NAMI Southeastern Arizona

Name

NAMI Southeastern Arizona

Legal name

NAMI Southeastern Arizona

Website

https://namiseaz.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mental Health Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Mental health support
• Peer support groups
• Mental health education
• Community advocacy
• Nonprofit mental health

Headquarters

HQ city

Sierra Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Individual and corporate donations from the public and community members
2. Grants: Funding from private foundations and organizations; library materials purchased with Arizona Lottery Commission grant
3. Fundraising Events: Annual March for Mental Health event generates funds to support free programs and services
4. Arizona Charitable Tax Credit (QCO): State-certified Qualifying Charitable Organization allowing donors to claim dollar-for-dollar tax credit on Arizona state taxes; QCO Code 22923

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

NAMI Southeastern Arizona is a 501(c)(3) nonprofit that provides free mental health support, education, advocacy, and public awareness programs to individuals and families affected by mental illness in southeastern Arizona (Cochise, Graham, Greenlee, and Santa Cruz counties). Its core offerings include peer-led support groups, structured evidence-based education classes, community presentations for schools and workplaces, a lending library of over 1,500 mental health titles, a family caregiver helpline, and an annual community walk event. All services are offered at no cost, funded through donations, grants, and fundraisers.

Product overview

NAMI Southeastern Arizona offers a comprehensive suite of mental health support, education, and advocacy services across Cochise, Graham, Greenlee, and Santa Cruz counties. The organization provides structured support groups (NAMI Connection and Family Support), educational classes (Peer-to-Peer, Family-to-Family, NAMI Homefront, NAMI Basics, NAMI Basics onDemand, and Family & Friends), community presentations (Ending the Silence and In Our Own Voice), a lending library with over 1,500 mental health resources, crisis support resources, and hosts the annual March for Mental Health event. Services are offered free of charge to community members, funded through donations, grants, and fundraisers. The organization operates as a 501(c)(3) nonprofit affiliated with the National Alliance on Mental Illness.

Differentiator

Problem solved

Functional benefit

Products and services

• NAMI Connection A peer support group for adults (18+) living with mental health conditions, led by people with lived experience. Free of cost, confidential, and follows a structured model with 90-minute weekly sessions.
• Family Support Group A support group for family members, caregivers, and loved ones of individuals living with mental illness, providing a safe space to share experiences and gain support.
• Peer-to-Peer An 8-week recovery-focused course for adults with mental health conditions designed to encourage growth, healing, and recovery. Taught by trained leaders with lived experience.
• Family-to-Family A free 8-session course for family members, partners, and friends of individuals living with mental health conditions. Balances skills-training with self-care and emotional support, available in-person and via Zoom.
• NAMI Homefront A free, 6-session online program for family, friends, caregivers, and loved ones of military service members and veterans with mental health conditions.
• NAMI Basics A 6-session education program for parents, caregivers, and other family who provide care for youth (ages 22 and younger) experiencing mental health symptoms.
• NAMI Basics onDemand An online, on-demand version of the NAMI Basics program allowing parents and caregivers to access mental health education resources at their own pace.
• Ending the Silence An engaging presentation designed for middle and high school students covering warning signs, facts, and how to get help for a friend experiencing mental health challenges.
• In Our Own Voice Free 40-, 60-, or 90-minute presentations providing a personal perspective of mental health conditions, led by people with lived experience who talk openly about what it's like to have a mental health condition.
• Lending Library A comprehensive mental health lending library containing over 1,500 titles covering topics such as ADHD, Bipolar Disorder, Traumatic Brain Injury, Parenting, Abuse, Addictions, Anxiety, Autism, Depression, Eating Disorders, Grief, PTSD, Suicide, and more. Books available for children, teens, and adults.
• March for Mental Health Annual event held in May to commemorate National Mental Health Month, featuring a 3.5K walk, food, entertainment, community resources, and guest speakers. Funds raised support local NAMI programs offered at no cost.
• NAMI Family Caregiver HelpLine A dedicated HelpLine providing free, confidential, peer-led support for caregivers and family members of individuals with mental illness, offering practical guidance, trusted resources, and compassionate conversations. Accessible by calling 1-800-950-6264 (press 4) or texting 'Family' to 62640.
• Family & Friends An education program for family members and friends of individuals living with mental illness, providing information and support resources.

Quantifiable outcome

• Free services provided to all community members regardless of ability to pay
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered minor and core.

• Arizona Complete HealthminorGTM or Marketing Partner · 16 May 2026Sponsor of the 12th Annual March for Mental Health event on May 16, 2026. Arizona Complete Health is a healthcare organization serving the region.
• Banner University Family CarecoreGTM or Marketing Partner · 16 May 2026Turquoise Level Sponsor ($2,500) of March for Mental Health 2026. Banner University Family Care is a healthcare plan serving Arizona communities.
• Sulphur Springs Valley Electric Cooperative, Inc.minorGTM or Marketing Partner · 16 May 2026Copper Level Sponsor ($1,000) of March for Mental Health 2026.
• Legacy Foundation of Southeast ArizonaminorGTM or Marketing Partner · 16 May 2026Copper Level Sponsor ($1,000) of March for Mental Health 2026. Community foundation supporting southeastern Arizona.
• Sierra ToyotaminorGTM or Marketing Partner · 16 May 2026Copper Level Sponsor ($1,000) of March for Mental Health 2026.
• Pioneer Title AgencyminorGTM or Marketing Partner · 16 May 2026Roadrunner Level Sponsor ($500) of March for Mental Health 2026.
• Canyon Vista Medical CenterminorGTM or Marketing Partner · 16 May 2026Roadrunner Level Sponsor ($500) of March for Mental Health 2026. Local medical center providing healthcare services.
• Community Medical ServicesminorGTM or Marketing Partner · 16 May 2026Hummingbird Level Sponsor ($250) of March for Mental Health 2026. Healthcare organization providing addiction recovery and mental health services.
• United Way of Sierra Vista and Cochise CountyminorGTM or Marketing Partner · 16 May 2026Sponsor of March for Mental Health 2026 event. United Way supports community health and welfare programs.
• Hope IncorporatedminorGTM or Marketing Partner · 16 May 2026Roadrunner Level Sponsor ($500) of March for Mental Health 2026.
• Prima Builders, LLCminorGTM or Marketing Partner · 16 May 2026Copper Level Sponsor ($1,000) of March for Mental Health 2026.
• Charlie HealthminorGTM or Marketing Partner · 16 May 2026Copper Level Sponsor ($1,000) of March for Mental Health 2026.
• Williams Melo, PLCminorGTM or Marketing Partner · 16 May 2026Hummingbird Level Sponsor ($250) of March for Mental Health 2026.
• First West Properties CorporationminorGTM or Marketing Partner · 16 May 2026Hummingbird Level Sponsor ($250) of March for Mental Health 2026.
• Sky Island Unitarian Universalist ChurchminorGTM or Marketing Partner · 16 May 2026Sponsor of March for Mental Health 2026 event.
• San Pedro Health, PLLCminorGTM or Marketing Partner · 16 May 2026Sponsor of March for Mental Health 2026 event.
• Premier Alliances, Inc.minorGTM or Marketing Partner · 16 May 2026Roadrunner Level Sponsor ($500) of March for Mental Health 2026.
• Kathy BashorminorOthers · 16 May 2026President of the Arizona Peer & Family Coalition served as Honorary Chairperson for March for Mental Health 2026, providing advocacy leadership and visibility.
• Sierra Vista Unified School DistrictminorGTM or Marketing Partner · 17 May 2025Provided in-kind donation by reducing facility usage fees for the March for Mental Health event, supporting the organization's community mission.
• Sky Islands Regional PartnershipcoreStrategic or Co-development Partner · 25 April 2024Sky Islands Regional Partnership (formerly Sierra Vista Area Chamber of Commerce) honored NAMI SEAZ as a finalist for the 2024 Community Impact Award. Partnership fosters economic vitality and collaboration among businesses and nonprofits across Southern Arizona.
• Jim Click Millions for Tucson RaffleminorGTM or Marketing PartnerNAMI SEAZ participates in the Jim Click Raffle for charities and receives 100% of the ticket price for every ticket sold. The raffle features a new vehicle as grand prize.
• Fry's Stores Community RewardsminorGTM or Marketing PartnerFry's Community Rewards program allows shoppers to designate NAMI SEAZ as their charity of choice, with NAMI receiving a percentage of purchases when customers use their V.I.P. Card.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Regional players

• Community Bridges, Inc. Arizona-based nonprofit providing behavioral health, crisis, and peer support services across the state; comparable in peer-led delivery model and southeastern Arizona service footprint.
• La Frontera / SEABHS: Southern Arizona behavioral health provider delivering mental health, substance use, and community support services in the same southeastern Arizona region as NAMI SEAZ; one of NAMI SEAZ's sponsors and a potential referral partner.

Broad incumbents

• NAMI (National Alliance on Mental Illness): National parent organization and brand NAMI SEAZ operates under. Provides the curricula for Family-to-Family, Peer-to-Peer, Homefront, Basics, Ending the Silence, and In Our Own Voice, and the HelpLine service referenced by NAMI SEAZ.
• American Foundation for Suicide Prevention (AFSP): National nonprofit focused on suicide prevention through education, advocacy, and community walks (Out of the Darkness), paralleling NAMI SEAZ's awareness-walk model and community-led mental health mission.
• Mental Health America: National nonprofit that pioneered community-based mental health advocacy, education, and peer support, paralleling NAMI's mission with a similarly affiliate-driven local chapter structure.
• 988 Suicide & Crisis Lifeline (SAMHSA-administered): Federally funded free crisis line and behavioral health resource hub that competes with NAMI SEAZ for the same individuals/families seeking free mental health support and crisis resources.

Direct peers

• NAMI Southern Arizona (Pima County): Another Arizona NAMI affiliate serving Pima County with the same evidence-based program suite and free community-led delivery model, operating in the same state context.
• NAMI Maricopa County: Sister NAMI affiliate serving the Phoenix metro area with the same peer-led support groups, education classes, and community presentations model, offering the closest operational comparable within Arizona.

Others

• Arizona Complete Health: Medicaid managed-care plan serving Arizona and a March for Mental Health sponsor; relevant as a payer-side partner whose members overlap with NAMI SEAZ's target population.
• Jewish Family & Children's Services of Southern Arizona: Regional nonprofit providing counseling, support groups, and community education in southern Arizona; comparable as a free/sliding-scale community support provider serving overlapping populations.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NamiA75753
• YouTubeyoutube.com/user/NAMIMentalIllness
• Facebookfacebook.com/NAMISEAZ1
• LinkedInlinkedin.com/company/southeastern-az-behavioral-hlt
• Instagraminstagram.com/namicommunicate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAMI Southeastern Arizona