JOYinCARE

What JOYinCARE does

JOYinCARE B.V. is a Dutch private medical-device manufacturer headquartered in Nunspeet, the Netherlands, specializing in patient handling and transfer equipment for professional healthcare settings. The company's core products are mobile patient hoists — the active SMOVE and passive PowerMOVE, PowerMOVE Mini, GentleMOVE, and HeavyMOVE — plus the PLS ceiling lift system, supported by a range of patient slings (In Situ, Standard, Standing, Toilet, Disposable) and transfer aids (sliding sheets, turn discs, extended arms). Its distinguishing technology is touch&move, an electric driving-assistance system in which sensors in the push bar detect applied force and direction and a motor wheel underneath the hoist amplifies movement, materially reducing physical strain on caregivers during transfers.

JOYinCARE generates revenue through one-time unit sales of hoists, ceiling lifts, slings, and transfer aids, with disclosed 2025 ex-VAT hoist pricing ranging from approximately €6,650 to €11,800 and a €2,900 upcharge for touch&move. The go-to-market is B2B via an authorized Dutch dealer network, complemented by direct website inquiries, showroom demonstrations, and reference visits to healthcare organizations such as nursing homes, elderly care facilities, and home care providers serving clients across mobility classes C, D, and E. The company also employs an Export Manager, suggesting limited but active international outreach. It is ISO 13485 certified, a Green Deal signatory, and benefits from a partnership with Confexion (a PSO Trede 3 certified social atelier) for local sling production and circular end-of-life recycling.

Recent operational signals point to measured expansion: a new headquarters was opened in November 2025, several new hires were added across product, operations, and quality in 2025, and the HeavyMOVE bariatric hoist and disposable sling line were introduced. Offsetting these, JOYinCARE discontinued the DINA Sleep product line in October 2025 and issued two product safety notices in early-to-mid 2026. The company remains privately held with no disclosed funding rounds or external investors.

Name

JOYinCARE

Legal name

JOYinCARE B.V.

Website

https://joyincare.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

JOYinCARE is a Dutch private manufacturer of patient hoists, ceiling lifts, slings, and transfer aids, equipped with proprietary touch&move driving-assistance technology, serving nursing homes and care providers through a dealer network.

Ownership category

akta.pro rank

Product category

Medical Devices - Patient Handling Equipment

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

akta.pro secondary industries

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF), Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB), Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• Patient hoist manufacturing
• Medical lifting equipment
• Patient transfer devices
• Healthcare mobility aids
• Ceiling lift systems

Headquarters

HQ city

Nunspeet

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Patient Hoists: Sale of mobile patient hoists including active hoists (SMOVE) and passive hoists (PowerMOVE, PowerMOVE Mini, GentleMOVE, HeavyMOVE) with optional touch&move electric driving assistance. Available in manual or powered versions.
2. Patient Slings: Sale of patient slings including In Situ Slings, Regular Slings, Standing Slings, and Toilet Slings. Available in various materials including bamboo, recycled polyester, polyester net, and Coolplus. Includes proprietary Careclip safety attachments.
3. Ceiling Lifts (Plafondliften): PLS ceiling lift system with rail systems, lift units, spreader bars, and weighing units for passive transfers. Certified medical devices.
4. Transfer Aids: Transfer aids including sliding sheets, turning discs, extended arms, bed levers, and positioning aids to reduce physical strain during patient handling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

JOYinCARE designs, manufactures, and sells patient handling and transfer equipment for professional healthcare providers, including mobile active and passive hoists, ceiling lift systems, patient slings, and transfer aids. The proprietary touch&move technology provides electric driving assistance on all hoists as standard, reducing caregiver physical strain during patient transfers in nursing homes, elderly care, and home care settings.

Product overview

JOYinCARE is a healthcare aid company offering a comprehensive portfolio of patient lifting and transfer solutions designed to reduce physical strain in care settings. The product range centers on mobile patient hoists (SMOVE active hoist, PowerMOVE/PowerMOVE Mini/GentleMOVE/HeavyMOVE passive hoists) and ceiling lift systems (PLS with various tilunits), all equipped with the proprietary touch&move electric driving assistance technology as standard. Supporting these are patient slings (including VIP In Situ, Longseat, Standard, and Disposable varieties in materials such as bamboo, recycled polyester, and polyester net), ceiling lift components (tiljukken spreader bars, weegunit weighing units), and transfer aids (glijzeilen sets, glijrol sliding rolls, draaischijf turn discs, verlengde arm extended arms, bedzwaaier bed swivels). The portfolio is unified around the touch&move technology concept and includes the Green Care sustainability initiative for circular product design.

Differentiator

Problem solved

Functional benefit

Products and services

• SMOVE Active Hoist

Quantifiable outcome

• 24% of all work-related sick days are caused by physically demanding work
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• PatynaminorStrategic or Co-development Partner · 17 December 2025Healthcare organization that collaborated with JOYinCARE and HartingBank on the mini-documentary 'Samen Zorgen Voor Morgen' (Together Caring for Tomorrow), premiered at Fries Museum in Leeuwarden.
• HartingBankminorStrategic or Co-development Partner · 17 December 2025Healthcare furniture and equipment provider that collaborated with JOYinCARE and Patyna on the mini-documentary 'Samen Zorgen Voor Morgen', exploring sustainable care solutions.
• ConfexioncoreStrategic or Co-development PartnerConfexion is the confection atelier responsible for producing JOYinCARE's patient slings. Confexion is certified at Trede 3 of the Prestatieladder Socialer Ondernemen (PSO), demonstrating commitment to social enterprise practices. The partnership ensures local (Dutch) production of slings, enabling repair of minor damage and circular product end-of-life recycling.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Arjo: Swedish-listed manufacturer of medical devices including patient lifts (Maxi Move, Sara), ceiling hoists, slings, and transfer aids - directly competes with JOYinCARE in mobile and ceiling hoist systems for elder-care and acute-care facilities.
• Etac: Swedish provider of mobility, transfer, and patient-handling aids including hoists, slings, and transfer boards; overlaps with JOYinCARE's manual transfer aid and sling product sets for healthcare and home-care users.
• Joerns Healthcare: US-based patient handling and wound care equipment manufacturer offering ceiling lifts, mobile hoists, and safe patient handling programs - comparable in product scope to JOYinCARE despite operating in a different geography.
• Guldmann: Danish manufacturer specializing in ceiling lift systems, mobile hoists, and slings for healthcare and elder-care; competes head-to-head with JOYinCARE's PLS ceiling lift and mobile hoist lines across European markets.

Broad incumbents

• Invacare: Global manufacturer of home medical equipment including wheelchairs, patient lifts, and slings; overlaps with JOYinCARE in lifting and transfer products but broader focus across mobility and respiratory.
• Baxter (Hillrom): Large multinational medical technology company that acquired Hillrom; relevant overlap with JOYinCARE through Hillrom's Liko mobile and ceiling lift systems, with substantially broader portfolio and global reach.

Regional players

• Stiegelmeyer: German manufacturer of hospital and care beds and patient handling solutions with strong European footprint; relevant comparable for the equipment-and-mobility workflow JOYinCARE addresses, though bed-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joyincare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOYinCARE