IceAlert
IceAlert, operated as SafetyAlert LLC since 1998, manufactures passive bimetallic ice and heat warning signs sold direct-to-consumer to healthcare, senior living, logistics, manufacturing, and municipal facilities, priced at $189 per unit with no batteries or software required.
- Company typePrivate
- Founded1998
- HeadquartersLake Oswego, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What IceAlert does
IceAlert is a family-owned manufacturer of passive, mechanical temperature-sensitive warning signs, founded in 1998 and operated as SafetyAlert LLC from a single facility in Lake Oswego, Oregon. The company's core product is the IceAlert® sign, a bimetallic indicator that mechanically shifts from white to blue as surfaces approach 32°F, requiring no batteries, wiring, calibration, software, or maintenance. The product line also includes HeatAlert™ heat warning signs (activating at 84°F–90°F), standalone Heat Index Monitoring Systems, and the Bluestar Roadway sub-brand for municipal applications; a Wi-Fi connected monitor branded HeatAlert Connect™ is scheduled for launch in 2027.
IceAlert sells primarily through a direct-to-consumer e-commerce website, supplemented by an authorized distributor network and a free interactive Site Design Tool (design.icealert.com) that converts facility maps into product lists and instant pricing. Target customers are liability-exposed facility operators across healthcare, senior living, logistics and warehousing (Amazon has used the product nationally since 2012), education, manufacturing, and municipal/government sectors. The economic proposition anchors on OSHA-cited slip-and-fall costs of approximately $64,000 per incident versus a $189 unit price and 7+ year service life.
Revenue mechanics are one-time hardware sales with no subscription component on the core product. The company has operated continuously for 27 years without external venture or private equity funding, has no disclosed acquisitions, and has not entered new geographies through formal expansion moves — operating geographies are primarily US-centric with a marketing claim of distribution across 32 countries. The business model is therefore best characterized as a stable, owner-operated niche manufacturer with modest recent product-line extensions into heat safety and connected monitoring.
IceAlert firmographics
Firmographics- Name
- IceAlert
- Legal name
- SafetyAlert LLC
- Website
- https://icealert.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IceAlert, operated as SafetyAlert LLC since 1998, manufactures passive bimetallic ice and heat warning signs sold direct-to-consumer to healthcare, senior living, logistics, manufacturing, and municipal facilities, priced at $189 per unit with no batteries or software required.
- Ownership category
- akta.pro rank
IceAlert industry classification
Industry- Product category
- Facility Safety Signage
- akta.pro primary industry
- Snow & Ice Management (De-icing, Plowing) (BPABADAG)
- akta.pro secondary industries
- Snow & Ice Removal / Winter Services (EDAEAAAH), Snow & Ice Management (Plowing, Salting, De-icing) (IMAIAIAF)
Keywords
Where IceAlert is headquartered
LocationHeadquarters
- HQ city
- Lake Oswego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IceAlert business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Temperature Sensitive Signs: One-time hardware sales of temperature sensitive ice warning signs (IceAlert) and heat warning signs (HeatAlert). The primary product is the IceAlert sign priced at $189 with a 2-year warranty and 7+ year service life. Additional revenue from custom logo signs and heat index monitoring systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard IceAlert Sign |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
IceAlert product offering
Product offeringCore offering
IceAlert manufactures and sells the IceAlert® Temperature Sensitive Ice Warning Sign, a reusable physical safety sign that uses a passive bimetallic mechanism to visually indicate when walkways and surfaces are at risk of freezing, requiring no batteries or external power. The product is priced at $189 per unit and is sold to commercial and institutional facilities across healthcare, senior living, logistics, education, manufacturing, and municipal sectors, with HeatAlert™ referenced as a sub-brand extension of the line.
Product overview
IceAlert offers a portfolio of passive temperature monitoring solutions. The core product is the IceAlert® temperature sensitive ice warning sign, a mechanical device using bimetallic indicators that turns blue at 32°F without power or maintenance. This is complemented by HeatAlert™ heat warning signs for hot environments. Both product lines now include connected monitoring options: the standalone HeatAlert Heat Index Monitoring System and the forthcoming HeatAlert Connect™ Wi-Fi enabled monitor with cloud capabilities. Additional offerings include the Bluestar Roadway product for municipal applications and a custom logo sign option. The company also provides a free Site Design Tool for customers to plan deployments. All products are manufactured in Lake Oswego, Oregon and the company has operated since 1998.
Differentiator
Problem solved
Functional benefit
Brands
- HeatAlert: Temperature sensitive heat warning signs and heat index monitoring systems
- HeatAlert Connect
- Bluestar Roadway
Products and services
- IceAlert® Temperature Sensitive Ice Warning Sign
Quantifiable outcome
- IceAlert sign costs $189 with 7+ year service life vs $64,000 OSHA estimated cost of single workplace fall
- +2 more outcomes
Companies that use IceAlert
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
IceAlert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
IceAlert partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
IceAlert competitors and assessment
Company assessmentOthers
- Vaisala: Vaisala is a global leader in environmental and industrial measurement, including road weather and surface condition sensors. It is thematically related to IceAlert through road/ice condition monitoring, but operates in the higher-end sensor and data systems market rather than passive warning signs.
- Cooper-Atkins: Cooper-Atkins manufactures temperature monitoring, food safety, and environmental measurement products for foodservice and facility operators. It shares the temperature-sensing theme with IceAlert and serves some overlapping commercial customers, but its products are digital monitoring instruments rather than visual hazard indicators.
- Davis Instruments: Davis Instruments manufactures weather stations and environmental monitoring equipment for residential and commercial use. It is thematically related to IceAlert via temperature and weather monitoring, but its core products are measurement instruments rather than facility-safety warning signs.
Direct peers
- Seton: Seton is a Brady-owned brand specializing in safety signs, custom signs, facility identification, and compliance products. It targets the same facility manager and safety officer buyers as IceAlert through a direct-order catalog and e-commerce channel.
- Brimar Industries: Brimar Industries manufactures safety signs, labels, and facility identification products. Its product positioning and customer base (industrial facilities, warehouses, and institutional buildings) substantially overlap with IceAlert's target segments.
- Brady Corporation: Brady Corporation is a major manufacturer of safety signs, facility identification products, and lockout/tagout solutions. It serves the same B2B industrial and facility safety buyer as IceAlert, with comparable product categories (signs, labels, visual communication) for workplaces and outdoor environments.
- Heskins: Heskins produces anti-slip tapes, floor coatings, and walkway safety products. It addresses the same slip-and-fall accident problem as IceAlert but with a complementary surface-treatment approach rather than a visual warning sign, making it a comparable competitor for facility safety budgets.
- SafetySign.com: SafetySign.com is a Brady subsidiary specializing in safety signs, hazard warnings, and facility signage. Like IceAlert, it serves B2B facility buyers in industrial, healthcare, and municipal settings with a direct e-commerce model.
- Accuform Signs: Accuform Signs manufactures facility safety signs, visual communication products, and hazard markers. It sells directly to industrial, healthcare, and institutional customers through catalogs and e-commerce, mirroring IceAlert's facility-safety customer base and direct-sales model.
Broad incumbents
- 3M Safety & Graphics: 3M's Safety & Graphics division offers a broad portfolio of facility safety products including anti-slip tapes, reflective materials, and signage. It is a massive incumbent serving the same facility-safety buyer as IceAlert, but its product breadth spans thousands of SKUs, of which ice warning signs are a marginal category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IceAlert social profiles
Digital presenceIceAlert financial estimates
Financial estimateRevenue estimate
Valuation estimate
IceAlert leadership team
Management profileNumber of profiles
IceAlert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IceAlert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IceAlert
What does IceAlert do?
IceAlert manufactures and sells the IceAlert® Temperature Sensitive Ice Warning Sign, a reusable physical safety sign that uses a passive bimetallic mechanism to visually indicate when walkways and surfaces are at risk of freezing, requiring no batteries or external power. The product is priced at $189 per unit and is sold to commercial and institutional facilities across healthcare, senior living, logistics, education, manufacturing, and municipal sectors, with HeatAlert™ referenced as a sub-brand extension of the line.
Is IceAlert a public or private company?
IceAlert is a private company. It is classified as family owned and is currently operating.
When was IceAlert founded?
IceAlert was founded in 1998. It employs 1 to 10 people.
Where is IceAlert based?
IceAlert is headquartered in Lake Oswego, United States, in the North America region.
How does IceAlert make money?
One revenue line is on record: temperature Sensitive Signs.
Who are IceAlert's main competitors?
Others on record are Vaisala, Cooper-Atkins and Davis Instruments. Direct peers are Seton, Brimar Industries, Brady Corporation, Heskins, SafetySign.com and Accuform Signs. 3M Safety & Graphics is listed as a broad incumbent.
Does IceAlert have an API?
No public API is recorded for IceAlert.
What industry is IceAlert in?
IceAlert's product category is Facility Safety Signage. Its primary akta.pro industry code is BPABADAG, Snow & Ice Management (De-icing, Plowing), with a secondary code of EDAEAAAH, Snow & Ice Removal / Winter Services.