What Hershey India Pvt Ltd. does

Hershey India Pvt Ltd. is the Indian wholly-owned subsidiary of The Hershey Company (NYSE: HSY), a US-headquartered global confectionery and food company. Incorporated in India and headquartered in Powai, the company manufactures and markets a portfolio of chocolate, confectionery, cocoa, syrup, spread, milkshake, plant-based beverage, and candy products under brands including HERSHEY'S KISSES, HERSHEY'S BARS, HERSHEY'S EXOTIC DARK, HERSHEY'S SYRUP, HERSHEY'S SPREADS, HERSHEY'S COCOA, HERSHEY'S MILKSHAKE, SOFIT, JOLLY RANCHER, and CHOCOTUBES.

The company distributes its products through general trade and modern retail channels across India, and engages consumers directly via its official brand website (hersheyland.in) and social media presence on Facebook, Instagram, and YouTube. The product portfolio spans core chocolate snacking, baking and dessert enhancers (syrups, spreads, cocoa), ready-to-drink milkshakes, plant-based beverages (SOFIT), and children's confectionery (CHOCOTUBES), targeting mass-market Indian consumers across everyday snacking, gifting, baking, and festive occasions.

Hershey India's revenue model is the sale of branded confectionery and food products to Indian consumers through physical retail and digital channels. The business does not publish pricing or revenue details. In 2025, Hershey India divested its Jumpin fruit juice brand to Rasna Pvt Ltd for approximately ₹350 crore as part of a strategic refocus on its core confectionery business. FY2025 commentary indicated Hershey India's sales were at their weakest level since the pandemic, reflecting category-wide pressure from record cocoa prices and consumer migration toward cheaper regional candy alternatives.

Name

Hershey India Pvt Ltd.

Legal name

Hershey India Pvt Ltd.

Website

https://hersheyindia.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Hershey India Pvt Ltd. is the Indian subsidiary of The Hershey Company that manufactures and markets chocolate, confectionery, syrups, spreads, milkshakes, plant-based drinks, and candy brands (HERSHEY'S KISSES, BARS, SYRUP, SPREADS, SOFIT, JOLLY RANCHER, CHOCOTUBES) to Indian consumers via retail and digital channels.

Ownership category

akta.pro rank

Product category

Confectionery

NAICS

Sugar and Confectionery Product Manufacturing (3113), Chocolate and Confectionery Manufacturing (31135), Dairy Product Manufacturing (3115)

SIC

Food And Kindred Products (2000), Dairy Products (2020)

akta.pro primary industry

Chocolate, Sweet Spreads & Syrups Manufacturing (AFAKADAK)

akta.pro secondary industry

Flavored Milk & Dairy Drinkables (Chocolate, Strawberry, RTD) (AFAFAEAB)

Keywords

• Chocolate confectionery
• Cocoa products
• Chocolate spreads
• Ready-to-drink beverages
• Plant-based drinks

Headquarters

HQ city

Powai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Confectionery and Food Products Sales: Hershey India generates revenue through the sale of chocolate products, chocolate spreads, syrups, cocoa products, milkshakes, plant-based drinks, and candy brands to consumers in India through retail channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hershey India Pvt Ltd. manufactures and markets a diversified portfolio of chocolate confectionery, syrups, spreads, cocoa products, ready-to-drink milkshakes, plant-based drinks, and hard candies for Indian consumers. Its product line spans HERSHEY'S KISSES, HERSHEY'S BARS, HERSHEY'S EXOTIC DARK, HERSHEY'S SYRUP, HERSHEY'S SPREADS, HERSHEY'S COCOA, HERSHEY'S MILKSHAKE, SOFIT plant-based drinks, JOLLY RANCHER, and CHOCOTUBES, sold through retail channels across India.

Product overview

Hershey India offers a diversified portfolio of confectionery and beverage products under the HERSHEY'S brand umbrella and sub-brands. The product lineup includes core chocolate products (HERSHEY'S KISSES, HERSHEY'S BARS, HERSHEY'S EXOTIC DARK), chocolate-based enhancers (HERSHEY'S SYRUP, HERSHEY'S SPREADS, HERSHEY'S COCOA), ready-to-drink beverages (HERSHEY'S MILKSHAKE), plant-based alternatives (SOFIT), and candy products (JOLLY RANCHER, CHOCOTUBES). The portfolio spans multiple categories including chocolates, syrups, spreads, cocoa, milkshakes, plant-based drinks, and confections, targeting different consumer segments from premium dark chocolate buyers to health-conscious plant-based drink consumers.

Differentiator

Problem solved

Functional benefit

Brands

• HERSHEY'S KISSES: Iconic chocolate confectionery brand featuring small, wrapped chocolate pieces.
• HERSHEY'S BARS
• HSY'S EXOTIC DARK
• HERSHEY'S SYRUP
• HERSHEY'S SPREADS
• HERSHEY'S COCOA
• HERSHEY'S MILKSHAKE
• SOFIT
• JOLLY RANCHER
• CHOCOTUBES

Products and services

• HERSHEY'S KISSES Classic Hershey's chocolate candy in the distinctive KISSES shape, featuring the iconic foil wrapping; targeted at Indian consumers across snacking and gifting occasions.
• HERSHEY'S BARS Chocolate bars offering the signature Hershey's chocolate taste in various formats; positioned for everyday snacking and consumption by Indian consumers.
• HERSHEY'S EXOTIC DARK Premium dark chocolate product line with exotic flavors such as blueberry, targeting the premium confectionery segment in India.
• HERSHEY'S SYRUP Chocolate and other flavored syrups for topping desserts, beverages, and various food applications; targeted at Indian households for baking and beverage preparation.
• HERSHEY'S SPREADS Chocolate and hazelnut spreads for consumption on bread, crackers, or as a topping; targeted at Indian consumers as a breakfast and snacking option.
• HERSHEY'S COCOA Cocoa powder and hot chocolate mixes for preparing chocolate-flavored beverages; positioned for Indian consumers who prepare hot chocolate and use cocoa in baking.
• HERSHEY'S MILKSHAKE Ready-to-drink flavored milkshakes in chocolate and other flavors, positioned as a beverage product for Indian consumers seeking on-the-go consumption.
• SOFIT Plant-based drinks made from soy and almond, targeting health-conscious Indian consumers seeking dairy alternatives within the Hershey India portfolio.
• JOLLY RANCHER Candy brand featuring fruit-flavored hard candies and chewy confections; targeted at Indian consumers, particularly younger demographics, for everyday snacking.
• CHOCOTUBES Chocolate-based snack product in tube packaging, targeting children's snacking occasions in India.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rasna Pvt LtdminorOthers · 1 January 2025In 2025, Hershey India divested its Jumpin fruit juice brand to Rasna Pvt Ltd for approximately ₹350 crore. This divestiture allowed Hershey to focus on its core confectionery business while Rasna expanded into the ready-to-drink (RTD) beverage segment. The transaction was part of Hershey's strategic portfolio rationalization in India.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ITC Limited: Diversified Indian conglomerate with a growing chocolate portfolio through the Fabelle brand and an extensive FMCG distribution network. A broad incumbent that competes for premium chocolate occasions and shares Hershey's distribution and retail reach ambitions.
• Britannia Industries Ltd: Leading Indian bakery, biscuits, and dairy company. Comparable to Hershey India as a multi-category food company with broad retail reach across biscuits, dairy, and adjacent snacking categories, though less direct overlap in pure chocolate bars.

Direct peers

• Perfetti Van Melle India Pvt Ltd: India subsidiary of global confectionery Perfetti Van Melle, offering Alpenliebe, Mentos, and Center Fresh. A direct peer in non-chocolate and chewy confectionery categories where Hershey competes through JOLLY RANCHER and CHOCOTUBES.
• Nestlé India Ltd: Major India FMCG and confectionery player with chocolate brands (KitKat, Munch), beverage products (malt-based drinks), and adjacent categories. Comparable to Hershey India across chocolate, syrup/spread adjacencies, and beverage lines, and operates similar multi-category mass-premium positioning.
• Parle Products Pvt Ltd: Iconic Indian confectionery and biscuits company (Parle-G, Melody, Mango Bite). Competes with Hershey India across mass-market confectionery and is a key beneficiary of the consumer trade-down highlighted in FY2025.
• Ferrero India Pvt Ltd: India arm of Ferrero, marketer of premium chocolate brands (Ferrero Rocher, Kinder, Nutella spread). Comparable to Hershey India in premium chocolate positioning and chocolate-hazelnut spreads, competing in the same upper-tier occasions.
• Mars India Pvt Ltd: India operations of Mars Inc., offering global chocolate and confectionery brands (Snickers, Galaxy, M&M's). Directly comparable to Hershey India as another global confectionery major competing for the same premium-chocolate consumer occasion in India.
• Mondelez India Foods Pvt Ltd: India subsidiary of Mondelez International and operator of the dominant Cadbury chocolate brand in India. Directly competes with Hershey India across chocolate bars, premium gifting, and cocoa-based products, making it the most comparable peer by category leadership and scale.
• Gujarat Co-operative Milk Marketing Federation (Amul): India's largest dairy cooperative and a major chocolate, milkshake, and cocoa-based beverage marketer. Directly comparable to Hershey India on chocolate bars and milk-based beverages (HERSHEY'S MILKSHAKE), with strong mass-market distribution.

Regional players

• Lotte India Corporation Pvt Ltd: India arm of Korean confectionery major Lotte, offering chocolate and chewing gum products (Lotte Chocopie, TinTin). A regional/global peer in chocolate and confectionery competing in similar urban and semi-urban trade channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/HersheysIndiaofficial
• Facebookfacebook.com/HersheysIndia
• Instagraminstagram.com/hersheysindia?utm_medium=copy_link
• LinkedInlinkedin.com/company/hershey-india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hershey India Pvt Ltd.