Snooze Mattress Company

What Snooze Mattress Company does

Snooze Mattress Company is a US specialty sleep retailer founded in 2021 (with a 2009 copyright date) and led by CEO Matt Smith. The company operates 35+ owned and franchise showrooms across 16 states (Alabama, Colorado, Delaware, Georgia, Indiana, Michigan, Missouri, Nebraska, New Mexico, North Carolina, North Dakota, South Carolina, South Dakota, Texas, Utah), positioning itself as a "sleep store" rather than a traditional mattress retailer. Its flagship differentiator is Dream Mapping, a thermal pressure-mapping consultation service developed with the Mayo Clinic that produces a personalized sleep profile and recommends a matched mattress, base, pillows, protectors, and linens.

The product assortment combines premium third-party brands (Tempur-Pedic, Serta iComfort, Beautyrest, Sealy, Puffy, Stearns & Foster, King Koil) with an in-house "Snooze Sleep" line and an in-store furniture kiosk offering over 13,000 furniture items across patio, living, dining, and bedroom categories. Queen mattresses are priced from roughly $949 (entry-level foam) to $2,199 (premium hybrids), with adjustable bases ranging from $599 to $3,699 and accessories spanning $79–$419. Customers browse online but typically transact in-store through a sleep-coach-led journey.

Revenue is generated primarily through one-time mattress and sleep-system sales, supplemented by furniture kiosk revenue and transaction fees from financing partners SnapFinance and Affirm. Distribution is retail-first: customers visit physical storefronts for the Dream Mapping consultation and complete purchases (or store-assisted transactions) on-site. The company is pursuing a franchise-led growth strategy targeting over 1,000 locations within five years, with franchise development (snoozefranchise.com) representing a second go-to-market motion alongside direct consumer retail. Snooze is privately held, domiciled in Delaware, and operates only within the United States.

Name

Snooze Mattress Company

Legal name

Snooze Mattress Company

Website

https://snoozemattresscompany.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Snooze Mattress Company is a US specialty sleep retailer operating 35+ showrooms across 16 states, offering personalized sleep-system recommendations through its Mayo Clinic-backed Dream Mapping assessment and a curated assortment of premium mattresses, adjustable bases, bedding, and furniture for individual consumers.

Ownership category

akta.pro rank

Product category

Mattress and Sleep Products Retail

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Sleep Health & Comfort Services (In-Store Fitting, Delivery, Removal, Sanitization) (CRAIABAJ), Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH), Adjustable Beds & Bases Retail (CRAIABAB), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Mattress retail
• Sleep products
• Adjustable bed bases
• Bedroom furniture
• Sleep consultation services

Headquarters

HQ city

Pueblo

HQ country

United States

HQ region

North America

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mattress and Sleep Product Sales: The primary revenue stream is the one-time sale of mattresses, adjustable bases, bedding, and furniture. The company carries a curated selection from premium brands (Tempur-Pedic, Serta, Beautyrest, Sealy, Puffy, Stearns & Foster, King Koil) as well as its own Snooze Sleep brand. Products range from entry-level foam mattresses to luxury hybrid models priced up to $3,000+ for a queen set.
2. Furniture Sales: Through an in-store furniture kiosk, Snooze offers access to over 13,000 furniture items across patio, living room, dining room, and bedroom categories, generating additional revenue from complementary home furnishings.
3. Financing Programs (SnapFinance / Affirm): Snooze partners with SnapFinance and Affirm to offer lease-to-own and installment financing options. These programs enable higher-ticket sales by allowing customers to pay weekly or monthly installments (e.g., $28–$111/week for mattresses and adjustable bases), increasing average order value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Snooze Mattress Company is a specialty sleep retailer operating 35+ owned and franchise showrooms across 16 U.S. states plus an e-commerce catalog, selling premium mattresses, adjustable power bases, foundations, bedding, pillows, and bedroom furniture from brands including Tempur-Pedic, Serta iComfort, Beautyrest, Sealy, Puffy, Stearns & Foster, and King Koil. Its flagship standalone offering is Dream Mapping, a Mayo Clinic-developed personalized sleep consultation that uses thermal pressure mapping to match each customer to an optimal sleep system (mattress, base, pillows, and protectors). The company also offers financing through SnapFinance and Affirm and runs a franchise program targeting 1,000+ U.S. locations within five years.

Product overview

Snooze Mattress Company operates as a sleep store focused on the complete sleep experience rather than just mattress sales. The company offers a curated portfolio of mattresses (memory foam, hybrid, innerspring, latex) from premium brands including Tempur-Pedic, Serta iComfort, Beautyrest, Sealy, Puffy, King Koil, and Stearns & Foster, complemented by adjustable power bases, foundations, bed linens, pillows, and bedroom furniture. The flagship Dream Mapping service uses Mayo Clinic-backed thermal pressure mapping technology to provide personalized mattress recommendations. The company also offers financing options through Snap Finance and furniture browsing through an in-store kiosk with over 13,000 items.

Differentiator

Problem solved

Functional benefit

Brands

• Dream Mapping: Personalized sleep consultation service using pressure mapping technology to recommend optimal sleep systems including mattresses, pillows, protectors and bases.

Products and services

• Dream Mapping A personalized, in-store sleep consultation service that uses Mayo Clinic-developed thermal pressure-mapping technology to identify each customer's body pressure points and recommend an optimal sleep system (mattress, adjustable base, pillows, and protectors); customers receive a personalized sleep profile and body map in under 5 minutes from a Snooze sleep coach.
• Mattresses

Quantifiable outcome

• Deepest sleep stage activation — the healing stage of sleep where Snooze claims the most restorative rest occurs

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Mayo CliniccoreTechnology or Integration · 1 January 2021Snooze partnered with the Mayo Clinic to integrate their Dream Mapping technology into the in-store sleep assessment experience. The technology uses thermal pressure mapping to identify body pressure points and create personalized sleep system recommendations, including the optimal mattress, pillows, protectors, and adjustable bases.
• Tempur-PediccoreChannel Partner/ Reseller/ DistributorTempur-Pedic is one of Snooze's primary premium brand partners, with dedicated brand sections on the website and in stores. Products include mattresses, adjustable bases, and bedding accessories ranging from $99 to $3,699.
• Serta (iComfort)coreChannel Partner/ Reseller/ DistributorSerta iComfort is a flagship brand carried by Snooze with multiple models featured prominently in the mattress catalog. iComfort Elana, Aveda, Iona, and Aspire models are sold across comfort scales from firm to plush.
• Beautyrest (Simmons)coreChannel Partner/ Reseller/ DistributorBeautyrest (by Simmons) is a major brand partner, featured on Snooze's Shop by Brand page and in the mattress catalog. The Beautyrest Black Series One is a flagship hybrid mattress offering at $2,199.
• SealycoreChannel Partner/ Reseller/ DistributorSealy is a major innerspring and hybrid mattress brand carried by Snooze. Products include the Sealy Warner Tight Top line and Sealy Ease adjustable bases, with Queen mattresses starting at ~$700.
• PuffycoreChannel Partner/ Reseller/ DistributorPuffy is a key online-native mattress brand sold at Snooze with multiple models (Cloud, Lux Hybrid, Royal Hybrid, Monarch Hybrid). Puffy Cloud Queen is priced at $949 (marked down from $2,299), and Puffy mattresses feature 365-night sleep trials and lifetime warranties.
• Stearns & FostercoreChannel Partner/ Reseller/ DistributorStearns & Foster is a premium mattress brand carried by Snooze. Products include flat foundations ranging from $240.99 to $465.99, sold alongside other luxury sleep products.
• BASELOGICminorChannel Partner/ Reseller/ DistributorBASELOGIC is an adjustable base brand featured in Snooze's adjustable beds section. Bronze, Silver, Gold, and Platinum adjustable base models are sold at price points from $599 to $1,799.
• BEDGEARminorChannel Partner/ Reseller/ DistributorBEDGEAR is a performance bedding brand carried by Snooze, offering pillows and sleep accessories designed for temperature regulation and ergonomic support.
• BEDTECHminorChannel Partner/ Reseller/ DistributorBEDTECH is an adjustable bed brand sold at Snooze. Products include the BT6500 and BTHU adjustable beds, with pricing requiring in-store inquiry.
• DREAMFITminorChannel Partner/ Reseller/ DistributorDREAMFIT is a bedding and sheet brand carried by Snooze, offering moisture-wicking sheets, bamboo sheets, Egyptian cotton sheets, and adjustable pillows with multiple insert options.
• King KoilminorChannel Partner/ Reseller/ DistributorKing Koil is an international mattress brand featured in Snooze's brand catalog, offering innerspring and hybrid mattresses.
• SYNCA (Fujiryoki)minorChannel Partner/ Reseller/ DistributorSYNCA (Fujiryoki) is a specialty sleep brand featured in Snooze's brand catalog, representing a premium or Japanese sleep technology option.
• FranchiseescoreChannel Partner/ Reseller/ DistributorSnooze is expanding through a franchise model, with independent entrepreneurs operating retail locations under the Snooze brand. The company provides the brand, Dream Mapping technology, product sourcing, and operational support to franchisees.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Wayfair: Largest US online home goods retailer carrying mattresses, bedding, and furniture across hundreds of brands. Competes with Snooze on breadth of assortment and online discovery, especially for shoppers researching before buying in-store.
• Ashley Homestore: Large multi-category furniture retailer with a national store footprint carrying mattresses, bedroom furniture, and accessories. Overlaps with Snooze's furniture kiosk assortment and broad sleep ecosystem positioning.
• Macy's Home Store: Department store chain with a large mattress and home furnishings department in hundreds of stores nationwide. Comparable on the mattress retail side but as a broad incumbent rather than a sleep specialist.

Emerging players

• Helix Sleep: DTC mattress brand built around a personalized sleep quiz that recommends matched mattresses — directly analogous to Snooze's Dream Mapping personalization engine, though delivered online rather than in-store.
• Leesa: DTC mattress brand focused on premium foam mattresses with a social-impact mission. Comparable to Snooze on premium positioning and modern brand storytelling, though operating primarily online versus Snooze's retail-heavy model.
• Purple: Premium mattress brand with proprietary grid technology and an expanding showroom retail strategy. Overlaps with Snooze on premium positioning, sleep-tech storytelling, and direct-to-consumer showroom distribution.
• Casper: DTC-native mattress brand that has expanded into physical retail stores (Casper Sleep Shops). Competes with Snooze on the premium foam/hybrid mattress category and now overlaps on experiential retail.

Direct peers

• Mattress Firm: Largest US specialty mattress retailer with a multi-brand portfolio (Tempur-Pedic, Sealy, Serta, Beautyrest). Directly comparable to Snooze on core product mix, multi-store retail model, and premium brand assortment.
• Sleep Number: Premium sleep-tech retailer operating owned stores across the US, combining proprietary sleep technology (adjustable firmness) with in-store consultations. Closest analog to Snooze's tech-enabled, sleep-coach-led retail model.
• RC Willey / Denver Mattress (Berkshire Hathaway): Regional mattress and home furnishings retailer with multi-state store footprints and bundled mattress + furniture offerings. Comparable to Snooze's regional showroom strategy and furniture kiosk extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SnoozeMattressCompany
• Facebookfacebook.com/snoozemattressco
• Instagraminstagram.com/snoozemattresscompany
• Xx.com/Snooze_Mattress
• LinkedInlinkedin.com/company/snoozemattressco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snooze Mattress Company