Homescapes
- Company typePrivate
- Founded2010
- HeadquartersNottingham, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Homescapes does
Homescapes of New England is a family-run home exterior renovation contractor headquartered in Nottingham, New Hampshire, with operations serving residential homeowners across New Hampshire and Maine. The company specializes in the professional installation of premium exterior building products, with James Hardie fiber cement siding as its flagship offering, supported by Trex and TimberTech composite decking, Andersen windows, Cabana X modular outdoor structures, gutters, and front porches. Homescapes holds the highest-tier certifications from three major manufacturers simultaneously: James Hardie ALLIANCE Elite Contractor, Trex Platinum Pro Builder, and TimberTech Gold Pro, plus Andersen Windows Pro designation. These certifications grant access to specialized training, premium product lines, lead referrals through manufacturer contractor finder directories, and the ability to extend product warranties (such as James Hardie's 30-year non-prorated siding warranty) to end customers. The business is owned by Lynette Rogers, whose seven-year tenure as a Product Marketing Manager at James Hardie Building Products provides a notable insider-product-knowledge advantage.
The company operates a direct-to-consumer, project-based revenue model, generating one-time installation fees per project rather than recurring or subscription revenue. Customer acquisition flows primarily through three channels: manufacturer contractor finder directories (top-of-funnel inbound), the company website (homescapesofne.com) with project galleries and contact forms, and phone inquiries. Third-party credibility is reinforced by a BBB A+ rating, GuildMaster awards in 2017 and 2023, a Houzz award in 2022, Top Women-led Businesses recognition from Business New Hampshire Magazine (2016-2021), and continuous GuildQuality third-party customer satisfaction surveying. To reduce purchase friction on larger projects, Homescapes offers customer financing through EnerBank USA, including a 12-month same-as-cash loan ($1,000–$100,000) and a 5-year fixed-rate loan at 6.99% APR ($3,500–$100,000). The business is privately held as an LLC with 1-10 employees, no disclosed funding, no parent company, and no subsidiaries.
Homescapes firmographics
Firmographics- Name
- Homescapes
- Legal name
- Homescapes of New England
- Website
- https://homescapesofne.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Homescapes industry classification
Industry- Product category
- Residential Home Exterior Contracting
- NAICS
- Residential Remodelers (236118)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Homescapes is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homescapes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Installation Services: Revenue generated from professional installation of home exterior products including James Hardie siding, Trex and TimberTech decks, Andersen windows, gutters, and Cabana X structures. Services are project-based with one-time fees per installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | 12 Months Same-As-Cash Loan for qualified customers |
| Other | Monthly | 6.99% Fixed Rate 5-Year Loan for larger projects |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Homescapes product offering
Product offeringCore offering
Homescapes of New England is a family-run home exterior improvement contractor providing professional installation of James Hardie fiber cement siding, Trex and TimberTech composite decking, Andersen windows, gutters, front porches, and Cabana X modular outdoor structures. The company serves residential homeowners in New Hampshire and Maine, delivering weather-resistant, low-maintenance exterior solutions backed by elite contractor certifications. Revenue is generated through project-based installation services, with financing offered through EnerBank USA.
Product overview
Homescapes of New England is a family-run home exterior renovation contractor offering a portfolio of complementary exterior home improvement products. The core offerings include James Hardie fiber cement siding (HardiePlank, HardieShingle, HardiePanel, HardieTrim) as the primary product, supported by two premium decking brands—Trex and TimberTech—which are offered as Platinum/Gold Pro installation services. Additional services include Cabana X modular outdoor structures, Andersen Windows installation, gutters, and front porches. The company positions itself as a one-stop provider for New England home exterior needs, emphasizing low-maintenance, weather-resistant products backed by manufacturer certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- James Hardie Siding Installation
Quantifiable outcome
- James Hardie siding products come with a 30-year, non-prorated warranty; trim products come with a 15-year, non-prorated warranty
- +2 more outcomes
Companies that use Homescapes
Customer profileSegments1 record
Ideal customer profiles1 record
Homescapes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Homescapes partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- James HardiecoreHomescapes of New England is designated as a James Hardie™ ALLIANCE Elite Contractor, the highest tier of James Hardie's contractor certification program. This partnership provides access to premium fiber cement siding products, specialized training, and lead referrals through James Hardie's contractor finder directory. The relationship positions Homescapes as a trusted, vetted installer meeting James Hardie's rigorous standards including liability insurance ($1,000,000), compliance with installation best practices, and third-party customer satisfaction verification through GuildQuality.
- Trex CompanycoreHomescapes of New England holds TrexPro® Platinum status, the highest level of recognition from Trex for independent contractors. As a Platinum Pro builder, they have completed advanced product and installation training and are among a select group of professionals experienced with all Trex composite decking products. They are listed in Trex's contractor finder and receive referrals from the #1 decking brand in the world.
- TimberTechcoreHomescapes of New England is a TimberTech Gold Pro contractor, offering TimberTech Advanced PVC Decking products which were named 2023 Green Builder Sustainable Product of the Year. They are integrated into TimberTech's pro locator for contractor referrals and offer authentic, natural-looking, low-maintenance decking solutions.
- Andersen WindowscoreAs a local Andersen Windows Pro, Homescapes of New England offers Andersen window installation services including custom-sized full-frame windows, insert windows, and patio doors. They leverage this partnership to provide flexibility in matching existing architecture, delivering energy efficiency, and offering competitive pricing.
- StruXture CabanaXminorHomescapes of New England installs Cabana X outdoor structures, described as the first modular cabana system with adaptive, customizable, and flexible design allowing expansion coverage in any direction. This partnership expands their outdoor living product offerings.
- GuildQualityminorGuildQuality provides third-party customer satisfaction surveying for Homescapes of New England on every James Hardie project. This partnership validates the company's quality claims and provides credibility through independent verification of customer experiences.
- Hammers for VetsminorHomescapes of New England has been working with Hammers for Vets since its inception, providing renovation services for veterans' residences including wheelchair ramps, bathroom remodels, and door widening. Owner Lynette Rogers serves as Current Chairwoman for Hammers for Vets and President of Builders Care NH Foundation.
- Better Business BureauminorHomescapes of New England is BBB Accredited with an A+ rating, adhering to BBB standards for build trust, advertise honestly, be transparent, honor promises, be responsive, and embody integrity.
- National Association of Home Builders (NAHB)minorMember of NAHB, connecting the company with industry resources, networking opportunities, and professional standards in home building and remodeling.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Homescapes competitors and assessment
Company assessmentBroad incumbents
- LeafGuard by Beldon: National single-product gutter installation brand with company-owned branches. Overlaps with Homescapes on the gutter and exterior-protection portion of its offering; comparable direct-to-consumer installed-product model.
- Window World: National window and exterior door franchise with hundreds of independently owned locations across the U.S. Overlapping installer-of-windows service category with Homescapes, but franchise-driven and product-focused rather than family-run.
- Alside: National siding, window, and exterior building products manufacturer and installer network. Overlaps with Homescapes on the siding and window replacement category, though Alside operates its own direct-installer relationships nationally.
- Re-Bath: National bathroom and home remodeling franchise network. Compares as a direct-to-consumer remodel brand with manufacturer-aligned product offerings, though more focused on interiors than Homescapes' exterior specialisation.
- Power Home Remodeling: Large multi-state exterior home remodeler offering roofing, siding, windows, and doors primarily in the Northeast/Mid-Atlantic. Highly comparable service mix to Homescapes but at vastly larger scale, with a corporate sales model vs. Homescapes' family-run, direct-estimate approach.
- Long Home Products: Regional exterior home improvement company specializing in roofing, siding, windows, and baths across the Mid-Atlantic and Northeast. Comparable product set and direct-to-consumer GTM motion, though larger field-sales operation than Homescapes.
- Mr. Handyman: Neighborly-owned home repair and maintenance franchise operating across the U.S. Comparable small-project, direct-to-homeowner service motion to Homescapes, though broader in scope and significantly larger at scale.
Others
- James Hardie Building Products: Global fiber cement siding manufacturer and primary product partner for Homescapes. Not a competitor but a key upstream supplier whose contractor certification program (ALLIANCE Elite) is foundational to Homescapes' value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Homescapes social profiles
Digital presenceHomescapes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homescapes leadership team
Management profileNumber of profiles
Profiles1 record
Homescapes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homescapes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homescapes
What does Homescapes do?
Homescapes of New England is a family-run home exterior improvement contractor providing professional installation of James Hardie fiber cement siding, Trex and TimberTech composite decking, Andersen windows, gutters, front porches, and Cabana X modular outdoor structures. The company serves residential homeowners in New Hampshire and Maine, delivering weather-resistant, low-maintenance exterior solutions backed by elite contractor certifications. Revenue is generated through project-based installation services, with financing offered through EnerBank USA.
Is Homescapes a public or private company?
Homescapes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homescapes founded?
Homescapes was founded in 2010. It employs 1 to 10 people.
Where is Homescapes based?
Homescapes is headquartered in Nottingham, United States, in the North America region.
How does Homescapes make money?
One revenue line is on record: installation Services.
Who are Homescapes's main competitors?
Broad incumbents on record are LeafGuard by Beldon, Window World, Alside, Re-Bath, Power Home Remodeling, Long Home Products and Mr. Handyman. James Hardie Building Products is listed as an others.
Does Homescapes have an API?
No public API is recorded for Homescapes.
What industry is Homescapes in?
Homescapes's product category is Residential Home Exterior Contracting. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236118.