Food Connect
Food Connect is a Dutch meal-delivery company operating the Maaltijd Thuis brand, delivering chilled and frozen meals to elderly and health-conscious consumers in the Netherlands via personal home delivery, with a secondary B2B channel serving healthcare and member organizations.
- Company typePrivate
- Founded2009
- HeadquartersAlmelo, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Food Connect does
Food Connect is a privately held Dutch food company headquartered in Almelo, Netherlands, that operates primarily through its Maaltijd Thuis brand (legal entity: Maaltijd Thuis B.V., K.v.K. 08093215), a direct-to-consumer home meal-delivery service founded in 2009. The company prepares chilled (koelvers) and frozen (vriesvers) meals, which customers order through a BigCommerce-powered e-commerce webshop (webshop.foodconnect.nl / maaltijdthuis.nl) and receive at home on a fixed schedule from a personal, named delivery person who places the meals in the customer's refrigerator. Pricing is unit-based at €7.49-€9.99 per meal with no subscription or minimum commitment, and the offering is differentiated for the Dutch elderly and health-conscious segment via dietary variants (gluten-free, lactose-free, protein-rich, low-salt, meals with >150g vegetables) and a human-delivery service that doubles as a social-touchpoint.
The business model is essentially a B2C unit-sales meal-delivery service supplemented by a smaller B2B institutional channel (Zakelijk) accessed via a dedicated business portal (webshop.foodconnect.nl/fcweb) that serves healthcare organizations, member associations (ledenverenigingen), and wellbeing organizations. Revenue is generated on a one-time-purchase basis per meal (SEPA direct debit) without recurring contracts, with optional acquisition funnels including a Proefpakket trial package. The technology stack is operationally light: a standard e-commerce platform, blog/news content marketing, email newsletter, and a human logistics network. The company is led by director Liliane Omari-Németh and sits within the broader Kramer Food Family group, which completed the acquisition of Dé Maaltijdservice effective January 1, 2026, consolidating a second Dutch meal-delivery brand under the parent.
The company employs 51-100 people and operates exclusively in the Netherlands. Its growth posture is anchored in three vectors: (i) the Dé Maaltijdservice consolidation, (ii) broadening the B2B institutional channel, and (iii) expanding dietary-specific product lines to capture additional health-condition-driven demand. There are no disclosed funding rounds, no external institutional investors, no patents, and no public revenue figures; the business is privately held within the Kramer Food Family conglomerate structure.
Food Connect firmographics
Firmographics- Name
- Food Connect
- Legal name
- Maaltijd Thuis
- Website
- https://foodconnect.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Food Connect is a Dutch meal-delivery company operating the Maaltijd Thuis brand, delivering chilled and frozen meals to elderly and health-conscious consumers in the Netherlands via personal home delivery, with a secondary B2B channel serving healthcare and member organizations.
- Ownership category
- akta.pro rank
Food Connect industry classification
Industry- Product category
- Meal Delivery Services
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (72232)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- DTC Frozen & Prepared Meal Delivery (AFAIANAJ)
- akta.pro secondary industry
- Drop-Off Catering & Boxed Meals (HSACAGAB)
Keywords
Where Food Connect is headquartered
LocationHeadquarters
- HQ city
- Almelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Food Connect business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Meal Sales: Customers purchase individual meals on a per-order basis without subscription commitment. Meals are priced individually ranging from €7.49 to €9.99 per meal. No minimum recurring commitment required - customers order as needed and can pause anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual meals from €7.49 to €9.99 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Food Connect product offering
Product offeringCore offering
Food Connect, through its Maaltijd Thuis brand, operates a Dutch home meal delivery service that prepares freshly cooked meals (chilled/koelvers and frozen/vriesvers variants) daily and delivers them directly to customers' homes on a fixed schedule by a dedicated, personal delivery person. Customers order individual meals online with no subscription required, with options including gluten-free, lactose-free, protein-rich, low-salt, and vegetable-rich meals. The company also serves a B2B segment providing meal services to healthcare organizations, member associations, and wellbeing organizations through a dedicated business portal.
Product overview
Food Connect operates primarily through its Maaltijd Thuis brand, a home meal delivery service offering freshly prepared meals (both chilled/koelvers and frozen/vriesvers variants) delivered directly to customers' homes on fixed schedules by dedicated drivers. The service functions as a single unified offering with optional add-on modules including a trial package (proefpakket) for new customers and a business/corporate meal service (zakelijk) targeting healthcare organizations and member associations. Customers order through an e-commerce webshop platform and self-heat meals using microwave or oven. No subscription is required, providing flexibility for one-time or recurring orders.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 6x per week cooking for some customers (e.g., Annie)
- +1 more outcomes
Companies that use Food Connect
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Food Connect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Food Connect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dé MaaltijdservicecoreFood Connect acquired Dé Maaltijdservice, effective January 1, 2026. This acquisition expands Food Connect's meal delivery operations in the Netherlands under the Maaltijd Thuis brand, consolidating the market position of the combined entity.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Food Connect competitors and assessment
Company assessmentBroad incumbents
- Marley Spoon: International meal-kit subscription company with Dutch operations; increasing breadth into ready-to-heat meal categories that overlap with Food Connect's prepared-meal customer use cases.
- Sodexo: Global food-services and facilities-management major with a sizable Dutch healthcare and senior-living meal-services practice; competes directly with Food Connect's B2B channel serving healthcare and wellbeing organizations.
- Gousto: UK-headquartered meal-kit and prepared-meal subscription operator with a comparable convenience-driven customer base; useful adjacency reference for evaluating Food Connect's digital ordering and DTC funnel.
- Apetito: Large Germany-headquartered group supplying frozen and chilled meals across Europe including the Netherlands, with a strong institutional foothold in elderly care and healthcare channels—directly comparable to Food Connect's B2B meal-program business and a broad incumbent on the DTC side.
- HelloFresh: Europe's largest meal-kit subscription company with established Netherlands operations; expanding into heat-and-eat prepared offerings creates direct overlap with Food Connect's prepared-meal proposition across both consumer and accessibility-driven use cases.
Direct peers
- Uitgekookt: Dutch home-delivery service for chilled and freshly prepared meals targeting elderly and health-conscious customers—an essentially identical DTC prepared-meal model to Food Connect's Maaltijd Thuis brand, competing head-to-head in the same geographies.
Regional players
- Mom's Meals: US-focused prepared-meal delivery company whose core customer profile—elderly and chronically-ill individuals, including health-plan and healthcare-organization contracts—mirrors Food Connect's primary segment and B2B healthcare channel, though it operates in a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Food Connect social profiles
Digital presenceFood Connect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Food Connect leadership team
Management profileNumber of profiles
Food Connect subsidiaries and ownership
Company hierarchySubsidiaries1 record
Food Connect funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Food Connect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Food Connect
What does Food Connect do?
Food Connect, through its Maaltijd Thuis brand, operates a Dutch home meal delivery service that prepares freshly cooked meals (chilled/koelvers and frozen/vriesvers variants) daily and delivers them directly to customers' homes on a fixed schedule by a dedicated, personal delivery person. Customers order individual meals online with no subscription required, with options including gluten-free, lactose-free, protein-rich, low-salt, and vegetable-rich meals. The company also serves a B2B segment providing meal services to healthcare organizations, member associations, and wellbeing organizations through a dedicated business portal.
Is Food Connect a public or private company?
Food Connect is a private company. It is classified as family owned and is currently operating.
When was Food Connect founded?
Food Connect was founded in 2009. It employs 51 to 100 people.
Where is Food Connect based?
Food Connect is headquartered in Almelo, Netherlands, in the Europe region.
How does Food Connect make money?
One revenue line is on record: meal Sales.
Who are Food Connect's main competitors?
Broad incumbents on record are Marley Spoon, Sodexo, Gousto, Apetito and HelloFresh. Uitgekookt is listed as a direct peer. Mom's Meals is listed as a regional player.
Does Food Connect have an API?
No public API is recorded for Food Connect.
What industry is Food Connect in?
Food Connect's product category is Meal Delivery Services. Its primary akta.pro industry code is AFAIANAJ, DTC Frozen & Prepared Meal Delivery, with a secondary code of HSACAGAB, Drop-Off Catering & Boxed Meals. Its NAICS code is 72251 and its SIC code is 5812.