Rehbrand

What Rehbrand does

Rehbrand GmbH is a privately held, owner-operated branding and rebranding agency founded in 2011 in Landshut, Bavaria, and co-led by managing directors Michael T. Hoffmann and Michael Speer. The firm serves DACH-region (Germany, Austria, Switzerland) clients through a structured four-step engagement model — Rebranding-Survey, Rebranding-Workshop, Rebranding-Konzept, and Rebranding-Umsetzung — that compresses a typical rebrand into a 6–16 week window (with marketing copy emphasizing a 10-week path from analysis to rollout). The proprietary 'Common Brain Strategy' uses an anonymous internal survey to align leadership, sales, HR, and marketing before visual design begins.

The company's product surface spans Rebranding (core), Webdesign, Employer Branding, Performance Marketing, Externes Marketing (an outsourced marketing-department model), Brand Consulting, and Branding, plus supporting service modules such as the Marken-Effizienz-Check audit and Website-Rebranding. Technology enablers referenced include AI-augmented workflow efficiency, CMS-based responsive web development, Google Analytics, Microsoft Clarity, Real Cookie Banner for consent management, and Rapidmail for newsletters. The firm maintains a secondary Munich office alongside its Landshut headquarters and conducts ~95% of client meetings digitally.

Commercially, Rehbrand operates as a B2B professional services firm with a sales-led GTM: direct client acquisition via the company website, Calendly video-call booking, phone, email, SEO, Google Ads, LinkedIn/Instagram organic content, and award-led PR. Pricing is fully bespoke, quote-based, and not publicly disclosed; engagements are primarily project-based with some clients transitioning to retainer-style ongoing brand management. Notable clients include E.ON subsidiary Mehr Ampere, TÜV Süd, Rivella, BayWa, Airbus, Bayerisches Staatsministerium, and TU München, with three German Design Award wins (2024 Diederichs, 2025 Mehr Ampere, 2025 synalis) serving as a primary credibility signal. The firm has no external funding, no parent entity, and no disclosed investors.

Name

Rehbrand

Legal name

Rehbrand GmbH

Website

https://rehbrand.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Rehbrand is a German owner-operated rebranding and branding agency serving DACH mid-market and enterprise clients. Founded in 2011 in Landshut, Bavaria, the firm delivers rebranding, web design, employer branding, performance marketing, and external marketing department services via a four-step 10-week process.

Ownership category

akta.pro rank

Product category

Branding and Design Services

akta.pro primary industry

Rebrand & Brand Refresh Programs (MPAAAEAJ)

akta.pro secondary industries

Marketing Transformation & Change Management (MPAAAFAO), Naming & Verbal Identity (BPAFAEAB)

Keywords

• Branding services
• Rebranding solutions
• Corporate brand strategy
• Employer branding
• Web design services

Headquarters

HQ city

Landshut

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Rebranding & Brand Consulting Services: Core revenue is generated through project-based professional services. Rebranding engagements typically span 6–16 weeks and include brand surveys, workshops, strategy development, design execution (logo, corporate design), and website implementation. Some clients continue on retainer for ongoing brand management and marketing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Rehbrand is a German branding agency that delivers end-to-end corporate rebranding, brand consulting, corporate and web design, employer branding, and performance marketing services to business clients. Founded in 2011 in Landshut, Germany, the firm offers both strategic brand positioning and the visual/communication execution required to roll out a refreshed brand across digital and physical touchpoints.

Product overview

Rehbrand is a German rebranding and branding agency offering a portfolio of integrated marketing services. The core offerings include Rebranding (full brand transformation), Webdesign, Employer Branding, Performance Marketing, Externes Marketing (external marketing department), Brand Consulting, and Branding. These services work together as a unified offering—the Rebranding service follows a 4-step process (Rebranding-Survey, Rebranding-Workshop, Rebranding-Konzept, Rebranding-Umsetzung) that incorporates web design, brand consulting, and marketing execution as interconnected deliverables. Supporting services like the Marken-Effizienz-Check (Brand Efficiency Audit) help identify optimization opportunities before rebranding engagements. The agency positions itself as a strategic partner for SMEs seeking to modernize their brand presence and sales-ready communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Rebranding End-to-end corporate rebranding service covering brand strategy, visual identity refresh, and rollout for business clients undergoing brand transformation.
• Brand Consulting Strategic brand consulting that defines positioning, messaging architecture, and brand direction for corporate clients.
• Web Design Corporate website design and development that translates the brand identity into a digital touchpoint for the client's customers and stakeholders.
• Employer Branding Employer brand development service that helps companies position themselves as employers of choice and attract talent through targeted brand and messaging work.
• Performance Marketing External marketing and performance-driven campaign execution designed to generate measurable demand and conversion outcomes for clients.

Quantifiable outcome

• Rebranding projects completed within 10 weeks (from analysis to concept)
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• visionbitesminorImplementation/ SI/ Consulting Partnervisionbites supported the website implementation for Intero Consulting, a Rehbrand rebranding client. visionbites realized the web design concepts developed by Rehbrand. This represents a tactical implementation partnership for specific project execution, not a strategic or ongoing alliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• elbdudler: Hamburg-based independent brand and design agency focused on brand identity, corporate design, and digital experiences for German Mittelstand and consumer brands. Comparable in scale, DACH focus, and rebrand-specialist positioning.

Broad incumbents

• Serviceplan Group: Largest owner-managed agency group in the DACH region, with brand consulting, corporate design, and digital capabilities across a much wider service portfolio. Comparable in DACH market overlap but operates at materially greater scale.
• Jung von Matt: Major German creative agency group offering brand strategy, design, and integrated communications. Comparable as a DACH competitor for brand and rebranding work, though substantially larger and full-service.
• Scholz & Friends: One of Germany's largest independent creative agencies, with brand strategy, corporate design, and rebranding capabilities as part of a wider full-service portfolio. Comparable as a DACH branding provider but much broader and larger.

Direct peers

• MetaDesign: One of Germany's most established brand and design consultancies, founded in 1979. Directly comparable to Rehbrand as a specialist in brand strategy, corporate identity, and rebranding for large DACH and global clients.
• Interbrand (Germany): Global brand consultancy with a strong German practice, providing brand strategy, naming, corporate identity, and rebranding services. Comparable in service mix and target client (enterprise and Mittelstand) to Rehbrand, though materially larger.
• KMS Team: Munich-based brand and corporate design consultancy serving DAX and large Mittelstand clients with brand strategy, identity, and digital design. Directly comparable in service mix, geography, and client tier.
• Strichpunkt Design: Stuttgart-based brand and corporate design agency specializing in brand identity, rebranding, and digital design for enterprise clients. Closely comparable in scale, DACH focus, and rebrand-specialist positioning.
• Landor & Fitch: Global brand consulting and design firm with DACH presence, focused on brand strategy, identity, and rebranding. Comparable offering and target buyer to Rehbrand at the enterprise end of the market.
• FutureBrand (Germany): Global brand consultancy (Interpublic-owned) with a German practice, focused on brand strategy, identity, and rebranding. Directly comparable in core service offering to Rehbrand at the enterprise tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/rehbrand
• Instagraminstagram.com/rehbrand
• Xx.com/rehbrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehbrand