DataLuminate
DataLuminate is a small Virginia-based data analytics and BI consulting firm serving federal and local government and private-sector clients in healthcare, retail, finance, and logistics through MicroStrategy, Tableau, and Qlik expertise, with staffing, training, and AI/predictive analytics services.
- Company typePrivate
- Founded2013
- HeadquartersMclean, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DataLuminate does
DataLuminate is a small, privately held professional services and consulting firm founded in 2013 and headquartered in Tysons, Virginia, with a regional office in Austin, Texas. The company provides specialized data analytics, business intelligence (BI), and artificial intelligence consulting to federal and local government agencies as well as private-sector clients in healthcare, retail, finance, and logistics. Its stated mission is to enable business leaders to make data "easy to consume and ready at their fingertips" through on-site analytics, BI design and development, data modeling, metadata management, strategic data warehousing design, data mining, and predictive analysis. The firm holds Small Disadvantaged Business (SDB), SBA, and Virginia SWaM certifications, which provide preferential access to set-aside federal and state government contracts.
The firm's core technical focus is implementation and consulting on three leading BI platforms — MicroStrategy, Tableau, and Qlik — complemented by integrations with AWS, Snowflake, and Microsoft cloud infrastructure. DataLuminate augments its consulting practice with strategic staffing solutions that embed its consultants in client projects, training services (including on-premise MicroStrategy, Qlik, and Tableau training and the free MicroRooster YouTube channel dedicated to MicroStrategy), and end-to-end project planning from RFP generation through agile delivery. AI capabilities include predictive analytics, anomaly detection, and process automation described as a blend of "classic AI methodologies" with modern big-data and cloud-based data-lake technologies.
DataLuminate operates a consultative enterprise sales model led by its executive leadership, with multi-year contract engagements and quote-based pricing. Revenue is not publicly disclosed, no institutional investors or funding rounds have been recorded, and the ownership structure appears to be founder/management-controlled consistent with its small disadvantaged business status. Leadership comprises CEO Nadine Zoorba, COO Rick MacArthur (formerly an operations executive at FedEx for federal clients), and CTO Tariq S Assaf, PhD (University of Virginia, Electrical and Computer Engineering, IEEE-published author on predictive analysis models and decision trees).
DataLuminate firmographics
Firmographics- Name
- DataLuminate
- Legal name
- DataLuminate
- Website
- https://dataluminate.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DataLuminate is a small Virginia-based data analytics and BI consulting firm serving federal and local government and private-sector clients in healthcare, retail, finance, and logistics through MicroStrategy, Tableau, and Qlik expertise, with staffing, training, and AI/predictive analytics services.
- Ownership category
- akta.pro rank
DataLuminate industry classification
Industry- Product category
- Data Analytics Consulting
- NAICS
- Other Scientific and Technical Consulting Services (54169), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
- akta.pro secondary industries
- Data Quality, Observability & Metadata Management Services (BPAEAHAI), Database Administration & Data Engineering (RDBMS/NoSQL, ETL/ELT, Pipelines) (EDABAFAI)
Keywords
Where DataLuminate is headquartered
LocationHeadquarters
- HQ city
- Mclean
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DataLuminate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Data Analytics Consulting Services: Professional consulting services including on-site data analytics and assessments, BI design and development, data modeling, metadata management, strategic data warehousing design, data mining, and predictive analysis. Services are delivered by certified BI engineers, architects, data analysts, and data scientists.
- Strategic Staffing Solutions: Augmentation of client teams with DataLuminate consultants to support internally managed projects. Provides short-term and long-term staffing and support packages.
- Training Services: Technology and process training for BI systems and data science results. Includes on-premise MicroStrategy, Qlik, and Tableau training, as well as online training via YouTube channel 'MicroRooster'.
- Project Planning and Delivery: Oversight of agile Software Development Cycle from RFP generation to completion, working with clients from project initiation through delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consulting services with custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
DataLuminate product offering
Product offeringCore offering
DataLuminate is a professional services and consulting firm that delivers data analytics, business intelligence design and development, AI and data mining, predictive analysis, data warehousing, and big data integration services to government and corporate clients. It also provides strategic staffing augmentation and BI platform training, supported by certified BI engineers, architects, data scientists, and analysts.
Product overview
DataLuminate is a consulting and professional services company (not a software product company) that provides specialized data analytics services, strategic staffing solutions, and solutions within Artificial Intelligence, Data Analytics, Data Engineering, and Data Visualization. Their service portfolio includes Business Intelligence Design and Development (using MicroStrategy, Tableau, Qlik), Artificial Intelligence Services (data mining, predictive analysis, anomaly detection), Data Modeling and Metadata Management, Strategic Data Warehousing Design, Big Data Integration, Project Planning and Delivery, Strategic Staffing Solutions, and Training Services. They also operate the free MicroRooster YouTube channel for MicroStrategy training. These services work together as an integrated consulting offering designed to help government and private sector clients make their data easy to consume and ready at their fingertips.
Differentiator
Problem solved
Functional benefit
Brands
- MicroRooster: Free YouTube channel dedicated to MicroStrategy design and development training, owned by DataLuminate
Products and services
- Business Intelligence Design and Development Consulting services for evaluating existing data systems, data models, and BI tools, and designing and developing BI systems and applications using MicroStrategy, Tableau, and Qlik, delivered to government and corporate clients.
- Artificial Intelligence Services AI consulting services that help organizations navigate their data to produce smart insights and actionable plans, using a blend of classic AI methodologies and modern software against big data and cloud-based data lakes to find hidden trends, error patterns, and predict unexpected outcomes.
- Data Mining and Predictive Analysis Services using AI and data mining techniques to discover hidden data insights and enable predictive modeling for business decision-making, delivered to government and corporate clients.
- Data Modeling and Metadata Management Services for designing and managing data models and metadata to support business intelligence systems and data science readiness.
- Strategic Data Warehousing Design Consulting services for designing strategic data warehousing solutions that enable organizations to access information when and where needed.
- On-site Data Analytics and Assessments On-site consulting services for evaluating data systems, processes, and BI design to assess and improve organizational data readiness, delivered to government and corporate clients.
- Big Data Integration and Data Science Readiness Services for integrating big data sources and preparing organizations for data science initiatives, including cloud-based data lake implementation.
- Project Planning and Delivery Oversight of the agile Software Development Cycle from start to finish, working with clients from RFP generation through completion, including executive buy-in facilitation.
- Strategic Staffing Solutions Consultant augmentation services that supply specialized BI and data science talent to support clients' internally managed projects, offered as short-term and long-term staffing and support packages.
- Training Services Technology, training, and process services that help clients adapt to utilizing BI systems and data science results, including the free MicroRooster YouTube channel for MicroStrategy training and on-premise MicroStrategy, Qlik, and Tableau training delivered to clients.
Companies that use DataLuminate
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
DataLuminate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature4 records
DataLuminate partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
DataLuminate competitors and assessment
Company assessmentBroad incumbents
- ManTech International: ManTech is a federal IT and data analytics services provider (now part of ManTech/Blackstone portfolio) serving defense, intelligence, and civilian agencies. Comparable to DataLuminate in federal data analytics services, though at substantially larger scale.
- Hitachi Solutions: Hitachi Solutions is a global consulting and systems integrator focused on Microsoft and BI/cloud data platforms. Comparable to DataLuminate in BI and data platform services, though with broader geographic and platform coverage.
- ICF International: ICF provides digital transformation and data analytics services to U.S. federal, state, and commercial clients. Comparable to DataLuminate's federal and local government focus on BI and data modernization engagements, though at materially larger scale.
- Slalom: Slalom is a large management and technology consulting firm with deep data analytics, BI, and cloud practices serving both federal and commercial clients. Comparable to DataLuminate in service mix (BI design, data warehousing, AI) though much larger in scale and broader in industry coverage.
- Accenture Federal Services: Accenture Federal Services delivers large-scale data, cloud, and analytics programs for U.S. federal agencies. Overlaps with DataLuminate in BI/cloud data work and federal customer set, but operates as a tier-1 prime contractor rather than a small business set-aside.
- Booz Allen Hamilton: Booz Allen Hamilton is a major federal consulting firm with extensive data analytics, AI, and BI capabilities for defense and civilian agencies. Comparable to DataLuminate's federal data analytics work, though operating at much larger contract scale and breadth.
Direct peers
- REI Systems: REI Systems is a federal digital services and data analytics consultancy serving civilian agencies. Comparable to DataLuminate in federal data analytics and BI work, though typically operating at larger contract scale.
- KiZAN Technologies: KiZAN is a BI and analytics consulting firm with deep expertise across Microsoft, Qlik, and other platforms serving enterprise clients. Directly comparable to DataLuminate in BI implementation services and mid-size consulting model.
- Wavicle Data Solutions: Wavicle is a data analytics consulting firm specializing in cloud data platforms, BI, and AI services to mid-market and enterprise clients. Closely comparable to DataLuminate in service portfolio (data warehousing, BI, cloud data lake implementation) and mid-market positioning.
Emerging players
- Blue Raster: Blue Raster is a small/mid-sized GIS and data visualization consulting firm serving federal and nonprofit clients. Adjacent to DataLuminate in BI and data visualization services with comparable firm size, but with a stronger geospatial focus.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DataLuminate social profiles
Digital presenceDataLuminate compliance and trust
Trust signalCompliance3 records
DataLuminate financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataLuminate leadership team
Management profileNumber of profiles
Profiles3 records
DataLuminate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataLuminate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataLuminate
What does DataLuminate do?
DataLuminate is a professional services and consulting firm that delivers data analytics, business intelligence design and development, AI and data mining, predictive analysis, data warehousing, and big data integration services to government and corporate clients. It also provides strategic staffing augmentation and BI platform training, supported by certified BI engineers, architects, data scientists, and analysts.
Is DataLuminate a public or private company?
DataLuminate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DataLuminate founded?
DataLuminate was founded in 2013. It employs 11 to 50 people.
Where is DataLuminate based?
DataLuminate is headquartered in Mclean, United States, in the North America region.
How does DataLuminate make money?
Four revenue lines are on record. Data Analytics Consulting Services are the primary driver. The others are strategic Staffing Solutions, training Services and project Planning and Delivery.
Who are DataLuminate's main competitors?
Broad incumbents on record are ManTech International, Hitachi Solutions, ICF International, Slalom, Accenture Federal Services and Booz Allen Hamilton. Direct peers are REI Systems, KiZAN Technologies and Wavicle Data Solutions. Blue Raster is listed as an emerging player.
Does DataLuminate have an API?
No public API is recorded for DataLuminate.
What industry is DataLuminate in?
DataLuminate's product category is Data Analytics Consulting. Its primary akta.pro industry code is BPAEAHAC, Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM), with a secondary code of BPAEAHAI, Data Quality, Observability & Metadata Management Services. Its NAICS code is 54169 and its SIC code is 7370.