Boating

Name

Boating

Legal name

Albiston S.A.

Website

https://boating.com.ar

Company type

Private

Founded year

1963

Operating status

Operating

Ownership category

akta.pro rank

Product category

Footwear

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro industry

PRIMARYCRAMAIAJ

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAAACAB

Casual & Lifestyle Footwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Brands & Manufacturing

Keywords

• Men's footwear
• Leather sneakers
• Nautical shoes
• Loafers
• Argentine footwear brand

Headquarters

HQ city

Vicente López

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Revenue generated through direct online sales of footwear products (sneakers, nautical shoes, loafers, sandals) to consumers. The company operates a WooCommerce/WordPress-based e-commerce store selling men's footwear with prices ranging from approximately $59,990 to $169,990 ARS. Additional revenue comes from payment processing surcharges and the 6-cuota financing model where the full purchase amount is collected upfront from consumers while offering installment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Boating designs, manufactures, and retails a wide range of customized men's footwear — including sneakers (zapatillas), loafers (mocasines), nautical shoes (náuticos), and sandals — through its owned online store boating.com.ar. Products are offered in sizes 39-45 with multiple color variants, organized into seasonal collections (A/W 2025, SS26 Fresh, A/W 2026 Herencia), and shipped exclusively within Argentina via Correo Argentino. The brand also serves a smaller women's footwear segment, though its current catalog focus is men's casual and smart-casual footwear.

Product overview

Boating is an Argentine footwear e-commerce company specializing in men's shoes and dress casual footwear. The product portfolio includes four main categories: Zapatillas (sneakers), Mocasines (loafers), Náuticos (nautical shoes), and Sandalias (sandals), available in sizes 39-45. The company operates seasonal collections including A/W 2025 (winter), A/W 2026 Herencia, and SS26 Fresh, along with a Sale section featuring discounted items. Products are primarily made in Argentina using materials such as bovine leather and mesh fabric, with rubber/TR soles.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Sneakers (Zapatillas) Men's casual sneaker footwear line crafted primarily from bovine leather and mesh, available in multiple color variants and sizes 39-45, sold individually online at unit prices and frequently promoted with 10-40% discounts. Designed for Argentine men seeking everyday casual footwear.
• Men's Loafers (Mocasines) Men's loafer footwear (smart-casual) including models such as MOTION, EDGE, SALT, and PORTWEAR, available in sizes 39-45 with leather construction, marketed to men seeking semi-formal and smart-casual styling.
• Men's Nautical Shoes (Náuticos) Men's nautical-inspired shoes (Boating's signature product category) including the STONE model, available in sizes 39-45, targeting men interested in nautical and maritime-inspired fashion.
• Men's Sandals (Sandalias) Men's sandals including the Itaqui model, part of the FW25 and Sale collections, available in sizes 39-45 with promotional discounts up to 40% off.
• A/W 2025 Winter Collection (FW25) Boating's Fall/Winter 2025 seasonal collection offering men's footwear including sneakers, nautical shoes, loafers, and sandals, available with promotional pricing and sold through the online storefront.
• SS26 Fresh Collection Boating's Spring/Summer 2026 'FRESH' collection of new seasonal footwear designs for men, available through the online store with promotional discounts.
• A/W 2026 Herencia Collection Boating's Fall/Winter 2026 'Herencia' collection of new seasonal footwear designs for men and women, reflecting the brand's nautical heritage.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Correo ArgentinocoreOthersShipping and logistics partner responsible for all product deliveries to customers. Boating dispatches orders Monday through Friday between 10:00-17:00 hours. Estimated delivery time of 4-7 business days for major cities. Customers receive tracking numbers via email to monitor shipment status.
• MercadoPagocoreTechnology or IntegrationPrimary payment processing and financing partner enabling credit card installment payments (3 or 6 cuotas sin interés) and bank transfer payment options. MercadoPago facilitates the secure processing of online transactions and installment financing for customers.
• AFIP (Administración Federal de Ingresos Públicos)minorOthersArgentine Federal Tax Authority. The company displays AFIP fiscal data/certification on its website as required for legal e-commerce operations in Argentina.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Havaianas: Havaianas is a globally recognized casual footwear brand built around a single hero product (sandals). Useful comparable for evaluating how Boating's sandal line could scale as a hero category within its broader assortment.
• TOMS: TOMS is a digitally native casual footwear brand that built a recognizable identity around simple canvas and leather sneakers — a useful comparable for evaluating Boating's DTC, seasonal-collection, and direct-to-consumer economics.

Broad incumbents

• Cole Haan: Cole Haan is an established American dress-casual footwear brand. Comparable to Boating on men's loafers, dress-casual hybrids, and premium leather construction, though at a higher price tier and broader assortment.
• Crocs Inc. Crocs is a global casual footwear leader with strong DTC and digital marketing infrastructure. Highly relevant comparable for unit economics, discount strategy, and direct-to-consumer scaling in casual footwear.
• Hush Puppies: Hush Puppies is a heritage casual/comfort footwear brand competing in the same smart-casual men's category as Boating, with comparable leather-casual positioning and mid-market price points.
• Clarks: Clarks is a long-established British casual and dress footwear brand with global scale. Overlaps with Boating on leather loafers, casual men's shoes, and heritage brand positioning, though operating at vastly larger scale and broader assortment.
• Timberland: Timberland is a global casual/outdoor footwear incumbent with comparable leather construction and a smart-casual men's assortment. Relevant as a benchmark for premium casual footwear pricing and brand-led seasonal drops.
• Alpargatas S.A. Alpargatas is Argentina's largest footwear and textiles conglomerate (Topper, Flecha, licensed Crocs/Kickers in Argentina) and the closest domestic incumbent to Boating. It competes across the same casual/sneaker segments but at vastly greater scale and channel breadth.

Direct peers

• Sperry: Sperry is the global category leader for boat/deck shoes — the exact product niche Boating occupies with its Náuticos line. Highly comparable on product, target customer (men seeking smart-casual/nautical footwear), and brand positioning.
• Sebago: Sebago is a heritage American nautical/casual footwear brand with a signature loafer and boat-shoe range directly overlapping Boating's Mocasines and Náuticos categories, including shared use of leather uppers and rubber soles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boating

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boating