Nonna

What Nonna does

Nonna is a Belgian family-owned fresh prepared food manufacturer headquartered in Gembloux and operating as NONNA Sa, producing a nine-line assortment of sandwiches (triangles, baguettes, wraps, soft sandwiches), salads, soups, fresh pasta hot dishes, special breads, desserts, and juices/smoothies. Production is just-in-time in a single 7,000 m² facility, with proprietary technology investment including High Pressure Pasteurization, ozone-based cleaning, eco-responsible packaging with 65% plastic reduction, and a fully traceable ERP system complemented by GPS temperature monitoring across refrigerated vehicles. The operating model is HACCP- and AFSCA-compliant, with no palm oil and additive-reduction supported by HPP.

Revenue is generated through B2B sales of fresh prepared products via direct daily delivery, with the primary segment being convenience and neighborhood retail, supplemented by institutions/collectivities, workplace and institutional cafeterias, and third-party distribution platforms. Distribution runs on 10 refrigerated trucks serving approximately 100 outlets across Belgium and Luxembourg, covering Brussels, Antwerp, Liège, Ghent, Namur, Bruges, Charleroi, and Luxembourg City. The customer base is fragmented across SMB retailers and mid-market institutions, with no disclosed external investors, funding rounds, or parent company, consistent with a privately held entreprise familiale scaling organically.

Name

Nonna

Legal name

NONNA Sa

Website

https://nonna.be

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Nonna is a Belgian family-owned, just-in-time producer of fresh prepared sandwiches, salads, hot pasta dishes, soups and desserts, delivering daily via 10 refrigerated vehicles to approximately 100 retailers, institutions and cafeterias across Belgium and Luxembourg.

Ownership category

akta.pro rank

Product category

Fresh Prepared Foods Manufacturing

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)

akta.pro secondary industries

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Frozen prepared meals & entrées manufacturing (AFAKAHAA), Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI)

Keywords

• Fresh prepared foods
• Sandwich manufacturing
• Cold chain logistics
• Ready-to-eat meals
• Out-of-home catering

Headquarters

HQ city

Gembloux

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Prepared Food Products: Nonna generates revenue through the sale of fresh prepared culinary products including sandwiches (triangles, baguettes, wraps, soft sandwiches), salads, fresh pasta, hot dishes, special breads, soups, juices, smoothies, and desserts. Products are produced just-in-time and delivered fresh daily to retail locations.

Go-to-market motion1 record

Distribution channels3 records

Core offering

Nonna manufactures and distributes a range of fresh prepared culinary products including triangle sandwiches, baguettes, wraps, salads, fresh pasta hot dishes, special breads, soups, juices, smoothies, and desserts. Production is entirely Just-In-Time, with products prepared only upon order and delivered fresh daily via refrigerated vehicles to retail stores, institutions, cafeterias, and distribution platforms across Belgium and Luxembourg.

Product overview

Nonna is a Belgian family food company that produces fresh prepared culinary products. The company operates on a 'Just In Time' production model, preparing and packaging products fresh daily with 100% fresh products. Nonna offers a complete range of artisanal culinary preparations organized into nine product lines: Baguettes (baguette sandwiches in Viennoise, Fitness, and Tradition varieties), Triangles (the flagship triangular sandwich products), Wraps (original wraps in various flavors), Salades (green salads, pasta salads, and starch-based salads), Plats Chauds (fresh pasta ready to reheat), Pains Spéciaux (special breads including buns and polaire), Desserts (mousse, tiramisu, waffles), Soupes (soups), and Jus & Smoothies. The products are distributed daily via 10 refrigerated trucks to approximately 100 neighborhood stores, institutions, and cafeterias in major Belgian cities and Luxembourg.

Differentiator

Problem solved

Functional benefit

Products and services

• Baguettes (Baguette Sandwiches) A range of baguette sandwiches in three bread varieties (Viennoise/soft, Fitness/multi-grain, Tradition/white) with multiple fillings including Club, Surimi, Gouda, chicken tikka, oriental turkey, chicken curry, chicken bacon, Rosette, tuna mayo, spicy tuna, and Prepared. Sold to retailers and institutional buyers.
• Triangles (Triangle Sandwiches) The flagship product of Nonna, triangular-shaped sandwiches made with artisanal baker's bread and generous fillings, including bacon-egg, grey shrimp, Club, Surimi, Gouda, oriental turkey, ham, smoked salmon, chicken tikka, tuna mayo, spicy tuna, and Prepared varieties. Distributed to retail, institutional, and wholesale customers.
• Wraps Original wraps combining flavor and lightness, offered in varieties including bacon-egg, chicken Boursin, chicken tandoori, mustard roast, smoked salmon, tuna peach, and tomato-mozzarella. Sold to retail and institutional buyers.
• Salades (Salads) Seasonal salads organized in three families: green salads (Club, Greek, Curly with bacon, Mozzarella zucchini, Niçoise, Peach with tuna, Mexican tabbouleh, Poultry, Penne poultry, Falafel, Garden, Caesar, Tomato-shrimp), starch-based salads (Greek pasta, Royal chicken tabbouleh, Vegetarian tabbouleh, Quinoa garden, Quinoa hummus, Lentils), and pasta salads (Penne chicken Boursin, Pennette chicken caesar, Penne chicken pesto, Pennette with salmon). Sold to retail, institutional, and wholesale buyers.
• Plats Chauds (Hot Dishes) Fresh pasta dishes ready to reheat, served in generous portions rich in sauce, in varieties including Penne 4 cheeses, Penne bolognese, Penne chicken, Pesto, Tortellini ricotta-spinach, and Penne ham-cheese. Packaged in innovative eco-friendly packaging for retail, institutional, and cafeteria buyers.
• Pains Spéciaux (Special Breads) Special bread products including buns (bun rosette, bun chicken Boursin, duo bun-round bread), Polaire (flatbread with smoked salmon or turkey), and soft sandwiches for light hunger. Sold to retail and institutional buyers.
• Desserts An assortment of 3 rich desserts (Mascarpone Speculoos, Chocolate Mousse, Tiramisu) and 3 filled waffles (Cherries, Pastry cream, Apples). Sold to retail, institutional, and cafeteria buyers.
• Soupes (Soups) Soup products offered as part of Nonna's regular product range for retail, institutional, and cafeteria buyers.
• Jus & Smoothies Fresh juices and smoothies offered as part of Nonna's product range for retail, institutional, and cafeteria buyers.

Quantifiable outcome

• Reduced plastic packaging by 65% to enable better consumer waste sorting

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• La Lorraine Bakery Group: Large Belgian industrial bakery group with a broad prepared-foods and fresh-baked range serving retail and foodservice across Europe. Comparable as a larger Belgian incumbent in adjacent fresh prepared categories with overlapping customers.
• Bonduelle: French-headquartered global prepared vegetable, salad, and convenience-food group selling into retail and foodservice. Comparable to Nonna on the prepared salads and fresh vegetable-based prepared foods side of the range.
• Compass Group: World's largest contract foodservice and support services company, serving institutions, workplaces, and schools. Comparable to Nonna as both a potential institutional customer and a competitor for cafeteria catering contracts in Belgium and Luxembourg.
• Aramark: Global contract foodservice provider operating cafeterias and catering for institutions and workplaces. Comparable to Nonna as a major institutional foodservice counterpart in the same customer segments.
• Sodexo: Global institutional foodservice and facilities management company, operating cafeterias and catering for institutions. Comparable to Nonna as a buyer/operator in the institutional and cafeteria segment Nonna serves.
• Delitraiteur: Belgian convenience and fresh prepared-foods retailer/supplier with own-brand sandwiches, salads, and meals. Comparable as a Belgian channel for fresh prepared foods, both as customer overlap and as adjacent branded competitor.

Direct peers

• Compagnie des Salades (Salade Club): French manufacturer of fresh prepared salads and meal kits sold through retail and foodservice. Closely comparable to Nonna on the prepared-salads side of the range, with similar B2B distribution model.
• Panos: Belgian sandwich and bakery chain producing fresh filled sandwiches, wraps, salads, and baguettes for retail and foodservice. Directly comparable to Nonna in product mix (sandwiches, salads) and Belgian market focus.
• Marie (Lesieur): French prepared-meals brand offering ready-made dishes, salads, and fresh prepared foods through retail and foodservice. Comparable to Nonna as a branded prepared-meals manufacturer with a similar 'artisan/home cooking' positioning.

Emerging players

• Eat'ly / Eatly (prepared foods): Smaller emerging Belgian/European prepared-foods brand focused on fresh ready-to-eat meals and salads. Comparable to Nonna as an emerging niche prepared-foods player overlapping in sandwiches, salads, and ready meals for retail and office channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nonna.be
• LinkedInlinkedin.com/company/nonna-belgium

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nonna