Rick Hendrick Dodge Chrysler Jeep Ram

What Rick Hendrick Dodge Chrysler Jeep Ram does

Rick Hendrick Dodge Chrysler Jeep Ram operates a franchised automobile dealership at 1468 Savannah Hwy in Charleston, South Carolina, as a subsidiary of the Hendrick Automotive Group, one of the largest privately held automotive retail conglomerates in the United States. The dealership has served the Charleston/Lowcountry market for more than four decades and holds franchises for four Stellantis brands: Chrysler, Dodge, Jeep, and Ram. It sells new vehicles (sedans, SUVs, trucks, minivans, and emerging EV/PHEV variants), pre-owned and Hendrick Certified vehicles, with a current new-vehicle inventory exceeding 1,773 units and access to 15,000+ vehicles across the parent group's nationwide network. The dealership runs a parallel commercial and fleet sales channel targeting work-truck and business buyers.

The core revenue mechanics combine vehicle gross profit (MSRP minus dealer discounts and manufacturer incentives, including offers up to 15% below MSRP and up to $20,326 in summer savings), finance and insurance income from Stellantis Financial Services captive lending plus third-party lenders (with promotional terms including 0% APR for 36-60 months and 90-day payment deferral), and ongoing service, parts, and collision center revenue backed by genuine Mopar parts and a Sunbit-powered Service Now, Pay Later financing program. The technology stack is conventional for franchised retail automotive: a Dealer Inspire website with online inventory search, trade-in valuation, online financing pre-approval, and a four-step digital purchase process; Stellantis Uconnect 5 connected vehicle services are sold as an OEM-supplied add-on rather than a proprietary dealer capability. The go-to-market is primarily direct-to-consumer through the physical showroom and website, with a separate direct enterprise sales motion for fleet buyers at commercial.rickhendrickdodge.com. Customer segments span individual retail buyers in Charleston, Mount Pleasant, Summerville, Goose Creek and surrounding communities, military personnel via dedicated bonus-cash incentives, and commercial fleet accounts.

Name

Rick Hendrick Dodge Chrysler Jeep Ram

Legal name

Rick Hendrick Dodge Chrysler Jeep Ram

Website

https://rickhendrickdodge.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rick Hendrick Dodge Chrysler Jeep Ram is a Charleston, SC-based franchised automobile dealership selling new and pre-owned Chrysler, Dodge, Jeep, and Ram vehicles, serving Lowcountry retail consumers and commercial fleet buyers under the Hendrick Automotive Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned vehicles including Chrysler, Dodge, Jeep, and Ram brands. Revenue generated from vehicle MSRP minus dealer discounts and incentives. Includes certified pre-owned vehicles with Hendrick Certification.
2. Finance and Insurance Products: Financing arrangements through Stellantis Financial Services and third-party lenders. Dealer-arranged financing with interest spread revenue.
3. Service and Parts: Maintenance, repairs, collision services, and genuine Mopar parts sales. Revenue from service labor, parts markup, and collision repair.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rick Hendrick Dodge Chrysler Jeep Ram is a full-service franchised automobile dealership in Charleston, SC, selling new vehicles from four Stellantis brands (Chrysler, Dodge, Jeep, and Ram) along with pre-owned and certified pre-owned inventory. The dealership provides on-site vehicle financing, a parts and service department using genuine Mopar parts, collision repair, and a dedicated commercial/fleet sales division serving the Lowcountry region.

Product overview

Rick Hendrick Dodge Chrysler Jeep Ram operates as a full-service automobile dealership offering vehicles from four Stellantis brands (Chrysler, Dodge, Jeep, and Ram). The core offering is new and pre-owned vehicle sales across brands including the Jeep Wrangler, Grand Cherokee, and Gladiator; Ram 1500, 2500, and 3500 trucks; Dodge Charger, Challenger, Durango, and Hornet; and Chrysler Pacifica and Voyager minivans. The dealership supplements vehicle sales with finance services, a full service department with Mopar parts, collision repair, trade-in valuation, and commercial vehicle sales. Uconnect connected services provides vehicle technology integration.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles (Chrysler, Dodge, Jeep, Ram) Full line of new vehicles from four Stellantis brands including sedans, SUVs, trucks, and minivans for individual retail buyers in the Charleston, SC area.
• Pre-Owned Vehicles Used vehicle inventory consisting of previously owned vehicles not backed by manufacturer certification, offered to retail buyers seeking lower price points.
• Certified Pre-Owned Vehicles (Hendrick Certified / Manufacturer CPO) Manufacturer- and Hendrick-backed certified pre-owned vehicles meeting specific quality and inspection standards with warranty protection for retail buyers.
• Service Department Vehicle maintenance and repair services including scheduled maintenance, oil changes, diagnostics, and parts replacement using genuine Mopar parts for owners of Stellantis-brand vehicles.
• Collision Center Body repair and collision restoration services for damaged vehicles requiring bodywork and refinishing.
• Parts Department Retail parts counter and online parts ordering for genuine Mopar parts and accessories to support vehicle maintenance and customization.
• Finance Center Vehicle financing and leasing services arranging loans through Stellantis Financial Services and other third-party lenders with online pre-approval available.
• Commercial Vehicle Sales Sales of commercial vehicles including Ram work trucks, Chassis Cab, and Promaster / Promaster EV models targeted at business buyers and fleet operators.

Quantifiable outcome

• No payments for 90 days on qualified vehicle purchases
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Hendrick Automotive GroupcoreStrategic or Co-development PartnerParent company providing operational support, brand affiliation, access to 15,000+ vehicle inventory network across multiple locations, and corporate resources including Hendrick Certified pre-owned program.
• Stellantis (Chrysler, Dodge, Jeep, Ram)coreChannel Partner/ Reseller/ DistributorOEM manufacturer providing vehicle supply, manufacturer warranties, incentive programs, and brand identity for franchised dealership operation.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: The largest publicly-traded automotive retailer in the US, operating ~300 franchised dealerships across 19 states. Comparable because it competes head-to-head with Hendrick rooftops in the Southeast, offering new, used, and F&I under a similar full-service model.
• Hendrick Automotive Group: The parent conglomerate and largest privately-held automotive dealer group in the US, operating multiple rooftops across many OEMs. Directly comparable because it owns and operates this dealership and applies uniform retail, F&I, and service playbooks across all locations.
• Asbury Automotive Group: A US franchised auto retailer with ~150 new vehicle franchises plus Clicklane digital retail and Total Care Auto F&I products. Comparable in scope and revenue mix, especially on the F&I capture and service annuity strategy.
• Group 1 Automotive: A large publicly-traded franchised auto retailer with ~200 dealerships across the US and UK. Directly comparable business model: new/used vehicle sales, F&I, parts and service, with similar OEM franchise mix including Stellantis brands.
• Penske Automotive Group: A diversified international automotive group operating franchised dealerships (including premium and commercial truck brands) and Penske Transportation Solutions. Comparable for its diversified franchised retail model and commercial vehicle exposure.
• Lithia Motors: One of the fastest-growing US auto retail groups with a broad portfolio of franchise dealerships and a major digital retail platform (Driveway). Comparable for its mix of franchised new vehicle sales, used vehicles, F&I, and service/parts revenue streams.
• Sonic Automotive: US franchised auto retailer operating EchoPark used vehicle stores alongside traditional dealerships. Comparable because of its dual exposure to new franchise sales and used vehicle retail, with a similar F&I and service revenue profile.

Emerging players

• Carvana: A leading online used vehicle retailer with no-haggle pricing, home delivery, and vending machine pickup. Comparable because it targets the same Charleston-area used car shoppers without a physical showroom footprint, pressuring local dealer used-car margins.
• CarMax: The largest US used vehicle retailer, operating ~240 stores plus online sales. Comparable as a direct competitor for the used vehicle portion of the business, competing with this dealership's pre-owned and Hendrick Certified inventory.
• Vroom: An online used vehicle marketplace with home delivery and trade-in services. Comparable as a digital-first competitor for the dealership's pre-owned and trade-in valuation offerings in the Charleston market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rickhendrickdcj
• Facebookfacebook.com/RickHendrickDodgeChryslerJeep
• LinkedInlinkedin.com/company/rick-hendrick-dodge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rick Hendrick Dodge Chrysler Jeep Ram