What rocon gruppe does

rocon gruppe is a German privately-held full-service business solutions provider headquartered in Rotenburg (Wümme), founded in 1996 by Steffen Rost and operating across three to four German locations (Rotenburg, Saarbrücken, Dessau-Roßlau, Stendal) with 60+ employees and approximately 2,000 customers. The group delivers an integrated portfolio spanning enterprise software (Sage X3 ERP, Sage HR Suite, d.velop documents ECM), proprietary software (halion cloud platform and rocon middleware for application integration, developed by rocon software development GmbH), managed IT services (hardware, cloud, backup, VoIP), IT security, managed print services (Bürotechnik/MPS), office interior planning and furnishing, and an online shop for office supplies.

The group's go-to-market is sales-led via regional field sales at each German site, supplemented by TeamViewer-based remote support, an e-commerce shop for consumables, and recurring HR update seminars. Revenue is generated through a mix of subscription/managed services (software, IT services, MPS contracts), hardware sales and leasing (printers, office furniture via Grenke financing), and project-based consulting/implementation. Customer concentration is diffuse across German Mittelstand SMBs and public institutions; no anchor accounts are disclosed. Following the March 2023 divestiture of rocon business solutions GmbH to Datatronic Software AG, the residual group comprises rocon service + büro GmbH, rocon smart business software GmbH, and rocon software development GmbH under the rocon besitz holding GmbH parent.

Strategic positioning is as a one-stop-shop consolidating office operations (software, hardware, IT, furniture, supplies) for the German Mittelstand, with Sage Platinum partner status (2022), two consecutive Sage Winners Circle awards (2021-2022), and ISO 9001 certification (2022) as primary credibility markers. Technology differentiation rests on the halion platform and proprietary middleware rather than AI/ML, with no disclosed AI capabilities, funding events, or aggressive geographic expansion beyond Germany.

Name

rocon gruppe

Legal name

rocon besitz holding GmbH

Website

https://rocongruppe.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

rocon gruppe is a German privately-held full-service provider founded in 1996, offering Sage ERP/HR software, d.velop ECM, proprietary halion/middleware platforms, managed IT and print services, and office furnishing to approximately 2,000 SMB and public-sector customers across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotenburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Business Software (ERP): Revenue from Sage X3, Sage HR, and halion software solutions including implementation, consulting, and ongoing support services.
2. Managed Print Services (Bürotechnik): Print and copy systems including fleet management, automatic toner delivery, repairs, and maintenance. Revenue from hardware sales, leasing, and service contracts.
3. IT Services & Security: IT infrastructure solutions including hardware, cloud solutions, backup software, VoIP, IT security services. Revenue from project implementations, support contracts, and managed services.
4. Office Furniture & Interior (Inneneinrichtung): Office planning and furnishing services including 3D visualization, project planning, and installation. Revenue from product sales, financing arrangements (rental, hire purchase, leasing), and service fees.
5. Online Shop (Bürobedarf): E-commerce shop for office supplies, furniture, ink & toner, and accessories operated by rocon service + büro GmbH.
6. ECM/DMS Solutions: Digital document management and archival solutions using d.velop documents platform.
7. HR Software Solutions: Human resources software including Sage HR Suite for time tracking, digital personnel files, recruiting, and workflow automation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

rocon gruppe is a German full-service provider of office and business solutions for small and medium-sized enterprises, delivering a one-stop-shop portfolio spanning proprietary and partnered business software (ERP via Sage X3, HR via Sage HR Suite, ECM via d.velop documents, and the proprietary halion platform), managed IT services and IT security, managed print services, office interior planning, and an online shop for office supplies, complemented by consulting, implementation, training, and ongoing support delivered remotely and on-site across Germany.

Product overview

rocon gruppe is a German full-service business solutions provider offering a portfolio of software, hardware, and IT services for small and medium-sized enterprises. The offering consists of proprietary cloud-based standard software (halion), partnered enterprise software (Sage X3 for ERP, Sage HR for HR management, d.velop documents for ECM), managed IT services (hardware, cloud, backup, VoIP), IT security (firewall, MDM, email archiving), managed print services, office interior design, and an online shop for office supplies. The core products are halion and the partnered Sage/d.velop solutions, with IT services and Bürotechnik complementing as service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• halion
• Sage X3 (ERP)
• Sage HR Suite
• d.velop documents (ECM)
• IT Services
• IT Security
• Bürotechnik / Managed Print Services (MPS)
• Inneneinrichtung (Office Interior)

Quantifiable outcome

• 2000 customers served across Germany
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, strategic and minor.

• SagecoreTechnology or IntegrationStrategic software partner for Sage X3 ERP, Sage HR Suite, and Sage 50/Handwerk solutions. rocon is a Platinum-level Sage Business Partner, offering implementation, consulting, and support for Sage software products. Provides annual update seminars and training for Sage customers.
• d.velopcoreTechnology or IntegrationTechnology partner for d.velop documents ECM solutions. Provides document management, workflow automation, and compliant archival solutions integrated with customer IT infrastructure.
• halioncoreTechnology or Integrationhalion is a proprietary software brand of rocon software development GmbH. Provides cloud-enabled standard software for mid-market businesses, described as transformable, system-neutral, and scalable.
• ComTeamstrategicStrategic or Co-development PartnerTechnology network member since 2017. The slogan 'Wir digitalisieren Zukunft' (We digitalize the future) connects ComTeam partners. rocon service + büro GmbH is a member for approximately 20 years, offering IT services together with other partners nationwide.
• Datatronic Software AGstrategicStrategic or Co-development PartnerIn March 2023, rocon business solutions GmbH became part of Datatronic Software AG. This merger provides growth perspective and strengthens market position. Combined offering includes 125+ specialists at 11 locations for ERP, HR, DMS/ECM, IT, Handwerk, and Logistics.
• UTAXminorChannel Partner/ Reseller/ DistributorReseller and service partner for UTAX print and copy systems. Offers UTAX smart MDS (Managed Document Solutions) software for print fleet management.
• BrotherminorChannel Partner/ Reseller/ DistributorPartner for printer and imaging equipment.
• GrenkeminorOthersFinancing partner for equipment leasing, rental, and hire purchase options for office equipment and furniture.
• HansefitminorOthersEmployee fitness program partner offering company membership for pool, Zumba, spinning, fitness, and back training.
• Leibniz FH HannoverminorOthersDual study partnership for Wirtschaftsinformatik (B.Sc.) program. Company pays tuition (500 EUR/month) and provides training allowance.
• AachenMünchener Versicherung AGminorOthersLiability insurance provider for rocon besitz holding GmbH, valid nationwide.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• COSMO CONSULT: Microsoft Dynamics and Sage ERP partner serving German manufacturing and SME customers with implementation, consulting, and proprietary industry solutions. Directly comparable as a Sage-aligned mid-market ERP/digitalization specialist.
• GOB Software & Systeme: German Sage Platinum ERP partner focused on the Mittelstand. Closely mirrors rocon's Sage X3 implementation, consulting, and ongoing support model.
• ComTeam AG: Network of German IT services partners that rocon service + büro GmbH has belonged to for ~20 years. ComTeam members offer comparable regional IT, software, and managed services to Mittelstand customers across Germany.
• SVA System Vertrieb Alexander GmbH: Mid-sized German IT solutions provider with focus on data center, cloud, and enterprise software for medium-sized businesses. Closely comparable to rocon's IT services + Sage/d.velop partner model for the Mittelstand.

Broad incumbents

• Allgeier SE: German IT services and software group with ERP and enterprise solutions practices. Comparable to rocon in serving German Mittelstand with a mix of proprietary software and implementation services.
• Sage Group plc: Global vendor of Sage X3, Sage HR, and Sage 50 — the platforms rocon implements and supports. Relevant as both the principal technology supplier and a benchmark for the type of business software rocon sells.
• Bechtle AG: Germany's largest IT systems house and reseller, offering IT services, hardware, software, and managed print to mid-market and enterprise. Overlaps directly with rocon's IT services, MPS, and software partner business at much larger scale.
• DATEV eG: Large German cooperative providing accounting, ERP, HR and DMS software primarily to tax advisors and SMEs. Comparable in target segment (German Mittelstand) and in bundling ERP, HR, and document management workflows.

Emerging players

• d.velop AG: German ECM/DMS software vendor whose 'd.velop documents' platform rocon resells and implements. Directly comparable on the ECM side and increasingly competing with rocon's own halion middleware positioning.

Regional players

• Atoss Software: German vendor of workforce management and HR software. Comparable on the Sage HR Suite / time-tracking side of rocon's HR software practice, though Atoss is a vendor rather than a partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rocongruppe
• LinkedInlinkedin.com/company/rocongruppe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rocon gruppe