Orthopaedic Associates of Muskegon

What Orthopaedic Associates of Muskegon does

Orthopaedic Associates of Muskegon (OAM) is a privately held, multi-subspecialty orthopaedic medical practice serving the West Michigan community from its base in Muskegon, Michigan. The practice operates two primary clinic locations (Muskegon and Grand Haven) and extends patient access through a channel partnership with Shoreline Orthopaedics in Holland. Its care model spans the full musculoskeletal continuum: surgical orthopaedics (shoulder, elbow, spine, hand/wrist, hip, knee, foot/ankle, and trauma), non-surgical and interventional pain management (physical medicine and rehabilitation, fluoroscopically guided spinal injections, radiofrequency ablations), sports medicine including PRP and TenJet procedures, podiatry, orthopaedic walk-in urgent care with extended and Saturday hours, and rehabilitation through twelve physical-therapy locations affiliated with i'move.

OAM's operating technology stack centers on the Mako robotic-assisted surgery system for total and partial hip and knee replacement, ultrasound- and fluoroscopy-guided injection techniques, minimally invasive arthroscopic procedures across multiple joints, and the Michigan Shoulder Institute division dedicated to outcomes research, care coordination, and AAOS Shoulder and Elbow Registry participation. Patient-facing infrastructure includes an Athenahealth patient portal for scheduling and records, Ruby as an AI-powered phone routing agent, and Superscript for transparent upfront pricing (the first orthopaedic deployment in Michigan, effective May 18, 2026).

Revenue is generated through professional-services billing for office visits, surgical procedures, imaging, injections, and physical therapy, paid by patients and third-party payers including insurance and workers' compensation carriers. The go-to-market motion is direct-to-consumer for the catchment area, with new-patient acquisition conducted via online appointment requests, athenahealth consumer self-scheduling, physician referrals, and Google Reviews-driven discovery. Surgical cases are performed under privileges at Muskegon Surgery Center, Mercy Health campuses, and North Ottawa Community Health System, with the practice physically and strategically co-located with Trinity Health Muskegon and Trinity Health Grand Haven hospitals.

Name

Orthopaedic Associates of Muskegon

Legal name

Orthopaedic Associates of Muskegon

Website

https://oamkg.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Orthopaedic Associates of Muskegon is a private, multi-subspecialty orthopaedic practice serving West Michigan with 22-plus physicians across surgical, sports medicine, physical medicine, and rehabilitation services, supported by Mako robotic surgery, walk-in urgent care, and twelve PT locations.

Ownership category

akta.pro rank

NAICS

Offices of Physicians (62111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Spine (Orthopedic Spine) (HLAKALAE), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Orthopaedic surgery services
• Sports medicine treatment
• Joint replacement surgery
• Physical therapy rehabilitation
• Musculoskeletal healthcare

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Clinical Services Revenue: Revenue generated from office visits, surgical procedures, physical therapy services, imaging, and injections billed to patients and insurance providers. The practice accepts insurance and offers upfront pricing through Superscript partnership.
2. Superscript Transparent Pricing: Partnership with Superscript to provide clear, upfront out-of-pocket costs for office visits and surgeries starting May 18, 2026, enabling patients to know costs before treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Orthopaedic Associates of Muskegon is a multi-specialty orthopaedic medical practice that provides surgical and non-surgical treatment of musculoskeletal conditions across the shoulder, elbow, spine, hand and wrist, hip, knee, foot and ankle, and podiatry subspecialties. The practice delivers care through scheduled office visits, walk-in orthopaedic urgent care, hospital-based and ambulatory surgery center procedures (including Mako robotic-assisted joint replacement), sports medicine services such as PRP therapy and TenJet, physical medicine and rehabilitation, and 12 affiliated physical therapy locations. It also operates the Michigan Shoulder Institute for specialized shoulder care and research, and a workers' compensation service line for employees, employers, and case managers.

Product overview

Orthopaedic Associates of Muskegon (OAM) is a multi-specialty orthopaedic practice offering surgical and non-surgical treatments across musculoskeletal conditions. The practice operates as a unified service platform centered on orthopaedic surgery, nonsurgical treatments, and physical medicine and rehabilitation. Core surgical offerings include Mako Robotic Surgery for hip and knee replacements, comprehensive Sports Medicine with PRP and TenJet procedures, and the Michigan Shoulder Institute for specialized shoulder care. Patient-facing technology includes Ruby AI Agent for routing/scheduling, Athenahealth Patient Portal, and the Superscript pricing platform for transparent cost estimates. The practice maintains 12 physical therapy locations through an i'move partnership and offers dedicated Orthopaedic Urgent Care and Workers Compensation services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• First orthopaedic practice in Michigan to offer transparent upfront pricing through Superscript partnership
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SuperscriptcoreTechnology or Integration · 18 May 2026Partnership to become first orthopaedic practice in Michigan to offer clear, upfront pricing. Superscript provides real-time insurance analysis including deductible, coinsurance, and copay to generate personalized cost estimates via text messaging.
• Trinity Health Muskegon HospitalcoreStrategic or Co-development PartnerAffiliated hospital partner for orthopaedic surgeries and inpatient care. OAM is located near Trinity Health Muskegon hospital off Sherman Boulevard.
• Trinity Health Grand Haven HospitalcoreStrategic or Co-development PartnerAffiliated hospital partner with OAM Grand Haven office located in Harbor Dunes Medical Center connected to the hospital.
• i'move Physical TherapycoreChannel Partner/ Reseller/ DistributorPartnership providing 12 physical therapy locations across West Michigan including Cascade GRIP Center, Grand Haven, Holland, Muskegon locations (Apple, BCG Western, Henry), North Muskegon, Rockford, Spring Lake, and Whitehall for rehabilitation services.
• Muskegon Surgery CentercoreStrategic or Co-development PartnerAmbulatory surgical center where many OAM procedures are performed. OAM physicians have surgical privileges at this facility.
• Michigan State UniversityminorStrategic or Co-development PartnerAcademic affiliation for physician education. Michigan Shoulder Institute surgeons participate in academic events and help educate future physicians and trainees.
• Central Michigan University College of MedicineminorStrategic or Co-development PartnerAcademic affiliation for medical education. OAM surgeons hold academic affiliations contributing to physician training.
• American Academy of Orthopaedic SurgeonsminorStrategic or Co-development PartnerMichigan Shoulder Institute participates in AAOS Shoulder and Elbow Registry for recording and monitoring patient outcomes.
• Shoreline Orthopaedics (Holland)minorChannel Partner/ Reseller/ DistributorDr. Lamping and Dr. Watkins see patients at the Holland office of Shoreline Orthopaedics, extending OAM's geographic reach.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OAMKG
• LinkedInlinkedin.com/company/orthopaedic-associates-of-muskegon

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthopaedic Associates of Muskegon