Dogwood Wealth Advisors

What Dogwood Wealth Advisors does

Dogwood Wealth Advisors is an independent, privately-held registered investment advisor founded in August 2014 by Craig Houck and Rich Schooley, both former Morgan Stanley advisors, and headquartered at 1100 Peachtree Street in Atlanta, Georgia, with a second office in Savannah. The firm operates under the Raymond James Financial Services broker-dealer and RIA platform, distributing its services through that infrastructure while remaining independently owned and operated.

The firm's service offering is a unified wealth management practice centered on three customer segments: corporate retirement plan sponsors (particularly electric membership cooperatives and other mid-market employers), individuals and families (including business owners, executives, professionals, and retirees), and EMC employees seeking individualized financial planning. Core capabilities include financial planning, asset allocation and management, retirement planning across accumulation and decumulation phases, estate planning, college funding, insurance and annuities, tax minimization, cash flow and risk analysis, and corporate plan services spanning 401(k), profit-sharing, SEP, SIMPLE IRA, cash balance, and deferred compensation plans.

The business model is fee-based advisory and commission revenue generated through Raymond James, with go-to-market executed via a high-touch, relationship-driven field sales approach — advisors conduct on-site enrollment meetings, fiduciary reviews, and home or workplace visits. Distribution channels include direct field sales, a professional referral network of CPAs and attorneys, civic and community engagement, content marketing via the firm's website, organic social (Facebook, Twitter), and paid placement in the Raymond James SmartVestor program.

Name

Dogwood Wealth Advisors

Legal name

Dogwood Wealth Advisors

Website

https://dogwoodwealthadvisors.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Dogwood Wealth Advisors is an independent RIA in Atlanta, Georgia, operating under Raymond James, that delivers relationship-based financial planning, asset management, retirement planning, and corporate retirement plan advisory to individuals, families, business owners, and electric membership cooperatives across the Southeast.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Tax-Focused Wealth Management RIAs (FSAAACAD)

Keywords

• Wealth management advisory
• Retirement plan consulting
• Financial planning services
• Asset management advisory
• Investment advisory services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Investment Advisory Fees: Revenue generated through investment advisory services offered via Raymond James Financial Services Advisors, Inc. Fees are charged for comprehensive financial planning, asset allocation, and ongoing portfolio management services. The firm also earns commissions on securities transactions executed through Raymond James Financial Services, Inc.
2. Corporate Retirement Plan Advisory: Advisory fees for managing corporate retirement plans including 401(k), profit-sharing, SEP, SIMPLE IRA, cash balance, and deferred compensation plans. Advisors serve as 401(k) plan consultants, conducting fiduciary reviews, investment policy statement (IPS) development, plan design consulting, and ongoing employee education and enrollment services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dogwood Wealth Advisors is a relationship-based independent financial advisory firm that delivers comprehensive wealth management and corporate retirement plan advisory services. Core offerings include financial planning, asset allocation, retirement planning, estate planning, insurance and annuities, tax minimization, and 401(k) plan consulting for corporations and electric membership cooperatives, distributed through the Raymond James Financial Services platform on a fee-based advisory model.

Product overview

Dogwood Wealth Advisors is a relationship-based financial advisory firm offering comprehensive wealth management services as a unified practice rather than a modular platform. The core offering combines financial planning, asset management, and retirement planning services, supported by specialized offerings for corporate retirement plans (particularly 401(k) plans for electric membership cooperatives), estate planning, college planning, insurance and annuities, and tax minimization strategies. Client-facing digital tools include the Raymond James Client Access Portal for account management and a suite of financial calculators. The firm operates independently under the Raymond James Financial Services umbrella, leveraging the broker-dealer's infrastructure while maintaining independent advisory operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Financial Planning and Wealth Management Comprehensive wealth management service for individuals, families, business owners, executives, and retirees covering financial planning, asset allocation, retirement planning, estate planning, education funding, insurance and annuities, and tax minimization strategies, delivered through the Raymond James platform on a fee-based advisory model.
• Corporate Retirement Plan Advisory

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Foster Group: Independent, fee-only RIA serving retirees, pre-retirees, and individuals nationwide with comprehensive wealth management and financial planning. Comparable to Dogwood in its focus on retirement-income planning and relationship-based advisory services for similar client demographics.
• Ronald Blue Trust: National, fee-only RIA offering comprehensive wealth planning, investment management, and estate services to individuals and families. Closely comparable to Dogwood in its full-service RIA model, planning-led approach, and emphasis on long-term client relationships, though operating at significantly greater scale and geographic breadth.
• Savant Wealth Management: Independent, fee-only RIA providing financial planning, investment management, and tax services to individuals, families, and retirement plan sponsors. Comparable to Dogwood in serving both individual clients and corporate retirement plans with a fiduciary, planning-led model.
• Buckingham Strategic Wealth: Independent, fee-only RIA providing evidence-based financial planning and investment management to individuals and families, with a strong research-driven culture. Comparable to Dogwood in its comprehensive planning-led RIA approach and focus on individual/family wealth management.
• Moneta Group: Independent, fee-only RIA offering comprehensive financial planning, investment management, and retirement plan services to high-net-worth individuals and families. Comparable to Dogwood in its planning-first RIA model and long-tenured client relationships, though significantly larger in scale and geographic reach.

Broad incumbents

• Creative Planning: One of the largest independent RIAs in the US, providing comprehensive financial planning, investment management, and tax services to high-net-worth individuals and families. Comparable to Dogwood in its full-service RIA approach and emphasis on integrated wealth planning, but operating at materially larger scale.
• Carson Wealth: National wealth management firm offering financial planning, investment management, and corporate retirement plan services through affiliated advisors. Comparable to Dogwood in its planning-led RIA model and emphasis on advisor-led client relationships.
• Edelman Financial Engines: Largest independent RIA in the US, combining traditional financial planning with digital advisory capabilities and a strong retirement plan sponsor business. Comparable to Dogwood in serving both individual clients and corporate retirement plans, but at dramatically greater scale with a hybrid tech-enabled model.
• Mariner Wealth Advisors: National RIA providing wealth advisory, investment management, retirement plan services, and tax/estate planning to individuals and institutions. Comparable to Dogwood in its comprehensive service model and corporate retirement plan practice, though operating at far greater scale with national reach.

Regional players

• Plante Moran Financial Advisors: Midwest-based RIA affiliated with Plante Moran accounting firm, offering financial planning, investment management, and retirement plan advisory to business owners and individuals. Comparable to Dogwood in its integrated tax-and-wealth approach and corporate retirement plan expertise, though serving a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/dogwoodwealth
• Facebookfacebook.com/dogwoodwealthadvisors
• LinkedInlinkedin.com/company/dogwood-wealth-advisors-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogwood Wealth Advisors