Charis

Name

Charis

Legal name

madsquare Inc.

Website

https://hicharis.net

Company type

Private

Operating status

Closed

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Core offering

Charis (operated as CHARIS) was an online shopping service that curated and sold K-beauty products, featuring selections with reviews from influential industry figures. The service was operated by madsquare Inc. and served individual consumers looking for Korean beauty products. The shopping service has been permanently discontinued.

Product overview

Charis was a single shopping service operated by madsquare Inc. that has been permanently discontinued. The product consisted of a shopping platform that served customers directly.

Differentiator

Problem solved

Functional benefit

Products and services

• CHARIS Shopping Service An online shopping service operated by madsquare Inc. that curated and sold K-beauty products to individual consumers, featuring reviews from influential industry figures. The service has been permanently discontinued.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Glow Recipe: Glow Recipe is a US-based K-beauty inspired skincare brand with direct-to-consumer e-commerce as its primary channel. It is comparable to Charis as a digitally native K-beauty brand leveraging online curation and content-driven discovery.
• Beautylish: Beautylish is a US-based online beauty retailer offering curated international beauty brands including K-beauty. It shares Charis's online-only retail model and curatorial approach to product selection.
• Soko Glam: Soko Glam is a US-based K-beauty e-commerce platform offering curated Korean skincare and beauty products. It matches Charis's positioning as a curated K-beauty marketplace with editorial-driven product selection.
• YesStyle: YesStyle is a Hong Kong-headquartered online retailer specializing in K-beauty and Asian beauty products shipped globally. It shares Charis's direct-to-consumer e-commerce model and curated K-beauty focus, making it the closest structural and category comparable.
• Jolse: Jolse is a Korea-based online K-beauty retailer with global shipping, offering an extensive catalog of Korean cosmetics and skincare. It is a direct e-commerce peer given shared Korean origin, nonstore model, and K-beauty category focus.
• Glossier: Glossier is a digitally native beauty brand with a direct-to-consumer e-commerce-first model. It is comparable as a content-driven, online-only beauty retailer, although its category emphasis is broader than K-beauty specifically.
• Peach & Lily: Peach & Lily is a K-beauty focused digital retailer and brand house offering curated Korean skincare products online. It shares Charis's e-commerce channel, target audience, and emphasis on expert-vetted K-beauty curation.

Broad incumbents

• Missha: Missha is a major South Korean beauty brand with its own direct e-commerce and global retail distribution. It shares Charis's Korean origin and beauty category, but operates as a brand manufacturer rather than a multi-brand curator.
• Sephora: Sephora is a global multi-brand beauty retailer with extensive e-commerce and a curated K-beauty assortment. It overlaps with Charis on beauty e-commerce but operates at scale across a much wider category set.
• Olive Young: Olive Young is the dominant South Korean health-and-beauty retail chain with both physical stores and e-commerce. It serves the same South Korean K-beauty customer base as Charis but at vastly greater scale and channel breadth.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charis