What HartingBank does

HartingBank B.V. is a Netherlands-based supplier, renter, and maintainer of medical and rehabilitation equipment for healthcare organizations, operating from its headquarters in Utrecht under the Medux B.V. group. Founded in 1836 as an orthopedic instrument maker in Breda, the company has grown into the largest Dutch provider of care and rehabilitation aids, serving 195+ healthcare organizations — including nursing homes, disability institutions, geriatric rehabilitation (GRZ) and temporary care (ELV) facilities, and hospitals — through 16 branches nationwide. Annual service operations exceed 500,000, covering cleaning, repair, relocation, refurbishment and redistribution, with an average reuse rate of 85%.

The company's portfolio is organized around core equipment categories: anti-decubitus mattresses and aids (including the Bossy smart mattress and Soof circular mattress), client-bound and rental (GRZ/ELV) wheelchairs, nursing beds from partners bock, Deron and wissner-bosserhoff, lifting and transfer devices, fitness and physiotherapy equipment, bariatric aids, and sleep-improvement solutions. Technology layers include the Track & Trace asset-tracking system built with Alltrack Medical (IkbenIris), AI-powered incident detection via a partnership with Kepler Vision Technologies (Kepler Night Nurse), and proprietary sensor integrations such as the Bossy Smart Matras. Two customer portals (Mijn HartingBank and a person-bound wheelchair portal) enable online ordering, repair requests, and asset management for institutional customers.

HartingBank generates revenue through four streams: usage-based rental via the FlexTerm model, direct equipment sales, depot management services where HartingBank assumes responsibility for the customer's entire equipment portfolio, and per-event professional services. Distribution is enterprise field sales with dedicated, fixed account teams per healthcare organization, supplemented by industry events (Zorgtotaal, Poolcarrousel), educational webinars, and direct digital channels. Certifications across ISO 9001, 13485, 14001, 27001 and NEN 7510 — together with NKH sector keurmerk, PSO Trede 3 and Lean & Green — support qualification for regulated tenders and align with the company's circular-economy and climate-neutrality-by-2030 commitments.

Name

HartingBank

Legal name

HartingBank B.V.

Website

https://hartingbank.nl

Company type

Private

Founded year

1836

Operating status

Operating

Headcount range

251–500 employees

Short description

HartingBank is the Netherlands' largest supplier, renter and maintainer of medical and rehabilitation equipment, serving 195+ nursing homes, disability institutions, rehabilitation centers and hospitals across 16 branches with equipment sales, FlexTerm rentals, depot management and IoT-enabled assets.

Ownership category

akta.pro rank

Product category

Medical Equipment Services

NAICS

Home Health Equipment Rental (532283), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF)

Keywords

• Medical equipment rental
• Rehabilitation equipment supply
• Healthcare aids maintenance
• Mobility equipment provision
• Depot management services

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental (FlexTerm): Pay-per-use model where customers pay only for usage, not ownership. Provides access to modern, safe equipment portfolio without large investments, with flexibility to scale.
2. Equipment Sales: Direct purchase of medical aids including beds, wheelchairs, mattresses and rehabilitation equipment.
3. Depot Management Services: Complete management of healthcare aids portfolio including storage, maintenance, cleaning, and logistics for healthcare organizations.
4. Service Operations: Cleaning, maintenance, repair, relocation and in-and-out-housing services for medical aids. Annual service operations exceed 500,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

HartingBank supplies, rents, and maintains medical and rehabilitation equipment for healthcare organizations in the Netherlands, including mobility aids, nursing beds, anti-decubitus mattresses, lifting and transfer equipment, and specialized care aids. Service delivery spans depot management, cleaning, maintenance, repair, relocation, and tracking across 16 branch locations, with a usage-based FlexTerm rental model and dedicated portals for personalized equipment administration.

Product overview

HartingBank is the largest Dutch provider of care and rehabilitation equipment, operating from 16 branches nationwide and serving over 195 care organizations. The portfolio is organized around a platform of core equipment categories — anti-decubitus aids, wheelchairs (client-bound and GRZ/ELV), fitness and physiotherapy, sleep improvement, bariatric care, lifting and transfers, and nursing beds — supplemented by add-on service modules (FlexTerm rental, Track & Trace tracking) and an online customer portal (Mijn HartingBank). Named sub-products include the smart Bossy Smart Matras and Soof circular mattress, the Toto lateral rotation system, SuuZ hybrid AD mattress, Etac Cross circular wheelchair, the Kepler Night Nurse AI (via Kepler Vision Technologies partnership), Silverfit virtual training systems (fietsroutesysteem, 3D-bewegingssystemen, Smartclips reactielichten), and specialized bed lines from partners bock (practico, floorline), Deron (Fullcare Exclusive), and wissner-bosserhoff (sentida sc, carisma sc, SafeSense 3). The product ecosystem is managed through digital tools including the Klantenportaal customer portal and the Slaapscan sleep assessment tool.

Differentiator

Problem solved

Functional benefit

Products and services

• FlexTerm rental program Usage-based rental program that lets Dutch healthcare organizations access modern mobility aids, nursing beds, anti-decubitus equipment, and rehabilitation tools on a flexible, pay-per-use basis.
• Depot Management Services Managed service that takes over logistics, storage, cleaning, inspection, and readiness of medical and rehabilitation equipment on behalf of healthcare organizations.
• Service Operations (cleaning, maintenance, repair, relocation) Field-based service operations that perform cleaning, technical maintenance, repair, and relocation of medical and rehabilitation equipment across healthcare customer sites.
• Track & Trace asset management solution IoT-based tracking solution, delivered in partnership with Alltrack Medical and the IkbenIris platform, that enables healthcare organizations to monitor location, status, and accountability of aids across facilities.
• Bossy Smart Matras Smart mattress with integrated sensors for monitoring decubitus risk and resident movement in nursing and care environments.
• Soof Matras Circular-economy mattress engineered for refurbishment and reuse, with a lower CO2 footprint than conventional alternatives.
• Toto Wisselliggingsysteem Lateral rotation / repositioning system that supports pressure ulcer prevention and care for bedridden residents.
• SuuZ Hybride AD-matras Hybrid anti-decubitus mattress combining static foam and dynamic support technologies for decubitus prevention.
• Kepler Night Nurse AI monitoring Computer vision AI solution, supplied via Kepler Vision Technologies partnership, that performs fall detection and night monitoring in care facilities.
• Nursing bed portfolio (Fullcare Exclusive, sentida sc, carisma sc, practico 25|80 plus, floorline 15|80) Portfolio of nursing beds (Fullcare Exclusive from Deron; sentida sc, carisma sc, and SafeSense 3 from wissner-bosserhoff; practico 25|80 plus and floorline 15|80 from Bock) supplied, configured, and serviced for healthcare organizations.
• Etac Cross (Re-Vive) wheelchair Re-Vive / Etac Cross wheelchair with a reduced CO2 footprint, marketed through HartingBank as a circular-economy mobility aid.
• Slaapscan sleep assessment tool Sleep assessment tool used to evaluate residents' sleep quality and recommend appropriate sleep and bedding solutions.
• Mijn HartingBank client portal Online client portal providing healthcare customers with digital access to their account, orders, equipment, and service information.
• Persoonsgebonden Rolstoelen personalized wheelchair portal Dedicated online portal for managing personalized (persoonsgebonden) wheelchairs, supporting configuration, administration, and lifecycle for individual residents.
• Anti-decubitus aids portfolio Specialized aids portfolio for the prevention and treatment of pressure ulcers (decubitus) in care settings.
• Fitness & physiotherapy equipment Fitness and physiotherapy aids portfolio that supports rehabilitation and physical therapy programs in care facilities.
• Beter Slapen sleep comfort solutions Sleep comfort solutions portfolio covering mattresses, bed positioning, and sleep quality assessments for care residents.
• Cliëntgebonden Rolstoelen (client-bound wheelchairs) Wheelchair solutions personalized to individual residents, supported by the dedicated Persoonsgebonden Rolstoelen portal.
• GRZ & ELV wheelchair solutions Wheelchair and seating solutions tailored for geriatric rehabilitation (GRZ) and temporary care (ELV) patient pathways.
• Tillen & Transfers (lifting and transfer aids) Lifting and transfer aids portfolio supporting safe resident handling and reducing caregiver strain in care environments.
• Obesity care aids

Quantifiable outcome

• 85% average reuse rate for medical aids through refurbishment and redistribution
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• WinningWheelscoreStrategic or Co-development Partner · 1 January 2011Stichting WinningWheels collects medical aids, repairs them and donates to developing countries. In partnership years, approximately 30 sea containers with medical aids have been shipped to Morocco, Jordan and Suriname. Working with WinningWheels also activates youth with no work or meaningful daily activities to gain work experience.
• DeroncoreStrategic or Co-development PartnerDeron delivers medical sleep solutions and smart products. Partnership includes Bossy Smart Matras, Soof circular mattress and Fullcare Exclusive beds. Deron develops innovations for sleep comfort, decubitus prevention and pain solutions.
• Bock (Hermann Bock GmbH)coreChannel Partner/ Reseller/ DistributorGerman bed manufacturer with over 100 years of experience. Provides nursing beds designed for comfort and functionality. Bock products are made in Verl, Germany.
• wissner-bosserhoff (LINET Group)coreChannel Partner/ Reseller/ DistributorPart of LINET Group SE, leading global producer of beds for elderly care and hospitals. Products include sentida sc and carisma sc beds with SafeSense technology.
• Kepler Vision TechnologiescoreTechnology or IntegrationAI developer for healthcare. Kepler Night Nurse detects incidents through computer vision in care institutions and hospitals worldwide. Partnership enables more care institutions to monitor client wellbeing through artificial intelligence.
• Alltrack Medical (Improvement-IT Holding)coreTechnology or IntegrationPart of Improvement-IT Holding with over 20 years of experience in tracking (care) devices. Partnership provides Track & Trace solution 'IkbenIris' for real-time location of medical aids.
• Zorgplan BVminorStrategic or Co-development PartnerEducational partner for Poolcarrousel training day. Organizes interactive training sessions with workshops developed in collaboration with suppliers and healthcare offices.
• Annelies Smits (SEIN/Somnoloog)coreStrategic or Co-development PartnerSomnoloog (sleep expert) working at SEIN epilepsy and sleep medicine center. Collaborates on Better Sleep specialization and developed sleep scan tool. Contributes to national guideline 'Sleep problems in long-term care' through SKILZ.
• FrisFacilitairminorStrategic or Co-development PartnerCleaning partner that creates opportunities for talent with and without distance to the labor market. Helps with cleaning and disinfection of medical aids at HartingBank facilities.
• OrthototaalcoreStrategic or Co-development PartnerCollaboration on orthotic solutions for complex seating problems. Partnership with S&L Zorg combines clinical reasoning, technical expertise and resident knowledge for optimal seating outcomes.
• Bibian Mentel FoundationminorGTM or Marketing PartnerSki trips for wheelchair users. Advisor Kirsten participates in foundation trips with special ski equipment since 2021.
• S&L ZorgcoreStrategic or Co-development PartnerHealthcare institution in West-Brabant with nearly 400 residents with intellectual and often multiple disabilities. Partnership for complex seating solutions and orthotic services.
• EtaccoreChannel Partner/ Reseller/ DistributorSupplier of fully circular Etac Cross wheelchair, developed with CIRCuit trajectory support. Wheelchair achieves up to 50% CO2 reduction compared to new wheelchair. Part of preferred assortment.
• Healthcare Suppliers (Life & Mobility, Sunrise Medical, Van Raam, Invacare, Huka, Van Os Medical, Nijland Cycling)minorChannel Partner/ Reseller/ DistributorMultiple wheelchair suppliers participating in Poolcarrousel educational event for ergo- and physiotherapists within Wlz.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Linet Group (wissner-bosserhoff): Global manufacturer of care beds (sentida sc, carisma sc) and SafeSense monitoring, and a current HartingBank channel partner. Direct overlap on nursing beds, fall-prevention, and bed-exit sensors that HartingBank distributes in the Netherlands.
• Invacare: Global manufacturer of wheelchairs, mobility aids, and homecare equipment sold through national distributors. Comparable product overlap in person-bound wheelchairs and rehab equipment, though Invacare competes as a brand/supplier rather than an integrated service provider.
• Arjo: Global Swedish medical-device company providing hospital and long-term care beds, lifts, transfer equipment and pressure-ulcer prevention solutions. Comparable on the hospital/ELI bed, lift/transfer, and AD-mattress categories HartingBank carries, though Arjo serves a broader international footprint.
• Hillrom (Baxter): Global medical-technology company (now part of Baxter) with a strong portfolio of hospital beds, smart-bed monitoring, and patient-monitoring solutions. Comparable on connected-bed technology and hospital/care bed rental dynamics relevant to HartingBank's hospital customer segment.
• Sunrise Medical: Global wheelchair and mobility-aid manufacturer whose products (Quickie, Zippie) are sold through HartingBank's Poolcarrousel partner network. Direct comparability on the wheelchair/rental product lines that anchor HartingBank's core portfolio.

Regional players

• Joerns Healthcare: US-based provider of long-term care equipment rental, service and depot management for nursing homes and post-acute care. Comparable operating model (rental + service + depot management) but operates primarily in North America rather than the Netherlands.

Direct peers

• Medipoint: Sister company within the Medux group; also a Dutch healthcare aids supplier that rents and sells medical equipment and mobility aids to consumers and care organizations. Most directly comparable in product portfolio and customer base, although Medipoint skews more consumer/DTC.
• Welzorg: One of the largest Dutch suppliers of mobility aids, wheelchairs and care equipment, providing rental and purchase options through regional branches. Highly comparable in product mix (wheelchairs, mobility, rehab) and B2B sales motion to Dutch care institutions.
• Etac: Scandinavian manufacturer of mobility and transfer aids, including the circular Etac Cross / re:vive wheelchair that HartingBank distributes. Highly comparable on circular-economy mobility products and Dutch/European care-channel strategy.
• Vegro: Dutch healthcare aids retailer and renter offering wheelchairs, mobility aids, and rehabilitation equipment to both individuals and care organizations. Operates physical stores and online channels and competes with HartingBank for Dutch care-customer contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/harting-bank
• Facebookfacebook.com/HartingBank

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HartingBank