Food Connect

What Food Connect does

Food Connect is a privately held Dutch food company headquartered in Almelo, Netherlands, that operates primarily through its Maaltijd Thuis brand (legal entity: Maaltijd Thuis B.V., K.v.K. 08093215), a direct-to-consumer home meal-delivery service founded in 2009. The company prepares chilled (koelvers) and frozen (vriesvers) meals, which customers order through a BigCommerce-powered e-commerce webshop (webshop.foodconnect.nl / maaltijdthuis.nl) and receive at home on a fixed schedule from a personal, named delivery person who places the meals in the customer's refrigerator. Pricing is unit-based at €7.49-€9.99 per meal with no subscription or minimum commitment, and the offering is differentiated for the Dutch elderly and health-conscious segment via dietary variants (gluten-free, lactose-free, protein-rich, low-salt, meals with >150g vegetables) and a human-delivery service that doubles as a social-touchpoint.

The business model is essentially a B2C unit-sales meal-delivery service supplemented by a smaller B2B institutional channel (Zakelijk) accessed via a dedicated business portal (webshop.foodconnect.nl/fcweb) that serves healthcare organizations, member associations (ledenverenigingen), and wellbeing organizations. Revenue is generated on a one-time-purchase basis per meal (SEPA direct debit) without recurring contracts, with optional acquisition funnels including a Proefpakket trial package. The technology stack is operationally light: a standard e-commerce platform, blog/news content marketing, email newsletter, and a human logistics network. The company is led by director Liliane Omari-Németh and sits within the broader Kramer Food Family group, which completed the acquisition of Dé Maaltijdservice effective January 1, 2026, consolidating a second Dutch meal-delivery brand under the parent.

The company employs 51-100 people and operates exclusively in the Netherlands. Its growth posture is anchored in three vectors: (i) the Dé Maaltijdservice consolidation, (ii) broadening the B2B institutional channel, and (iii) expanding dietary-specific product lines to capture additional health-condition-driven demand. There are no disclosed funding rounds, no external institutional investors, no patents, and no public revenue figures; the business is privately held within the Kramer Food Family conglomerate structure.

Name

Food Connect

Legal name

Maaltijd Thuis

Website

https://foodconnect.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Food Connect is a Dutch meal-delivery company operating the Maaltijd Thuis brand, delivering chilled and frozen meals to elderly and health-conscious consumers in the Netherlands via personal home delivery, with a secondary B2B channel serving healthcare and member organizations.

Ownership category

akta.pro rank

Product category

Meal Delivery Services

NAICS

Restaurants and Other Eating Places (72251), Caterers (72232)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

DTC Frozen & Prepared Meal Delivery (AFAIANAJ)

akta.pro secondary industry

Drop-Off Catering & Boxed Meals (HSACAGAB)

Keywords

• Meal delivery service
• Chilled frozen meals
• Home meal delivery
• Elderly meal service
• Healthy meal delivery

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Meal Sales: Customers purchase individual meals on a per-order basis without subscription commitment. Meals are priced individually ranging from €7.49 to €9.99 per meal. No minimum recurring commitment required - customers order as needed and can pause anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Food Connect, through its Maaltijd Thuis brand, operates a Dutch home meal delivery service that prepares freshly cooked meals (chilled/koelvers and frozen/vriesvers variants) daily and delivers them directly to customers' homes on a fixed schedule by a dedicated, personal delivery person. Customers order individual meals online with no subscription required, with options including gluten-free, lactose-free, protein-rich, low-salt, and vegetable-rich meals. The company also serves a B2B segment providing meal services to healthcare organizations, member associations, and wellbeing organizations through a dedicated business portal.

Product overview

Food Connect operates primarily through its Maaltijd Thuis brand, a home meal delivery service offering freshly prepared meals (both chilled/koelvers and frozen/vriesvers variants) delivered directly to customers' homes on fixed schedules by dedicated drivers. The service functions as a single unified offering with optional add-on modules including a trial package (proefpakket) for new customers and a business/corporate meal service (zakelijk) targeting healthcare organizations and member associations. Customers order through an e-commerce webshop platform and self-heat meals using microwave or oven. No subscription is required, providing flexibility for one-time or recurring orders.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 6x per week cooking for some customers (e.g., Annie)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dé MaaltijdservicecoreStrategic or Co-development Partner · 1 January 2026Food Connect acquired Dé Maaltijdservice, effective January 1, 2026. This acquisition expands Food Connect's meal delivery operations in the Netherlands under the Maaltijd Thuis brand, consolidating the market position of the combined entity.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Marley Spoon: International meal-kit subscription company with Dutch operations; increasing breadth into ready-to-heat meal categories that overlap with Food Connect's prepared-meal customer use cases.
• Sodexo: Global food-services and facilities-management major with a sizable Dutch healthcare and senior-living meal-services practice; competes directly with Food Connect's B2B channel serving healthcare and wellbeing organizations.
• Gousto: UK-headquartered meal-kit and prepared-meal subscription operator with a comparable convenience-driven customer base; useful adjacency reference for evaluating Food Connect's digital ordering and DTC funnel.
• Apetito: Large Germany-headquartered group supplying frozen and chilled meals across Europe including the Netherlands, with a strong institutional foothold in elderly care and healthcare channels—directly comparable to Food Connect's B2B meal-program business and a broad incumbent on the DTC side.
• HelloFresh: Europe's largest meal-kit subscription company with established Netherlands operations; expanding into heat-and-eat prepared offerings creates direct overlap with Food Connect's prepared-meal proposition across both consumer and accessibility-driven use cases.

Direct peers

• Uitgekookt: Dutch home-delivery service for chilled and freshly prepared meals targeting elderly and health-conscious customers—an essentially identical DTC prepared-meal model to Food Connect's Maaltijd Thuis brand, competing head-to-head in the same geographies.

Regional players

• Mom's Meals: US-focused prepared-meal delivery company whose core customer profile—elderly and chronically-ill individuals, including health-plan and healthcare-organization contracts—mirrors Food Connect's primary segment and B2B healthcare channel, though it operates in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maaltijdservice
• Facebookfacebook.com/uwmaaltijd.foodconnect
• LinkedInlinkedin.com/company/food-connect-maaltijdservice

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Connect