Filipe Palhoça

What Filipe Palhoça does

Filipe Palhoça Vinhos is a family-owned Portuguese wine producer founded in 1950 and headquartered at Quinta da Invejosa on the Setúbal Peninsula (Palmela, Portugal). The company cultivates 112 hectares of vineyards across 11 properties in the municipalities of Poceirão, Fernando Pó, and Marateca, producing wines from regional and international grape varieties including Moscatel, Castelão, Touriga Nacional, Cabernet Sauvignon, Syrah, Merlot, and Verdelho. Its portfolio spans three sub-brands — São Filipe (entry-level), Filipe Palhoça (varietal), and Quinta da Invejosa (estate reserves and sparkling) — totaling 34 SKUs listed online, with bottle prices ranging from €3.00 to €38.00.

The business operates a direct-to-consumer model with two interlocking revenue streams: bottled wine sales through an owned e-commerce store (filipepalhoca.pt/loja-online) and a physical cellar door at the estate, plus wine tourism experiences (tastings, vineyard tours, picnics, and custom events) launched in 2016 and priced from €7 to €100+, with gift cards from €25 to €100. Distribution is single-country domestic (Portugal) with some international online ordering, and the company is listed on TripAdvisor and Winetourism.com to capture tourist traffic. Customers are individual wine consumers, gift buyers, and wine tourists seeking authentic Setúbal Peninsula terroir experiences rather than named enterprise or hospitality accounts.

Name

Filipe Palhoça

Legal name

Filipe Palhoça – Vinhos, Lda

Website

https://filipepalhoca.pt

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Filipe Palhoça Vinhos is a family-owned Portuguese wine producer founded in 1950, operating 112 hectares of vineyards across 11 properties on the Setúbal Peninsula. It sells 34 wine SKUs directly to consumers via e-commerce and cellar door, and offers wine tourism experiences at Quinta da Invejosa.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro industry

PRIMARYAFAFAAAB

Wine Production & Winemaking

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Portuguese wine production
• Setúbal Peninsula wines
• Wine tourism experiences
• Moscatel fortified wine
• Estate winery retail

Headquarters

HQ city

Poceirão

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Sales: Sale of bottled wines through online store and cellar door. Product range includes still wines (red, white, rosé), fortified Moscatel wines, and sparkling wines under the Filipe Palhoça and Quinta da Invejosa brands. Transaction-based per-bottle sales with pricing ranging from €3 to €38 for standard formats.
2. Wine Tourism Experiences: Enotourism activities at Quinta da Invejosa including tastings, vineyard tours, picnics, and custom experiences. Experiences priced from €7 to €100+ (gift cards available in €25-100 denominations). Revenue from experience bookings and on-site wine purchases.
3. Online Store: E-commerce platform at filipepalhoca.pt/loja-online offering direct sales to consumers. Transaction-based sales with promotional bundle pricing (e.g., 6-bottle packs at discounted rates).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Filipe Palhoça Vinhos produces and sells Portuguese wines from its 112 hectares of vineyards across 11 properties in the Setúbal Peninsula, offering still, sparkling, fortified, and late-harvest wines under the São Filipe, Filipe Palhoça, and Quinta da Invejosa brands through its online store and cellar door. Since 2016, the company also operates wine tourism experiences at Quinta da Invejosa, including tastings, vineyard tours, picnics, and custom events.

Product overview

Filipe Palhoça Vinhos is a family-owned Portuguese wine producer founded in 1950, specializing in wines from the Setúbal Peninsula region. The company operates from 112 hectares of vineyards across 11 properties in Poceirão, Fernando Pó, and Marateca. The product portfolio consists of two main categories: (1) Wine Products under multiple sub-brands including Filipe Palhoça (varietal wines like Cabernet Sauvignon, Syrah, Touriga Nacional, Verdelho, Merlot, Moscatel de Setúbal, Moscatel Roxo), Quinta da Invejosa (reserve wines, sparkling wines, late harvest wines, old vine wines), and São Filipe (entry-level wines in red, white, and rosé); and (2) Enotourism Experiences offered at Quinta da Invejosa estate including tasting experiences (Descoberta, Seleção), tours (Tradição, Invejosa, Prestige, Herança), moments (Picnic na vinha, Vinho a Pincel), and gift vouchers. The company has been offering wine tourism experiences since 2016.

Differentiator

Problem solved

Functional benefit

Brands

• Quinta da Invejosa: Flagship wine brand and estate of Filipe Palhoça Vinhos, producing red, white, rosé, and sparkling wines
• São Filipe
• Filipe Palhoça

Products and services

• Filipe Palhoça Cabernet Sauvignon Red varietal wine priced at €6.00 per bottle; part of the Filipe Palhoça premium varietal line.
• Filipe Palhoça Moscatel de Setúbal Moscatel fortified wine from the Setúbal region, priced at €6.50 per bottle.
• Filipe Palhoça Moscatel Roxo Premium Moscatel Roxo varietal wine, priced at €13.00 per bottle.
• Filipe Palhoça Syrah Syrah varietal red wine under the Filipe Palhoça brand.
• Filipe Palhoça Touriga Nacional Touriga Nacional varietal red wine under the Filipe Palhoça brand.
• Filipe Palhoça Verdelho Verdelho varietal white wine under the Filipe Palhoça brand.
• Filipe Palhoça Merlot Merlot varietal red wine under the Filipe Palhoça brand.
• São Filipe Branco Entry-level white wine under the São Filipe brand, priced from €3.00 to €18.00.
• São Filipe Rosé Entry-level ros\u00e9 wine under the São Filipe brand combining purity of fruit, freshness and lightness.
• São Filipe Tinto Entry-level red wine under the São Filipe brand, priced at €3.00.
• Quinta da Invejosa Branco Estate white wine from Quinta da Invejosa, priced from €6.00 to €36.00 across formats.
• Quinta da Invejosa Tinto Estate red wine from Quinta da Invejosa.
• Quinta da Invejosa Vinhas Velhas Reserva Tinto Red reserve wine from old vines at Quinta da Invejosa, priced at €8.00.
• Quinta da Invejosa Grande Reserva Tinto Red Grande Reserva wine from Quinta da Invejosa estate.
• Quinta da Invejosa Grande Reserva Tinto Magnum Magnum format (1.5L) red Grande Reserva wine from Quinta da Invejosa, priced at €38.00.
• Quinta da Invejosa Espumante Brut Nature Grande Reserva Sparkling wine in Brut Nature style at Grande Reserva level from Quinta da Invejosa, priced at €24.50.
• Quinta da Invejosa Abafado Castelão Reserva 5 Anos Castelão reserve wine aged 5 years from Quinta da Invejosa, priced at €15.00.
• Quinta da Invejosa Colheita Tardia Late-harvest wine made from overripe Moscatel Graúdo grapes, intense, sweet and elegant, priced at €18.00.
• 6x Vinhas da Invejosa Reserva Tinto Bundle Promotional pack of 6 red reserve wines from old vines, priced at €23.97 (originally €47.94), offering a 50% discount.
• 6x Vinhas da Invejosa Reserva Branco Bundle Promotional pack of 6 white reserve wines from old vines.
• Descoberta (Discovery Tasting) Entry-level wine tasting experience at Quinta da Invejosa, priced at €7.00.
• Seleção (Selection Tasting) Premium wine tasting experience at Quinta da Invejosa, priced at €14.00.
• Tradição Tour Traditional guided tour experience at Quinta da Invejosa, priced at €10.00.
• Invejosa Tour Estate-focused tour experience at Quinta da Invejosa, priced at €15.00.
• Prestige Tour Premium tour experience with enhanced offerings at Quinta da Invejosa, priced at €20.00.
• Herança Experience (2 pessoas) Heritage wine experience for 2 people at Quinta da Invejosa, priced at €27.00.
• Picnic na Vinha (2 pessoas) Vineyard picnic experience for 2 people at Quinta da Invejosa, priced at €35.00.
• Vinho a Pincel Wine and tapas pairing experience at Quinta da Invejosa, priced upon request.
• Cartão de Oferta (Gift Voucher) Gift voucher redeemable for wine tourism experiences at Quinta da Invejosa, priced from €25.00 to €100.00.

Quantifiable outcome

• Wine tourism operations since 2016 with growing visitor engagement

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Winetourism.comminorChannel Partner/ Reseller/ DistributorListed as a certified member/winery on the Winetourism.com platform, which connects wine tourists with winery experiences. This provides referral traffic and bookings for wine tourism experiences at Quinta da Invejosa.
• TripAdvisorminorChannel Partner/ Reseller/ DistributorListed as a winery and wine tourism attraction on TripAdvisor (Palmela, Setúbal District). Provides visibility to international and domestic tourists researching wine activities in the region.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• José Maria da Fonseca: Historic Setúbal Peninsula producer and the dominant Moscatel de Setúbal house. Closest direct competitor on the regional Moscatel specialty and a benchmark for Portuguese wine tourism at scale.
• Casa Ermelinda Freitas: Family-owned Palmela/Setúbal Peninsula winery producing regional varietals including Castelão and Moscatel, with its own cellar door and wine tourism. Directly comparable in geography, product mix and family-owned DTC structure.
• Quinta do Piloto: Palmela-based family winery focused on Castelão and regional Setúbal varietals with on-site tastings. Comparable in size, family ownership and DTC/tourism mix within the same DO.
• Bacalhôa Vinhos de Portugal: Major Palmela/Setúbal producer with broad portfolio spanning still, sparkling and Moscatel wines plus on-site tourism at Quinta da Bacalhôa. Overlaps directly on region, grape varieties and DTC + tourism model, but at materially larger scale.

Emerging players

• Quinta da Pacheca: Douro wine estate notable for pioneering wine tourism experiences including overnight stays in wine barrels. Useful comparable for a Portuguese regional producer scaling experiential revenue beyond bottled wine.
• Quinta dos Vales: Algarve boutique winery with explicit wine tourism, tasting and event focus plus international owners. Comparable as a smaller Portuguese estate where wine tourism revenue is a meaningful share of the business.

Regional players

• Herdade do Esporão: Premium Alentejo wine estate combining large-scale production with strong wine tourism and hospitality. Comparable as a Portuguese regional estate with DTC and enotourism, though based in a different DO.
• Adega de Palmela: Palmela cooperative producing the full range of Setúbal Peninsula DOC wines. Comparable on region and product mix, but operates a cooperative/wholesale model rather than the family-owned DTC approach.

Broad incumbents

• Sogrape Vinhos: Portugal's largest wine group with a multi-region, multi-brand portfolio. Competes broadly in Portuguese wine retail and exports, including premium tier, and sets the scale benchmark Filipe Palhoça would face if it pushes into export channels.
• Aveleda: Family-owned Portuguese wine group with national distribution and exports. Comparable as a long-standing family wine business in Portugal, though with broader scale and a different primary region (Vinho Verde).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/filipepalhoca
• Facebookfacebook.com/filipepalhoca
• LinkedInlinkedin.com/company/filipepalhoca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filipe Palhoça