Sports Place

Name

Sports Place

Legal name

SportsPlace GmbH

Website

https://sportsplace.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Sports Performance Personal Training (HSADAAAF), Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)

Keywords

• Fitness studio memberships
• Group fitness classes
• Functional training facilities
• Personal training services
• Wellness and rehabilitation

Headquarters

HQ city

Munster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: The primary revenue driver. Flexible membership plans with contract durations ranging from monthly cancellable to 104 weeks (2 years). Membership includes unlimited access to all equipment, group fitness courses, functional area, mineral beverages, free WiFi, showers, and parking. Optional add-ons include sauna access, BodyShake subscription, and seca® body analysis flatrate.
2. Day Passes and Multi-Packs: Single-day tickets and 10-pack cards sold via the MySports online portal or on-site. Day passes are credited toward a full membership if the guest signs up.
3. Optional Add-Ons and Retail: Revenue from optional extras including sauna day tickets (€5), BodyShake protein subscriptions, seca® body analysis flatrate, and on-site sales of protein shakes, protein/energy bars, and barista coffee specialties. Start package and quarterly Trainer & Workshop fees are also charged.
4. Aggregator Check-In Revenue: Revenue generated when members of partner fitness aggregator programs (Hansefit, Urban Sports Club, SportNavi, Wellhub) check in to the studio. Aggregator memberships grant access to the same facilities as direct members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sports Place is an owner-operated fitness studio in Münster, Germany, offering flexible gym memberships (from monthly-cancellable to 104-week contracts) that include access to premium strength and cardio equipment, over 30 weekly group fitness classes, the proprietary Superilla® functional training area, a Dark-Cycling Spinning room, two saunas, and on-site nutrition offerings. The studio also sells day tickets, 10-pack cards, personal training, body composition analysis, and accepts members via fitness aggregator programs.

Product overview

Sports Place is an independently operated fitness studio offering a comprehensive range of fitness services centered around flexible membership subscriptions. The core offering includes access to premium strength and cardio equipment, over 30 weekly group fitness courses (Les Mills formats, Jumping Fitness, Spinning, Yoga, Pilates, Zumba), and functional training facilities. Key specialized zones include the Superilla Functional Area (400 sqm Crosstraining zone with HOLD STRONG equipment), the HYROX Training Area (competition preparation with CENTR x HYROX equipment), and a Dark Spinning Room with High-Tech bikes. Optional add-ons include sauna access, personal training, BodyShake/Body composition analysis, and protein/coffee beverages at the café. The studio also offers trial training, day tickets, and ten-visit cards for non-members, and participates in aggregator programs (Hansefit, Urban Sports Club, SportNavi, Wellhub) for member check-in.

Differentiator

Problem solved

Functional benefit

Brands

• Superilla®: A 400 square meter functional training area featuring crosstraining landscape, obstacle parcours, and functional strength training equipment including Assault AirBikes, AirRunner, HOLD STRONG towers and racks, turf track, and various free weights and kettlebells.

Products and services

• Fitness Memberships Recurring memberships ranging from monthly-cancellable up to 104-week contracts, including access to all strength and cardio equipment, group fitness classes, Superilla® functional area, mineral beverages, free WiFi, showers, and parking. Available in Monthly, 26-Week, 52-Week (bestseller), and 104-Week (greatest discount) tiers, plus a youth/student tariff.
• Day Tickets (Tageskarte) Single-visit passes purchasable online via MySports or on-site. Day-pass price is credited toward a full membership if the visitor signs up.
• Ten-Visit Cards (Zehnerkarte)
• Probetraining (Trial Training)
• Group Fitness Courses
• Superilla® Functional Training Area A ~400 sqm proprietary branded functional training zone combining a crosstraining landscape, obstacle parcours, and functional strength training, equipped with HOLD STRONG® Tower, HOLD STRONG® Powerracks, Assault Fitness® AirBikes, AirRunners, Concept2® rowing machines, Rogue® equipment, ATX® bars, Bulgarian Bags, Bumper Plates, Kettlebells, Turfbahn (turf track), and climbing/hanging ropes. Included in all memberships.
• HYROX Training Program Structured HYROX-specific training classes 3 times per week in the upgraded Superilla area, using original CENTR x HYROX Competition Equipment with trainers guiding members through competition-based workouts.
• Dark-Cycling Spinning Room Dedicated indoor cycling studio with original Spinning® bikes (reported as 18 in one section and 25 in another), club-level audio equipment, and customizable ambient lighting, providing premium dark-cycling sessions as part of group fitness offerings.
• Sauna Two modern wood saunas in the changing rooms, available as a paid add-on for €5 per day ticket; access can be added to memberships as an option.
• Personal Training
• Five® Zirkel (Back and Joint Centre)
• CyberFitness
• Workshops
• Studio Café (Protein Shakes and Barista Coffee)
• Body Composition Analysis (inBody® / seca®)

Quantifiable outcome

• Voted Münster's most popular fitness studio (January 2024) via Antenne Münster social media poll with a large margin of victory
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• YourSkin MünsterminorGTM or Marketing PartnerYourSkin Münster is a laser treatment specialist offering tattoo removal, permanent hair removal, and cosmetic pigmentation services. Sports Place members receive a €100 discount on laser treatment agreements. The partnership provides member perks while driving cross-referrals between the fitness and aesthetics/wellness ecosystems.
• Preussen Münster FutsalcoreGTM or Marketing PartnerSports Place is a proud sponsor of the Preussen Münster Futsal Teams, supporting three teams: the ladies' team (recently league champions), Preussen Münster I (playing in the 1st Futsal Bundesliga), and Preussen Münster II. Sports Place conducts regular ticket giveaways for home matches at the Universitätssporthalle via its Instagram account.
• Harvest RepublicminorGTM or Marketing PartnerHarvest Republic supplies the studio with bio-protein shakes served at the studio bar. Sports Place members and online customers receive a 10% discount on Harvest Republic products via the code 'SPORTSPLACE'. The partnership provides a revenue stream for on-site retail and extends brand visibility through the affiliate discount code.
• HansefitcoreChannel Partner/ Reseller/ DistributorHansefit is a German fitness aggregator/corporate wellness program. Hansefit members can check in at Sports Place with the same access rights as direct members (all equipment, courses, mineral beverages). Training plans may be available depending on the Hansefit tariff.
• Urban Sports ClubcoreChannel Partner/ Reseller/ DistributorUrban Sports Club is a European fitness aggregator platform. Urban Sports Club members can check in at Sports Place under the same terms as direct members. Sauna access is available as a day ticket addon (€5).
• SportNavicoreChannel Partner/ Reseller/ DistributorSportNavi is a fitness aggregator platform. SportNavi members can check in at Sports Place under the same terms as direct members.
• WellhubcoreChannel Partner/ Reseller/ DistributorWellhub is a global corporate wellness platform. Wellhub members can check in at Sports Place. No trial booking is required — members can simply check in directly. Training plans may be available as an add-on.
• eGym WellpassminorChannel Partner/ Reseller/ DistributorSports Place had a partnership with eGym Wellpass but ended the check-in cooperation effective 1 March 2026. A special discounted membership offer was created for departing Wellpass users valid through 31 March 2026.

Scale indicators5 records

Recent moves12 records

Expansion highlights4 records

Broad incumbents

• McFit: Largest German discount fitness chain; competes with Sports Place on price for the same end-customer pool and shapes the local pricing environment.

Direct peers

• Kieser Training: German strength-training specialist with a focused, equipment-led concept and a loyal member base. Comparable on the strength/conditioning axis that anchors Sports Place's Superilla zone.
• Holmes Place: Premium fitness club operator with German presence offering strength equipment, group classes, spa/sauna, and personal training. Comparable premium positioning and full-service studio model.
• Fit/One: Fast-growing German fitness chain competing in the same Münster-area mid-market, with functional training zones and group classes. Comparable competitor for premium-leaning members.
• SuperFit: Mid-market German fitness chain with broad course schedules and group training. Comparable in scale and offering breadth, though positioned at a lower price point.
• John Reed Fitness Music Club: Design-led premium fitness chain by RSG Group with a strong local-brand identity, group classes, and functional zones — closely comparable to Sports Place's branded, experience-driven premium positioning.
• Fitness First Germany: Mid-to-premium German fitness chain offering group classes, functional training, and personal training. Comparable multi-format full-service studio model.
• ELIXIR (Premium Fitness): German premium independent fitness studio chain with a comparable product mix (functional training, group classes, premium equipment). Closest direct comparable in positioning and target customer to Sports Place.

Others

• Urban Sports Club: Aggregator/channel partner of Sports Place. Not a direct studio competitor but a key distribution and competitive-pricing force in the German fitness market.

Regional players

• Injoy: Regional German fitness chain with a similar group-fitness and functional-training orientation. Comparable on service mix though typically smaller-format studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportsplacetobe
• Instagraminstagram.com/sportsplacetobe
• LinkedInlinkedin.com/company/sports-place

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Place