Bimar

What Bimar does

Bimar is an Italian small household appliances manufacturer founded in 1974 and headquartered in Sirmione, Italy, operating as a subsidiary of Innoliving S.p.A. The company designs and distributes consumer appliances across four core categories — heating (portable heaters, fan heaters, radiators), ventilation (fans), cooking (small kitchen appliances), and electric mobility (e-scooters and personal e-mobility devices) — and has extended into adjacent verticals including pet care (Hi-Pet line, launched 2014) and personal care via an exclusive distribution agreement with Medisana (2020).

The portfolio is supported by a dedicated in-house BDesign styling division (founded 2011), IMQ product-safety certification (held since 1987), and ISO 9001 quality-management certification (since 2014). Connected / smart-home functionality is delivered through the Tuya IoT platform under a partnership established in 2017, making Bimar a Tuya-dependent player rather than a proprietary-platform owner. The company is part of the Kalorik Team Group distribution alliance (since 1992) and expanded internationally in 2020 with the acquisition of Ewel, establishing a presence in Hong Kong and Shunde, China.

Bimar serves end-consumers primarily through mass-market retail channels across Italy and Europe, plus its own e-commerce storefront, following a traditional wholesale/retail hardware revenue model based on unit sales. With 11-50 employees and EUR 255,000 registered capital, Bimar operates as a small-cap Italian appliance brand under a parent holding structure, with no disclosed enterprise or B2B anchor customers.

Name

Bimar

Legal name

Bimar S.r.l.

Website

https://bimaritaly.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Bimar is an Italian small household appliances manufacturer (founded 1974, Sirmione) operating under Innoliving S.p.A., designing and distributing heating, ventilation, cooking, electric mobility, pet-care, and personal-care products to consumers via European mass-market retail and e-commerce.

Ownership category

akta.pro rank

Product category

Small Household Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI)

akta.pro secondary industries

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Smart Thermostats, HVAC & Air Quality Retail (CRACAGAE), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

Keywords

• Small household appliances
• Electric heating products
• Home ventilation fans
• Smart home appliances
• Kitchen cooking appliances

Headquarters

HQ city

Sirmione

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Small Appliances: Primary revenue from manufacturing and selling small household appliances including heaters, fans, air purifiers, humidifiers, dehumidifiers, ovens, air fryers, and specialized pet care products.
2. Smart/IoT Products: WiFi-enabled smart home devices including heaters, air purifiers, humidifiers, and accessories that connect to smartphone apps for remote control and automation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bimar designs, produces, and sells small household appliances in four core categories — heating (radiant heaters, fan heaters, convection heaters, electric blankets, gas heaters, oil radiators, electric fireplaces), cooking (steam/electric/electronic ovens, air fryers), air treatment (air purifiers, vacuum cleaners, humidifiers, dehumidifiers, aroma diffusers), and ventilation (floor, wall, stand, table, tower, ceiling, misting fans, portable air conditioners). Specialized sub-brands include Smart Home (IoT), Hi-Pet (pet care appliances), Silente (premium quiet ventilation), BDesign (Italian design line), and Electric Mobility (portable air compressors).

Product overview

Bimar is an Italian company specializing in the production and distribution of small household appliances and electronic heating and ventilation devices, founded in 1974 and headquartered in Sirmione (Brescia), Italy. The company's product portfolio is organized into distinct categories: Heating products (radiant heaters, convection heaters, fan heaters, electric blankets, gas heaters, oil radiators, electric fireplaces), Cooking products (steam ovens, electronic ovens, electric ovens, air fryers), Air Treatment products (air purifiers, vacuum cleaners, humidifiers, dehumidifiers, aroma diffusers), and Ventilation products (floor fans, wall fans, stand fans, table fans, tower fans, ceiling fans, misting fans, air conditioners). The company also offers specialized sub-brands including Smart Home (IoT) products with WiFi connectivity and app control, Hi-Pet pet care appliances, Pantone colored kitchen appliances, Silente premium quiet ventilation line, and BDesign Italian design products. Additional offerings include Electric Mobility accessories (mini air compressors) and various individual products across all categories. Bimar products integrate with Amazon Alexa, Google Assistant, and the Tuya smart home platform, enabling voice control and smartphone app management of connected devices.

Differentiator

Problem solved

Functional benefit

Brands

• BDESIGN: All-Italian design division specializing in development and design of domestic electronic devices, featuring sophisticated materials and ergonomic lines.
• Silente
• Hi-Pet
• Pantone
• Smart Home (IoT)

Products and services

• Heating Products Complete range of heating solutions including radiant heaters, convection heaters, fan heaters, electric blankets, gas heaters, oil radiators, and electric fireplaces for residential and commercial use.
• Cooking Products Kitchen appliances including steam ovens, electronic ovens, electric ovens, and air fryers designed with Italian style and functionality.
• Air Treatment Products Air quality solutions including air purifiers, vacuum cleaners (water-filter models), humidifiers, dehumidifiers, and aroma diffusers for improved indoor environment.
• Ventilation Products Wide range of fans including floor fans, wall fans, stand fans, table fans, tower fans, decorative ceiling fans, misting fans, and portable air conditioners.
• Smart Home (IoT) Connected home appliances with WiFi connectivity enabling remote control via Bimar Live Smart smartphone app, voice control through Amazon Alexa and Google Assistant, and integration with the Zigbee smart home ecosystem. Includes smart plugs, air purifiers, humidifiers, convector heaters, and fan heaters.
• Hi-Pet Innovative product line for pet care including grooming tools, pet beds, heated mats, WiFi-connected feeders, water fountains, flea combs, and GPS collars for dogs and cats.
• Electric Mobility Portable electric mobility accessories including mini rechargeable air compressors for inflating tires of cars, motorcycles, bicycles, and sports equipment.
• Pantone Line Colorful kitchen appliances collection featuring cordless kettles, toasters, hand mixers, stick mixers, juicers, kitchen scales, and glass jug blenders in vibrant Pantone color options.
• Silente Top-of-the-range premium ventilation line featuring super-quiet technology, backlit LED controls, and stainless steel details for discerning consumers seeking high performance with minimal noise.
• BDesign All-Italian design division where ideas take shape into products, combining company experience with sophisticated materials and ergonomic lines to create unique, reliable products with attention to environmental protection.
• HC514 Convector Heater with WiFi Natural convection convector heater with turbo fan, electronic touch controls, WiFi connectivity, Bimar Live Smart app control, Alexa and Google Assistant voice compatibility, 3 heating powers (1000W/2000W/Eco/Anti-freeze), adjustable thermostat, 24h timer, suitable for rooms up to 20m².
• VC118 Tower Fan with ION function 120cm tower fan with ionization function featuring minimal and clean shapes for stylish product placement with electronic controls and remote.
• HF190 2000W Bathroom Heater Classic bathroom heater with IP21 degree of protection, 2000W power output for efficient bathroom heating.
• HF209 Fan Heater with 24h Programmer Bathroom fan heater with 24-hour programmer and automatic oscillation for uniform heating distribution. Features 2 heating powers (1000W/2000W), adjustable thermostat, IP21 protection, suitable for rooms up to 20m².
• PDE3S WiFi Pet Feeder WiFi-connected pet feeder for dry food for dogs and cats. Features Bimar Live Smart app control for iOS and Android (2.4GHz WiFi), daily and weekly programming, portion control (1-12 portions per meal, 10g-120g), 3.7L removable container, low food LED warning, and power bank backup compartment.
• ASP1 Portable Rechargeable Vacuum Cleaner Portable and rechargeable vacuum cleaner with LED light for illuminating suction area. Features dual filter (stainless steel and HEPA, washable), 5m cable with cigarette lighter plug for car battery, 15-minute battery operation, AC/DC adapter for recharging, and accessories for various surfaces.
• FR37 Air Fryer 3.7L capacity electric air fryer for oil-free cooking. Features adjustable thermostat (80°-200°C), 30-minute timer with auto shut-off, safety switch, 1500W stainless steel heating element, removable non-stick tray and basket, dishwasher safe components.
• VI94 Industrial Floor Fan 90cm 90cm industrial floor fan on wheels for large environments. Features 3-blade aluminum propeller, 300W induction motor, intensity adjustment, carrying handle, cable clips, suitable for industrial and commercial use.
• K90 Infrared Gas Heater LPG infrared gas heater for indoor use without exhaust flue requirement. Features 3 power settings (4.2/2.8/1.5kW), atmosphere analyzer with auto shut-off, piezo ignition, 4 wheels for mobility, 15kg tank compartment.
• MCE001 Portable Electric Air Compressor Portable rechargeable air compressor with LED light for inflating car, motorcycle, bicycle tires, and balls. Features electronic pressure control with unit selection (kg/cm², bar, kPa, psi), auto shut-off at set pressure (max 150psi), USB charging, and fittings for various inflatables.
• HR315 Halogen Radiant Heater Halogen radiant heater with 3 heating elements. Features 3 power settings (400W/800W/1200W), left/right oscillation, tip-over switch, rear handle, IP20 protection, adjustable positioning.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MedisanaminorChannel Partner/ Reseller/ Distributor · 1 January 2020Exclusive agreement formalized in 2020 for the Italian market distribution of Medisana products - a leading brand in personal health care devices. This partnership extends Bimar's product portfolio into the personal wellness category.
• EwelcoreStrategic or Co-development Partner · 1 January 2020BIMAR acquired Ewel in 2020, expanding internationally with 2 showrooms established in Hong Kong and Shunde, China. This acquisition strengthened Bimar's presence in Asian markets and expanded distribution capabilities.
• TuyacoreTechnology or Integration · 1 January 2017Strategic technology partnership initiated in 2017 for the development of smartphone Apps and related IoT smart products. Tuya provides the technological platform for Bimar's smart home product ecosystem including WiFi-enabled heaters, air purifiers, humidifiers, and other connected appliances.
• Kalorik TeamcoreStrategic or Co-development Partner · 1 January 1992BIMAR became part of the European Kalorik Team group in 1992, providing access to retail chains across the European continent and enabling international market expansion through coordinated distribution networks.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Imetec (Tenacta Group): Italian small appliances brand specializing in heating products (electric blankets, heaters) and personal care. Closely comparable to Bimar on Italian heritage, heating category focus, and mass-retail distribution model.
• Honeywell (Consumer Products): Major competitor in fans, portable heaters, air purifiers, and connected thermostats/smart home devices. Overlaps significantly with Bimar's heating, ventilation, and air-treatment product lines, including WiFi-enabled models.
• Russell Hobbs: Established small-appliance brand covering heating, cooking, and food preparation. Competes with Bimar in European mass retail with a comparable mid-tier price positioning and broad kitchen/climate product mix.
• Rowenta (SEB Group): European small-appliance brand within SEB Group, offering fans, heaters, air purifiers, and vacuum cleaners. Highly comparable to Bimar across core categories and European retail channels.
• Vornado: US-based specialist in air circulation fans and heaters with strong product focus on airflow technology. Comparable to Bimar's industrial/commercial and home fan/heater offerings, especially the air circulator and industrial fan ranges.
• Beurer: German manufacturer of health, wellness, and small home appliances including heaters, air purifiers, and personal care devices. Comparable to Bimar on European mass-retail positioning and overlap in heating, air treatment, and personal wellness categories.
• De'Longhi: Italian small household appliance leader offering heaters, fan heaters, air treatment, and kitchen appliances across Europe. Direct competitor to Bimar in the Italian/European mass-retail channel with overlapping heating, cooling, and cooking categories.
• Ariete (De'Longhi Group): Italian mid-market small appliances brand under De'Longhi, offering heaters, kitchen appliances, and home care. Directly comparable to Bimar in positioning, retail channels, and product breadth within Italy.
• Dyson: Premium global player in bladeless fans, heaters, purifiers, and hair care with strong design-led brand. Competes with Bimar in premium fan, heater, and air purifier segments, particularly the Silente and BDESIGN ranges.

Broad incumbents

• Philips (Domestic Appliances): Global incumbent with broad small-appliance portfolio including air purifiers, fans, kitchen appliances, and connected devices via the Philips Smart Home ecosystem. Competes with Bimar across multiple categories but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bimaritaly
• Instagraminstagram.com/bimaritaly
• YouTubeyoutube.com/channel/UC3Vd8WrlHmzG5tW-5H3u4Rw
• LinkedInlinkedin.com/company/bimar-live-smart

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bimar