Adega Do Cartaxo

What Adega Do Cartaxo does

Adega Cooperativa do Cartaxo, Crl (trading as Adega do Cartaxo) is a Portuguese wine cooperative founded in 1954 in Cartaxo, in the Tejo wine region. The company operates as a member-owned cooperative with 168 grape-supplying members (where 13% of members account for 65% of production) and approximately fifty direct employees, making it a mid-sized regional producer rather than a large industrial winery. Its product portfolio is organized across multiple brand lines spanning price tiers: flagship Bridão (Classic, Reserva, Private Collection, Late Harvest, single-grape varietals), premium Detalhe (Escolha, Grande Reserva), entry-level Terras de Cartaxo and Coudel Mor, the CTX fortified/liqueur wine line, semi-sparkling Plexus, icon wine Desalmado (limited 3,883-bottle production), and gift packs. Production is grounded in traditional Portuguese winemaking using French, Portuguese, and American oak barrel aging protocols, with D.O.C. Tejo regional certification and (as of 2025) Sustainable Winegrowing Portugal certification.

The business model is a hybrid of direct-to-consumer and B2B distribution. The company operates its own e-commerce platform at adegacartaxo.pt, a physical winery store, and enotourism programs (priced €10–30 per person for tastings and harvest experiences), supported by dedicated national and international commercial departments. Online sales are limited to mainland Portugal. International reach extends to Asia (China) and South America (Brazil) through export relationships. The hospitality/restaurant sector is a key channel, anchored by partnerships with named chefs Igor Martinho and Rodrigo Castelo for food-pairing programs. Wine competition participation (43+ medals annually) functions as a brand-building and credibility mechanism rather than a direct revenue driver.

Revenue is not publicly disclosed, and the company has no venture capital, private equity, or external parent ownership; ownership and governance rest with the member grape producers. Strategic direction over the past decade has emphasized product premiumization (Desalmado icon wine, Detalhe Grande Reserva), brand portfolio diversification (Plexus, CTX, gourmet extensions), sustainability credentials, and chef-driven food pairing as a differentiation lever in a commodity-adjacent category.

Name

Adega Do Cartaxo

Legal name

Adega Cooperativa do Cartaxo, Crl

Website

https://adegacartaxo.pt

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Adega do Cartaxo is a Portuguese wine cooperative founded in 1954 in the Tejo region, producing D.O.C. wines across multiple brands (Bridão, Detalhe, CTX, Desalmado) and selling direct-to-consumer via online store, physical winery shop, enotourism, and restaurant/export partnerships.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol & Tobacco Duty-Free / Travel Retail Supply (Wholesale) (CRAOAIAI)

Keywords

• Portuguese wine production
• Tejo D.O.C. wines
• Fortified liqueur wines
• Wine gift packs
• Wine tourism experiences

Headquarters

HQ city

Cartaxo

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales: Direct sales of still wines, fortified/liqueur wines, and wine gift packs through online store and physical winery location. Product range includes entry-level to premium reserve wines.
2. Enotourism Experiences: Wine tourism visits with tastings, winery tours, and harvest experiences offered at the winery. Programs priced at €10-30 per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Adega do Cartaxo is a Portuguese wine cooperative that produces, ages, bottles, and sells D.O.C. Tejo wines across multiple brands and formats, including still wines (red, white, rosé), fortified/liqueur wines (CTX), semi-sparkling wines (Plexus), late harvest wines, and curated multi-bottle gift packs. Its commercial channels comprise a direct-to-consumer online store (adegacartaxo.pt), a physical winery store in Cartaxo, dedicated national and international commercial departments serving restaurants, hotels, and export distributors, and enotourism experiences at the Cartaxo facility.

Product overview

Adega do Cartaxo is a wine cooperative producing a diverse portfolio of D.O.C. Tejo wines and fortified wines. The portfolio comprises multiple wine brands (Bridão as flagship, Detalhe as premium, Terras de Cartaxo, Coudel Mor, CTX for liqueur wines, Plexus for semi-sparkling, Xairel, Encostas do Bairro, and Desalmado as icon wine), organized into product categories including still wines (red, white, rosé), late harvest wines, fortified/liqueur wines, and gift packs. The cooperative also offers enotourism services including winery visits, tastings, and harvest experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Bridão: Main wine brand offering Classic, Reserva, Private Collection, Late Harvest, and Single Grape varieties including Touriga Nacional, Alicante Bouschet, Trincadeira, Syrah, Merlot, and Sauvignon Blanc.
• Terras de Cartaxo
• Coudel Mor
• Detalhe
• CTX
• Encostas do Bairro
• Plexus
• Xairel
• Desalmado
• TEJO
• 70 Anos Adega do Cartaxo

Products and services

• Bridão Wines Flagship wine brand of Adega do Cartaxo featuring a full range of still wines — Classic, Reserva, Private Collection, Late Harvest, Rosé, and Single Grape varieties (Touriga Nacional, Alicante Bouschet, Trincadeira, Syrah, Merlot, Sauvignon Blanc) — produced from Tejo D.O.C. grapes for individual wine consumers and hospitality buyers.
• Detalhe Wines Premium wine line featuring Escolha, Grande Reserva, and Reserva selections in red and white varieties, produced from select Tejo region D.O.C. grapes and priced at the top end of the portfolio (e.g., Grande Reserva at €84.75).
• Terras de Cartaxo Wines Wine brand offering Classic and Reserva selections from the Tejo region, marketed as the entry-level/accessible tier (e.g., Terras de Cartaxo Classic from €17.22), plus a gourmet line of regional specialty products such as wine salts.
• Coudel Mor Wines Wine brand featuring Classic and Reserva selections from the Tejo D.O.C., recognized for medals in international competitions, positioned in the mid-range of the portfolio.
• CTX Fortified Liqueur Wines Fortified/liqueur wine brand from Fernão Pires grapes producing sweet, unctuous Tejo D.O.C. liqueur wines with notes of fig jam and honey, distributed via online store and hospitality channels for after-dinner and gift use.
• Plexus Semi-Sparkling Wines Semi-sparkling (frisante) wine trilogy in white, rosé, and red varieties with a fresh, modern image targeting summer celebrations and casual consumption.
• Desalmado Icon Wine Icon wine reference with limited production (3,883 bottles) blending six grape varieties, aged 12 months in French oak extra fine-grained barrels and 24 months in bottle, positioned at the top of the portfolio for collectors and premium buyers.
• Xairel Wines Wine brand from the Tejo region, with Xairel White having won 'Region's Best' at the Golden Grape Contest.
• Encostas do Bairro Wines Wine brand from the Tejo region portfolio, part of the cooperative's broader range of D.O.C. wines.
• 70 Years Adega do Cartaxo Anniversary Edition Special anniversary edition wines commemorating 70 years (1954-2024) of cooperative history at Adega do Cartaxo.
• TEJO Wine Brand Wine brand representing the Tejo regional D.O.C. designation within the cooperative's portfolio.
• Pack Summer Curated box of 6 white wines including Bridão Classic, Reserva, Private Collection, Detalhe Reserva, Detalhe Chardonnay, and Bridão Sauvignon Blanc, sold through the online store.
• Pack 6 Detalhe Box of 6 Detalhe wines including Reserva Red, Touriga Nacional & Cabernet Sauvignon, and Chardonnay varieties, sold via the online store.
• Pack 6 Classic Red Wine Box of 6 classic red wines featuring 2 bottles each of Bridão Classic Red, Terras de Cartaxo Classic Red, and Coudel Mor Classic Red, sold via the online store from €17.94.
• Pack 6 Bridão Private Collection Red and White Box of 6 Bridão Private Collection wines with 3 red and 3 white bottles, sold via the online store.
• Pack 6 Reserva Red Wine Box of 6 reserva red wines including 2 bottles each of Bridão Reserva Red, Terras de Cartaxo Reserva, and Coudel Mor Reserva, sold via the online store.
• Pack 6 Bridão Single Grape Box of 6 single grape variety wines including Touriga Nacional, Trincadeira, Alicante Bouschet, Syrah, Merlot, and Sauvignon Blanc, sold via the online store.
• Enotourism Experiences Wine tourism experiences including winery tours, wine tastings (€10/person), vineyard visits, and harvest experiences (€30/person, includes lunch) at the Cartaxo facility, for individual visitors and small groups (4-12 participants).

Quantifiable outcome

• Sustainability certification from National Certification Framework for Wine Sector established by IVV
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Chef Igor MartinhocoreStrategic or Co-development PartnerPartnership with Portugal's best chef (2009) Igor Martinho for food pairing recommendations. Includes recipe development, wine pairing menus, and culinary events. Restaurant Mãe Luísa in Arrouquelas features Adega wines.
• Chef Rodrigo CastelocoreStrategic or Co-development PartnerPartnership with Michelin Guide Bib Gourmand chef Rodrigo Castelo, winner of Troféu Portugal 2018. Restaurant Taberna Ó Balcão in Santarém features Adega wines for food pairing.
• Taberna Ó BalcãominorChannel Partner/ Reseller/ DistributorMichelin Guide Bib Gourmand 2020 restaurant in Santarém featuring Adega do Cartaxo wines on their menu.
• Mãe Luísa RestaurantminorChannel Partner/ Reseller/ DistributorRestaurant in Arrouquelas owned by Chef Igor Martinho, featuring Adega wines and hosting joint events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aveleda (Quinta da Aveleda): Portuguese family-owned wine producer with broad portfolio and strong export presence. Comparable as mid-sized Portuguese wine producer with international markets focus and multiple brand strategy similar to Adega do Cartaxo's portfolio approach.
• Quinta do Crasto: Premium Douro wine producer with strong international presence and award-winning portfolio. Comparable as Portuguese D.O.C. wine producer pursuing premium positioning and international expansion, though Douro-focused rather than Tejo.
• Casa Santos Lima: Portuguese wine producer with Lisbon region estates and broad international distribution. Direct comparable as Lisbon-region Portuguese wine exporter with similar size and brand portfolio diversification strategy, competing for similar export markets and price tiers.
• Caves São João: Historic Portuguese wine cooperative (founded 1920) producing wines from Bairrada region with D.O.C. certification. Comparable as Portuguese wine cooperative with similar size scale, brand portfolio breadth, and historical heritage, though Bairrada-focused rather than Tejo.
• DFJ Vinhos (DFJ Group): Portuguese wine producer with broad portfolio across multiple regions including Lisboa and Tejo. Direct comparable as mid-sized Portuguese wine producer competing for similar price tiers and export markets, with similar brand portfolio breadth strategy.

Broad incumbents

• José Maria da Fonseca: Historic Portuguese wine producer founded in 1834, known for Setúbal Moscatel and other D.O.C. wines. Comparable as long-established Portuguese wine producer with strong brand heritage and award pedigree, though Setúbal-focused rather than Tejo.
• Sogrape Vinhos de Portugal: Portugal's largest wine producer with broad portfolio across multiple regions and price tiers. Comparable as Portuguese wine producer operating D.O.C. certified brands, but vastly larger scale and broader geographic footprint than Adega do Cartaxo's Tejo-focused cooperative model.
• Bacalhôa Vinhos de Portugal: Major Portuguese wine producer with diversified portfolio including premium wines from multiple regions. Comparable as established Portuguese wine company with D.O.C. certified wines, though larger and broader portfolio than Adega do Cartaxo.
• Herdade do Esporão: Major Portuguese wine producer with strong international presence and award-winning portfolio in the Alentejo region. Comparable as D.O.C. certified Portuguese wine producer pursuing international markets and premium positioning, though larger scale and different region.

Others

• Filipe Palhares Wines / Wines of Portugal small producers: Wines of Portugal is the trade body representing Portuguese wine producers internationally, including Adega do Cartaxo. Comparable as the institutional ecosystem connecting small-to-mid Portuguese producers like Adega do Cartaxo with global importers and promotional channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adega.cartaxo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adega Do Cartaxo