What Pechauer does

Pechauer (legal name J. Pechauer Custom Cues) is a privately held custom pool cue manufacturer founded in 1975 and headquartered in Green Bay, Wisconsin. The company handcrafts all components in-house at its single facility, including stainless steel joint screws and collars, brass cue inserts, Juma ferrules, weight screws, butt plates, and inlays. Its product portfolio spans the JP Series entry-level cues ($360-$700), the Pro Series ($410-$1,600) hand-signed by founder Joseph Pechauer, Champion Collection cues tied to sponsored players, Break and Jump specialty cues, and premium Limited Edition lines ($1,800-$50,000+). The shaft line features proprietary technologies including the Rogue 2 Carbon Fiber Shaft (20% increased stiffness), Black Ice Break Shaft using Infused Chemical Engineering (ICE) for chemical infusion into wood cells, torrefied Kielwood shafts, and the Performance Plus 12-piece low deflection maple shaft.

Revenue is generated through one-time sales of custom cues, replacement/upgrade shafts, and accessories (joint protectors, gloves, cases, wraps, tips, apparel). Distribution operates via a global authorized dealer network and a direct e-commerce channel at pechauer.com, with the company currently updating its online ordering system. Brand visibility is driven by the Team Pechauer program, which sponsors 50+ professional and junior pool players across at least nine countries including the USA, Spain, Russia, Greece, Germany, Austria, Portugal, Vietnam, and the UK. The customer base is horizontal, spanning amateur and professional players seeking performance cues and collectors purchasing limited-edition pieces. The company has won multiple Cue of the Year and People's Choice awards and offers a lifetime warranty on cues purchased from authorized dealers since 2006.

Name

Pechauer

Legal name

J. Pechauer Custom Cues

Website

https://pechauer.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Pechauer is a Green Bay, Wisconsin-based custom pool cue manufacturer founded in 1975, handcrafting cues and proprietary carbon fiber, Kielwood, and ICE-treated shafts for amateur and professional players plus collectors globally through dealers and direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Pool Cues: Primary revenue from manufacturing and selling custom pool cues at multiple price tiers from entry-level JP Series ($360-$700) to premium Limited Edition and custom cues ($1,800-$50,000+). Cues are handcrafted with customizable weights, stains, and components.
2. Shafts: Sale of replacement and upgrade shafts including maple shafts, carbon fiber shafts, Kielwood shafts, and break shafts. Prices range from $170 for standard maple to $510 for Rogue 2 carbon fiber shafts.
3. Accessories: Accessories including butt extensions, joint protectors, gloves, cases, tips, weight screws, wraps, and apparel. Various price points from $2 for weight screws to $215 for premium cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pechauer (J. Pechauer Custom Cues) manufactures and sells handcrafted custom billiard pool cues, replacement/upgrade shafts, and billiards accessories from its Green Bay, Wisconsin facility. The company produces multiple cue series ranging from entry-level to collector-grade ($360 to $50,000+), with fully customizable weights, stains, and components, plus proprietary shaft technologies including carbon fiber, Kielwood, and low-deflection maple.

Product overview

Pechauer Custom Cues is a manufacturer of handcrafted billiard pool cues and accessories based in Green Bay, Wisconsin. The product portfolio consists of multiple pool cue series (JP Series, Pro Series, Champion Collection, Limited Edition, Break & Jump, Cues for a Cause, Celebration Cue, Camelot III) and a complementary line of shafts (Rogue 2 Carbon Fiber, Rogue Carbon Break, Black Ice Break, Maple, Performance Plus Low Deflection, Torch+, Kielwood) along with accessories (extensions, joint protectors, gloves, cases, wraps, tips, apparel). Cue series are differentiated by price tier, materials (maple vs. exotic woods), joint type, tip type, and customization options. Shafts range from standard maple to advanced carbon fiber and torrefied kielwood, targeting different performance characteristics (low deflection, break power, feedback). The company sells directly and through authorized dealers.

Differentiator

Problem solved

Functional benefit

Brands

• Joseph Pechauer Collection: Signature collection of custom cues handcrafted and signed by Joseph Pechauer

Products and services

• JP Series (T) Pool Cues

Quantifiable outcome

• Rogue 2 carbon fiber shaft provides 20% increase in stiffness
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Wounded Warriors in Action (WWIA)coreStrategic or Co-development PartnerPechauer partners with WWIA to create limited edition pool cues honoring Purple Heart veterans. The HERO 1 and HERO 2 limited edition cues feature premium Purpleheart wood and figured maple with abalone inlays, each limited to 25 cues. A charitable initiative supporting military veterans.
• Think Pink / Breast Cancer AwarenessminorStrategic or Co-development PartnerPink edition Celebration Cue limited to 60 units, supporting breast cancer awareness causes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meucci Cues: Established American pool cue manufacturer offering a wide range of playing cues with proprietary shaft technology (The Mothership shaft) and a global dealer network. Competes with Pechauer in mid-tier custom cues and low-deflection shaft upgrades.
• Predator Cues: High-end pool cue manufacturer owned by Brunswick Corporation. Directly competes with Pechauer in the premium/low-deflection shaft segment, including carbon fiber and laminated shaft technologies that overlap with Pechauer's Rogue 2 and TORCH+ lines.
• OB Cues: Specialist in low-deflection shafts and cue components. Direct overlap with Pechauer's shaft-only product strategy (Kielwood, TORCH+, Rogue 2) and competes for the upgrade-shaft purchasing behavior of existing cue owners.
• Joss Cues: Custom pool cue manufacturer known for high-quality inlay work and limited production runs. Direct competitor in the high-end collector/limited edition segment where Pechauer positions its Limited Edition and Camelot series.
• Jacoby Custom Cues: Boutique custom cue maker focused on high-end, handcrafted playing cues with exotic woods and intricate inlays. Directly comparable to Pechauer's Pro Series and Limited Edition offerings in target customer (serious amateur to professional) and price tier.
• Schon Custom Cues: Premium custom cue builder emphasizing exotic materials and craftsmanship. Comparable to Pechauer's Limited Edition tier in both price range and target collector/serious player customer.
• McDermott Hand Cues: Long-established custom and semi-custom pool cue manufacturer based in Wisconsin. Direct competitor to Pechauer across entry-level to premium price tiers, with similar in-house manufacturing, dealer network distribution, and custom-build offerings.

Broad incumbents

• Cuetec: Pool cue and billiards equipment maker offering composite and fiberglass cues alongside traditional wood. Provides an alternative to Pechauer's wood/carbon shaft lineup and competes in both playing and break cue segments.
• Viking Cues: Large-scale pool cue manufacturer offering broad product portfolio at accessible price points. While not premium-focused like Pechauer, Viking competes in the same custom-cue category with greater production volume and wider retail distribution.
• Players Cues (Brunswick): Mass-market custom cue brand owned by Brunswick Corporation. Competes at the entry-level custom tier adjacent to Pechauer's JP Series, leveraging Brunswick's broader sporting-goods distribution scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pechauer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pechauer