What Bloom IVF does

Bloom IVF (legal entity: Babies and Us Fertility and IVF Centre (Ind) Pvt Ltd) is a privately held, founder-owned fertility clinic chain established in 1991 in Mumbai by reproductive endocrinologists Dr. Hrishikesh Pai and Dr. Nandita Palshetkar. The company operates 5 fully-owned IVF units in Mumbai, Navi Mumbai, Nerul, New Delhi, and Chandigarh, plus affiliate units across secondary Indian cities, co-located inside partner hospitals including Lilavati, Fortis, D.Y. Patil University, and Medsovis. It delivers core ART services — IVF, ICSI, IUI, egg/sperm/embryo freezing, embryo transfer, and donor programs — alongside advanced procedures such as IMSI, PICSI, Microfluidics sperm sorting, MACS, Laser Assisted Hatching, PGT with NGS, and Embryoscope time-lapse embryo monitoring using HEPA-filtered Class 10,000 laboratories. Reported outcomes include 35,000+ successful deliveries since the first Bloom IVF birth in 1993, IVF success rates of 40–70% for women under 35, and ICSI success rates of 70–85%, alongside more than seven consecutive years in the Times Health Survey Top 10 IVF ranking.

The business model is B2C clinical services: quote-based per-cycle pricing for IVF and adjunct ART procedures, subscription-style recurring revenue from long-term embryo/sperm storage, and a hybrid direct-clinic plus hospital-partnership distribution network. Revenue is generated through one-time treatment-cycle fees plus ancillary advanced procedures, with patient acquisition driven by doctor referrals, word-of-mouth, free initial consultations, the founders' professional reputations, content marketing (website fertility calculators, blog, video gallery), and earned-media rankings. The customer base is fragmented across individual couples, women delaying pregnancy, oncology patients seeking fertility preservation, and patients with genetic disorder risks; the company does not disclose enterprise or insurance contracts.

Name

Bloom IVF

Legal name

Babies and Us Fertility and IVF Centre (Ind) Pvt Ltd

Website

https://bloomivf.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloom IVF is a privately held, founder-owned Indian fertility clinic chain founded in 1991, operating 15+ IVF centres across Mumbai, Delhi, Pune, and other cities, offering IVF, ICSI, IUI, egg/sperm/embryo freezing, and advanced ART procedures to individuals and couples seeking fertility treatment.

Ownership category

akta.pro rank

Product category

Fertility Treatment Services

NAICS

Family Planning Centers (62141), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD)

Keywords

• Fertility treatment services
• Assisted reproductive technology
• IVF treatment
• Fertility clinic services
• Reproductive medicine

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. IVF Treatment Cycles: Core revenue from in vitro fertilization treatment cycles including consultation, medication protocols, egg retrieval, fertilization, embryo transfer, and monitoring throughout the process.
2. ICSI Treatment: Intracytoplasmic sperm injection procedures for male factor infertility, involving direct sperm injection into eggs.
3. IUI Treatment: Intrauterine insemination procedures with processed semen samples, offered at lower cost than IVF.
4. Egg/Oocyte Freezing: Egg cryopreservation services for fertility preservation, including stimulation, retrieval, and storage.
5. Semen Freezing: Sperm banking and cryopreservation services for future use in IVF or ICSI treatments.
6. Embryo Freezing and Storage: Cryopreservation of surplus embryos for future implantation, with long-term storage services.
7. Advanced ART Procedures: Specialized procedures including IMSI, PICSI, Micro-TESE,Microfluidics, MACS, Embryoscope, and Laser Assisted Hatching that complement core IVF cycles.
8. Egg and Semen Donation Programs: Donor egg and donor sperm programs for couples where partner's gametes are not viable.
9. Fertility Preservation for Cancer Patients: Specialized services for cancer patients undergoing chemotherapy or radiation, including egg, sperm, and embryo freezing before treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bloom IVF operates fertility clinics across India providing in vitro fertilization (IVF), ICSI, IUI, egg/sperm/embryo freezing, donor programs, fertility preservation, and advanced ART procedures (IMSI, PICSI, Micro-TESE, Microfluidics, MACS, Embryoscope, Laser Assisted Hatching, PGT). The company delivers these services through company-owned clinics, hospital partnerships, and affiliate units in 15+ Indian cities, targeting couples facing infertility.

Product overview

Bloom IVF is a comprehensive fertility clinic chain offering a unified platform of assisted reproductive technology (ART) services. The core portfolio centers on IVF treatment and its related procedures including ICSI, IUI, and egg/sperm/embryo freezing. The platform integrates advanced technologies such as Embryoscope (time-lapse incubator), IMSI (high-magnification sperm selection), Microfluidics (sperm sorting), MACS (magnetic cell sorting), PICSI (physiological sperm selection), and Spindle Check (egg assessment). Supporting clinical services include fertility preservation, endometriosis treatment, PCOS treatment, male factor infertility treatment, and egg banking. Patient-facing digital tools include pregnancy, ovulation, and due date calculators. The offering combines technical procedures with clinical services and diagnostic capabilities across multiple clinic locations in India.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF Treatment In vitro fertilization (IVF) is an assisted reproductive technology in which an egg is fused with sperm outside the body, cultured for several days, and the resulting embryo is implanted in the uterus. Offered to heterosexual couples and individuals struggling with infertility, with reported 40-70% success rates for women under 35.
• ICSI Treatment Intracytoplasmic sperm injection (ICSI) involves injecting a single sperm directly into each egg, used primarily for male factor infertility. Reported success rates of 70-85% depending on endometrial thickness, age, embryo quality, and hormonal variations.
• IUI Treatment Intrauterine insemination (IUI) is a procedure in which a processed semen sample is placed in the uterine cavity at the approximate time of ovulation to increase the chances of pregnancy. Offered as a more affordable alternative to IVF.
• Egg/Oocyte Freezing Egg freezing is a method of storing a woman's eggs to preserve her fertility and allow her to have a baby later in life. Uses vitrification, a flash-freezing method with high-concentration cryoprotectants. Targeted at women delaying pregnancy, cancer patients, and those seeking elective fertility preservation.
• Embryo Freezing Embryo freezing is used to cryopreserve surplus embryos or all embryos from an IVF cycle. Frozen embryos can be stored long-term and implanted in the womb in future cycles.
• Semen Freezing Semen freezing is a procedure to freeze and store sperm in an IVF lab. Stored sperm can be cryopreserved indefinitely and used in future IVF or ICSI treatments.
• Preimplantation Genetic Testing (PGT) Preimplantation Genetic Testing (PGT) is a screening procedure to analyze embryos for chromosomal abnormalities before transfer to the uterus. Combined with Next Generation Sequencing (NGS) for high accuracy. Targeted at couples at risk of passing genetic disorders and those with repeated IVF failures.
• Embryoscope Time-Lapse Imaging Embryoscope is an advanced incubator with a time-lapse system and HD camera that captures images of embryo development every 2 minutes, allowing continuous monitoring without disturbing culture conditions. Provides over 7,200 hours of footage for embryologist analysis.
• Laser Assisted Hatching (LAH) Laser Assisted Hatching uses an infrared laser beam to create a small opening in the zona pellucida before embryo transfer, facilitating implantation and improving pregnancy rates, especially in women over 35 or with thick outer shells.
• IMSI IVF Intracytoplasmic Morphologically Selected Sperm Injection (IMSI) is a technique that uses a high-magnification microscope (up to 6600x) to examine and select healthier sperm based on morphology, improving fertilization and embryonic development outcomes for male factor infertility cases.
• Spindle Check Spindle Check is an advanced technique using a highly specialized polarized microscope to check the placement of the meiotic spindle in eggs before ICSI injection, avoiding damage to the spindle during the procedure and improving fertilization outcomes.
• Microfluidics in IVF Microfluidics technology uses microscale devices that simulate the female reproductive tract environment for sperm quantification, sperm quality analysis, and sperm sorting. Selects physiologically and genetically optimal sperm based on chemotaxis, thermotaxis, and rheology.
• Magnetic Activated Cell Sorting (MACS) MACS is a semen preparation technique that uses biodegradable magnetic particles with annexin antibodies to separate healthy sperm cells from those with DNA fragmentation, increasing success rates of ART procedures.
• PICSI Physiological Intracytoplasmic Sperm Injection (PICSI) is a modified form of ICSI that uses hyaluronan-coated dishes to select mature sperm for IVF, with reported 60-70% fertilization success rates after previous failed IVF attempts.
• Micro-TESE Microsurgical Testicular Sperm Extraction (Micro-TESE) is a surgical procedure that allows men with non-obstructive azoospermia to become biological fathers by retrieving sperm directly from testicular tissue using microsurgical techniques.
• Blastocyst Culture
• Embryo Transfer Embryo transfer is the final step of IVF, involving placement of one, two, or maximum three healthy embryos in the uterine cavity under ultrasound guidance.
• Sperm Retrieval (TESA/PESA/TESE) Sperm retrieval procedures (TESA/PESA/TESE) are surgical techniques used to retrieve sperm directly from the testicles where they are formed, helpful in cases of male factor infertility including obstructive and non-obstructive azoospermia.
• Egg Donation Program Egg donation allows women to donate their eggs so that another woman who is unable to produce healthy eggs can have a baby. Used in cases of diminished ovarian reserve, premature ovarian failure, or age-related fertility decline.
• Semen Donation Program Semen donation is offered to couples where the male partner has no sperm, very poor sperm quality, or where procedures such as ICSI or TESE-ICSI have failed. Provides donor sperm samples for use in IUI or IVF.
• Fertility Preservation for Cancer Patients Fertility preservation for cancer patients involves freezing eggs, sperm, or embryos before cancer therapies (chemotherapy, radiation, surgery) that may impact fertility. Targeted at oncology patients needing urgent preservation before treatment begins.
• Egg Bank Egg bank is a facility that stores donor eggs or a woman's frozen eggs for future use, helping with age-related fertility decline or medical conditions affecting egg quality. Provides ready access to frozen donor eggs for IVF cycles.
• Infertility Treatment Comprehensive infertility treatment for men, women, or both, which may be restored through medication, surgery, or Assisted Reproductive Techniques (ART). Encompasses diagnostic evaluation, hormonal therapy, surgical correction, and ART as needed.
• Male Factor Infertility Treatment Male factor infertility treatment addresses conditions such as low sperm count, poor sperm motility, or abnormal sperm shape that cause infertility. Includes ICSI, TESE, IMSI, Microfluidics, and MACS procedures.
• Endometriosis Treatment Endometriosis treatment addresses the condition where tissue similar to the uterus lining grows outside the uterus, causing pain, inflammation, and infertility. Includes medical, surgical, and ART-based interventions.
• PCOS Treatment PCOS treatment addresses Polycystic Ovary Syndrome, a condition that can hinder conception. Involves lifestyle changes, medication, ovulation induction, and ART when needed.
• Laparoscopic Surgery Laparoscopic surgery is a minimally invasive surgical procedure in which doctors see inside the body using a telescope-like instrument with a camera. Used for diagnosis and treatment of conditions like endometriosis, fibroids, and tubal blockages that affect fertility.
• Hysteroscopy Hysteroscopy is a diagnostic and operative procedure to evaluate the uterus from inside using a telescope with a camera. Used to diagnose and treat uterine conditions affecting fertility such as polyps, fibroids, septum, and adhesions.
• Ovarian Rejuvenation Ovarian rejuvenation is a therapy introduced in ART for aging ovaries that helps reawaken the egg maturation process. Targeted at women with diminished ovarian reserve or age-related fertility decline.
• PRP Treatment Platelet Rich Plasma (PRP) Treatment is suggested by specialists in certain fertility conditions, including thin endometrium and poor ovarian reserve, to promote tissue regeneration and improve implantation rates.

Quantifiable outcome

• 35,000+ successful deliveries since first Bloom IVF baby in 1993
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Lilavati Hospital and Research CentrecoreStrategic or Co-development Partner · 1 January 1991Bloom IVF's headquarters and primary flagship centre located at Lilavati Hospital in Mumbai's Bandra West. This partnership has been the cornerstone of Bloom IVF's operations since 1991, hosting the main IVF laboratory and serving as the base for founders Dr. Hrishikesh Pai and Dr. Nandita Palshetkar.
• Fortis Hospital (Mohali and Delhi)coreStrategic or Co-development PartnerBloom IVF operates Fortis Bloom IVF Centres at Fortis Hospital Mohali and Fortis LaFemme Delhi. The Delhi centre was ranked #1 by Outlook Best Hospital Ranking 2026. These partnerships provide Bloom IVF access to premium hospital infrastructure across North India.
• D.Y. Patil University (Pune and Navi Mumbai)coreStrategic or Co-development PartnerBloom IVF provides IVF & Endoscopy services at D.Y. Patil Hospital locations in Koregaon Park and Pimpri (Pune) and D.Y. Patil Fertility Centre in Nerul (Navi Mumbai). Services are delivered through DPU IVF & Endoscopy Centers within university hospital facilities.
• Medsovis Hospital (Gurugram)minorStrategic or Co-development PartnerBloom IVF & Gynaecology Centre operates from the 3rd floor of Medsovis Hospital in Ardee City, Sector 52, Gurugram, providing fertility services to the Delhi NCR region.
• Mayo Medical Centre (Lucknow)minorChannel Partner/ Reseller/ DistributorMayo IVF Centre at Mayo Medical Centre in Lucknow is a Bloom IVF affiliate unit offering fertility treatments under the Bloom IVF brand and protocols.
• Care IVF Centre (Kolkata)minorChannel Partner/ Reseller/ DistributorCare IVF Centre in Kolkata operates as a Bloom IVF affiliate. Care IVF is ranked as the No.1 IVF centre in East India according to Bloom's materials.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indira IVF: Indira IVF is India's largest fertility clinic chain with 100+ centres, offering IVF, ICSI, IUI, and fertility preservation directly comparable to Bloom IVF's core services across a similar Indian footprint.
• Milann: Milann is an India-focused fertility chain offering IVF, ICSI, male infertility workups, and advanced ART with hospital partnerships, directly competing for the same urban, premium-paying patient segment as Bloom.
• Nova IVF Fertility: Nova IVF is a national fertility chain backed by Asia Healthcare Holdings, providing IVF, ICSI, andrology, and fertility preservation across 60+ centres in India with overlapping premium positioning.
• SCI IVF Hospital: SCI IVF is a multi-centre fertility provider in North India offering IVF, ICSI, surrogacy, and donor programs, competing for the same Delhi-NCR patient pool served by Bloom's Fortis LaFemme partnership.
• Morpheus IVF: Morpheus IVF operates a multi-city chain of fertility centres in India offering IVF, ICSI, donor programs, and surrogacy, competing directly for tier-1 city patients with similar advanced ART technology positioning.
• Bourn Hall Clinic: Bourn Hall Clinic is an international fertility brand (UK-origin) operating in India with IVF and advanced ART services, comparable to Bloom in technology-led positioning and premium patient focus.

Broad incumbents

• Apollo Fertility: Apollo Fertility is the reproductive medicine arm of Apollo Hospitals, leveraging the broader Apollo hospital network for IVF and ICSI services — comparable in offering but benefiting from a much larger incumbent healthcare parent.
• Manipal Fertility: Manipal Fertility is the reproductive medicine vertical of Manipal Hospitals, offering IVF and ART services across multiple Indian cities with the brand and infrastructure backing of a major hospital group.
• Cloudnine Fertility: Cloudnine Group operates fertility and maternity services across India, with overlapping IVF/ICSI offerings and similar premium urban patient base, anchored in a broader women's and children's hospital network.

Emerging players

• Medicover Fertility: Medicover Fertility is an international (Europe + India) fertility chain offering IVF, IUI, and donor programs, with growing India presence that overlaps with Bloom's service portfolio in metropolitan markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bloomivfindia
• Facebookfacebook.com/BloomIvfIndia
• LinkedInlinkedin.com/company/fortis-bloom-ivf-centre-fortis-lafemme

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom IVF