Collinson
The Collinson Group is a privately held family of businesses operating across customer loyalty, airport lounge access (Priority Pass), travel insurance underwriting, and loyalty technology, serving financial institutions, airports, travel operators, and digital banking platforms globally through B2B and embedded partnerships.
- Company typePrivate
- Founded1987
- HeadquartersUwchland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Collinson does
The Collinson Group is a privately held, diversified family of businesses founded by Colin Evans in 1987, headquartered in the United Kingdom and operating globally across customer loyalty, travel experience, and insurance underwriting. The portfolio comprises five core businesses: Priority Pass (an airport lounge access programme covering 1,300+ lounges worldwide), ICLP (customer loyalty programme technology founded 1987), Collinson Insurance (travel and protection underwriting), Airport Dimensions (airport lounge infrastructure and travel experience services), and Valuedynamx (a loyalty technology and reward platform). Together these businesses serve financial institutions, airports, travel operators, and increasingly digital banking platforms through B2B enterprise contracts and embedded product partnerships.
The company's commercial model is fundamentally B2B and recurring in nature. Revenue streams include recurring insurance premiums (notably underwriting the travel component of Chase's UK "Protect" bundled offering at £12.50/month), loyalty programme management and technology fees across financial services, retail, and travel sectors, and enterprise contracts for airport lounge access and infrastructure. The 2026 Chase Protect partnership — combining Collinson Insurance's travel underwriting with Assurant's mobile cover and UK AA's breakdown assistance, delivered through the Chase app — exemplifies an embedded distribution model where Collinson productises insurance capabilities into partner digital platforms for a share of the recurring economics. AI-driven personalisation is publicly positioned by the founder as the next growth inflection point, though proprietary depth is not yet demonstrated.
Underlying technology centres on customer loyalty and insurance platforms, with Valuedynamx and ICLP providing the data and engagement layer that supports personalisation. The family-of-businesses structure enables long-term capital allocation and entrepreneurial agility across each vertical, while founder Colin Evans continues in the Chairman role following a 2025 Lifetime Achievement Award at the Loyalty & Awards ceremony.
Collinson firmographics
Firmographics- Name
- Collinson
- Legal name
- The Collinson Group
- Website
- https://collinsoninc.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Collinson Group is a privately held family of businesses operating across customer loyalty, airport lounge access (Priority Pass), travel insurance underwriting, and loyalty technology, serving financial institutions, airports, travel operators, and digital banking platforms globally through B2B and embedded partnerships.
- Ownership category
- akta.pro rank
Collinson industry classification
Industry- Product category
- Customer Loyalty and Travel Experience Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Membership Organizations (8600)
- akta.pro primary industry
- Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)
- akta.pro secondary industries
- Travel Subscription, Membership & Deal Clubs (THAKAAAL), Affinity, Membership & Association Referral Programs (FSAEAMAL)
Keywords
Where Collinson is headquartered
LocationHeadquarters
- HQ city
- Uwchland
- HQ country
- United States
- HQ region
- North America
Markets served
Collinson business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance underwriting: Collinson Insurance underwrites travel insurance and other coverage products for partner platforms, generating revenue through insurance premiums. The company acts as the underwriter for Chase Protect's travel insurance component.
- Loyalty program infrastructure: Provides loyalty program technology and management services including Priority Pass (airport lounge access) and ICLP customer loyalty solutions, operating on a B2B service model.
- B2B embedded insurance: White-label insurance products embedded into partner digital banking applications, generating recurring revenue from premium partnerships with financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Chase Protect bundled insurance - travel, mobile, breakdown |
Go-to-market motion2 records
Distribution channels2 records
Collinson product offering
Product offeringCore offering
The Collinson Group is a diversified family-of-businesses providing customer loyalty programs, airport lounge access (Priority Pass), loyalty solutions (ICLP), insurance underwriting (Collinson Insurance for travel and related coverage), airport experience services (Airport Dimensions), and merchant-funded rewards (Valuedynamx). The company embeds insurance and loyalty products into partner digital banking and travel platforms, while also offering direct consumer memberships for airport lounge access.
Product overview
Collinson operates as a family-of-businesses offering a diversified portfolio of customer loyalty, travel experience, and insurance products. The core offerings include Priority Pass (airport lounge access), ICLP (loyalty program solutions), Collinson Insurance (underwriting), Airport Dimensions (airport services), and Valuedynamx (loyalty technology). The company employs a family-of-businesses approach that enables long-term thinking and entrepreneurial agility while balancing commercial rigor with purpose-driven leadership, with AI serving as the next inflection point for personalized customer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Priority Pass Airport lounge access membership program providing members with access to over 1,300 airport lounges worldwide, serving travellers and distributed through bank, airline, and direct consumer channels.
- ICLP Customer loyalty program and engagement platform serving financial services, retail, and travel sector clients with loyalty program design, management, and customer engagement capabilities.
- Collinson Insurance Insurance underwriting business providing travel insurance and related coverage products, including underwriting the travel insurance component embedded within the Chase Protect bundle offered through the Chase UK app.
- Airport Dimensions Airport services business delivering lounge and travel experience infrastructure at airports globally, supporting airport operators and travel service providers with passenger experience offerings.
- Valuedynamx Loyalty technology and rewards platform enabling brands to deliver personalized value and merchant-funded rewards to their customers across the Collinson ecosystem.
Companies that use Collinson
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Collinson technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature1 record
Collinson partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ChasecoreChase partnered with Collinson Insurance to underwrite travel insurance within the Chase Protect bundled offering (£12.50/month). Collinson provides the insurance underwriting expertise while Chase provides the digital distribution channel and customer base.
- AssurantminorAssurant provides mobile phone cover as part of the Chase Protect bundle, alongside Collinson Insurance's travel underwriting and UK AA's breakdown assistance.
- UK Automobile AssociationminorUK AA provides automotive breakdown assistance as part of the Chase Protect insurance bundle, combining with Collinson's travel insurance and Assurant's mobile coverage.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Collinson competitors and assessment
Company assessmentDirect peers
- Assurant: Assurant is both a Chase Protect co-partner (mobile cover) and a broader provider of embedded device and lifestyle protection products distributed through banks and carriers. It is directly comparable to Collinson Insurance's embedded-insurance model in financial institution channels.
- LoungeKey (Mastercard): LoungeKey is Mastercard's airport lounge access program bundled with premium card products. It overlaps directly with Priority Pass on lounge access distribution and competes for the same bank-issued cardholder benefit wallet.
- Dragon Pass: Dragon Pass operates a competing global airport lounge access membership program, offering travelers lounge entry and related travel benefits. It is the most direct head-to-head competitor to Priority Pass in the lounge membership category.
- Brierley Loyalty: Brierley is a loyalty program strategy and design consultancy serving financial services, retail, and travel clients. It competes with ICLP and Valuedynamx for loyalty program engagements in the same enterprise buyer segments.
- Aimia (Kognitiv): Aimia (now operating as Kognitiv) provides loyalty technology, coalition programs, and customer engagement platforms. It overlaps directly with ICLP and Valuedynamx in the loyalty technology stack and enterprise services market.
- Plaza Premium Group: Plaza Premium operates independent airport lounges worldwide and offers its own paid lounge access programs. It competes directly with Airport Dimensions and Priority Pass on lounge footprint and pay-per-use access.
Emerging players
- Antavo: Antavo is a SaaS loyalty cloud platform serving global brands with API-first loyalty program tooling. It competes with Valuedynamx and ICLP for the same enterprise buyers considering next-generation loyalty technology stacks.
- Cover Genius: Cover Genius is an embedded insurance platform that distributes partner-branded coverage through digital platforms and marketplaces. It overlaps with Collinson Insurance on the technology layer for embedding insurance into partner apps, although Collinson also acts as underwriter.
- Comarch Loyalty Management: Comarch provides enterprise loyalty management software across telecom, retail, and financial services. It competes with ICLP and Valuedynamx for large enterprise loyalty platform RFPs.
Broad incumbents
- Allianz Travel Insurance: Allianz Travel is one of the largest global travel insurance underwriters and operates its own travel insurance products and partnerships. It competes with Collinson Insurance for travel insurance underwriting mandates with banks, airlines, and OTAs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Collinson social profiles
Digital presenceCollinson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Collinson leadership team
Management profileNumber of profiles
Profiles1 record
Collinson subsidiaries and ownership
Company hierarchySubsidiaries5 records
Collinson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Collinson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Collinson
What does Collinson do?
The Collinson Group is a diversified family-of-businesses providing customer loyalty programs, airport lounge access (Priority Pass), loyalty solutions (ICLP), insurance underwriting (Collinson Insurance for travel and related coverage), airport experience services (Airport Dimensions), and merchant-funded rewards (Valuedynamx). The company embeds insurance and loyalty products into partner digital banking and travel platforms, while also offering direct consumer memberships for airport lounge access.
Is Collinson a public or private company?
Collinson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Collinson founded?
Collinson was founded in 1987. It employs 11 to 50 people.
Where is Collinson based?
Collinson is headquartered in Uwchland, United States, in the North America region.
How does Collinson make money?
Three revenue lines are on record. Insurance underwriting is the primary driver. The others are loyalty program infrastructure and B2B embedded insurance.
Who are Collinson's main competitors?
Direct peers on record are Assurant, LoungeKey (Mastercard), Dragon Pass, Brierley Loyalty, Aimia (Kognitiv) and Plaza Premium Group. Emerging players are Antavo, Cover Genius and Comarch Loyalty Management. Allianz Travel Insurance is listed as a broad incumbent.
Does Collinson have an API?
No public API is recorded for Collinson.
What industry is Collinson in?
Collinson's product category is Customer Loyalty and Travel Experience Services. Its primary akta.pro industry code is THALAKAA, Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle), with a secondary code of THAKAAAL, Travel Subscription, Membership & Deal Clubs. Its NAICS code is 5242 and its SIC code is 6411.