GuildQuality
GuildQuality provides third-party customer satisfaction surveying, analytics, and marketing tools for U.S. and Canadian home builders, remodelers, and home service providers, serving over 15,000 members via a flat-rate subscription platform since 2003.
- Company typePrivate
- Founded2003
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GuildQuality does
GuildQuality is a customer satisfaction surveying, performance reporting, and marketing platform purpose-built for U.S. and Canadian residential construction professionals. Founded in 2003 by a home builder seeking to rebuild trust between homeowners and the building industry, the company has accumulated over 15,000 member companies across home builders, remodelers, and home service providers (HVAC, roofing, siding, windows, plumbing, electrical). Its core methodology is third-party survey administration — combining phone and email outreach by a dedicated survey team to achieve a 60-70% response rate — which the company positions as yielding more candid, comment-rich feedback than in-house surveys.
The platform is organized into four modules: Ask (SMS/email/phone surveying with customer data integrations and customizable question logic), Learn (real-time analytics, trend analysis, peer benchmarking, and team performance reporting), Promote (search-optimized member profiles, verified reviews, and website/social integrations), and Grow (lead generation through Google Review Boost, lost lead surveying, and the Guildmaster Award program). Supporting products include a public API and webhook framework for CRM and data pipeline integrations (QuickBooks, Salesforce, Google Sheets, JobNimbus, MarketSharp, Zapier, improveit 360), GuildQuality Assist for at-risk customer insights, a searchable Directory of verified contractors across 100+ service categories, the Guildmaster Award recognition program (requiring over 90% of surveyed customers to recommend), and a homeowner Q&A Answers Board.
GuildQuality operates a flat-rate subscription model under which members survey customers without per-survey overages; pricing is quote-based and not publicly disclosed. Go-to-market combines inside sales (888-355-9223) with a self-serve free-trial onboarding flow, targeting mid-market and enterprise contractors. Notable enterprise members include Owens Corning, Beazer Homes, James Hardie, Power Home Remodeling, Thompson Creek, and System Pavers. The company has been a subsidiary of EverCommerce since 2017, operates from a 51-100-person headquarters in Atlanta's Armour Yards, and extends its survey infrastructure to power third-party publications Best Pick Reports and Five Star Rated by Home Services Review.
GuildQuality firmographics
Firmographics- Name
- GuildQuality
- Legal name
- GuildQuality Inc.
- Website
- https://guildquality.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GuildQuality provides third-party customer satisfaction surveying, analytics, and marketing tools for U.S. and Canadian home builders, remodelers, and home service providers, serving over 15,000 members via a flat-rate subscription platform since 2003.
- Ownership category
- akta.pro rank
GuildQuality industry classification
Industry- Product category
- Customer Satisfaction Surveying Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where GuildQuality is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GuildQuality business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Membership/Subscription: Subscription-based membership providing access to surveying platform, analytics, and marketing tools. Uses flat-rate pricing model allowing surveying of customers without overage concerns.
- Survey and Usage Fees: Monthly subscription and usage fees associated with the Services as applicable. Additional fees for exceeding usage limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flat-rate subscription pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
GuildQuality product offering
Product offeringCore offering
GuildQuality operates a customer satisfaction surveying, performance reporting, and marketing platform purpose-built for home builders, remodelers, and home service providers. The platform unifies four modules—Ask (SMS, email, and phone surveying with 60-70% response rates), Learn (real-time analytics, peer benchmarking, team reporting), Promote (verified review marketing, search-optimized profiles), and Grow (Google Review Boost, lost-lead surveying, awards)—and exposes integrations with QuickBooks, Salesforce, Google Sheets, JobNimbus, MarketSharp, Zapier, and a public API for custom data flows.
Product overview
GuildQuality is a customer satisfaction surveying, performance reporting, and marketing platform for home builders, remodelers, and home service providers. The platform operates as a unified system consisting of four core modules: Ask (surveying via SMS, email, and phone), Learn (real-time analytics and peer benchmarking), Promote (review management and marketing tools), and Grow (lead generation through Google Review Boost and awards). Additional offerings include an API for data integrations, the GuildQuality Assist at-risk insights feature, a searchable member Directory, the Guildmaster Award recognition program, and the Answers Board community platform. The company serves over 15,000 members across the United States and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- GuildQuality Platform Subscription SaaS customer satisfaction surveying, performance reporting, and marketing platform for home builders, remodelers, and home service providers. Members sign up for a flat-rate subscription and access SMS/email/phone surveying, real-time analytics, peer benchmarking, verified review marketing, and lead-generation tools.
- GuildQuality API Application programming interface and webhooks that allow members and third-party developers to send and receive customer data in any format and to integrate GuildQuality with external CRM systems, data pipelines, and automation tools.
- GuildQuality Directory Publicly searchable online directory of member contractors organized by name or type of work across more than 100 service categories, used by homeowners to find quality-verified contractors and by members as a lead-generation channel.
Quantifiable outcome
- 60-70% survey response rate
- +2 more outcomes
Companies that use GuildQuality
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
GuildQuality technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature8 records
GuildQuality partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Best Pick ReportscoreGuildQuality provides third-party customer satisfaction surveying that powers Best Pick Reports, an annual guide featuring independently researched and recommended local home service providers. Only companies meeting strict research benchmarks are eligible for Best Pick status.
- Five Star RatedminorGuildQuality collects homeowner testimonials and objective third-party ratings for Five Star Rated by Home Services Review, an independent research firm identifying top-rated local home services companies.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
GuildQuality competitors and assessment
Company assessmentDirect peers
- CustomerGauge: CustomerGauge is a B2B customer experience and NPS platform that also serves home services, construction, and trades verticals with third-party surveying, analytics, and benchmarking — directly comparable in product scope and target buyer to GuildQuality.
- Birdeye: Birdeye is a customer experience and reputation management platform widely adopted by home services contractors (roofing, HVAC, remodeling) for reviews, surveys, and lead generation — overlapping directly with GuildQuality's Promote and Grow modules.
- Reputation.com: Reputation.com is a reputation management and customer feedback platform with significant footprint among home services and multi-location enterprises — comparable to GuildQuality's verified-review and benchmarking positioning.
- Podium: Podium provides local businesses, including home services and remodelers, with customer messaging, review requests, and surveys — a competing solution to GuildQuality's reputation and feedback automation use cases.
Broad incumbents
- Angi (formerly Angie's List / HomeAdvisor): Angi operates a leading home services marketplace that overlaps with GuildQuality's Grow module, particularly around verified-contractor discovery and lead generation for remodelers.
- NICE Satmetrix / Medallia: Medallia (including Satmetrix) is an enterprise customer experience platform that competes at the high end of the market for customer satisfaction analytics, overlapping with GuildQuality's analytics and benchmarking modules.
- Trustpilot: Trustpilot is a consumer-facing verified review platform that overlaps with GuildQuality's Promote and directory use cases by enabling contractors to collect and display customer reviews.
- SurveyMonkey (Momentive): SurveyMonkey is a general-purpose online survey platform that competes with GuildQuality's Ask module at the lower end of the market, especially among smaller remodelers using in-house survey tools.
- Qualtrics: Qualtrics is an enterprise customer experience and survey platform that competes with GuildQuality's Learn module for advanced analytics, benchmarking, and employee/customer experience insight at larger customers.
Emerging players
- ServiceTitan: ServiceTitan is a vertical SaaS platform for home and field services (HVAC, plumbing, roofing) that increasingly bundles customer communication and feedback features into its product — potentially reducing demand for standalone surveying tools like GuildQuality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GuildQuality social profiles
Digital presenceGuildQuality financial estimates
Financial estimateRevenue estimate
Valuation estimate
GuildQuality leadership team
Management profileNumber of profiles
Profiles1 record
GuildQuality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GuildQuality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GuildQuality
What does GuildQuality do?
GuildQuality operates a customer satisfaction surveying, performance reporting, and marketing platform purpose-built for home builders, remodelers, and home service providers. The platform unifies four modules—Ask (SMS, email, and phone surveying with 60-70% response rates), Learn (real-time analytics, peer benchmarking, team reporting), Promote (verified review marketing, search-optimized profiles), and Grow (Google Review Boost, lost-lead surveying, awards)—and exposes integrations with QuickBooks, Salesforce, Google Sheets, JobNimbus, MarketSharp, Zapier, and a public API for custom data flows.
Is GuildQuality a public or private company?
GuildQuality is a private company. It is classified as corporate owned and is currently operating.
When was GuildQuality founded?
GuildQuality was founded in 2003. It employs 51 to 100 people.
Where is GuildQuality based?
GuildQuality is headquartered in Atlanta, United States, in the North America region.
How does GuildQuality make money?
Two revenue lines are on record. Membership/Subscription is the primary driver. The others are survey and Usage Fees.
Who are GuildQuality's main competitors?
Direct peers on record are CustomerGauge, Birdeye, Reputation.com and Podium. Broad incumbents are Angi (formerly Angie's List / HomeAdvisor), NICE Satmetrix / Medallia, Trustpilot, SurveyMonkey (Momentive) and Qualtrics. ServiceTitan is listed as an emerging player.
Does GuildQuality have an API?
Yes. GuildQuality provides an API that enables developers to send and receive customer data to and from the platform in whatever tool and format needed. The API supports data integrations with customer relationship management systems and other third-party tools. Developer documentation is at help.guildquality.com/gq3/api.
What industry is GuildQuality in?
GuildQuality's product category is Customer Satisfaction Surveying Software. Its primary akta.pro industry code is BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its NAICS code is 541910 and its SIC code is 7310.