Computer Union co.
- Company typePrivate
- Founded1982
- HeadquartersPhrakanhong, Thailand
- Headcount11–50
- GTM typeB2B
- OfferingServices
Computer Union co. firmographics
Firmographics- Name
- Computer Union co.
- Legal name
- บริษัท คอมพิวเตอร์ยูเนี่ยน จำกัด (Computer Union Co., Ltd.)
- Website
- https://cu.co.th
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Computer Union co. industry classification
Industry- Product category
- Enterprise IT Distribution and System Integration
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Network, Infrastructure & Data Center Integration (BPAEAAAK)
- akta.pro secondary industry
- Infrastructure, Networking & Systems Administration Training (BPAEANAJ)
Keywords
Where Computer Union co. is headquartered
LocationHeadquarters
- HQ city
- Phrakanhong
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Computer Union co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Distribution: Distribution of enterprise hardware including IBM servers (Power Systems, LinuxONE, zSystems), storage (FlashSystem), networking equipment (ZTE), and peripherals (Lexmark printers). Revenue generated through product sales to resellers and end-user organizations.
- Software Supply: Distribution and resale of enterprise software including IBM software (watsonx AI, automation, security), HCLSoftware products (BigFix, AppScan, ITSM), OpenText Analytics Database (Vertica), and other vendor software. Revenue generated through software licensing and subscription sales.
- System Integration & Professional Services: Enterprise implementation, consulting, training, and SI services team providing technical expertise in architecture design, implementation, and after-sales support. Services span hybrid cloud, cybersecurity, and data & AI technology areas.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Computer Union co. product offering
Product offeringCore offering
Computer Union operates as a Total IT Solution Provider and Value Added Enterprise Solution Partner in Thailand, distributing enterprise hardware and software from global vendors including IBM, Hillstone Networks, HCLSoftware, SecIron, OpenText, Deep Instinct, Lexmark, ZTE, and DDN. The company also provides system integration, implementation, consulting, and training services to large Thai enterprises and IT reseller channels.
Product overview
Computer Union operates as a Value Added Enterprise Solution Partner and Total IT Solution Provider, distributing and integrating a multi-vendor portfolio of enterprise technology products alongside professional services. The portfolio is organized around three core pillars: (1) IBM Hardware and Software — encompassing IBM Power Systems, FlashSystem, LinuxONE, and Z mainframes on the hardware side, and the IBM watsonx AI and data platform (watsonx.ai, watsonx.data, watsonx.governance), IBM Automation, IBM API Connect, IBM Guardium, IBM Instana, and IBM Apptio on the software side; (2) Cybersecurity Solutions — including Hillstone Networks NGFW and cloud security, HCLSoftware (BigFix, AppScan, Volt MX, ITSM), SecIron mobile application security (IronScan, IronWALL, IronSky, IronGate), Deep Instinct endpoint protection, and OpenText Vertica analytics database; and (3) High-Performance Infrastructure — including DDN parallel storage for AI/HPC. Professional services (Enterprise Implementation & Consulting & Training, SI Services) support the product portfolio. Products are sold through authorized distributor and reseller channels to large Thai enterprises.
Differentiator
Problem solved
Functional benefit
Products and services
- IBM Hardware (Power Systems, FlashSystem, LinuxONE, IBM Z)
Companies that use Computer Union co.
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Computer Union co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability15 records
Feature3 records
Computer Union co. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Hillstone Networks (Cybersecurity Platform)coreHillstone Networks partnership with Computer Union focuses on delivering enterprise cybersecurity platforms for the Hybrid & Cloud era. Solutions include Hillstone NGFW (A/X-Series), Cloud Security (CloudEdge, CloudHive, CloudArmour), Application Delivery Controller (AX-Series), WAF (W-Series), and Server Protection (I-Series). Hillstone has over 20 years of experience serving global enterprises.
- Hillstone NetworkscoreHillstone Networks appointed Computer Union as official distributor in Thailand to deliver Next-Gen IT cybersecurity solutions including NGFW (A-Series, X-Series), Cloud Security (CloudEdge, CloudHive), SD-WAN, ZTNA, and Breach Prevention/NDR/XDR platforms. Hillstone Networks is a global cybersecurity leader recognized as a Gartner Magic Quadrant 'Visionary' with 28,000+ customers across 60+ countries.
- HCLSoftwarecoreHCLSoftware appointed Computer Union as official distributor (Distributor) to expand HCLSoftware's customer base in Thailand. HCLSoftware products include BigFix (endpoint management), AppScan (application security), Volt MX, ITSM, Notes Domino, Workload Automation, Connections, Unica, and Commerce. Initial focus areas are Security, ITSM, and Workload Automation.
- SecIroncoreSecIron partnered with Computer Union to deliver Mobile Application Security solutions in Thailand. SecIron offers IronScan (security assessment), IronWALL (application hardening), IronSky (real-time monitoring), and IronGate (MFA) to protect mobile applications. SecIron protects over 10,000 mobile applications globally and was founded in 2010.
- IBMcoreComputer Union is IBM Thailand's top distributor for 12 consecutive years, distributing IBM hardware (Power Systems, FlashSystem, LinuxONE, zSystems), software (watsonx AI, automation, security, data management), and providing enterprise implementation services. The partnership is the cornerstone of Computer Union's solution portfolio covering hybrid cloud, cybersecurity, and AI.
- OpenTextcoreOpenText appointed Computer Union as official distributor for OpenText Analytics Database (Vertica) in Thailand. Vertica is an analytics database using MPP architecture providing 10-50x performance improvement, supporting cloud, on-premise, and hybrid deployments with Eon Mode architecture.
- Deep InstinctminorComputer Union distributes Deep Instinct, a multi-layered endpoint protection solution using deep learning. Deep Instinct offers prevention-first approach with file and fileless malware/ransomware protection for Windows, macOS, and Linux endpoints, managed through cloud-based console.
- LexmarkminorComputer Union distributes Lexmark printer products for end users in Thailand, including color laser printers. Lexmark products are sold through both the reseller channel and directly to end-user organizations.
- ZTEminorComputer Union distributes ZTE networking equipment including switches for AI workload and intelligent networking solutions. ZTE products are featured as part of Computer Union's infrastructure solutions portfolio.
- DDN (DataDirect Networks)minorComputer Union distributes DDN storage solutions in Thailand. DDN provides parallel storage systems optimized for AI and HPC workloads, with 70%+ of TOP500 supercomputers using DDN technology. Products include AI400X2 with 90-98% GPU efficiency.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Computer Union co. competitors and assessment
Company assessmentRegional players
- MFEC: Thai-listed IT solutions and system integrator offering enterprise infrastructure, software distribution, and managed services to Thai enterprises, with a comparable enterprise IT focus but a stronger services orientation.
- G-Able Group: Thai IT solutions and services company providing enterprise infrastructure, system integration, and managed services to enterprise customers in Thailand, overlapping with Computer Union's SI and consulting offering.
- DataOne Asia (Thailand): ASEAN-focused IT distribution and solutions provider with Thai operations distributing enterprise infrastructure, software, and services, comparable in size and regional scope to Computer Union.
- A.T. Computer (Thailand): Thai IT distributor focused on enterprise hardware, software, and IT services distribution to resellers and corporate customers in Thailand, competing in the same channel partner space.
Direct peers
- VST ECS (Thailand): Major Thai IT distributor distributing enterprise hardware, software, and cloud solutions to resellers and end users across Thailand, with broad multi-vendor coverage that overlaps Computer Union's enterprise distribution model.
- SIS Distribution (Thailand): Thai IT distribution arm distributing enterprise technology products including servers, storage, and software from major global vendors, competing directly with Computer Union for Thai enterprise and channel customers.
- Metro Systems Corporation: Leading Thai IT solutions provider and long-standing IBM partner distributing enterprise hardware, software, and system integration services to Thai enterprises — a directly comparable IBM-aligned distributor competing for the same enterprise customers.
Broad incumbents
- TD Synnex (Thailand): World's largest IT distributor with Thailand presence, offering a vast multi-vendor catalog and end-to-end distribution services to resellers and integrators, representing a scaled incumbent that competes for the same enterprise channel.
- Ingram Micro (Thailand): Global IT distribution giant with Thai operations offering enterprise hardware, software, cloud, and logistics services at much greater scale, pressuring Computer Union on catalog breadth, credit terms, and cross-border customer support.
Emerging players
- Redington (Thailand / Asia): Asia-headquartered IT distribution and services group with presence in Southeast Asia distributing enterprise IT products and providing supply chain services, comparable as a multi-vendor distributor in the region.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Computer Union co. compliance and trust
Trust signalCompliance1 record
Computer Union co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Computer Union co. leadership team
Management profileNumber of profiles
Profiles5 records
Computer Union co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Computer Union co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Computer Union co.
What does Computer Union co. do?
Computer Union operates as a Total IT Solution Provider and Value Added Enterprise Solution Partner in Thailand, distributing enterprise hardware and software from global vendors including IBM, Hillstone Networks, HCLSoftware, SecIron, OpenText, Deep Instinct, Lexmark, ZTE, and DDN. The company also provides system integration, implementation, consulting, and training services to large Thai enterprises and IT reseller channels.
Is Computer Union co. a public or private company?
Computer Union co. is a private company. It is classified as corporate owned and is currently operating.
When was Computer Union co. founded?
Computer Union co. was founded in 1982. It employs 11 to 50 people.
Where is Computer Union co. based?
Computer Union co. is headquartered in Phrakanhong, Thailand, in the Asia region.
How does Computer Union co. make money?
Three revenue lines are on record. Hardware Distribution is the primary driver. The others are software Supply and system Integration & Professional Services.
Who are Computer Union co.'s main competitors?
Regional players on record are MFEC, G-Able Group, DataOne Asia (Thailand) and A.T. Computer (Thailand). Direct peers are VST ECS (Thailand), SIS Distribution (Thailand) and Metro Systems Corporation. Broad incumbents are TD Synnex (Thailand) and Ingram Micro (Thailand). Redington (Thailand / Asia) is listed as an emerging player.
Does Computer Union co. have an API?
Yes. IBM watsonx Orchestrate is offered through Computer Union and features pre-built connectors for enterprise applications including SAP, Salesforce, ServiceNow, Microsoft 365, Google Workspace, and Workday. IBM API Connect (comprising IBM API Gateway, IBM Developer Portal, and IBM API Manager) is offered for API management, security, rate limiting, and lifecycle governance. Noname Security is integrated as a runtime API security layer alongside IBM API Connect, providing real-time API threat detection via Machine Learning based on OWASP API Top 10 standards.
What industry is Computer Union co. in?
Computer Union co.'s product category is Enterprise IT Distribution and System Integration. Its primary akta.pro industry code is BPAEAAAK, Network, Infrastructure & Data Center Integration, with a secondary code of BPAEANAJ, Infrastructure, Networking & Systems Administration Training. Its NAICS code is 54151 and its SIC code is 7373.