team collaborates on the Godzilla Museum exhibitions, providing movie-quality dioramas and special effects displays for the Mothra Special Exhibition celebrating the Godzilla Interception Operation's 5th anniversary.
• Honshi Bus (本四海峡バス)minorChannel Partner/ Reseller/ DistributorHighway bus service connecting JR Maiko Station to Nijigen no Mori (Awaji Highway Oasis bus stop), providing convenient access for park visitors from Osaka and Kobe areas.
• Nishinihon JR Bus (西日本ジェイアールバス)minorChannel Partner/ Reseller/ DistributorJR West Japan Bus operates highway bus routes serving Awaji Island and Nijigen no Mori, complementing Honshi Bus services for park access.
• Chef Yamashita Haruyuki (山下春幸)minorStrategic or Co-development PartnerRenowned chef overseeing menu development at Mori no Terrace restaurant and GRAND CHARIOT dining, providing signature dishes using Awaji Island local ingredients across the park's food establishments.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Universal Studios Japan: Large-scale destination theme park in Osaka. Competes for the same Kansai-region leisure spend; offers broader global IP portfolio (Mario, Harry Potter, etc.) at much larger scale.
• LEGOLAND Japan: International branded theme park in Nagoya targeting families with children. Competes for the same family-with-children segment as Crayon Shin-chan Adventure Park and Kids Pass offerings.
• Tokyo Disney Resort: Flagship Japanese destination theme park complex operated by Oriental Land Company. Sets the premium benchmark for Japanese destination parks and competes for family and tourist leisure spend.

Regional players

• Huis Ten Bosch: Large-scale themed park in Nagasaki replicating a Dutch town. Comparable as a destination-scale Japanese theme park with seasonal events, accommodation, and IP collaborations.
• Fuji-Q Highland: Regional amusement park at the base of Mt. Fuji with thrill rides and anime/EVA-themed attractions. Comparable anime IP collaborations, though ride-centric rather than outdoor-immersion-centric.
• Yomiuriland: Tokyo-area amusement park with seasonal events and IP collaborations (e.g., Jujutsu Kaisen, Demon Slayer). Comparable Japanese regional park with anime IP-based events and merchandise offerings.

Direct peers

• Sanrio Puroland: Indoor Hello Kitty and Sanrio character theme park in Tokyo. Comparable IP-licensed, character-driven, Japan-domestic theme park model with merchandise-heavy monetization.
• Ghibli Park: Studio Ghibli-operated anime theme park in Aichi Prefecture, Japan. Most direct comparable: Japan-based, outdoor/nature-integrated anime-themed park with permanent IP-based attraction zones rather than traditional rides.
• Tokyo Joypolis: Indoor amusement/theme park operated by Sega in Tokyo featuring IP-based attractions (e.g., Sonic, Initial D). Comparable technology-driven, IP-licensed attraction model with multi-tier ticketing.

Emerging players

• KidZania: Indoor educational-entertainment theme park franchise with a Japan location. Comparable target demographic (families with children) and structured ticket pricing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NIJIGENNOMORI
• YouTubeyoutube.com/channel/UCwNjQuk5FpIo0hIYjYLprrA
• Facebookfacebook.com/nijigennomori
• Instagraminstagram.com/nijigennomori

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nijigen no Mori