emuamericas
emuamericas, llc is the North American marketer, seller, and distributor of EMU Group S.p.A.'s Italian-designed outdoor metal furniture, operating Emu Contract for foodservice, hospitality, and corporate markets and Emu Living for residential consumers across the U.S. and Canada.
- Company typePrivate
- Founded1951
- HeadquartersWheat Ridge, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What emuamericas does
emuamericas, llc is the exclusive North American marketer, seller, and distributor for EMU Group S.p.A., an Italian outdoor metal furniture manufacturer founded in 1951 between Florence and Rome. The company is organized as a Colorado LLC headquartered in Wheat Ridge, Colorado (4465 Kipling St., Suite 201), with a distribution and custom-finishing operation in Lebanon, Pennsylvania (17042). It serves four primary customer verticals — foodservice, hospitality, contract/corporate facilities (under the Emu Contract sub-brand) and residential consumers (under the Emu Living sub-brand) — across the United States and Canada.
The product portfolio spans outdoor lounge furniture (chaises, sofas, loveseats, ottomans, low tables, lounge sets), dining furniture (side chairs, armchairs, barstools, tables, dining sets) and accessories (shade, cushions, benches, sculptures, lighting, covers, rugs). The underlying product technology centers on steel frames treated in EMU Group's proprietary e-coating facility for anti-rust protection, finished with a continuous-cycle powder coating. 98% of chairs are designed to be stackable and all tables flat-packed for efficient shipping. Products are tested at 250 lbs static load over 30,000 cycles for commercial-grade durability, use FSC-certified teak where applicable, and are 100% recyclable with up to 30% post-consumer recycled content in shipping materials. Active collections include Cannole, Como, Code, Plus4, Ronda 2.0, Rio R50, and a Café Collection designed by Christophe Pillet, with Collier and Saint Martin collections launching in 2026.
The business model is predominantly one-time sale of physical goods rather than subscription or recurring revenue. Commercial sales flow through an extensive North American dealer network with on-the-ground sales representatives handling quoting and dealer connections; commercial purchases require a $1,000 minimum NET order, with Net 30 credit terms gated by $25,000 annual volume commitment (credit reporting via D&B) and first-time commercial buyers paying in full before shipment. Residential sales run direct-to-consumer through emuliving.com e-commerce. A Quick Ship program provides in-stock items for immediate fulfillment; Special Order items carry 16-18 week lead times with a 50% non-refundable deposit. A custom RAL color finishing program, executed in Pennsylvania, supports bespoke commercial specifications. The standard warranty is 3 years; quick-ship items are returnable within 30 days with a 25% restocking fee while special-order items, parts, custom-RAL goods and cushions are non-returnable.
emuamericas firmographics
Firmographics- Name
- emuamericas
- Legal name
- emuamericas, llc
- Website
- https://emuamericas.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- emuamericas, llc is the North American marketer, seller, and distributor of EMU Group S.p.A.'s Italian-designed outdoor metal furniture, operating Emu Contract for foodservice, hospitality, and corporate markets and Emu Living for residential consumers across the U.S. and Canada.
- Ownership category
- akta.pro rank
emuamericas industry classification
Industry- Product category
- Outdoor Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- akta.pro primary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
- akta.pro secondary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
Keywords
Where emuamericas is headquartered
LocationHeadquarters
- HQ city
- Wheat Ridge
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
emuamericas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Commercial Furniture Sales: One-time sale of outdoor commercial furniture including chairs, tables, and lounge items to foodservice, hospitality, and contract markets through dealer network.
- Residential Furniture Sales: Direct-to-consumer sales of outdoor furniture for residential use through emuliving.com website.
- Replacement Parts: Sale of replacement parts including foot caps and plastic components through emuamericasparts.com.
- Custom RAL Color Program: Custom color finishing service per customer selection, finished in Pennsylvania, USA. This is a special order item even if the base product is quick ship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | List pricing per single unit |
| Unit Pricing | Pay-as-you-go | Quick Ship items |
| Unit Pricing | Multi-year contract | Special Order items |
| Other | Monthly | Commercial Credit Terms |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
emuamericas product offering
Product offeringCore offering
emuamericas, llc is the North American marketer, seller, and exclusive distributor for the full line of EMU outdoor furniture, an Italian heritage brand founded in 1951. The company sells commercial outdoor furniture (heavy-duty chairs, tables, lounge sets, shade, and cushions) to foodservice, hospitality, and corporate/contract buyers through a dealer network, and sells residential outdoor furniture to homeowners through the Emu Living e-commerce site. Both lines feature proprietary e-coated and powder-coated metal frames with stackable, flat-pack construction, FSC-certified teak options, 20+ standard color finishes, and a Custom RAL color program.
Product overview
Emu Americas is the North American marketer, seller, and distributor of emu® outdoor furniture, operating two distinct sub-brands: Emu Living for residential use and Emu Contract for commercial applications. The product portfolio spans lounge furniture (chaises, sofas, loveseats, ottomans), dining furniture (tables, chairs, barstools), and accessories (shade, cushions, benches, sculptures). Products are designed in Italy with traditional metal craftsmanship and feature stackable, foldable designs. The commercial line supports heavy-duty use in foodservice, hospitality, and corporate markets, while the residential line offers similar design aesthetics for home outdoor spaces. Notable collections include Ronda 2.0, Cannole, Como, Code, Café (by Christophe Pillet), Collier, and Saint Martin. The company offers a Quick Ship program for in-stock items and special order options with custom RAL color finishes.
Differentiator
Problem solved
Functional benefit
Brands
- Emu Living: North American residential brand marketing and distributing emu products for home use
- Emu Contract
Products and services
- Emu Living (Residential Outdoor Furniture Line) Residential outdoor furniture line offering lounge, dining, and accessory products for home patios and outdoor living spaces, marketed and distributed in North America through emuliving.com.
- Emu Contract (Commercial Outdoor Furniture Line) Commercial outdoor furniture line serving foodservice, hospitality, and corporate/contract markets with heavy-duty seating, tables, lounge sets, complements, shade products, and cushions, distributed through a North American dealer network.
- Quick Ship Program Service program offering in-stock products available for immediate shipment from the Lebanon, PA distribution center, designed to meet commercial project timelines without 16-18 week lead times.
- Replacement Parts Direct service for replacement parts including foot caps and plastic components for EMU outdoor furniture, ordered via the dedicated emuamericasparts.com portal.
- Custom RAL Color Program Custom color finishing service where customers select a RAL color for product finishes, with items produced to order and finished in Pennsylvania, USA, enabling project-specific aesthetics for commercial and residential buyers.
- Cannole Collection Italian-designed outdoor lounge collection featuring modern outdoor seating, stocked for residential purchase through Emu Living and promoted via Azure Magazine.
- Ronda 2.0 Collection Updated outdoor lounge collection with a modular design, sold through Emu Living for residential use and featured in RD+D Magazine April 2025.
- Como Collection Outdoor lounge collection available for residential purchase through Emu Living, featured in PHH Magazine August 2025.
- Café Collection Outdoor seating collection designed by Christophe Pillet, available for both commercial and residential use and featured in FES Magazine.
- Code Collection Modern outdoor furniture collection offered through Emu Living for residential use, featured on the back cover of RD+D Magazine August 2025 and in Azure Magazine.
- Collier Collection New commercial outdoor lounge seating collection launched for hospitality and foodservice markets, sold through the Emu Contract dealer network.
- Saint Martin Collection New commercial outdoor lounge and seating collection for hospitality environments, distributed through the Emu Contract dealer network.
- Rio R50 Lounge Set In-stock outdoor lounge set for residential purchase, ready for immediate shipment through Emu Living.
Quantifiable outcome
- 98% of chairs are stackable, reducing storage and shipping costs
- +3 more outcomes
Companies that use emuamericas
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
emuamericas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
emuamericas partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Restaurant Canada AssociationminorIndustry association for restaurants in Canada. Listed as an affiliation showing emuamericas' presence in the North American foodservice industry.
- NEWHminorHospitality industry networking organization connecting design professionals with vendors. Listed as an affiliation demonstrating emuamericas' market presence.
- National Restaurant AssociationminorMajor foodservice industry association in the United States. Listed as an affiliation showing alignment with the restaurant industry.
- ASLAminorAmerican Society of Landscape Architects. Listed as an affiliation showing connections with landscape architecture professionals who specify outdoor furniture.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
emuamericas competitors and assessment
Company assessmentEmerging players
- Outer: Outer is a venture-backed DTC outdoor furniture brand focused on weather-resilient, design-forward sofas and dining sets. Comparable to emuamericas on the premium outdoor category and D2C go-to-market, but targets a younger, urban consumer with faster lead times.
- Mamagreen: Mamagreen is a Belgium-based premium outdoor furniture maker with teak, metal, and woven collections, sold through designers and dealers in North America. Comparable niche positioning to emuamericas on premium materials and contract/hospitality channel, with a smaller brand footprint.
Direct peers
- Woodard: Woodard is a long-established US outdoor furniture maker serving hospitality and residential markets with metal, wicker, and cushioned seating. Overlaps with emuamericas on contract-grade metal patio furniture and dealer-channel distribution.
- Gloster Furniture: Gloster is a premium outdoor furniture brand known for teak and metal designs, sold globally through dealers and to luxury hospitality. Very close analog to emuamericas on premium materials, FSC teak use, and designer collaborations.
- Brown Jordan: Brown Jordan is a leading US premium outdoor furniture brand sold through designers, dealers, and hospitality channels. Closely comparable to emuamericas in design-led commercial/residential outdoor seating with a strong contract presence.
- Polywood: Polywood is a US outdoor furniture maker specializing in recycled, weather-resistant materials, sold via dealer and D2C channels. Comparable to emuamericas on sustainability messaging (recyclable/long-life-cycle) and dealer-plus-D2C distribution to residential buyers.
- Tropitone: Tropitone is a US-based manufacturer of premium outdoor furniture for hospitality, contract, and residential markets. Directly comparable to emuamericas in commercial-grade outdoor seating and tables, with similar channel model (dealer/rep network plus residential D2C).
- Kettler International: Kettler is a European outdoor and casual furniture maker with strong dealer distribution in North America. Comparable to emuamericas on metal-frame outdoor seating, folding/stackable design, and foodservice/hospitality end markets.
- Frontgate: Frontgate is a US direct-to-consumer retailer of premium outdoor furniture, including metal patio sets and contract-grade pieces. Comparable to emuamericas on premium outdoor positioning, e-commerce D2C, and adjacent residential/light-commercial customer base.
Broad incumbents
- RH (Restoration Hardware): RH is a large US luxury home furnishings retailer with a sizable outdoor category across metal, teak, and woven seating. Comparable to emuamericas on premium design-led outdoor assortment and high-end residential customer base, though much broader in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
emuamericas social profiles
Digital presenceemuamericas financial estimates
Financial estimateRevenue estimate
Valuation estimate
emuamericas leadership team
Management profileNumber of profiles
Profiles1 record
emuamericas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
emuamericas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about emuamericas
What does emuamericas do?
emuamericas, llc is the North American marketer, seller, and exclusive distributor for the full line of EMU outdoor furniture, an Italian heritage brand founded in 1951. The company sells commercial outdoor furniture (heavy-duty chairs, tables, lounge sets, shade, and cushions) to foodservice, hospitality, and corporate/contract buyers through a dealer network, and sells residential outdoor furniture to homeowners through the Emu Living e-commerce site. Both lines feature proprietary e-coated and powder-coated metal frames with stackable, flat-pack construction, FSC-certified teak options, 20+ standard color finishes, and a Custom RAL color program.
Is emuamericas a public or private company?
emuamericas is a private company. It is classified as corporate owned and is currently operating.
When was emuamericas founded?
emuamericas was founded in 1951. It employs 1 to 10 people.
Where is emuamericas based?
emuamericas is headquartered in Wheat Ridge, United States, in the North America region.
How does emuamericas make money?
Four revenue lines are on record. Commercial Furniture Sales are the primary driver. The others are residential Furniture Sales, replacement Parts and custom RAL Color Program.
Who are emuamericas's main competitors?
Emerging players on record are Outer and Mamagreen. Direct peers are Woodard, Gloster Furniture, Brown Jordan, Polywood, Tropitone, Kettler International and Frontgate. RH (Restoration Hardware) is listed as a broad incumbent.
Does emuamericas have an API?
No public API is recorded for emuamericas.
What industry is emuamericas in?
emuamericas's product category is Outdoor Furniture. Its primary akta.pro industry code is CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage), with a secondary code of CRALABAE, Office Furniture & Workspace Accessories Retail. Its NAICS code is 4491.