Think-pink
Think Pink vzw/asbl is Belgium's national breast cancer campaign non-profit, combining patient support (Think Pink Guide app), flagship fundraising events (Race for the Cure, Bike/Run/Walk for Think Pink), awareness campaigns, and merchandise sales, funded by tax-deductible donations and 80+ corporate partners.
- Company typePrivate
- Founded2007
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Think-pink does
Think Pink vzw/asbl is Belgium's national breast cancer campaign organization, operating as a registered non-profit (vereniging zonder winstoogmerk) headquartered in the EEBIC Incubator building in Brussels with an operations office in Bruges. The organization combines awareness, patient support, and research fundraising through a portfolio of branded athletic events (Race for the Cure, Bike for Think Pink, Run for Think Pink, Walk for Think Pink), awareness campaigns (Full Moon Check, Beautiful Lengths), and the Think Pink Guide mobile application, which guides breast cancer patients through care-provider appointments with treatment-linked questions and secure anonymized data storage. It serves three primary audiences: breast cancer survivors and patients (patient support, app access, survivor zones at events), the general public (donations, event participation, volunteering), and corporate partners (CSR-aligned cause marketing across 80+ partner organizations including Bioracer, AstraZeneca, Roche, Delhaize, Kiabi, Basic-Fit, Publicis, and Club YLA).
The business model is donation- and event-driven. Tax-deductible online donations start at €40 and qualify Belgian donors for a 45% tax deduction certificate issued the following March; event participation fees vary (Race for the Cure charges on-site registration premiums; Run for Think Pink is free); merchandise sales through the Think Pink webshop (cycling apparel and accessories) are directed entirely to breast cancer research and patient support; and corporate partners contribute funds, products, or services (e.g., Bioracer's pink October cycling collection raised €5,000 in 2024). Distribution is primarily domestic across Belgium through the think-pink.be website, the mobile app, partner retail channels (Bioracer), and physical event venues. Leadership comprises President Heidi Vansevenant and Data Protection Officer Febe Vandamme; Heidi Vansevenant publicly represents the organization in flagship campaigns such as Full Moon Check. Revenue, headcount, and audited financials are not publicly disclosed.
Think-pink firmographics
Firmographics- Name
- Think-pink
- Legal name
- Think Pink vzw/asbl
- Website
- https://think-pink.be
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Think Pink vzw/asbl is Belgium's national breast cancer campaign non-profit, combining patient support (Think Pink Guide app), flagship fundraising events (Race for the Cure, Bike/Run/Walk for Think Pink), awareness campaigns, and merchandise sales, funded by tax-deductible donations and 80+ corporate partners.
- Ownership category
- akta.pro rank
Think-pink industry classification
Industry- Product category
- Breast Cancer Non-Profit / Health Charity
- NAICS
- Social Advocacy Organizations (8133), Other Social Advocacy Organizations (813319)
- akta.pro primary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
Keywords
Where Think-pink is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Think-pink business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others, Technology or R&D
Revenue model
- Donations: Tax-deductible online donations collected through the website. Donations of €40 or more qualify for tax certificates providing 45% tax deduction in Belgium.
- Event Participation: Registration fees for athletic events including Bike for Think Pink, Run for Think Pink, Walk for Think Pink, and Race for the Cure. Some events are free to participate while others have registration fees.
- Merchandise Sales: Online shop selling Think Pink branded merchandise including cycling apparel. All proceeds go entirely to breast cancer research and patient support programs.
- Partner Contributions: Corporate partners contribute funds, products, or services. For example, Bioracer launches annual pink cycling collections with proceeds donated to Think Pink (€5,000 raised in 2024).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Tax-deductible donations from €40 |
| Transaction based/ take rate | One time | Event registration fees vary |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Think-pink product offering
Product offeringCore offering
Think Pink is a Belgian national non-profit organization dedicated to fighting breast cancer through awareness campaigns, fundraising events, and patient support programs. It mobilizes individuals and corporations through sponsored mass-participation sporting events (Bike, Run, Walk, and Race for Think Pink), sells branded merchandise via its webshop, and offers the Think Pink Guide mobile application as a digital support tool for breast cancer patients. Revenue funds research, patient support services, and nationwide awareness initiatives.
Product overview
Think Pink is Belgium's national breast cancer campaign organization operating as a non-profit (vzw/asbl). The organization offers a digital ecosystem comprising the Think Pink Guide mobile application for patient support, multiple branded event programs (Bike for Think Pink, Run for Think Pink, Walk for Think Pink, and the flagship Race for the Cure®), an e-commerce webshop selling limited-edition merchandise, and awareness campaigns including the Full Moon Check initiative. The product portfolio is designed to support breast cancer patients throughout their treatment journey while raising funds for research and awareness.
Differentiator
Problem solved
Functional benefit
Brands
- Race for the Cure: The biggest event worldwide in the fight against breast cancer - organized in Belgium by Think Pink
- Bike for Think Pink
- Run for Think Pink
- Walk for Think Pink
- Full Moon Check
- Think Pink Guide
- Beautiful Lengths
Products and services
- Bike for Think Pink
Quantifiable outcome
- €5,000 raised in 2024 through Bioracer's pink October collection
Companies that use Think-pink
Customer profileSegments3 records
Ideal customer profiles2 records
Think-pink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Think-pink partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Club YLAcoreClub YLA is the women's football team of Club Brugge. Since 2024, they are Think Pink's loyalty partner, promoting women's football and women's empowerment aligned with Think Pink's mission. The partnership was launched on August 31, 2024 with the Think Pink logo on team sleeves. Club YLA also created a video promoting the Full Moon Check campaign.
- BioracercoreBioracer is a cycling apparel specialist that creates specialized pink cycling collections each October (Breast Cancer Awareness Month) with proceeds donated to Think Pink. In 2024, this initiative raised €5,000 for breast cancer research. Bioracer also provides custom team apparel for Think Pink events.
- DelhaizeminorSupermarket retailer partner supporting Think Pink's mission through various campaigns.
- AstraZenecaminorPharmaceutical company partner supporting breast cancer awareness and research initiatives.
- RocheminorPharmaceutical company partner in the fight against breast cancer.
- Love CharlieminorFashion brand founded by Céline Laridon, a breast cancer survivor, creating stylish chemo caps and headwear for women experiencing hair loss. Founded in 2019.
- KiabiminorFashion retailer partner supporting Think Pink's campaigns.
- Basic-FitminorFitness center chain partner engaged in supporting breast cancer awareness initiatives.
- ChiquitaminorBrand partner supporting Think Pink campaigns.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Think-pink competitors and assessment
Company assessmentDirect peers
- Stichting tegen Kanker: The Belgian Cancer Foundation, a peer nonprofit also headquartered in Belgium addressing cancer awareness, research funding, and patient support. Direct competitor for donor mindshare in the same geography.
- Pink Ribbon (Netherlands): The Dutch breast cancer awareness and fundraising organization, structurally analogous to Think Pink as a national, breast-cancer-specific nonprofit running events and donor campaigns. Direct functional and mission peer operating in the neighboring market.
- Kom op tegen Kanker: The largest Belgian cancer charity, operating in the same domestic market with a broader cancer scope. Competes with Think Pink for Belgian donor euros, corporate partnerships, and event participation.
- Breast Cancer Now: The UK's leading breast cancer research and support charity, with comparable mission, donor-driven funding model, and patient-support programs. Closest international functional peer.
Broad incumbents
- Canadian Cancer Society: A large national cancer nonprofit with a broad cancer mandate (beyond breast cancer specifically) and established event-fundraising and donor infrastructure. Comparable at scale and category level.
- Susan G. Komen: The largest and most globally recognized breast cancer nonprofit, operating the original Race for the Cure franchise that Think Pink licenses in Belgium. A scale and brand benchmark for the cause category.
- American Cancer Society: The largest US cancer-focused nonprofit, providing a benchmark for institutional cancer-cause fundraising, research grantmaking, and patient support at scale across the category.
Regional players
- Pink Ribbon Deutschland: The German breast cancer awareness initiative, a regionally focused peer with similar awareness, fundraising, and partnership-driven model in another European market.
- Ligue contre le cancer (France): The French national cancer federation, a comparable cancer-focused nonprofit in the neighboring market. Adjacent geographic peer with overlapping mission and funding approach.
Others
- Europa Donna: A European breast cancer coalition advocating for breast cancer policy and awareness across member countries. Ecosystem peer that operates at the pan-European level above national organizations like Think Pink.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Think-pink social profiles
Digital presenceThink-pink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think-pink leadership team
Management profileNumber of profiles
Profiles2 records
Think-pink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think-pink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think-pink
What does Think-pink do?
Think Pink is a Belgian national non-profit organization dedicated to fighting breast cancer through awareness campaigns, fundraising events, and patient support programs. It mobilizes individuals and corporations through sponsored mass-participation sporting events (Bike, Run, Walk, and Race for Think Pink), sells branded merchandise via its webshop, and offers the Think Pink Guide mobile application as a digital support tool for breast cancer patients. Revenue funds research, patient support services, and nationwide awareness initiatives.
Is Think-pink a public or private company?
Think-pink is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Think-pink founded?
Think-pink was founded in 2007. It employs 11 to 50 people.
Where is Think-pink based?
Think-pink is headquartered in Brussels, Belgium, in the Europe region.
How does Think-pink make money?
Four revenue lines are on record. Donations are the primary driver. The others are event Participation, merchandise Sales and partner Contributions.
Who are Think-pink's main competitors?
Direct peers on record are Stichting tegen Kanker, Pink Ribbon (Netherlands), Kom op tegen Kanker and Breast Cancer Now. Broad incumbents are Canadian Cancer Society, Susan G. Komen and American Cancer Society. Regional players are Pink Ribbon Deutschland and Ligue contre le cancer (France). Europa Donna is listed as an others.
Does Think-pink have an API?
No public API is recorded for Think-pink.
What industry is Think-pink in?
Think-pink's product category is Breast Cancer Non-Profit / Health Charity. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS). Its NAICS code is 8133.