Regal Seating

What Regal Seating does

Regal Seating Co. is a privately held U.S. manufacturer of custom, made-to-order commercial seating, founded in 1963 and headquartered in a 35,000 square foot factory at 844 S. Kay Ave., Addison, Illinois. The company produces bar stools, chairs, club chairs, fixed seating, banquet/stacking chairs, retro seating, and promotional seating built on solid 100% European Beech wood frames or commercial-grade steel frames with powder coat finishes; all upholstery is performed in-house at the Addison facility. Materials are configurable across multiple fabric and vinyl grades (Sherpa, Shire, Nassimi Esprit, Grade 2-4 vinyls), wood finish selections with custom matching, and a standard plus Tier II powder coat palette.

Commercially, Regal sells through a BigCommerce-powered direct e-commerce storefront and a dealer network covering all 50 U.S. states, Canada, and the U.S. Virgin Islands, with a small phone-led direct sales team. Customers are hospitality operators across fine dining (Chicago Cut Steakhouse, Adalina Prime), casual dining (The Vue, Moderna Bar & Pizzeria, Tucci's Italian), nightclubs (Six One Six Supper Club), casino and entertainment venues (Top Golf, Level-257, various casinos), and wineries (Cooper's Hawk). Products are sold on a quote-based, made-to-order basis; pricing is not publicly disclosed. The company also extends its catalog via authorized dealer partnerships with Grosfillex Furniture and Emu Americas for commercial outdoor furniture, and offers a replacement parts line that supports lifecycle replenishment. Regal appears to be a family-owned, independently operated business with no disclosed institutional ownership, no funding history, and no public filings.

Name

Regal Seating

Legal name

Regal Seating Co.

Website

https://regalseating.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Regal Seating Co. is a privately held, family-owned U.S. manufacturer founded in 1963 that designs and produces custom, made-to-order commercial bar stools and chairs from European Beech wood and commercial-grade steel for hospitality operators across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Seating Products: One-time purchase of custom, made-to-order seating products. Products are customized and built to customer specifications including fabric/vinyl selections, wood finishes, and powder coat options.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Regal Seating manufactures custom, made-to-order commercial bar stools and chairs at its 35,000 square foot factory in Addison, Illinois, using solid 100% European Beech wood frames and commercial-grade steel frames with powder coat finishes. All products are customized to customer specifications including fabric/vinyl, wood finish, and powder coat options, with in-house upholstery. Products are sold to hospitality venues including restaurants, bars, nightclubs, hotels, and casinos.

Product overview

Regal Seating Company is a manufacturer of custom, made-to-order commercial seating products for the hospitality industry since 1963. The company operates a 35,000 square foot factory in Addison, Illinois, where all products are customized and upholstered. Their product portfolio centers on bar stools and chairs across multiple categories: Wood products (Bar Stools, Chairs) using solid 100% European Beech frames; Metal products (Bar Stools, Chairs) with commercial grade steel frames and powder coat finishes; Club Chairs; Classic Swivel seating with ball-bearing mechanisms; Retro seating with vintage-style designs; Traditional seating in various configurations; Fixed Seating for bolt-down installations; Banquet/Stacking Chairs (models SK-102 through SK-110) that stack up to 10 high; and Promotional Seating with custom logo imprint options. The company also resells outdoor commercial furniture as an authorized dealer of Grosfillex and Emu Americas. Supporting offerings include Replacement Parts (bucket seats, assembly parts), Fabric and Vinyl Selections (Grade 2-4 vinyl, Sherpa, Shire fabrics), Wood Finish Selections, and Powder Coat Finishes. Products are distributed to restaurants, bars, night clubs, hotels, and casinos across all 50 states, Canada, and the U.S. Virgin Islands.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Bar Stools Custom, made-to-order bar stools with solid 100% European Beech wood frames, available in various heights and styles, designed for hospitality venues such as restaurants, bars, and nightclubs.
• Wood Chairs Custom, made-to-order dining and accent chairs made with solid 100% European Beech wood frames for strength and durability, intended for hospitality venues.
• Metal Bar Stools Custom commercial-grade steel-framed bar stools with powder coat finish options, built for heavy-use hospitality environments.
• Metal Chairs Custom commercial-grade steel-framed chairs with durable powder coat finishes, designed for hospitality venues requiring heavy-use seating.
• Club Chairs Custom upholstered club chairs designed for hospitality venues such as lounges, bars, and hotels.
• Classic Swivel Seating Custom swivel bar stools and chairs featuring ball-bearing swivel mechanisms for hospitality venues.
• Retro Seating Custom vintage-style bar stools and chairs in retro designs, including oversized seats and nail trim options, for themed hospitality venues.
• Traditional Seating Custom traditional-styled bar stools and chairs, including models with wood backs, upholstered options, and various finish selections for hospitality venues.
• Fixed Seating Custom fixed-installation seating including bolt-down models with various seat heights and footrest options, intended for venues requiring permanent seating arrangements.
• Banquet/Stacking Chairs Commercial-grade stacking chairs designed for banquet facilities, with selected models stacking up to 10 high and including the SK-102 through SK-110 model range.
• Promotional Seating Custom logo-imprint seating products for promotional and branding purposes, available with no minimum order quantity and including seat-only imprint and full-stool logo options.
• Outdoor Commercial Furniture Commercial outdoor furniture from Grosfillex Furniture and Emu Americas, available through Regal Seating as an authorized dealer for hospitality venues needing outdoor seating.
• Replacement Parts Individual seat and back replacement parts including bucket seats, JC buckets, and assembly options for various stool models, supporting lifecycle maintenance of existing installations.
• Gift Certificates Gift certificate program enabling customers to purchase and redeem certificates toward Regal Seating products through the e-commerce website.

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Grosfillex FurniturecoreChannel Partner/ Reseller/ DistributorRegal Seating is an authorized dealer of Grosfillex Furniture for all commercial outdoor furniture needs, extending their product offerings to include outdoor seating solutions for their hospitality customers.
• Emu AmericascoreChannel Partner/ Reseller/ DistributorRegal Seating is an authorized dealer of Emu Americas for commercial outdoor furniture, providing outdoor seating options to complement their indoor commercial seating products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Tables & Seating: American Tables & Seating supplies commercial-grade chairs, bar stools, booths, and tables to the restaurant and hospitality trade. Product overlap with Regal Seating is direct in custom wood/metal bar stools, chairs, and booths sold to restaurants and bars nationwide.
• Grand Rapids Chair Company: Grand Rapids Chair builds custom wood seating (chairs, bar stools, settees) for hospitality, club, and restaurant environments. It competes head-to-head with Regal in custom wood seating for hotels, clubs, and fine-dining venues.
• Holsag Canada: Holsag manufactures solid-hardwood commercial seating (chairs, bar stools, benches) for the hospitality, foodservice, and contract markets. Both Regal and Holsag compete directly in custom, European-beech-style wood seating for restaurants, clubs, and hotels.
• National Public Seating (NPS): NPS manufactures commercial-grade stacking and banquet chairs used in schools, churches, banquet halls, and hospitality. It directly overlaps with Regal's SK-series banquet/stacking chair line serving banquet and event venues.
• Shelby Williams (Plymold seating): Shelby Williams / Plymold produces custom commercial seating, booths, and tables for the hospitality industry. Both Regal and Shelby Williams serve national restaurant and hotel chains with custom-made seating and a national dealer footprint.
• Midwest Chair & Stool: Midwest Chair & Stool produces commercial wood and metal seating for restaurants, bars, and hospitality. The product mix mirrors Regal's wood bar stools, metal chairs, and custom finishes for the same hospitality buyer.

Broad incumbents

• Steelcase: Steelcase is a global commercial furniture manufacturer with a portfolio spanning office, healthcare, and education, including hospitality-adjacent seating. As a broad incumbent, it overlaps with Regal in commercial-grade durability and contract-market reach, though its core focus is office rather than restaurant/bar.
• Flash Furniture: Flash Furniture is a large-scale online distributor of commercial and residential furniture including a deep catalog of hospitality seating, bar stools, and banquet chairs. It competes with Regal in the same end markets through e-commerce-led, in-stock rather than custom-made ordering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/regal-manufacturing-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regal Seating