AdviceCloud FT
AdviceCloud FT provides a web-based wealth management platform that unifies Wealthbox CRM and custodian data into a household-centric dashboard for U.S. RIAs and wealth advisory firms. It offers tax-aware rebalancing, client billing, and cash management via a tiered per-account SaaS subscription.
- Company typePrivate
- Founded2022
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AdviceCloud FT does
AdviceCloud FT (legal entity: AdviceCloud Financial Technology, Inc.) is a Virginia-incorporated fintech company founded in December 2022 by Davey Quinn, CFP® and Calvin Mlynarczyk, headquartered in Falls Church, VA. The company targets U.S. Registered Investment Advisors (RIAs) and independent wealth management firms, addressing the data fragmentation between CRM systems, custodian portals, portfolio management tools, and billing workflows that typifies best-in-breed RIA tech stacks.
The platform is a web-based SaaS application that unifies Wealthbox CRM data with custodial account data from five custodians (Charles Schwab, Fidelity, Interactive Brokers, BNY Mellon Pershing, and Apex Clearing) via BridgeFT's data infrastructure. Core capabilities include household-level management, investment models with sleeves and secondary securities, a tax-aware rebalancer with user-approved trade execution, mixed-fee client billing with custodian fee file exports, cash management, and client reporting. The platform is delivered through a self-serve signup at app.advicecloudft.com and a Calendly-based demo motion with CEO Davey Quinn.
Revenue is generated via tiered per-account SaaS subscriptions: AdviceCloud Standard at $500/month covering the first 150 accounts, AdviceCloud for Your Firm at $1,000/month for the first 300 accounts (adding tax-aware trade proposals and block trading), and an Enterprise tier with custom database, integrations, and workflows sold via direct sales engagement. The company has no disclosed funding rounds, operates with 1–10 employees, and does not publicly report revenue or customer counts.
AdviceCloud FT firmographics
Firmographics- Name
- AdviceCloud FT
- Legal name
- AdviceCloud Financial Technology, Inc.
- Website
- https://advicecloudft.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AdviceCloud FT provides a web-based wealth management platform that unifies Wealthbox CRM and custodian data into a household-centric dashboard for U.S. RIAs and wealth advisory firms. It offers tax-aware rebalancing, client billing, and cash management via a tiered per-account SaaS subscription.
- Ownership category
- akta.pro rank
AdviceCloud FT industry classification
Industry- Product category
- Wealth Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
Keywords
Where AdviceCloud FT is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AdviceCloud FT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - AdviceCloud Standard: Tiered per-account subscription model. Base fee of $500/month covers the first 150 accounts, with tiered annual pricing for additional accounts: 151–225 accounts at $36/account/year, 226–300 at $32, 301–375 at $28, and over 375 at $24/account/year. Includes daily custodian reconciliation, CRM integration, portfolio management, rebalancing, client reporting, fee billing, client/task management, and new account onboarding.
- SaaS Subscription - AdviceCloud for Your Firm: Tiered per-account subscription at $1,000/month for the first 300 accounts. Includes all standard features plus tax-aware trade proposals and block trading/execution. Additional accounts follow a tiered fee structure (not fully specified in source).
- Enterprise Custom: Enterprise tier with custom database, integrations, and workflows. Pricing is contact-based (no public price point), sold through direct sales engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $500/month for the first 150 accounts; additional accounts tiered annually from $36 to $24 per account per year depending on volume |
| Subscription | Monthly | $1,000/month for the first 300 accounts; additional accounts follow a tiered fee structure |
| Other | Multi-year contract | Contact sales for custom pricing; built with custom database, integrations, and workflows |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
AdviceCloud FT product offering
Product offeringCore offering
AdviceCloud FT is a SaaS wealth management platform that consolidates CRM data (Wealthbox), custodian data feeds (Schwab, Fidelity, Interactive Brokers, BNY Mellon Pershing, Apex Clearing via BridgeFT), portfolio management, tax-aware household-level rebalancing, client billing, cash management, and reporting into a single unified interface for RIAs and advisory firms. It is sold via tiered subscription ($500/month or $1,000/month base tiers) with an enterprise custom-pricing tier for larger firms requiring bespoke database, integrations, and workflows.
Product overview
AdviceCloud FT offers a unified wealth management platform that consolidates CRM, custodial, and client data into a single application. The core platform (AdviceCloud Platform) provides household management, investment model management, cash management, rebalancing, client reporting, and task management. Add-on modules include Client-Centric Rebalancing for tax-aware portfolio rebalancing and Client Billing Module for automated fee calculations. The Enterprise Solution offers custom database, integrations, and workflows for larger firms.
Differentiator
Problem solved
Functional benefit
Products and services
- AdviceCloud Platform Unified wealth management platform that integrates CRM (Wealthbox) and custodian data (Schwab, Fidelity, Interactive Brokers, BNY Mellon Pershing, Apex via BridgeFT) into a single household-centric interface for advisors. Includes household management, investment models, cash management, rebalancing, billing, and reporting for RIAs and wealth management firms.
- Client Billing Module Billing module that creates and assigns fee structures to households and accounts, supporting monthly, quarterly, or annual periods in advance or arrears, with minimum fees, security exclusions, and tiered or flat-rate fees. Generates billing reports, custodian fee upload files, and downloadable invoices for wealth management firms.
- Client-Centric Rebalancing Tax-aware, household-level rebalancer that monitors portfolios and recommends rebalances based on cash availability, tax consequences, growth/defensive allocation, and account-level risk weights, with user-approved trade execution. Includes sleeves/sub-models (reusable security tranches by asset class, region, or risk level) and secondary securities for tax-loss harvesting and legacy position migration.
- Enterprise Solution Custom-built enterprise offering for large advisory firms including a custom database, integrations, and workflows, along with tech-stack assessments and custom development. Includes all standard platform features plus bespoke development support.
Quantifiable outcome
- Automated billing replaces manual, error-prone fee calculation processes
- +1 more outcomes
Companies that use AdviceCloud FT
Customer profileSegments1 record
Ideal customer profiles2 records
AdviceCloud FT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature8 records
AdviceCloud FT partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BridgeFTcoreBridgeFT is AdviceCloud's custody data provider. All custodian master accounts (Schwab, Fidelity, Interactive Brokers, BNY Mellon Pershing, Apex Clearing) connect to AdviceCloud through BridgeFT's data infrastructure. BridgeFT enables daily custodian data reconciliation and account data import into AdviceCloud. The integration supports both manual (Schwab, Fidelity, Apex) and automatic (Interactive Brokers, BNY Mellon Pershing) data feed connections.
- WealthboxcoreWealthbox is AdviceCloud's primary CRM integration partner. The integration provides bidirectional data syncing: households and contacts can be imported from Wealthbox into AdviceCloud; tasks, workflows, reminders, and notes sync between both platforms; navigation links allow jumping between AdviceCloud and Wealthbox. AdviceCloud focuses exclusively on Wealthbox as its CRM partner (rather than supporting multiple CRMs).
- Charles SchwabcoreCharles Schwab is listed as a featured integration on AdviceCloud's homepage. AdviceCloud supports connecting Schwab custodian accounts as part of the data feed setup process. New account onboarding for Schwab is included in the Standard tier feature set.
- FidelitycoreFidelity is listed as a featured integration on AdviceCloud's homepage. Fidelity custodian accounts connect to AdviceCloud via BridgeFT using manual data feed setup instructions provided by BridgeFT.
- BNY Mellon PershingcoreBNY Mellon Pershing is listed as a featured integration on AdviceCloud's homepage. Pershing supports automatic data feed connections (via BridgeFT) that are initiated through advisor web portals or email notifications, simplifying the onboarding process compared to manual custodian data feeds.
- Interactive BrokerscoreInteractive Brokers is supported as a custodian data feed via BridgeFT. Like BNY Mellon Pershing, Interactive Brokers supports an automated data feed connection process that sends a connection request notification via email or advisor web portal, making setup seamless.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
AdviceCloud FT competitors and assessment
Company assessmentEmerging players
- Nitrogen (formerly Riskalyze): Risk tolerance, portfolio analytics, and proposal-generation tools for advisors. Adjacent competitor offering part of the workflow AdviceCloud consolidates.
- iRebal: Specialized tax-aware rebalancing software used by RIAs and TAMPs. Directly comparable to AdviceCloud's Client-Centric Rebalancing module and a likely standalone substitute.
Direct peers
- Tamarac (Envestnet): Advisor technology suite within Envestnet providing portfolio management, rebalancing, and CRM for RIAs. Directly overlaps AdviceCloud's core module set and targets the same buyer.
- Advyzon: All-in-one wealth management platform for small and mid-sized RIAs combining CRM, portfolio management, reporting, and custodial integrations. Closest head-to-head competitor by size and target segment.
- Addepar: Wealth management technology platform for large RIAs, family offices, and private banks offering portfolio analytics, reporting, and billing. Comparable in unified-workflow positioning though skewed toward larger firms.
- Black Diamond (SS&C): Wealth management platform offering portfolio reporting, rebalancing, billing, and CRM-style workflows for RIAs and family offices. Competes directly with AdviceCloud for mid-market and enterprise firms.
- Orion Advisor Tech: Provides portfolio accounting, rebalancing, billing, and CRM integrations for RIAs of all sizes. Most direct competitor to AdviceCloud across the unified wealth-tech workflow.
- Morningstar Office: Portfolio and practice management suite for advisors with billing, performance reporting, and rebalancing capabilities. Competes with AdviceCloud in the mid-market RIA segment.
Others
- Redtail CRM: Leading CRM for RIAs. While AdviceCloud partners exclusively with Wealthbox, Redtail represents the dominant alternative CRM and a key integration AdviceCloud has chosen not to support.
Broad incumbents
- Envestnet: Large-scale wealth management platform offering data, analytics, and turnkey asset management programs. Acts as a broad incumbent whose Tamarac suite competes with AdviceCloud.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AdviceCloud FT social profiles
Digital presenceAdviceCloud FT financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdviceCloud FT leadership team
Management profileNumber of profiles
Profiles6 records
AdviceCloud FT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdviceCloud FT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdviceCloud FT
What does AdviceCloud FT do?
AdviceCloud FT is a SaaS wealth management platform that consolidates CRM data (Wealthbox), custodian data feeds (Schwab, Fidelity, Interactive Brokers, BNY Mellon Pershing, Apex Clearing via BridgeFT), portfolio management, tax-aware household-level rebalancing, client billing, cash management, and reporting into a single unified interface for RIAs and advisory firms. It is sold via tiered subscription ($500/month or $1,000/month base tiers) with an enterprise custom-pricing tier for larger firms requiring bespoke database, integrations, and workflows.
Is AdviceCloud FT a public or private company?
AdviceCloud FT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdviceCloud FT founded?
AdviceCloud FT was founded in 2022. It employs 1 to 10 people.
Where is AdviceCloud FT based?
AdviceCloud FT is headquartered in Washington, United States, in the North America region.
How does AdviceCloud FT make money?
Three revenue lines are on record. SaaS Subscription - AdviceCloud Standard is the primary driver. The others are saaS Subscription - AdviceCloud for Your Firm and enterprise Custom.
Who are AdviceCloud FT's main competitors?
Emerging players on record are Nitrogen (formerly Riskalyze) and iRebal. Direct peers are Tamarac (Envestnet), Advyzon, Addepar, Black Diamond (SS&C), Orion Advisor Tech and Morningstar Office. Redtail CRM is listed as an others. Envestnet is listed as a broad incumbent.
Does AdviceCloud FT have an API?
No public API is recorded for AdviceCloud FT.
What industry is AdviceCloud FT in?
AdviceCloud FT's product category is Wealth Management Software. Its primary akta.pro industry code is FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech). Its NAICS code is 54151 and its SIC code is 7372.